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Transformational Marketing Blueprint - Like - Tales of Marketing Transformation E029
Episode 2923rd July 2021 • Tales of Marketing Transformation • Dr Jürgen Strauss
00:00:00 00:15:56

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We have initiated a conversation with our target audience, how do we now nurture that fledgling relationship?

The Transformational Marketing Blueprint is a 12 step framework for your marketing, that acts as a guide through the entire marketing journey focused on your dream customers. The Blueprint is organised as a circular framework, since no marketing journey is linear, and is in 3 phases - the Know-Like-Trust phases. Each phase is colour coded for easy visual recognition and is made up of 4 steps.

In this episode, we'll cover the LIKE phase, where we continue conversations with our dream client and nurture the relationships. The four steps of this phase are:

  1. Earning Attention as the visitor wants to learn
  2. Starting a deeper relationship
  3. Nurturing that relationship
  4. The Sale

Listen to the podcast to learn more. 

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