Episode #15. This episode’s technical skill is Agile Marketing – a mindset and process, that is rising in popularity, which is based on creating smaller autonomous cross-functional teams to address customer problems efficiently in a test and improve culture. Abby’s guest is ex Santander Head of Marketing and consultant Rachel Chapman at RBC future focus, who answers my burning questions on the agile marketing approach and it’s benefits, how to recruit the right teams and how to get started. First published 24th August 2020.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk 

 Host: linkedin.com/in/abigailcdixon/

Guest: https://www.linkedin.com/in/rachchapman/

Resources/brands mentioned in this podcast:

www.rbcfuturefocus.co.uk/marketing-services

www.santander.co.uk/

Agile Marketing Manifesto

Jim Ewel’s agile marketing

www.gousto.co.uk/

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com