The key to creating a passive traffic machine for your business is choosing the right power source. Let’s chat about the best way to increase traffic and sales with the least amount of effort.
--> Does this episode have you dreaming about having a blog that sends you TPT traffic on autopilot?
My self-paced course, Bring Your Own Traffic, has streamlined video lessons that are designed with you in mind. You don’t have to spend hours sorting through fluff in order to find the nuggets that apply to your business. BYOT outlines the exact strategy that I use to get my clients - teacher business owners just like you - ranking at the top of Google search results.
I’d love to help you get your amazing resources in front of more teachers through blogging!
Head to stephanieroyer.podia.com to take a closer look.
Did you grab your blogging planner?
My printable blogging planner was recently updated and you can download it for free!
Whether you like to start fresh with a new school year or the calendar year, this planner has you covered because it’s good from now until December of next year.
If you’d like to grab your free copy, just head over to stephanieroyersolutions.com/podcast.
Transcripts
[:
[00:00:37] Last week we talked about three common mistakes that could be standing in your way as you build your passive traffic machine. As with most machines and equipment, there is a source of power that makes it work. Even handheld tools need manpower. For your passive traffic machine the best power source that you can use is the power of search engines.
[:
[00:01:24] You want your guests to have a good time and to find the bathroom when they need it. But you also have 5 million other things to do to keep things running smoothly. You know it's not realistic to circulate the event all night, directing people to the bathroom whenever they need it. And if you make an announcement at the beginning of the event, late comers are likely going to miss it.
[:
[00:02:06] That way when someone does need to find the restroom, they won't have to find you. You are out of the situation and they can just use signs to help them get where they need to go. And this is what a search engine can do for your business. Search engines are like the signs that you post so people can find what they need when they need it.
[:
[00:03:08] But unfortunately, the messaging is often lost in the crowd. We all know that social media and email inboxes are noisy places. Search engines allow you to hang out kind of in the quieter end of things, where when someone has a minute to breathe and they sit down with their phone and start looking for a solution to a pain point that they're experiencing, your resources are going to pop up at the top of the list.
[:
[00:04:02] A search engine is a platform in and of itself, and its purpose is usually to connect you with content off the platform. For your passive traffic machine to do its best work, you need to incorporate the power of search engines into your marketing strategy. The two most important search engines to focus on are Google and Pinterest.
[:
[00:04:49] This doesn't mean being a spammer. Instead, it means being strategic and intentional with the blog posts and pins you create. What types of things will people be searching for when they ultimately land on your resource? Create blog posts and pins for each of those pain points and possible search terms.
[:
[00:05:45] ignored Google SEO. It was just too intimidating to me. After all, I had just used all of my tech knowledge to get my website up and running, and there really wasn't much left in the tank. Pinterest just felt much more doable to me, and it was way less intimidating. But what I didn't realize was that I was using SEO principles when I created pins for Pinterest, and then when I finally did start focusing on Google SEO, it really wasn't that big of a stretch to start focusing on SEO for Google.
[:
[00:06:42] The very first thing you should try if you're not doing it already, is to use keywords in the title of your blog posts and your pins. These should be keywords that people are actually looking for. Auto complete can be a great way to do this for free. Just start typing your potential topic into the search bar on Google or Pinterest and see what auto complete predicts.
[:
[00:07:24] But if you are already using keywords in your title or once you get to that step, then you might wanna focus your attention on the overall structure of your blog posts and the designs of your pins. Are there things you can do to make it easier for your posts and pins to get filed away for future searches?
[:
[00:08:08] Doing this will ensure that busy teachers can find your resources when they need them. If you'd like a little more help finding those key words to add to your blog post titles, be sure to grab my free blog post Idea guide. It's full of 37 places to find blog post ideas that people are actually looking for, and so you can find that at stephanieroyer.podia.com.
