Goldilocks isn’t just for kids—it’s a masterclass in business strategy! In this mini-episode, Bill talks about the just-right principle and how it applies to finding the perfect partners, employees, and vendors as your business scales.

From accounting firms that are too big to care to marketing hires that are just the right mix of brilliance and drive, discover why the Goldilocks principle is essential for businesses navigating growth—and how what’s “just right” today might need a shake-up tomorrow.

Keep scaling.

Mentioned in this episode:

PhD Research on CEOs

Quick favor: I'm in the middle of my doctoral research, and I need CEOs Here's the question: is there a point where working more hours actually indicates a worse leader? Nobody has measured it. I'm measuring it. If you're a CEO or president with at least ten people in the business and three direct reports, it takes just a few minutes. And Your team answers a few anonymous questions. What you get back is a report comparing how you rate yourself to how your team rates you. That gap is usually the interesting part. ScalingCoach.com/study