In this episode, David and Manu discuss the importance of keeping a wide open eye and being flexible in your SEO approach.

Discussion points include:

Can you give an example of the new possibilities of integrating AI in your workflow and processes?

When you say, “make sure you have access to the right and accurate data”, what data are you referring to?

How do you work cross-channel?

How do you determine what delivers the most value to your audience?

How do you know when to pivot an SEO strategy?