Nicole Sauce shares her journey from corporate life to starting a small business in coffee. She explains how she moved from Oregon to Tennessee for a more fulfilling and free lifestyle. Nicole reveals that she transitioned from a corporate job to homesteading and roasting coffee full-time. Despite initial challenges and doubts, Nicole's passion for coffee persisted, leading to the successful growth of Holler Roast Coffee. She emphasizes the importance of selling products or services to drive business growth and shares insights on reaching and retaining customers.

Nicole discusses the significance of brand identity in establishing a business and advises on the importance of doing essential tasks daily to maintain business progress. She also touches on the delicate balance between work and personal life, highlighting the need to prioritize relationships while managing a business. Nicole gives practical advice on handling non-paying clients, encouraging open communication and safe spaces for conversations about delayed payments.

Nicole offers valuable advice to aspiring entrepreneurs, urging them to start their ventures despite fears and uncertainties. Emphasizing the value of learning from failures, she stresses the importance of taking action to gain experience and evolve in the business world. Nicole also invites people to engage with her through her website, NicoleSauce.com, and invites them to attend the upcoming Self-Reliance Festival, where like-minded individuals can connect and support each other in their entrepreneurial journeys.