With the constant growth in technology, marketing techniques and platforms are always changing. But, there are principles, or pillars, that small business owners can use to build a strong marketing foundation for their businesses.

In this episode, Melody talks about these pillars and how to apply them. She brings a wealth of knowledge to this conversation because of her vast experience in advertising, marketing and as a business owner herself.

Listen up as we talk about consistency, caring for your loyal customers and more!

Here's what is in store...

[5:45] identify our target customers - "There's a lot of customers out there, but they aren't all yours." - Melody Tholstrup

[8:20] perception is reality - What our customers see or think about our businesses is their "reality." So, how can we affect perceptions?

[11:00] consistency is key

[12:35] the importance of our elevator pitch - It costs nothing to create an elevator pitch, but it can earn us lots of sales.

[14:25] take care of our loyal customers, our employees, our contractors and vendors

[17:00] ask for help

[19:15] the ugly baby syndrome that we business owners often experience (Credit: Thom Rigsby)

[22:30] the New Coke flop

[25:00] take care of customers and the Southwest Airlines example

[25:30] What's our secret sauce?

[28:00] the importance of accountability as a business owner

[29:25] key takeaways from this episode

Want to know more about Melody and the businesses/organizations mentioned in this podcast?

Melody Tholstrup with My Size Marketing - https://mysizemarketing.com/ Facebook and Instagram

Thom Rigsby - https://www.thomrigsby.com/

For those in North Alabama: The Catalyst Center