How to Create a Successful Blog for Your Business
Episode 14017th June 2022 • Women Conquer Business • Jen McFarland & Shelley Carney
00:00:00 01:03:31

Share Episode

Transcripts

Speaker:

Hey, welcome to women conquer business.

Speaker:

My name is Jen McFarland.

Speaker:

I'm joined by Shelly Carney and that was such dramatic intro music.

Speaker:

That was pretty awesome coming.

Speaker:

This week's episode is create a successful blog for your business.

Speaker:

If you think it's 20, 22, I really don't need a blog.

Speaker:

We're gonna talk about why you actually do.

Speaker:

And so it's important to remember that when creating content for your

Speaker:

business, you have so many choices.

Speaker:

Podcasting videos, email marketing.

Speaker:

It's easy to forget about blogs.

Speaker:

My friend Bridget said blogs.

Speaker:

Aren't sexy.

Speaker:

I disagree.

Speaker:

I think they're very sexy.

Speaker:

So we'll talk about how to create a successful blog for your business,

Speaker:

including finding the right blog service or hosting it on your own website,

Speaker:

how to find topics that appeal to your customers and the essentials you need

Speaker:

to include in each blog post that's.

Speaker:

So what do you think of that?

Speaker:

That sounds pretty fun, right?

Speaker:

I love blogs.

Speaker:

They're well in the articles and they blend together for me, but.

Speaker:

If I want information on the internet, that's what I look for.

Speaker:

I don't look for videos first because videos so often take up your time

Speaker:

and you have to sit there and wait for the people to talk about their

Speaker:

lives and get a meat of the thing.

Speaker:

Now this is a podcast, so that's different.

Speaker:

Yeah, that's true.

Speaker:

That's true.

Speaker:

So I think we both have some pretty, pretty big news to share today.

Speaker:

Oh I graduated from concussion therapy.

Speaker:

Woohoo.

Speaker:

That means I don't have to stand on a trampoline and answer questions

Speaker:

like what's five plus four and not feel like I'm gonna throw up.

Speaker:

Wow.

Speaker:

That's literally what I was doing.

Speaker:

That's where we were at some point.

Speaker:

So I passed all my tests.

Speaker:

I'm out of active physical therapy on that.

Speaker:

And now I can, I'm released into the wild to do more role with podcasters.

Speaker:

Yay.

Speaker:

Not . I might not do that again.

Speaker:

and so that's a big deal.

Speaker:

That's really great news for me.

Speaker:

And then you have some big news too.

Speaker:

We found out yesterday afternoon that my mom is coming home tomorrow.

Speaker:

From the post-acute nursing home.

Speaker:

And so we are just scrambling around today.

Speaker:

We had to get a wheelchair and some other assistive devices.

Speaker:

We had to move furniture around and it was like, ah, hair on

Speaker:

fire because the problem is.

Speaker:

The insurance and the facility.

Speaker:

It was okay.

Speaker:

When, how much longer do we have?

Speaker:

You have a maximum of a hundred days.

Speaker:

Okay.

Speaker:

So how much longer do we have?

Speaker:

We can't tell you that it's week by week and we'll give you 48

Speaker:

hours notice when it's time to go.

Speaker:

So if they'd have told us June 1st, okay.

Speaker:

Did June 17th is your day to leave.

Speaker:

We could have been putting all this together and not stressing about

Speaker:

it and, having some time to think.

Speaker:

But since we didn't have time to think it was just like, my brother came

Speaker:

over last night and my dad and I sat down with him and we just made a list.

Speaker:

Here's all the things we need to get done.

Speaker:

And he got, my dad got up this morning at five o'clock and started

Speaker:

building a ramp for the back doors.

Speaker:

So he could get mom into the back bedroom and it.

Speaker:

Ah, I love thanks, Carol.

Speaker:

It's good news.

Speaker:

It is good news that she's coming home.

Speaker:

We're excited that she's coming home and she's excited to come home.

Speaker:

But it is okay, we gotta be ready.

Speaker:

Let's go.

Speaker:

you'll

Speaker:

be ready.

Speaker:

You'll be ready.

Speaker:

And she'll be so glad to be home that even if everything doesn't

Speaker:

go perfectly, she's gonna be.

Speaker:

Just so excited.

Speaker:

So it's yeah.

Speaker:

People wanna be home.

Speaker:

That's true.

Speaker:

And then it looks like we've both been working hard on courses.

Speaker:

So epi, I did turn that website on, I'm still working on all the final touches

Speaker:

and stuff, but that's at epiphany courses.com and it looks like you're

Speaker:

working on a livecast life course.

Speaker:

That's right.

Speaker:

It's a companion to the book and the workbook that we offer, I am putting

Speaker:

together a course called livecast lifestyle basically is what it's called.

Speaker:

But it's for entrepreneurs who wanna learn to livestream.

Speaker:

Podcast and blog at the same time every week to promote their

Speaker:

business and to grow an audience and become a content entrepreneur.

Speaker:

And it's coming together.

Speaker:

I'm what I'm doing is putting all the slides together for all the presentations.

Speaker:

And I'm probably about two thirds of the way through that.

Speaker:

And once I finish all the slides, I'll just record 'em boom.

Speaker:

I'll record.

Speaker:

'em on stream yard.

Speaker:

And it'll be ready there.

Speaker:

Won't be very much editing it all to put into it.

Speaker:

So it'll just be on, off, on, off upload.

Speaker:

It'll be ready by the end of June by the end of June.

Speaker:

But if you're interested in signing up for the waiting list to get one of these

Speaker:

courses, that's gonna be so cool and awesome, because you can learn so much we

Speaker:

have a waiting list that you can sign up for and it's at course.livestream.life.

Speaker:

Okay while you're putting that in the chat, maybe so people can see that.

Speaker:

Gotcha.

Speaker:

And I'm gonna do the new thing, which we're very excited about.

Speaker:

We finally got sound effects to work.

Speaker:

How exciting is that?

Speaker:

So we're moving on to breaking news.

Speaker:

The breaking news that I have.

Speaker:

It's very interesting to me.

Speaker:

There is a new search engine out there.

Speaker:

It's called.

Speaker:

Yep.

Speaker:

So it's are you searching for it?

Speaker:

Yep.

Speaker:

and it's out by RFS, which is a big SEO company.

Speaker:

And it's at yep.

Speaker:

Dot com.

Speaker:

It's in beta right now.

Speaker:

I do have a window if I could figure it out.

Speaker:

I don't know if I can do a share screen right now.

Speaker:

But you graduated from and you're not even on

Speaker:

a tra I mean it . I know.

Speaker:

So it's anyway.

Speaker:

So here, I think I figured it out.

Speaker:

Look at this and I have to add it to the stream.

Speaker:

Okay.

Speaker:

So it's called.

Speaker:

Yep.

Speaker:

As you can see, it's in beta.

Speaker:

So what that means is they're still testing it out, doing all different

Speaker:

kinds of fancy things with it.

Speaker:

What I like about this is that it is done.

Speaker:

Oh, wow.

Speaker:

They've even updated the page since yesterday.

Speaker:

so what they do, that's different is that 90% of the ad revenue

Speaker:

is gonna go to content creators.

Speaker:

. So that means that if you search on yep.

Speaker:

Click on an ad, things like that.

Speaker:

Instead of all of it going to the ad tech machine or whoever , then the revenues

Speaker:

are actually going to go to the content creators and they feel like it's an

Speaker:

unfair search model that's being used.

Speaker:

And so this is very exciting because.

Speaker:

This is a whole different way of doing things.

Speaker:

The other thing that's pretty exciting about the search engine is they are

Speaker:

also doing everything they can for it to be unbiased and then also private.

Speaker:

So that means it's not like you're just feeding, like right now, if

Speaker:

you go, as we do into Google and search you're feeding that monster.

Speaker:

You're telling Google or Amazon or apple, those are the three big

Speaker:

places, where people go to search.

Speaker:

You're telling them more information about you so there's not a lot of

Speaker:

privacy when you do search that way.

Speaker:

So with, yep.

Speaker:

It's more private search.

Speaker:

They're doing everything they can to kind of change it.

Speaker:

There are articles and things out there that are talking about this.

Speaker:

There's a kind of a reality check on some of this, which is that.

Speaker:

Everybody goes to Google.

Speaker:

Like even people who've made some inroads, like duck dot go or

Speaker:

Bing some of these other places.

Speaker:

They've only ever gotten like a tiny slice of the search pie.

Speaker:

So even if Y gets 1% , that's like something that is big, it

Speaker:

could go into, the pockets of creators and be a really big deal.

Speaker:

So that is out there.

Speaker:

I think it's pretty big news, but we'll have to wait and see, like

Speaker:

we don't know it's still in beta.

Speaker:

I did test what I could find.

Speaker:

I, it worked for me it's just like a search engine, just like anything else.

Speaker:

I think that's a cool development.

Speaker:

Do you have any breaking news?

Speaker:

I do not.

Speaker:

I was too excited about your news.

Speaker:

oh, Kathy Turner.

Speaker:

I can't believe you're watching.

Speaker:

This is so fun.

Speaker:

This is my parents' best friends and gosh, I have known the Turner since

Speaker:

I was probably in like sixth grade.

Speaker:

So thank you, Kathy.

Speaker:

And my cute little headphones.

Speaker:

I know they're so big and funny.

Speaker:

Thank you for watching

Speaker:

I use headphones because it's a podcaster thing and I'm a

Speaker:

podcaster seeing podcaster.

Speaker:

There.

Speaker:

It is a podcaster thing.

Speaker:

I know it's part of what makes us part of what makes us cool.

Speaker:

That's right.

Speaker:

Professional podcaster.

Speaker:

So

Speaker:

so do you have any breaking news?

Speaker:

I'm a professional podcaster know other than the, that I'm working on the

Speaker:

course and it's coming out in June.

Speaker:

That's my big deal.

Speaker:

That's my big for the week.

Speaker:

I guess we'll

Speaker:

Charge

Speaker:

into the training.

Speaker:

Oh, I think that's a different sound than we originally had, but it's fun.

Speaker:

It's about, that's fun.

Speaker:

I love it into something else.

Speaker:

And that's what we're gonna talk about today.

Speaker:

So the topic is how to create a successful blog for your

Speaker:

business in 2022 in the intro.

Speaker:

One of the things that I talked about.

Speaker:

Is that many people maybe don't think that blogs are still relevant in 2022?

Speaker:

I will say, , I don't know if I should bring up.

Speaker:

I, it takes me too long to figure out how to share a screen.

Speaker:

The thing about, yep.

Speaker:

Did you notice, you entered words into the search engine?

Speaker:

We're still using words in search blogs are still relevant because search engines

Speaker:

still like words, the most words are the most popular part of any search engine.

Speaker:

I have all the

Speaker:

best words.

Speaker:

I have all the best words I had, all the best words, so there's that and for

Speaker:

all the people who are saying, yeah, but they're getting better at video,

Speaker:

they're getting better with audio.

Speaker:

You still add a transcript to your webpage after for a podcast, you do that for

Speaker:

people of low vision, you do that, so cuz some people like to read, there are

Speaker:

a lot of accessibility reasons, different types of reasons, but it's also because

Speaker:

search engines are better at words they just are same thing with video.

Speaker:

So blogs aren't really going anywhere.

Speaker:

What has changed about blogging?

Speaker:

And this is why a lot of people, poo it is not a, it is not quick.

Speaker:

it's not an easy way to make money anymore.

Speaker:

There used to be a time where you could be like, I'm just going to blog and

Speaker:

then you would immediately make money.

Speaker:

You could monetize it, you could sell ads, you could have

Speaker:

all different kinds of things.

Speaker:

And it was an instant success.

Speaker:

It was something people could do to make a viable side income within.

Speaker:

I don't know, months probably.

Speaker:

And now if you want to go into blogging as what you are doing, it

Speaker:

could take years , it could be you to really niche down into something.

Speaker:

And so it's not the same as it was years ago.

Speaker:

So that's that's of the difference of what we're talking about here.

Speaker:

It's also not what we're talking about today.

Speaker:

We're not talking about becoming a professional blogger, talking

Speaker:

about blogging for your business.

Speaker:

of Like when we talk about live streaming or podcasting, we are not talking about we

Speaker:

try to make it as professional as possible and do everything that we can, but we

Speaker:

are not professional live streamers.

Speaker:

It's part of what we do to promote our businesses.

Speaker:

And we aren't teaching you to be, a professional live streamer either.

Speaker:

Like you, we know that you still have a business to run.

Speaker:

We know that you still have other things that you're doing.

Speaker:

Hence, we're not really covering the whole, how do

Speaker:

you make money with your blog?

Speaker:

We're gonna cover, how do you promote your business with your blog?

Speaker:

How a blog can really help you achieve some of your marketing goals.

Speaker:

That's right.

Speaker:

And the fastest way to make money is to have a business and then

Speaker:

to have these things that bring people into the business, right?

Speaker:

Yeah.

Speaker:

So that you can sell them your digital products, your coaching,

Speaker:

whatever it is that you're offering.

Speaker:

Absolutely.

Speaker:

Yeah, we're never losing sight of the fact that blogs podcast live streams

Speaker:

are a support system for the business.

Speaker:

They help people learn about you, find out about you and then engage with you.

Speaker:

Now so what else do you have to say about blogging in 2022?

Speaker:

It's an important part of a healthy breakfast.

Speaker:

No, it's, important part of a content entrepreneur's calling card.

Speaker:

It's a way to say here's what I think.

Speaker:

Know to be, to gain visibility and credibility in the marketplace for

Speaker:

people to come there and see all that you have to offer all of your ideas,

Speaker:

all the help that you can give them.

Speaker:

And it's excellent for people who love to read rather than watch

Speaker:

videos or listen to podcasts.

Speaker:

And it's another avenue to bring in new new people into your realm, right?

Speaker:

I'm always getting people who are brand new, who are finding my

Speaker:

blog and liking it and following it and reading it every week.

Speaker:

And there are certain topics that they like.

Speaker:

And then you can also look at your statistics.

Speaker:

What articles are the most prevalent who's looking at, what the most, and

Speaker:

then you've doubled down on that content.

Speaker:

So it informs you where you can go with this.

Speaker:

If you're not blogging, what's wrong.

Speaker:

What's wrong here.

Speaker:

what's wrong with this

Speaker:

picture?

Speaker:

Something you mentioned.

Speaker:

made me realize something else.

Speaker:

So there are ways to decide, you need to ask your audience, you need to

Speaker:

ask your customers what they prefer.

Speaker:

Like you said, there are some people who prefer reading.

Speaker:

I am old school.

Speaker:

I love to read.

Speaker:

I want to go through things.

Speaker:

Sometimes I use those as how tos, like it's like a DIY and I

Speaker:

could look at it like, oh, okay.

Speaker:

I think I can figure this out.

Speaker:

Like this morning when I was trying to get the sound board to work.

Speaker:

I really just wanted somebody to give me an instruction list that I could

Speaker:

go through and check and it's that I had to go through six different

Speaker:

videos before I finally got it to work.

Speaker:

Yeah.

Speaker:

And it's frustrating.

Speaker:

It's not something that I wanted to do.

Speaker:

Mm-hmm Understand your audience, ask them how they engage with content.

Speaker:

Do they like videos?

Speaker:

Do they like audio?

Speaker:

Do they like to read?

Speaker:

I've had people thank me for including a transcript on my podcast.

Speaker:

Cause people like to read like it, it it just depends on what it is.

Speaker:

You're covering.

Speaker:

I think if they wanna

Speaker:

go back and listen or read or pay attention to a particular thing

Speaker:

that you said, it's so much easier when it's written down and they

Speaker:

can go, okay, it was right here.

Speaker:

Let me study it.

Speaker:

Let me go look up what she said here.

Speaker:

And it's just easier to study when you have a video.

Speaker:

It's great.

Speaker:

If it's a visual thing that you're teaching somebody, like here's

Speaker:

how you build a wheelchair ramp.

Speaker:

That would be good as a visual, but it's also great to have,

Speaker:

here's why I had to build it.

Speaker:

And here's how long it took me.

Speaker:

And, and you put all that into written content and it just adds,

Speaker:

it adds richness to your content.

Speaker:

It really does.

Speaker:

And I think that, people Don.

Speaker:

Necessarily think about that.

Speaker:

You, if you read all of these posts, you have to remember

Speaker:

what people are using it for.

Speaker:

What are these posts really about?

Speaker:

What are these posts, really what are they trying to attract?

Speaker:

Who are they trying to be for a lot of times, they're for people

Speaker:

who want to make money from a blog.

Speaker:

So I think I think we know that people read them.

Speaker:

We know that search engines follow them and we have a lot of evidence.

Speaker:

So hopefully we've convinced you that blogging is still a thing.

Speaker:

, it's still an important thing.

Speaker:

So then the next thing is where do we put our blog?

Speaker:

What is, what do we do with this?

Speaker:

So there's a couple of different ways.

Speaker:

We're gonna start with the ways that you can do it.

Speaker:

If you don't have a website or you just wanna see if you even like

Speaker:

writing, or if you even wanna just.

Speaker:

Practice your writing.

Speaker:

It's a good place for that.

Speaker:

And so there are a few different ways that you can do this.

Speaker:

And I think it's important for some people, if you don't have a big audience,

Speaker:

you can use something like medium, all of the things we're gonna talk about.

Speaker:

You can use that to build an audience.

Speaker:

You can use that to test out things like headlines and different things like that.

Speaker:

So don't feel like you have to have all this pressure to, to start a website

Speaker:

and add a blog and do all this stuff.

Speaker:

There are some things that you can do to get started with blogging

Speaker:

that I think are really helpful in learning how to write articles.

Speaker:

And if your topics that you're going through really resonate with

Speaker:

people and that's to have a blog on an, on somebody else's platform.

Speaker:

And I have three different options here that people can possibly use one of which

Speaker:

two of them I didn't really know about.

Speaker:

So the first one is medium.

Speaker:

I think a lot of people have heard of medium.

Speaker:

It's medium.com and it's medium.com/creators.

Speaker:

If you're interested in that, I can put that in the chat and this would

Speaker:

be a place to start if you don't have a website, medium is a place

Speaker:

that most people have heard of.

Speaker:

It's also a place where you can monetize.

Speaker:

And I have had a lot of articles published on medium.

Speaker:

They get picked up by large publications, things like the startup, which has I

Speaker:

think about half a million readers.

Speaker:

So if , you strike gold, if you write about something and you

Speaker:

submit it to a large publication on medium, then it might get picked up.

Speaker:

It, they also they're monetized.

Speaker:

I think I've made a few bucks off a different articles that

Speaker:

I've written because they.

Speaker:

If it gets picked up in the startup and people read it, then you get money

Speaker:

cuz they require you to monetize it.

Speaker:

Everybody gets a certain amount of free articles on all of these platforms.

Speaker:

So it's not like you're locking everybody out.

Speaker:

If you write on medium or news break or vocal, you're not doing that at all.

Speaker:

So the second one here is called news break.

Speaker:

And what this is, I found, I keep coming up against these blog posts.

Speaker:

This is another one where you can write blogs, you can share them

Speaker:

and connect with other people.

Speaker:

And it's another place where you can also monetize if you want to.

Speaker:

So this will be another place.

Speaker:

They really seem to focus on local, which is something that's neat.

Speaker:

So if you have a local blog or something like that, and you just wanna see if

Speaker:

you can hook people in and get people to read, you can use news break for that.

Speaker:

And it's fundamentally the same as It's fundamentally the same as medium.

Speaker:

The third option is called vocal vocal dot medium media and they

Speaker:

are they do the same thing where you can just add your stories.

Speaker:

You can monetize it, you can do all kinds of things.

Speaker:

So I will say that with these, people tend to think that if you put your blog

Speaker:

on medium or on news break or vocal, something like that, that the readers will

Speaker:

just automatically come blogs are not.

Speaker:

If you build it, they will come.

Speaker:

None of the stuff that we talk about week after week, or if

Speaker:

you build it, they will come.

Speaker:

You have to, which I watched field of dreams recently

Speaker:

again, and it's delightful.

Speaker:

But unfortunately it's not like building that field.

Speaker:

people are just gonna come and participate.

Speaker:

You still have a responsibility to promote your articles, do

Speaker:

all of that kind of thing.

Speaker:

So it's not like it's a free, cheap and easy way of just making a lot of

Speaker:

money, but it is a way to test some things out and get things out there.

Speaker:

Have you tried anything with these?

Speaker:

I used medium last year, sometimes I would use it and then I just fell off with it.

Speaker:

Yeah.

Speaker:

Yeah.

Speaker:

Yeah.

Speaker:

It's fun.

Speaker:

It's a good way to test.

Speaker:

And when we talk about, coming up, we're gonna talk about the, like what I call

Speaker:

it, like the anatomy of a good blog post . It's a good way to practice that.

Speaker:

You can practice all of that on medium, if you already if you really want a

Speaker:

website or you already have a website there are three different platforms that

Speaker:

I think are the best blogging platforms.

Speaker:

And one, this is probably not gonna surprise anybody.

Speaker:

And the other two might.

Speaker:

It just depends on where you're at.

Speaker:

Truly you can blog on just about any platform.

Speaker:

It's a matter of how much traction you're gonna get by blogging on that platform.

Speaker:

So if you have a Wix website, you can absolutely blog on there.

Speaker:

You will just have to work much harder to get eyeballs on it.

Speaker:

Because that platform is still not as good with SEO, which is getting found in

Speaker:

search as some of the other platforms.

Speaker:

So if I don't mention the platform, your website is on,

Speaker:

please don't be discouraged.

Speaker:

And then there are other platforms that are great for SEO that generally just

Speaker:

aren't used for blogs Shopify, great for SEO, but it's a product based site.

Speaker:

And typically people who are starting a blog, they aren't just starting with

Speaker:

Shopify, but if you have a Shopify site, you can absolutely out a blog there.

Speaker:

And get a lot of traction because it's got SEO baked in meaning you

Speaker:

can find a topic, you put it in the URL and you talk about it.

Speaker:

Just if you have a product on your Shopify website, you will get seen on Google.

Speaker:

So the three best blogging platforms are WordPress, which surprises nobody.

Speaker:

It's like the most widely used website platform out there in the world.

Speaker:

And every, everybody automatically, when you think blog, just about everybody

Speaker:

thinks automatically about WordPress.

Speaker:

Am I right?

Speaker:

Shelly?

Speaker:

Yeah.

Speaker:

I'm on WordPress.

Speaker:

you

Speaker:

betcha?

Speaker:

Yeah.

Speaker:

I was on WordPress for years until very recently.

Speaker:

And I've been talking about it for a while.

Speaker:

WordPress is built for content.

Speaker:

So when you go to find your website or do some blogging, you, you might not.

Speaker:

You might just automatically go to WordPress, which is fine.

Speaker:

It would be great.

Speaker:

It's built for that.

Speaker:

You have to add some plugins to get SEO to work.

Speaker:

If you have a wordpress.org website so it's great built

Speaker:

for content works really well.

Speaker:

The second option is the platform that I'm on now is called ghost.

Speaker:

And as you can tell, it is entirely about turning an audience into a business.

Speaker:

It's part of the reason why I added it.

Speaker:

They do everything from From being a publisher to a membership, they

Speaker:

have this nifty dashboard in here.

Speaker:

I wish this was my dashboard with 13,000 members . But it is a way

Speaker:

for creators to publish, share and grow business around their content.

Speaker:

It is so much easier to add content to once it's set up, it's just a delight.

Speaker:

It's a delight to write articles and create things.

Speaker:

You can see some of it in here.

Speaker:

I've had a really great time using.

Speaker:

Ghost as a way to build out a blog.

Speaker:

And I really really recommend that as a second option.

Speaker:

It also has SEO baked in it has been much easier to create and

Speaker:

do things on a blog with ghost.

Speaker:

The third option.

Speaker:

Let me share my screen again.

Speaker:

Boy, look at me look at me, do the, doing this.

Speaker:

It's like crazy how much I can share a screen if I'm being forced to.

Speaker:

So the third one the third option.

Speaker:

Believe it or not is square space.

Speaker:

So it used to be that Squarespace was crummy when it came to having a blog.

Speaker:

It used to be that it was not as well thought of or well

Speaker:

regarded when it came to blogging.

Speaker:

The Squarespace has really done a lot to help you in terms of creating a

Speaker:

beautiful blog in terms of helping you get it found out on Google Bing or yep.

Speaker:

The one we just talked about and it also now has a membership platform as well.

Speaker:

So if you wanted to create content that was only available to people who are

Speaker:

paying you for exclusive content, you can also do that on Squarespace now.

Speaker:

I will say that these are in order.

Speaker:

WordPress is probably the best for SEO.

Speaker:

However, it is very difficult to set up the SEO and get it to work.

Speaker:

And a lot of people don't find it fun to work with.

Speaker:

And then there's a lot of bells and whistles.

Speaker:

If you wanna do extra stuff, you can do just about anything with WordPress.

Speaker:

But it is highly technical.

Speaker:

Ghost, you might need some help setting it up, but then once

Speaker:

it's set up, it's really easy.

Speaker:

And then square spaces for non-technical non-technical

Speaker:

people who want to set up a blog.

Speaker:

Awesome.

Speaker:

You still awake over there?

Speaker:

Shelly

Speaker:

I put my blog on WordPress and then I have an RSS feed of course with that.

Speaker:

And then I share the blog on our pod page, which is our kind of, it's an

Speaker:

automatic kind of a website for podcasters that brings in all of your content.

Speaker:

So it brings in our podcast, our videos, and I place our blog on there after

Speaker:

I've put it up on WordPress first.

Speaker:

That's what I do.

Speaker:

And then my LinkedIn article is really more of a blog because I

Speaker:

talk a lot about personal stuff and then I tie in the business.

Speaker:

That's my favorite place is LinkedIn.

Speaker:

But it's different from my blog too.

Speaker:

So I write two different things during the week.

Speaker:

yeah.

Speaker:

And you can absolutely use LinkedIn.

Speaker:

I thought about including that on the list.

Speaker:

And then I didn't, so there are a couple of things that you can do if you want

Speaker:

to write on LinkedIn, medium news break vocal and say you have your own blog.

Speaker:

So Shelly has her own blog.

Speaker:

So what you can do is you can actually republish in both places, but you have

Speaker:

to set up the page, like on your website and it's called the canonical link.

Speaker:

So you have to say this one is the authority.

Speaker:

So typically that's the place where it's published first.

Speaker:

You can actually have content in two places, but then you just

Speaker:

have to set it up so that you're telling Google and everybody.

Speaker:

Yeah, no, this is in two places, but the authority is here.

Speaker:

So you can totally do that.

Speaker:

And you don't have to write two different things or you could even share it.

Speaker:

if you know that you have people who aren't on LinkedIn, but they're on

Speaker:

your they're in your podcast audience.

Speaker:

For example, you can have it in two places.

Speaker:

It's a little bit technical, but there are ways that you can satisfy

Speaker:

both audiences with the same content.

Speaker:

If you want to.

Speaker:

I think LinkedIn is probably, you, I don't know, Facebook

Speaker:

used to do articles for a while.

Speaker:

It failed.

Speaker:

There are other places on social media.

Speaker:

LinkedIn is probably the best place for articles.

Speaker:

If you want to do that, they also have that newsletter feature.

Speaker:

Shelly, you've talked about that a lot.

Speaker:

Are you still experiencing a lot of growth with the newsletter?

Speaker:

Not a lot.

Speaker:

I'm at three 50 and I'm, I started off with zero in January and took

Speaker:

me this long to get to three 50.

Speaker:

So I don't know if that's a lot or, and I don't know if it's going to someday get

Speaker:

to a point where it's being shared and.

Speaker:

People have excitement about it.

Speaker:

But I do share, like I said, it's a tie my last week show into my next

Speaker:

week's show on my LinkedIn article blog newsletter, whatever you wanna call it.

Speaker:

And it's great because people will see it there who don't normally see

Speaker:

my other content and it'll direct them back and forth to that other content.

Speaker:

No, that's awesome.

Speaker:

Yeah.

Speaker:

Oh, and if you have any questions about blogging, please let us know

Speaker:

if you're watching or listening in another tab, you can click over,

Speaker:

please give us your questions.

Speaker:

We think we know what it takes to make a successful blog, but if we are

Speaker:

not answering your question, Please.

Speaker:

And if you're listening to the show, please know that every week at Thursday

Speaker:

at 10:00 AM Pacific time, that's LA time we are going live on Facebook, YouTube.

Speaker:

And then my LinkedIn.

Speaker:

Oh, and I I guess on Twitter too, but I don't think we have a lot of people who

Speaker:

are watching our Twitter feed and you can leave us comments and come on with

Speaker:

any questions that you have at that time.

Speaker:

That's

Speaker:

right.

Speaker:

So what that's right.

Speaker:

That's right.

Speaker:

That's right.

Speaker:

Jen

Speaker:

so I'm like ed McMan, right?

Speaker:

That's right.

Speaker:

Oh my God.

Speaker:

That's so funny.

Speaker:

I haven't thought about ed McMan in a Gillian years.

Speaker:

I know, right

Speaker:

next I'll be coming in with a big giant

Speaker:

check . I will accept checks, giant, small whatever size check you have.

Speaker:

I will take it.

Speaker:

If I had a check, would you take it.

Speaker:

I sure why not?

Speaker:

it's got my name on it or cash

Speaker:

cash dollar bills.

Speaker:

I take your money anytime.

Speaker:

So the next thing, and this is usually where people start to get nervous when

Speaker:

we talk about blogging is finding topics.

Speaker:

Yeah, it's funny.

Speaker:

But Jen had been, has talked about how your first hundred

Speaker:

blog posts are practice.

Speaker:

And it's true because once you've done that many you're like, what do you mean?

Speaker:

It's hard to find topics that is right about what happened that morning.

Speaker:

You become more aware of everything going on around you and you have

Speaker:

an event happening in your life.

Speaker:

Oh, that would make a good blog post.

Speaker:

I'm gonna write that tomorrow, so you're more aware when

Speaker:

you're doing it consistently of.

Speaker:

Things that you can pull in and you see something, breaking

Speaker:

news, this is happening.

Speaker:

Oh, I'm gonna write about that.

Speaker:

It's, it becomes a part of your life.

Speaker:

It becomes a part of you that you are a writer and you write a weekly

Speaker:

blog when you do it consistently.

Speaker:

It's not a problem coming up with content.

Speaker:

Give you that as a place to aim.

Speaker:

But when you're first getting started, all you have to do is

Speaker:

ask a question and answer it.

Speaker:

Go to Google and ask a question and if, and Google will say, people also

Speaker:

ask this question and you go, oh I like that question even better.

Speaker:

Let me add that to my blog.

Speaker:

, there's so much prompt material out there for us to find and to use.

Speaker:

So what do you think,

Speaker:

Jen?

Speaker:

I agree.

Speaker:

As a matter of fact, I pulled it up.

Speaker:

Yeah, so people can see exactly what we're talking about, because

Speaker:

sometimes I've talked about this before, but you wanna see it.

Speaker:

So I have a Google search up here.

Speaker:

That's just blogs.

Speaker:

So I went to google.com typed in blogs.

Speaker:

Actually if we wanted to, we could go into yet, but I don't think

Speaker:

that they have questions yet.

Speaker:

So let's go into Google and there's this first section here, like what is a blog?

Speaker:

And it's giving, it gives you answers or prompts about what it is

Speaker:

that it thinks people are asking.

Speaker:

This is really important because it's something I've talked about

Speaker:

before, which is people go to search because they have a question and

Speaker:

don't

Speaker:

be afraid that, oh, somebody's already answered that question.

Speaker:

You have a unique viewpoint and yours is brand new.

Speaker:

So people are always looking for the latest and greatest.

Speaker:

So don't be afraid to write about stuff that people have already written about.

Speaker:

I absolutely a hundred percent agree.

Speaker:

Yeah.

Speaker:

This is, and this is the thing there's a ton of questions here, cuz people

Speaker:

are asking about this all the time.

Speaker:

Then you see, as you go through Google, there's a lot of articles that they're

Speaker:

suggesting that you can look at.

Speaker:

There are also images for blogs and we can, let's go back and

Speaker:

we'll talk about this in a minute.

Speaker:

And like how you show up in four images for blogs.

Speaker:

So that's important too.

Speaker:

Then you see some related searches where you can see like popular places where

Speaker:

people have blogs and so that's important.

Speaker:

And then down here at the very bottom.

Speaker:

. This is also another place where Google is trying to guess what it

Speaker:

is that you were searching for.

Speaker:

And these are also blog topics down here at the bottom where it's

Speaker:

giving you alternative searches.

Speaker:

So these are like related keywords to what it is that you're searching for.

Speaker:

So for example, it says popular blogs, read blogs, blog, examples.

Speaker:

These are all different things that you could be writing about if you wanted to.

Speaker:

And Google is trying to help you out.

Speaker:

in giving you additional information, cuz they want you to get to that

Speaker:

answer that you are looking for.

Speaker:

Yeah.

Speaker:

So in the related searches here, these are our.

Speaker:

Tend to be platforms where you can have a blog hosted.

Speaker:

Then we have the, of course the Google ad sense and Google search console.

Speaker:

They're throwing in their own products here.

Speaker:

And there's all different kinds of ways that you can have a blog.

Speaker:

We've given you the best ones for business right now, then there are the images.

Speaker:

So one of the things that people forget about a lot when it comes to

Speaker:

blogging in general or their website in particular is that the names that you

Speaker:

give photos and the photos that you add that all ties together, it all matters.

Speaker:

So what you're seeing here are not only images that have

Speaker:

blog in the article title.

Speaker:

These are also images that are named.

Speaker:

With the word blog in them.

Speaker:

So even if you see things that don't really have a blog on them, , those are

Speaker:

probably misnamed, but Google is going through and looking for things, images

Speaker:

that have so instead of all of your images on your blog being IMG one, two

Speaker:

through three, four dot four JPEG , you wanna rename images that you put in

Speaker:

to match the title of the article.

Speaker:

Describe what's in the photo.

Speaker:

You wanna give your images a caption, if you can, all of these further

Speaker:

describe and they communicate to Google that these are ways that

Speaker:

this is what you're trying to teach.

Speaker:

These are the keywords that you were using and then, oh, by the

Speaker:

way, they show up in image search.

Speaker:

You can do this a lot of different ways.

Speaker:

So if I look up like my own name, you're gonna see my picture and anybody else

Speaker:

named Jen McFarland and there are all these different pictures in here.

Speaker:

You wanted use all of the factors, all of the signals that Google is giving you to

Speaker:

help you further your blog to help you get your blog moving in the right direction.

Speaker:

And don't get overwhelmed because there's so much information out there.

Speaker:

Just pick the one that feels exciting that day and do that because yeah, if

Speaker:

you don't write it down, it gets started and it just swirls around in your brain

Speaker:

and makes you like analysis paralysis kind of a thing like that is too much.

Speaker:

I can't do it.

Speaker:

Just pick the one that feels good and do it.

Speaker:

Yeah.

Speaker:

So what I say before you even go to the Google machine cuz

Speaker:

that can be really overwhelming.

Speaker:

What we just went through, make a list of your expertise.

Speaker:

What is it that you're good at?

Speaker:

What is it that you like to do?

Speaker:

And you make a list of your expertise in granular detail.

Speaker:

Like it can't just be like.

Speaker:

Like for me, it couldn't be like, I do the marketing

Speaker:

I does marketing.

Speaker:

I

Speaker:

does, I do marketing.

Speaker:

I am into the marketing.

Speaker:

So no, it has to be what types of marketing who do I help?

Speaker:

What, every aspect of that.

Speaker:

So it could be, if you are, a handyman woman person, if you're a handy person,

Speaker:

you can write down, do you fix roofs?

Speaker:

Do you work on down spouts?

Speaker:

Do you resurface driveways?

Speaker:

Do you do electrical?

Speaker:

Like you go through all of the different things that you

Speaker:

do and how you help people.

Speaker:

And these are all excellent topics because you always know more than your customers.

Speaker:

Otherwise they wouldn't hire you.

Speaker:

that's right.

Speaker:

So you go through that in granular detail and guess what?

Speaker:

These are all things that you can write about.

Speaker:

These are things that you can make videos.

Speaker:

There's certain things that all of us could just talk all day about, I could

Speaker:

talk all day about live streaming.

Speaker:

Jen can talk all day about apps and marketing and stuff.

Speaker:

So that's the best place to start because that's your, that's what gives

Speaker:

you joy and just bubbles up out of you.

Speaker:

So do that.

Speaker:

Yeah.

Speaker:

What Kelly said.

Speaker:

Yeah.

Speaker:

. That's it right there.

Speaker:

Yes.

Speaker:

So write all of that down.

Speaker:

Think about all of that.

Speaker:

Then you can go into all of the other stuff.

Speaker:

You can go into Google, you can go to answer the public, which is

Speaker:

another thing that we talked about yesterday or last week seems yes.

Speaker:

Seems oh my God.

Speaker:

I know.

Speaker:

So answer the public.

Speaker:

You can look at testimonials.

Speaker:

You can think about all of the customer questions that you're

Speaker:

getting, all of that kind of stuff.

Speaker:

And then you can research it.

Speaker:

What is it?

Speaker:

That people am I using the right words?

Speaker:

There's so many different things you can do to help you find the right topics.

Speaker:

But again, like Shelley said, don't overwhelm yourself too much.

Speaker:

You have a lot within you that you can use automatically.

Speaker:

You don't have to go externally.

Speaker:

That's

Speaker:

right.

Speaker:

Start on the inside.

Speaker:

cause then it's more fun.

Speaker:

And it's you cuz that's the most important thing about a blog post?

Speaker:

Is that it's you it's unique.

Speaker:

It's what you can bring to.

Speaker:

The world, rather than just regurgitating something, somebody else said

Speaker:

a hundred percent and I've shared it before.

Speaker:

That's how the magic happens.

Speaker:

Like I wasn't asked to be in a documentary because I wrote the same old ClickFunnels

Speaker:

review that everybody else wrote.

Speaker:

I was asked to do it because I wrote something different.

Speaker:

It was a little cheeky.

Speaker:

It was a little bit different.

Speaker:

It was a whole different take on it than the thousands of click

Speaker:

funnels, reviews that are out there.

Speaker:

, bring

Speaker:

a new perspective.

Speaker:

Yeah, absolutely.

Speaker:

And don't be afraid to take risk yeah, try it.

Speaker:

what's the worst that can happen.

Speaker:

no, really?

Speaker:

What is the worst that could.

Speaker:

Nobody reads it.

Speaker:

That's the worst.

Speaker:

That's the worst it could happen.

Speaker:

Yeah.

Speaker:

So yeah.

Speaker:

Make it original, make these, make it original, make it about

Speaker:

what your expertise tells you.

Speaker:

Things just start to flow when you go that way.

Speaker:

And then you might find you have so many ideas.

Speaker:

You have so much content that you'll never run out of ideas.

Speaker:

That's right.

Speaker:

That's right.

Speaker:

And then come up with themes and you go, okay my next 10 blog posts are

Speaker:

gonna be about this thing and all the different parts of this thing.

Speaker:

And then I can turn that into a book.

Speaker:

So

Speaker:

purpose still trying to get me, look at me.

Speaker:

I'm just sharing screens.

Speaker:

So that's okay.

Speaker:

I really think that we're getting there.

Speaker:

We are getting there.

Speaker:

So we talked about finding top oh

Speaker:

testimonials.

Speaker:

Yeah.

Speaker:

I covered all of that.

Speaker:

I'm looking for something specific to share.

Speaker:

So then let's talk a little bit.

Speaker:

Blog post essentials.

Speaker:

So this would be what I would consider to be the anatomy of a good blog post cool.

Speaker:

So the first thing that I have on this list are headlines and hooks.

Speaker:

And the secret that you maybe don't know is I will spend almost an insane amount of

Speaker:

time writing a headline for a blog post.

Speaker:

I research the keywords, I think about how, if I would click on it.

Speaker:

I look at other headlines about something similar and think

Speaker:

about which one I would click on.

Speaker:

Do you do anything like that, Shelly?

Speaker:

Very

Speaker:

often I'll take a look at if I'm doing something for YouTube, especially.

Speaker:

I'll check.

Speaker:

I'll do keyword with two buddy.

Speaker:

Cause I have two buddy, so I'll check the keywords and try to get as close

Speaker:

to the a hundred percent mark as I can.

Speaker:

And, just interchange a few things and see what works and

Speaker:

see what people are looking for.

Speaker:

But doesn't have too much traffic.

Speaker:

Yeah I do.

Speaker:

I do it, but I probably don't do it as much as you do.

Speaker:

But I'm a word nerd.

Speaker:

So it's okay.

Speaker:

But what tools

Speaker:

do you use for your keyword research?

Speaker:

A matter of fact, I'm gonna share a tool.

Speaker:

I knew it.

Speaker:

Jen has a tool for everything.

Speaker:

I have a tool

Speaker:

for everything.

Speaker:

So the key to writing a good headline is to use something called power words and

Speaker:

power words are different types of words that elicit different emotions around.

Speaker:

Taking action, doing different things.

Speaker:

When you're writing a blog post, you really just want somebody to

Speaker:

click on it, so that, and read it.

Speaker:

That's the most important thing.

Speaker:

So that's why you focus a little bit more on writing headlines that people

Speaker:

are gonna, people are gonna click on.

Speaker:

So there are all different types of words.

Speaker:

So there's seductive emotional, sensory all of these different words.

Speaker:

And so I really like this blog post about it.

Speaker:

I usually end up going here.

Speaker:

And then within this article on rank math rank, math is a

Speaker:

S an SEO tool for WordPress.

Speaker:

It's an excellent SEO tool for WordPress that I used right

Speaker:

up until I left WordPress.

Speaker:

And so let me put this, we'll put this in the show notes for sure.

Speaker:

But it's a guideline that you can go through.

Speaker:

I also use a service to test out my headlines and it's a really, it's another

Speaker:

way of like writing headlines co schedule has a thing called headlines studio.

Speaker:

It used to be free but it's not anymore.

Speaker:

Unfortunately then you can see why, because it's like super duper useful.

Speaker:

So this is a recent blog post that was written by my colleague

Speaker:

Nedra seven easy ways LinkedIn increases leads and referrals.

Speaker:

And you can tell, I wrote it like several different ways.

Speaker:

so I have a lot of different ways of doing it.

Speaker:

I believe this is the one that won because as the highest headline

Speaker:

score seven ways to leverage LinkedIn to increased leads and referrals.

Speaker:

So what you see here is the keyword balance.

Speaker:

So common words versus emotional words.

Speaker:

Versus power words.

Speaker:

This tool actually does have a way that you can go into the word

Speaker:

banks and you can see here you can look at different emotional words.

Speaker:

So that's why you see a lot of blog posts that have the absolutely

Speaker:

best tools for blah, blah, blah.

Speaker:

And it's because there are certain words that get you to take action.

Speaker:

I tend to always with the exception of one or two, I'm always going for

Speaker:

some sort of positive sentiment.

Speaker:

Sometimes people are writing rants or different types of posts and

Speaker:

they want like a negative sentiment or different things like that.

Speaker:

This tool will tell you if it's too long, what the character count

Speaker:

is, and then the reading levels.

Speaker:

So you have to realize that even if you are super smart, like I know

Speaker:

everybody is who listens to this show and watches this show, most

Speaker:

people who are out there reading.

Speaker:

It's about a sixth grade reading level.

Speaker:

So you wanna really write in a way that everybody can read it

Speaker:

and understand what's going on.

Speaker:

Sometimes I struggle with this cuz I write about a lot of technical things so

Speaker:

it takes me a while to get to different ways of looking at a headline so that it

Speaker:

is gonna appeal to a broader audience.

Speaker:

So the next tab in here is about the SEO score.

Speaker:

So this is headline studio pro on coschedule.com.

Speaker:

And what this tool does then is it takes a look at that headline and it compares

Speaker:

it to other people who wrote similar articles and tells you whether or not

Speaker:

your headline is likely to get clicked on.

Speaker:

And it goes through different.

Speaker:

These are different articles about LinkedIn and about getting

Speaker:

leads on LinkedIn and how your headline stacks up against that.

Speaker:

I have used this for years.

Speaker:

I was super bummed when it stopped being free and I had to pay for it,

Speaker:

but it was worth it for me to pay for it and get the most out of my headlines

Speaker:

because I, when I first started, all of my headlines would score like 30 or 40%.

Speaker:

And then I realized people weren't clicking on the blog posts because

Speaker:

they didn't understand what was going on or they didn't know

Speaker:

what the blog post was about.

Speaker:

So I'll put, this will be in the show notes as well.

Speaker:

So if anybody wants help with writing headline.

Speaker:

, it's a really good tool.

Speaker:

And it's headlines.coschedule.com.

Speaker:

And that's the secret sauce.

Speaker:

Have you ever seen that before?

Speaker:

Shelly?

Speaker:

Have you ever heard of that?

Speaker:

I have.

Speaker:

I have.

Speaker:

And I have to say those types of tools.

Speaker:

If you use them frequently, they will train you to yeah.

Speaker:

Do better at writing headlines and to think more about what's going

Speaker:

to work well for being clickable.

Speaker:

I just want to remind everybody that if you promise something in your headline,

Speaker:

then you must deliver it and your article or people will not read from you anymore.

Speaker:

If you say seven ways, you better have seven ways in there.

Speaker:

You might even throw in a bonus, but make sure you have at least those

Speaker:

seven things, anything that you promise in your headline, make sure

Speaker:

you come through in your article.

Speaker:

And that's what yeah.

Speaker:

And we do that here too.

Speaker:

So if you go through, we'll talk about how to create a

Speaker:

successful blog for your business.

Speaker:

That's what we're talking about today, including finding the right blog

Speaker:

service, which we've already talked about or hosting on your own website,

Speaker:

which we've already talked about, how to find topics that appeal to your

Speaker:

customers, and then essential as you need to include in your blog post.

Speaker:

This is about delivering on that promise.

Speaker:

And doing it.

Speaker:

So you'll notice that we're going through step by step on every

Speaker:

single thing and with the hope that people like it and they come back.

Speaker:

I wanted to break and talk about that because it's important for

Speaker:

people to get that, like we are walking or talk here, in a very

Speaker:

that's right way.

Speaker:

That's yeah.

Speaker:

And very often you'll even have written the article first with a dummy headline.

Speaker:

And then after it's all done, you'll look at it and go, okay, what am I saying here?

Speaker:

What am I writing about then?

Speaker:

You'll.

Speaker:

Refine your headline at that point.

Speaker:

Oh yeah.

Speaker:

No, I don't write the headline first.

Speaker:

Yeah.

Speaker:

I'll wait until the end.

Speaker:

cause I do want it to resonate.

Speaker:

I wanna know what I wrote about I have a general topic and then I headline it

Speaker:

here.

Speaker:

Yeah.

Speaker:

Yeah.

Speaker:

And you could always change it later if it's not hitting for you.

Speaker:

If people aren't clicking on it, you could go in and change it.

Speaker:

Yeah.

Speaker:

Yeah.

Speaker:

It's your

Speaker:

blog.

Speaker:

Yeah.

Speaker:

so keep practicing and keep tweaking and make sure that, you don't just

Speaker:

write it off because nobody learned it.

Speaker:

Maybe you can do something with it and tweak it and make some adjustments

Speaker:

and then people will read it.

Speaker:

Exactly.

Speaker:

Yeah.

Speaker:

All, yeah.

Speaker:

All of these things are.

Speaker:

Yeah.

Speaker:

That's the great thing about marketing.

Speaker:

You can change it.

Speaker:

, that's the great thing about writing.

Speaker:

You can change it and again, it's about practice.

Speaker:

Like when you do any of these things, you wanna practice, you wanna get in

Speaker:

there and, and test it out and practice.

Speaker:

I talked a little bit about images.

Speaker:

I haven't really talked about hooks, so there's headlines and then there's hooks.

Speaker:

So you have a good headline, but it's also important to have a good hook.

Speaker:

Sometimes this is like usually the first couple first paragraph,

Speaker:

maybe the first two paragraphs.

Speaker:

You want people to understand why they're there, them that high level of

Speaker:

why they're there, make it something fun to read and descriptive and useful.

Speaker:

And they're more likely to continue with you.

Speaker:

Yeah, absolutely.

Speaker:

And sometimes you wanna tease a little bit.

Speaker:

You're like, okay what are you doing wrong?

Speaker:

And, little bit of a negative oh my God, what am I doing wrong?

Speaker:

So that you wanna read ahead and check it out.

Speaker:

You can throw that into your hook or your title.

Speaker:

And that, yeah, as long as your article itself is uplifting and

Speaker:

positive, the scary parts can be in the title and the hook.

Speaker:

That's right.

Speaker:

That's right.

Speaker:

So let me give you a little bit of an example.

Speaker:

Let's go back to the same article that I talked about a minute ago about leveraging

Speaker:

LinkedIn to increased leads and referrals.

Speaker:

We talked about that headline.

Speaker:

So what you'll find here is then the hook.

Speaker:

So the title is seven ways to leverage LinkedIn, to increase leads and referrals.

Speaker:

And then it says LinkedIn is a powerful networking platform.

Speaker:

Here's how to learn the art of connection boost leads and

Speaker:

capture referrals using LinkedIn.

Speaker:

So that's telling you very clearly, what you're gonna get from this article.

Speaker:

Hopefully it's also helping you say, okay.

Speaker:

Yeah, I wanna continue.

Speaker:

And then Nedra does a great job here of if you're an entrepreneur,

Speaker:

especially one with a service based business landing, a new client can be

Speaker:

very costly, learn seven easy ways to leverage LinkedIn to increased leads

Speaker:

and referrals without breaking the bank.

Speaker:

And then guess what?

Speaker:

There's seven, seven simple ways to leverage LinkedIn for your business.

Speaker:

So these are all hooks that are being used to get people to read.

Speaker:

Its they're very descriptive and it really helps people get a better understanding

Speaker:

of what to expect from your writing.

Speaker:

That also really helps people engage with it.

Speaker:

You'll notice that there are a few other things in here.

Speaker:

You don't have to have a table of contents.

Speaker:

It just makes it easier for people to go down to the sections that they like.

Speaker:

You'll notice that there are subheads in here that are also very

Speaker:

descriptive about actions you can take or what it is that you can do.

Speaker:

And then you'll notice, look, we have some links in here that are easy for people.

Speaker:

There are also images in here.

Speaker:

You don't want it to be entirely gray and there are also some

Speaker:

call out text, different types of quote boxes and things like that.

Speaker:

So you wanna find, and I'm not even, you wanna find ways that

Speaker:

you can keep people on the page.

Speaker:

You also want to have links that are high quality that send people to other places

Speaker:

where it's going to really help them deepen their knowledge and further things.

Speaker:

Also, you wanna have links to things that are highly regarded,

Speaker:

high authority websites.

Speaker:

Because that helps you position yourself as an authority.

Speaker:

And it also signals to Google that you're not scammy, you're writing

Speaker:

things that are of high quality that you think people should use.

Speaker:

Yeah.

Speaker:

You're really good at this.

Speaker:

You do a lot of research and you always include links to high quality re research.

Speaker:

I

Speaker:

try to, and of course I link my own things too, because I want

Speaker:

people to be able to find my video.

Speaker:

If if you're writing something and it's visual, you can say, go watch the

Speaker:

demonstration on this video and you can embed that in there so they can just

Speaker:

click and go, or you can embed your podcast if that's what you're doing.

Speaker:

And then the images can be, things.

Speaker:

Like maybe if you're Jen, did, she did a blog post about her office and she

Speaker:

included a picture of how she set it up.

Speaker:

That was extremely helpful to people who are trying to set up their own office

Speaker:

with a streaming or a podcasting setup.

Speaker:

It gives them ideas.

Speaker:

Oh I, I have that.

Speaker:

I can do that.

Speaker:

Yeah.

Speaker:

So things of that nature that are your own, that you're, offering as well, so

Speaker:

helpful.

Speaker:

Incredibly helpful.

Speaker:

And don't forget that call to action.

Speaker:

So you would definitely want to.

Speaker:

Tell people what that next step is, share something with them about how

Speaker:

they can continue the relationship with you, whether it's, buying a service

Speaker:

from you, whether it's a newsletter, I'm a big fan of the newsletter,

Speaker:

because then that's free and they can continue to engage with you.

Speaker:

That's right.

Speaker:

But you can also if you're promoting like a specific service, you can also use that.

Speaker:

And it's a highly effective thing to do.

Speaker:

A lot of times people forget that part and you want to get people to stay with

Speaker:

you for as long as possible and come back.

Speaker:

Yeah.

Speaker:

We learned that from the, all the platforms that, that want you to,

Speaker:

stay the longer you stay on my YouTube channel, the more YouTube loves me.

Speaker:

The longer you stay on my website, reading my blog, the more you're gonna love me.

Speaker:

So that's right.

Speaker:

Yeah.

Speaker:

So we are out of time.

Speaker:

Really?

Speaker:

We I love blogging.

Speaker:

So I talked about me too.

Speaker:

I love it.

Speaker:

But make sure you share your blog a big platform.

Speaker:

I love for sharing your blog.

Speaker:

It's not like you just write it and people will come.

Speaker:

I really enjoy missing letter.

Speaker:

I really like lately, these are both places where they will take all of

Speaker:

the writing that you have done and autogenerate social media posts and help

Speaker:

you schedule them out over the long term.

Speaker:

You want to share it, you wanna share it in your newsletter.

Speaker:

You wanna share it on social media.

Speaker:

You wanna encourage other people to share it.

Speaker:

If they find value from it.

Speaker:

All of these things will help you get more people reading your blog and then, On your

Speaker:

website, which is really what you want is that place where you own the space.

Speaker:

. Anyway, that is that's wrapping up the blogging.

Speaker:

I would like to invite you to, to subscribe to the women conquer business

Speaker:

newsletter if you found this useful every week and I it's every week and

Speaker:

I love to write, and that's a place where you can see my writing on display.

Speaker:

Yeah.

Speaker:

Also, if you'd like to learn more about how we blog and get a free worksheet

Speaker:

that you can go through we have a workbook download@guidedotlivecast.life,

Speaker:

and that will get you started on all the just bringing your ideas

Speaker:

together into one cohesive package.

Speaker:

That's.

Speaker:

So do that, do both, make sure you subscribe to Jen's newsletter, cuz

Speaker:

it's always fun and interesting.

Speaker:

And it comes out on Sundays when you're not doing too much anyways.

Speaker:

Or it's

Speaker:

the first thing on Monday morning?

Speaker:

That's right.

Speaker:

Those are like, I love it.

Speaker:

The two ideas is

Speaker:

I love it

Speaker:

after that.

Speaker:

Okay.

Speaker:

I guess we have to go really quick on tweaks of the week tweaks of the week.

Speaker:

I know we're not used to having music.

Speaker:

It's so fun.

Speaker:

It's fun.

Speaker:

So last week in my newsletter, I wrote about repurposed.io.

Speaker:

I forgot how much I loved it.

Speaker:

I've gone back to using it.

Speaker:

Fabulous.

Speaker:

Absolutely fabulous.

Speaker:

I've pulled in videos from the last few shows and created awesome little video

Speaker:

clips, shared them with Shelly and if we want, we can put them on social.

Speaker:

It was all automated.

Speaker:

For my other side project 3 0 2 marketing, redirect, we now have

Speaker:

it set to automatically publish the episode on captivate, straight from.

Speaker:

Nice.

Speaker:

Very

Speaker:

good.

Speaker:

Talk about you.

Speaker:

And I sure if you want, and then what have you got?

Speaker:

You see something

Speaker:

here about Google slides.

Speaker:

I've been putting together slides for my course.

Speaker:

And there's this cool thing where you just highlight the text box.

Speaker:

So if you've got bullet points one after another, and you got three or

Speaker:

four of them, you highlight that box.

Speaker:

And there's a thing at the top that.

Speaker:

Animate, I click on that and it can, and you can have it pop, one

Speaker:

at a time you click by paragraph.

Speaker:

It appears by paragraph and it's super fun.

Speaker:

And I just haven't I been using this all my life.

Speaker:

It's so cool and easy.

Speaker:

You don't have to make 10 different slides of the same thing, which

Speaker:

is what I had done in the past.

Speaker:

And I was just like, what does this do?

Speaker:

love this.

Speaker:

So definitely check that out.

Speaker:

It also with, if you have, and I've been using my bit emojis, so if you

Speaker:

wanna add bit emojis to your slide and then you can animate those two

Speaker:

where they can zoom in from the side and then they can zoom out at the end.

Speaker:

It's really cool.

Speaker:

So play with that and Google slides.

Speaker:

Yeah.

Speaker:

And I think it's just great to have fun with your.

Speaker:

Yeah,

Speaker:

I love it.

Speaker:

I love my little bit emojis.

Speaker:

They're so fun and they could change their clothes.

Speaker:

So they're wearing a different outfit in every slide set.

Speaker:

It's so

Speaker:

cool.

Speaker:

I know you send me bit emojis all the time.

Speaker:

I need to, I should probably put it back on my phone.

Speaker:

I love your bit emoji.

Speaker:

It's been years.

Speaker:

Oh, that's just from, within my iPhone.

Speaker:

I have that.

Speaker:

That's cool.

Speaker:

Yeah.

Speaker:

Are you ready for the inspirational nugget?

Speaker:

Let's do it.

Speaker:

It's magic.

Speaker:

Today's inspirational nugget from the daily.

Speaker:

My daily stoic is Marcus aureus meditations and he said, don't

Speaker:

be ashamed of needing help.

Speaker:

You have a duty to fulfill just like a soldier on the wall of battle.

Speaker:

So what if you are injured and can't climb up without another, soldier's help.

Speaker:

You're still a valuable member of of that group because you contribute.

Speaker:

And when you ask for help, the other person who's helping you

Speaker:

feels really good that they could do something to help another person.

Speaker:

So you're giving them a gift by asking for that help.

Speaker:

And as a newborn baby, we need a lot of help and that we learn

Speaker:

to ask for that help by crying.

Speaker:

And our needs are met by our parents, our mom, our caregiver, our

Speaker:

grandma, whoever that we're with.

Speaker:

And we learn that it's okay to ask for help.

Speaker:

And it just means we're loved.

Speaker:

So we are loved.

Speaker:

We can ask for help and people who get to help.

Speaker:

We get to bond with them.

Speaker:

We get to have that love relationship.

Speaker:

So I personally have needed a lot of help recently because getting

Speaker:

my mom home from the nursing home, we had to go today to the Sheriff's

Speaker:

posse in sun lakes and ask for help.

Speaker:

They offer equipment that you can borrow medical equipment like a wheelchair

Speaker:

and canes and things of that nature.

Speaker:

And they give them to you for 90 days and there's no charge.

Speaker:

And we're like, this is just exactly the help that we needed.

Speaker:

And they were there.

Speaker:

And how wonderful is that?

Speaker:

And they felt good that they could help us to bring mom home and

Speaker:

that she would have these things.

Speaker:

So don't be afraid to ask for help.

Speaker:

We're here for you.

Speaker:

If you need any kind of help with anything to do with your business

Speaker:

on making content using apps.

Speaker:

That's what we're here for and we would love to help you.

Speaker:

So please do reach out to Jen and I, and all of our information

Speaker:

scrolls across the bottom.

Speaker:

It's in our show notes.

Speaker:

All you have to do is reach out and we're here to help.

Speaker:

Absolutely.

Speaker:

And I just hope everybody has a great week.

Speaker:

Thank you so much for being here and listening or watching,

Speaker:

and we will talk to you next

Speaker:

week.

Speaker:

That's right.

Speaker:

Thank you for joining the women conquer business podcast posted by

Speaker:

Shelly Carney and Jen McFarland.

Speaker:

Please subscribe and leave a comment or question regarding your most challenging

Speaker:

content creation or business problem.

Speaker:

Then share this podcast with family and friends so they can find the support.

Speaker:

They need to expand their brand and share their message with the world.

Speaker:

Check the show notes for links to valuable resources and come back again next week.