017 Charles Amashta - Generating Effective Solutions for Mobile App Development

Co-Founder and CEO of Do Genius On, Charles Amashta, joins the show to share his background in mobile app development and the work he’s doing to leverage emerging technologies to generate effective solutions and introduce breakthrough innovations. Specifically, Charles speaks to his role in leading the development of Mobile Cascade Style Sheets (MCSS), which is changing how we build and update native mobile apps.

Today, Jeff and Charles engage in a dialogue on hybrid and native mobile applications, other tools required for building apps, and what inspired Charles to launch Do Genius On.

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Key Takeaways

01:21 – Jeff introduces today’s guest, Charles Amashta, who joins the show to share his background in technology and native mobile app development

06:46 – Native mobile applications

09:34 – Other tools for building apps and the ways in which mobile app development is evolving

13:48 – The future of web app development

19:17 – Mobile Cascade Style Sheets (MCSS), explained

26:59 – How Charles knew there was a product-market fit for MCSS

30:15 – The origin story of Do Genius On

31:44 – Gaining customer adoption of MCSS

35:08 – Challenges and obstacles Charles encountered in launching his company

41:24 – Advice for those looking to build a mobile application

47:03 – Jeff thanks Charles for joining the show and lets listeners know where to learn more about MCSS and Do Genius On

Tweetable Quotes

“It’s the best application you can get. A native mobile application is the best application that a main user can actually get based on performance, scrollability, everything. There’s no other way to go if you want to actually offer the best product ever; it will have to be native.” (06:55) (Charles)

“I do see that, maybe not now but in the near future, a lot of these hybrid apps are going to be replaced by native apps.” (17:56) (Charles)

“Pretty much what MCSS [Mobile Cascade Style Sheets] is, just to put it simply, it’s CSS applied natively to mobile applications in Android and iOS.” (21:20) (Charles)

“In 2021, the revenue for the mobile industry was 133 billion dollars. And, there’s forecasts that say that by the end of 2023, that industry can be about 933 billion dollars. So, it just keeps growing, and growing, and growing. And because it keeps growing and we know that devices are getting faster and better in every sense, in reality the best way to go is native.” (28:20) (Charles)

“Are you building a mobile app because you are seeing that most of the traffic that is happening to your business or your website is coming from mobile devices? If that’s the case and you want to build something good, go native because you will be giving the best user experience to that user.” (41:58) (Charles)