Do you feel overwhelmed with all that you should be doing for your practice, especially consistently showing up on social media?
On this episode of Beyond Bitewings Robert and Ash welcome guest Erin Gregor, a content and social media marketing strategist, to talk about the risks and rewards of businesses being active on social media. They discuss why you should avoid discussing controversial topics during sensitive times and how to keep social media posts professional and focused on attracting clients.
They also dive into the impact of utilizing current trends to create educational content in the dental industry and how to engage with your audience for increased algorithm ratings. They also cover the importance of authenticity, inclusivity, and standing out in a commodity business. Erin shares tips and tricks for developing a social media strategy, including cost considerations, the value of having a website, and the benefits of paid media.
Join us as we explore the complex world of social media management and how to make it work for your business.