The one about B2B brand building, mistakes new marketers make, EditEddy and“Last Night in Soho” - TG78 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:03:39 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:15:31 Content Spotlights  

ROGER: The 6 biggest mistakes made by newbie digital marketers by Tom Welbourne, The Drum: https://www.thedrum.com/opinion/2022/05/30/the-6-biggest-mistakes-made-newbie-digital-marketers 

PASCAL: Sitecore's Paige O’Neill on smarter brand building in B2B by Linkedin Marketing Solutions: https://www.campaignlive.co.uk/article/sitecores-paige-oneill-smarter-brand-building-b2b/1748845 

00:37:01 Marketing Tech and Apps   

ROGER: It’s all about video cameras: The Best Pocket and Action Cameras for Summer 2022 video by The Hybrid Shooter (GoPro Hero 10, DJI Pocket2, Insta360 One, DJI Action 2, Sony ZV-1, Sony RX100 VII, and iPhone 13 Pro:https://youtu.be/xFA6k5rtaqo  

PASCAL: It’s all about new releases 

Headliner just launched EditEddy: https://www.producthunt.com/posts/editeddy-by-headliner a fast, reliable transcript then edit your audio by editing the text. 

Google Chrome just refreshed the Chrome Marketplace: https://chrome.google.com/webstore/category/collection/get_started 

00:48:03 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:56:34 Creator Shout Outs  

ROGER: Stefan Thomas Full Keynote video “Ditch the Elevator Pitch”: https://youtu.be/3JKWId1cspI 

PASCAL: Drew Toynbee, Ross Harmston, Matt Rushton, Andy Henry the co-hosts of ‘Sequel Pitch’ podcast show - Four friends pitch sequel ideas to movies that don't currently have one! https://www.sequelpitch.co.uk/ 

01:02:29 Film Marketing  

Last Night In Soho (2021) 

Directed by: Edgar Wright (Shaun of the Dead, Baby Driver, The Sparks Brothers) 

Writing Credits: Edgar Wright, Krysty Wilson-Cairns 

Cast: Thomasin McKenzie, Anya Taylor-Joy, Diana Rigg (Last role), Matt Smith 

“A murder in the past. A mystery in the future!” 

The marketing promises a 1960s nostalgia fest with bright colours and a pumping soundtrack. It is in fact a murder mystery with a touch of time-travel. And that’s perhaps the problem. The marketing didn’t tell customers what the film was about, and many stayed at home as a result. The film failed at the box office despite the rave reviews. We have a close look at why the marketing might be to blame. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/