GE Healthcare's Director of Omnichannel Strategy, Amit Thard, joins the Shiny New Object podcast for a second time to talk about the benefits that AI is already bringing to high-volume data analysis and decision making for marketers.

Listen to his tips on using AI and data science in marketing, as well as recommendations about how marketers can make themselves valuable to their organisations, no matter the economic context.

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net