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This Week in Business History for January 25th: ‘Hold My Beer’ – The Genesis of Everyone’s Favorite Can
25th January 2022 • This Week in Business History • Supply Chain Now
00:00:00 00:12:55

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In this edition of This Week in Business History, Kelly Barner shares the surprisingly complex history of beer can innovation, starting with the first canned beer going on sale in Richmond, Virginia on January 24th, 1935. The development of this every day item survived a crash course with two major events: Prohibition and World War II. Today, aluminum cans are the most recycled container in the world and are the container of choice for about half of the $20 Billion U.S. beer market.

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