Salon Boss Mastermind Waitlist: https://www.laurenlappin.com.au/salon-boss-waitlist

What is your content creation time actually worth per hour? In this week's episode Lauren discusses the long-term importance of content creation, not just in terms of brand lift and awareness, for your business, but in real dollar terms.

1. The Importance of Focusing on Content Creation. (00:21).
2. Calculating Average Hourly Rate for Content Creation. (02:24).
3. Time Management for Content Creation. (06:07).
4. Breaking Down the Content Creation Process. (21:37).
5. The Challenge and Next Steps. (28:44).
6. Accountability and Support. (32:19 ).

Work Through Your Own Numbers:

1. Step 1 — How many new clients did you bring in last month? (e.g. 82 new clients in January 2026).
2. Step 2 — What is the average spend of a new client? (e.g. $105 in the same month).
3. Step 3 — Multiply those two numbers together 82 x $105 = $8,610.
4. Step 4 — Divide by 4 to get your weekly new client revenue $8,610 / 4 = $2,152.50 per week.
5. Step 5 — How many hours per week did you spend creating content that month? (e.g. 5 hours per week).
6. Step 6 — Divide your weekly new client revenue by your content hours $2,152.50 / 5 = $430.50 per hour.

That is your rough hourly rate for content creation. Now ask yourself — are you treating content like it's worth $430 an hour?

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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing