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I talk about Instagram quite a bit.

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I get that , and people ask me.

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Very often if I suggest using Facebook.

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And honestly, Facebook is still a

great place to be with your content.

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It's a great place to

show up for your audience.

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And there's a lot of ways that you

can use Facebook successfully with, or

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without having an Instagram account.

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If you don't have a Facebook and

you're not using Facebook consistently.

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Then I encourage you to start because

your guest avatar is on Facebook for sure.

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And it gives you a great place to

connect with your followers, but with

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other local businesses, influencers.

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And in Facebook groups.

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So in today's episode, I'm

going to be sharing my tips

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for unlocking Facebook success.

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And I'm creating engagement and

touch points using Facebook.

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So let's get started.

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Jodi Bourne: Last night.

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I was scrolling through

my Facebook memories.

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I do this pretty often, probably

twice a week, just because

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I like to see, especially

pictures of my kids and my dogs.

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And.

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And the places that

Michael and I have visited.

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Recently I started seeing posts from 2008.

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That is when.

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I joined Facebook with this

current Facebook profile.

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I had one in 2005 one of my first

bosses at an internship, taught me

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into closing my Facebook page account.

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So I mistakenly took that advice

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opened my Facebook page again.

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And it's going through my memories.

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At that time, you

couldn't even add photos.

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Think the prompt would say.

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What's on your mind today?

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I started managing my first Facebook

page when I started working at the,

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domestic violence shelter that I worked

at, and since then I've managed.

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So many pages I can't even count anymore.

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And it was super easy to get

Facebook engagement on posts.

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It was just, it's such a snap.

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Anything that was entertaining or.

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Just a photo or a content related to

your business, if you just started a

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Facebook page for your business then you

don't know, you don't remember back in

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the day when you could post a photo of

your vacation rental and all of a sudden.

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You had 50 comments on the photo.

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That man.

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I would be amazing.

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But it's not that way anymore.

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So getting Facebook followers

to pay attention to you, even

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getting new followers difficult.

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I'm sorry.

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It's a bitch, but it can be done.

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And Facebook is slowly making it

a little bit easier for businesses

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to get in front of a new audience.

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So in today's episode, I'm going

to be sharing a few tips on how you

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as a business can get in front of

a new audience and start generating

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a little bit more engagement

on your posts on your page.

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More interest, hopefully some more shares.

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And also reach what reach means is the

number of people who saw your post.

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And those people don't necessarily

have to be following you.

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And they're still seeing your

content and that's great because

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they're aware of who you are

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And that leads me to another

point about followers.

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Yes, it's great to have a ton of followers

on your Facebook or any social media.

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However, once again, I'm going to stress.

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It's not just the followers that you have,

but the relationship you have with them.

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Are you interacting with them?

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Are you answering your

messages and your DMS?

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Are you going back and forth

in comments and helping them?

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Make a connection between their comment

in your business and how you can help.

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And you can do that even

off of your own page.

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You can do that on other

people's pages and in groups.

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And that's what I'm going

to go over with you today.

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Is how to use it.

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Other people's pages.

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Other people's groups to grow yours.

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Another thing, another

great bonus for you.

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Is as a tourism business, a destination

focused business and experienced business.

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Then you have a lot of content

that people are very interested in

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going back to what I said earlier.

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You have content that people want to see?

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Beautiful photos of your destination,

mountain views, beautiful beaches.

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Videos as well, videos are

hot on Facebook, just like

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they're hot everywhere else.

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So I encourage you to

learn video strategy.

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But you have the content that

people want to see, and that is.

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Definitely a bonus for you.

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If you understand how to create,

how to put together a content

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strategy, if you understand how to

write and create better content.

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How do you get started?

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The first thing I want you to do.

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Is optimize your Facebook business page.

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So your Facebook business page

is not your personal profile.

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It's your business page.

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If you don't have one, you

have to create one now.

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You want your business page to be

your business name, also, if you can,

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you need to include the location.

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Blue sky, vacation rentals, Myrtle beach.

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You want that in your name?

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If at all possible.

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Now, if you created your page a long time

ago, Facebook sometimes makes it harder.

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You can try to change your name.

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But sometimes they don't let you do that.

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If you don't have very many

followers, on your current Facebook

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page, you can create a new page

with your business name location.

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And then you can connect

the two pages together.

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Reach out to me.

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If you need more tips on that,

I have a video somewhere.

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The next thing you want to do with your

Facebook page is you want to make it

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so that when people go to your Facebook

page, That they immediately realize that

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you're a business they want to follow.

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So you have to optimize your page for

followers and interest the first thing you

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do is you need a really nice cover photo.

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You need something that stands out.

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You want it to showcase

your beautiful property.

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These are your wild shots,

your Airbnb cover shots.

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You want those to be in

your Facebook page cover.

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You can use Canva to

create kind of a collage.

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If you want, you can just use one photo.

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Facebook used to let you

do like a slide show.

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They stopped doing that.

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But you can create something beautiful.

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You also want that Facebook page cover

photo to be seasonally optimized.

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So I would suggest changing

it out every season.

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Be sure that your cover photo

represents your destination.

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If you create a collage, you

want to include some of those

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destination photos you have to

create a really short and sweet bio.

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I think that they give you or in

Facebook, they call it an about section.

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I think they give you

about 150 characters.

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You want to be short and sweet

and to the point of what you do.

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Who you are.

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You do want people to be able to look at

that page and know exactly what you do.

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Another reason that's important is

because when they hover over your

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name, a little pop-up comes up and

that pop-up shows your about info.

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The next thing you want to do is make sure

that button underneath your cover photo.

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Leads to something.

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And is it call to action?

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You want it to say, learn more?

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Message us contact us.

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You definitely want that set up.

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You also want to set up your messenger.

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I'm not going to go into that, but you

definitely need to understand how to

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set up your messenger then, what you're

going to do is you're going to add photo

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albums, not just individual photos,

but you're going to add photo albums.

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Of your properties.

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If you have a ton of properties,

start out with just one, two or

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three, and then in side of the

photo album, As you're creating it.

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You're going to give a caption.

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Now these are your best photos.

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This isn't where you're going to

share all your bathroom shots.

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This is, the great view, the beautiful

dining area, the fireplace, the

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fire pit outside, whatever your wild

shots, and you want to describe them.

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And you want to add a location

tag to each of those photos.

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Once you have a photo album, you want to

share that photo album to your newsfeed.

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So you're going to do that.

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If you have multiple properties, do two

at a time, once a week for several weeks,

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then you want to go back through your

content, any content that you have that.

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Received a lot of engagement.

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If you don't have that kind of content.

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You can start creating that

content today, start sharing.

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First of all, start

sharing photos of reviews.

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That's a great way to start building

content on your Facebook page so

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that when people come back to you,

they're going to see that top con

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they're going to see that content.

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You also want to create content.

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Relevant to your destination.

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Perhaps you have a blog that

you've written, or you can create

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a mini post with several images.

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There's lots of content that you can

create that will get more engagement.

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What would you want to see on a

Facebook page about your destination

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and about your business that

would make people interested?

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You also want to understand

the Facebook algorithm.

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It really wants to see photos

really wants to see videos.

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It really wants to see like

the big post with the colored

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backgrounds, which you can do.

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And wants to see that kind of content.

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What it doesn't want to see is

a link to back to your website.

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That will kill your Facebook.

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So you don't want to just create

a bunch of links big mistake.

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I see all the time is just Facebook

pages, full of links, back to

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search for a vacation rental.

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Now that doesn't mean you

shouldn't have calls to action.

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You definitely need calls

to action on your posts.

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You want those calls to action to be

check out our, learn more button to find

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out more about our vacation rentals.

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Or send us a DM to find out

more about this property.

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You want them to be gentle calls to

action, and yes, you do want to do a

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major call to action every couple of

weeks, but you want to remember people

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want information, they want resources.

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They want to see fun, beautiful things.

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They don't want to be reminded to just

go back and book your rental because.

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They've built a relationship with

you you've built a relationship

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with them you've provided great

information they're going to remember

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you because you've created the touch

points needed for them to remember

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you when they are ready to book

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then you want to take your best

posts and you want to pin them to

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the top of your Facebook P feed.

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You can pin stories and you can pin reels

and you can pin posts so that when people

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come to your page, not only do they see

these photo albums pins, but they can see

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other content such as reviews, et cetera.

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Oh, and by the way, you

can make a Facebook album.

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Just have review screenshots.

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I definitely encourage

you to do that as well.

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Okay now.

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That you have an optimized Facebook page.

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The next thing you want to do is as

your page go out and like other pages.

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Follow other pages that are relevant to

your destination and to your business.

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So if you're in Myrtle beach, Then

you want to go out and you want to do

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a search for Myrtle beach, Facebook

pages, and you want to follow Facebook

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pages relevant to your target audience.

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So you might want to follow pages such

as the local golf courses or, the Myrtle

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beach boardwalk you definitely want to

follow other vacation rental businesses.

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You want to follow those, especially

the big property management companies

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once you have made a list of those

pages that you're going to follow.

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Oh.

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And then when you're following,

when you're looking through this.

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Keep up with the list.

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as you're making your list, note,

which ones, because just as you

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hover over their name, you can see

how many posts they've had recently.

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How many followers they have.

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Want to follow the ones who are posting

frequently and who have followers.

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So you can even click over to their

page if they're only posting once a

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month and they only have two people

liking it, don't worry about them.

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You don't want to clutter up

your newsfeed with that content.

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You want to follow?

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For example, I saw saw one that I

think it was a vacation rental company.

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They posted two days ago.

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They had 23 comments on their post

so you definitely want to follow.

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The content that is getting

likes, shares, and comments.

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You also want to be sure and

follow businesses and influencers.

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So local businesses, the people.

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That you want to network with in your

area, the local restaurants, all these

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local businesses that you can support

with your business, because you definitely

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want to show your support by liking

their content, sharing their content,

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commenting on their content with.

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If a local restaurant posts their menu

for the week, comment on how much you

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love their Wednesday special, or that

you recommend this place for lunch

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for all of your guests that local

business is going to see your business.

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Liking, sharing and commenting, and

they will reciprocate in return.

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So that's growing your network,

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now you also want to follow any

relevant groups, Facebook groups,

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relevant to your target audience.

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Relevant to your destination

relevant to the experience.

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So what do I mean by that?

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Your target audience is full of families.

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Then you can join a Facebook

group as your business.

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That is.

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Travel for families with toddlers.

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There's a ton of travel focused,

Facebook groups, beach lovers.

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Pet friendly beach lovers.

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There's so many different groups.

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So make a list of what is

relevant to your target audience

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and where they're hanging out.

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You can also join community groups.

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You can join tourism groups.

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I know a ton of hosts on Facebook

and the only groups they are a

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member of are the vacation rental.

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Related groups.

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Okay.

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That's great.

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But the only people that are going to

those groups are people looking for

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a vacation rental or other owners.

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So those groups that's full

of competition for you.

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But you may be the only vacation rental

company who is in the group as of.

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Beachcombers of the outer banks.

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I don't know if that's a

real group, but it might be.

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So find those niche groups that

really relate to your target audience.

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If you find a group that is related

to your target audience related

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to your destination, that you can

not join as your business page.

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I highly recommend that you

go back and join that page.

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Join that group as your personal profile.

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There's definitely some ways you

need some strategies for optimizing

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your personal profile so that people

understand what your business is about.

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I'm not going through that, but

definitely you want to join and

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comment and interact in those

groups with your personal profile.

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If you can't do it with your business.

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The next step is to go to your Facebook.

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Newsfeed your business

newsfeed every single day.

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If you can't do it every

day, do it every other day.

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But I guarantee you, you have 20

minutes in your day, every day.

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Where you can go through your business

page newsfeed and you can interact.

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You can answer questions in groups you

can, and you can comment on a business

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page post about a local event coming up.

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You can.

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Answer a question on a Facebook page.

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. So that local business is going

to see you answering the question.

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And the person that asked the question

is going to get a notification that

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you answered the question, and they're

going to see your name and they're

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going to see your page and they're

going to see what you're about.

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And they're going to decide

if they want to follow you.

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So now obviously you see

why having a page optimized.

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With great content is so

important to this strategy.

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Because you're going to be interacting

with people in Facebook groups.

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You're going to be interacting

with people on Facebook pages.

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They're going to click, they're

going to see your business name.

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They're going to see your

personal profile name.

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If you're using your profile in groups.

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And they're going to look at who you are,

because you've just answered a question.

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You've just helped them.

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You've just shared a post of content.

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I worked with a, an owner last year.

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And she was in the mountains and people

were asking questions all the time

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about the weather and the snow, so

she started posting the weather report

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and the snow forecast every day in a

various groups for her destination.

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She got a ton of followers

coming back to her page.

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That's how it works.

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Just simple content that you can share.

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Then you have it on your page, you pin

it to your newsfeed, you share it , in

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groups, you share it in, with your

personal profile, you share it with

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your own personal friends, fairly often,

especially fun content, destination,

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content, tourism focused content.

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You want to share information

and photos and videos.

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All of that content is important too.

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Building the touch points with the

people who have decided to follow you.

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That is how Facebook marketing works.

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You want to create content that

gets noticed, gets attention.

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So what kind of content

should you be sharing?

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On Facebook and also social media.

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That is just one of the

focuses of my new upcoming group

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coaching starting in October.

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You can join the wait list for the savvy

host marketing group coaching program.

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Jody bourne.com backslash wait list.

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Because in the group coaching,

I cover Facebook marketing.

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I cover Facebook strategy.

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I cover Facebook content creation.

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As part of a proactive marketing

strategy, whether you're booking

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direct or you're just pushing

people to a listing on an OTA.

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This program covers all of those things.

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So if you're struggling with creating

content, You're struggling with

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knowing what kind of content to post.

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If you're struggling with

writing the words, putting it

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all together, adding images.

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Taking and, and using videos.

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Then I highly encourage you to

sign up for the wait list and

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learn more about this program.

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It's several weeks long,

lots of mentorship.

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Lots of back and forth.

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Lots of accountability

and lots of other extras.

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I'm so excited about this because.

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I've been doing it a lot of

years and I still see some of the

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people who took this early on.

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Jennifer from cottage stays.

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Still consistently sends me messages

and lets me know about something

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that I taught them that they started

using or something new that worked or

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that they went back to an old video.

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To relearn something and it's just,

it can be such a game changer.

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So sign up for that wait list.

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If you are ready to really start learning

how to market your vacation rental.

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Sign up for that white list and you can

learn more about some of the successes

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that other businesses have had.

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So your action item for

today is just get started.

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Optimizing your Facebook page,

change out your cover photo you

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just go into canvas and search

for cover Facebook cover photos.

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You want to make sure

they're mobile optimized.

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You want to add photo albums of

at least one of your properties.

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You want to write a description of

one of your properties and share

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it in a post with that photo album?

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And then you want to.

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Make a list of Facebook pages and

Facebook groups that have lots of

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interaction, have lots of comments,

have lots of posts and questions that

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you can start interacting with as your

business and as your personal profile.

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And if you have any questions about

Facebook marketing, Facebook engagement,

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Facebook content that I encourage

you to reach out to me over the

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next few days, because on Friday's

episode, I'm going to be going over

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even more about Facebook marketing.

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And I'm going to share.

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Some ways to optimize

your own personal page.

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And I'll be talking more about

how to leverage Facebook groups.

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So I look forward to Friday and

I hope y'all have a great day.

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Aye.