Ep. 179: The Reason You're Fully Booked, But Still Not Growing

Episode 179 • 17th March 2026 • Salon Goals • Lauren Lappin

00:00:00 00:34:18

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What is your content creation time actually worth per hour? In this week's episode Lauren discusses the long-term importance of content creation, not just in terms of brand lift and awareness, for your business, but in real dollar terms.

The Importance of Focusing on Content Creation. (00:21).
Calculating Average Hourly Rate for Content Creation. (02:24).
Time Management for Content Creation. (06:07).
Breaking Down the Content Creation Process. (21:37).
The Challenge and Next Steps. (28:44).
Accountability and Support. (32:19 ).

Work Through Your Own Numbers:

Step 1 — How many new clients did you bring in last month? (e.g. 82 new clients in January 2026).
Step 2 — What is the average spend of a new client? (e.g. $105 in the same month).
Step 3 — Multiply those two numbers together 82 x $105 = $8,610.
Step 4 — Divide by 4 to get your weekly new client revenue $8,610 / 4 = $2,152.50 per week.
Step 5 — How many hours per week did you spend creating content that month? (e.g. 5 hours per week).
Step 6 — Divide your weekly new client revenue by your content hours $2,152.50 / 5 = $430.50 per hour.