Andrea Featherston of Featherston Strategies admonishes that perfectionism kills opportunity particularly when it comes to launching a new product. She advises to look at product launch as an ongoing process rather than a one-time event. You need to collect a lot of data during launch so you know what you need to improve on a go forward basis. Andrea provides the 4 key steps you need to follow to successfully launch your new product or service. Listen to the end to get a gift she's offering our listeners.

Show highlights

03:02 Getting a new product or service to market is a journey not a one-time event

04:07 Perfectionism kills opportunity

07:34 The right product launch process will give you a lot of data to help you improve your results

11:38 4 steps to follow to launch your new product or service

14:12 Learn about Andrea. Email Andrea at andrea@featherstonstrategies.com.

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

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