Transcripts
Hey, welcome to women conquer business.
Speaker:My name is Jen McFarland.
Speaker:I'm joined by Shelly Carney and that was such dramatic intro music.
Speaker:That was pretty awesome coming.
Speaker:This week's episode is create a successful blog for your business.
Speaker:If you think it's 20, 22, I really don't need a blog.
Speaker:We're gonna talk about why you actually do.
Speaker:And so it's important to remember that when creating content for your
Speaker:business, you have so many choices.
Speaker:Podcasting videos, email marketing.
Speaker:It's easy to forget about blogs.
Speaker:My friend Bridget said blogs.
Speaker:Aren't sexy.
Speaker:I disagree.
Speaker:I think they're very sexy.
Speaker:So we'll talk about how to create a successful blog for your business,
Speaker:including finding the right blog service or hosting it on your own website,
Speaker:how to find topics that appeal to your customers and the essentials you need
Speaker:to include in each blog post that's.
Speaker:So what do you think of that?
Speaker:That sounds pretty fun, right?
Speaker:I love blogs.
Speaker:They're well in the articles and they blend together for me, but.
Speaker:If I want information on the internet, that's what I look for.
Speaker:I don't look for videos first because videos so often take up your time
Speaker:and you have to sit there and wait for the people to talk about their
Speaker:lives and get a meat of the thing.
Speaker:Now this is a podcast, so that's different.
Speaker:Yeah, that's true.
Speaker:That's true.
Speaker:So I think we both have some pretty, pretty big news to share today.
Speaker:Oh I graduated from concussion therapy.
Speaker:Woohoo.
Speaker:That means I don't have to stand on a trampoline and answer questions
Speaker:like what's five plus four and not feel like I'm gonna throw up.
Speaker:Wow.
Speaker:That's literally what I was doing.
Speaker:That's where we were at some point.
Speaker:So I passed all my tests.
Speaker:I'm out of active physical therapy on that.
Speaker:And now I can, I'm released into the wild to do more role with podcasters.
Speaker:Yay.
Speaker:Not . I might not do that again.
Speaker:and so that's a big deal.
Speaker:That's really great news for me.
Speaker:And then you have some big news too.
Speaker:We found out yesterday afternoon that my mom is coming home tomorrow.
Speaker:From the post-acute nursing home.
Speaker:And so we are just scrambling around today.
Speaker:We had to get a wheelchair and some other assistive devices.
Speaker:We had to move furniture around and it was like, ah, hair on
Speaker:fire because the problem is.
Speaker:The insurance and the facility.
Speaker:It was okay.
Speaker:When, how much longer do we have?
Speaker:You have a maximum of a hundred days.
Speaker:Okay.
Speaker:So how much longer do we have?
Speaker:We can't tell you that it's week by week and we'll give you 48
Speaker:hours notice when it's time to go.
Speaker:So if they'd have told us June 1st, okay.
Speaker:Did June 17th is your day to leave.
Speaker:We could have been putting all this together and not stressing about
Speaker:it and, having some time to think.
Speaker:But since we didn't have time to think it was just like, my brother came
Speaker:over last night and my dad and I sat down with him and we just made a list.
Speaker:Here's all the things we need to get done.
Speaker:And he got, my dad got up this morning at five o'clock and started
Speaker:building a ramp for the back doors.
Speaker:So he could get mom into the back bedroom and it.
Speaker:Ah, I love thanks, Carol.
Speaker:It's good news.
Speaker:It is good news that she's coming home.
Speaker:We're excited that she's coming home and she's excited to come home.
Speaker:But it is okay, we gotta be ready.
Speaker:Let's go.
Speaker:you'll
Speaker:be ready.
Speaker:You'll be ready.
Speaker:And she'll be so glad to be home that even if everything doesn't
Speaker:go perfectly, she's gonna be.
Speaker:Just so excited.
Speaker:So it's yeah.
Speaker:People wanna be home.
Speaker:That's true.
Speaker:And then it looks like we've both been working hard on courses.
Speaker:So epi, I did turn that website on, I'm still working on all the final touches
Speaker:and stuff, but that's at epiphany courses.com and it looks like you're
Speaker:working on a livecast life course.
Speaker:That's right.
Speaker:It's a companion to the book and the workbook that we offer, I am putting
Speaker:together a course called livecast lifestyle basically is what it's called.
Speaker:But it's for entrepreneurs who wanna learn to livestream.
Speaker:Podcast and blog at the same time every week to promote their
Speaker:business and to grow an audience and become a content entrepreneur.
Speaker:And it's coming together.
Speaker:I'm what I'm doing is putting all the slides together for all the presentations.
Speaker:And I'm probably about two thirds of the way through that.
Speaker:And once I finish all the slides, I'll just record 'em boom.
Speaker:I'll record.
Speaker:'em on stream yard.
Speaker:And it'll be ready there.
Speaker:Won't be very much editing it all to put into it.
Speaker:So it'll just be on, off, on, off upload.
Speaker:It'll be ready by the end of June by the end of June.
Speaker:But if you're interested in signing up for the waiting list to get one of these
Speaker:courses, that's gonna be so cool and awesome, because you can learn so much we
Speaker:have a waiting list that you can sign up for and it's at course.livestream.life.
Speaker:Okay while you're putting that in the chat, maybe so people can see that.
Speaker:Gotcha.
Speaker:And I'm gonna do the new thing, which we're very excited about.
Speaker:We finally got sound effects to work.
Speaker:How exciting is that?
Speaker:So we're moving on to breaking news.
Speaker:The breaking news that I have.
Speaker:It's very interesting to me.
Speaker:There is a new search engine out there.
Speaker:It's called.
Speaker:Yep.
Speaker:So it's are you searching for it?
Speaker:Yep.
Speaker:and it's out by RFS, which is a big SEO company.
Speaker:And it's at yep.
Speaker:Dot com.
Speaker:It's in beta right now.
Speaker:I do have a window if I could figure it out.
Speaker:I don't know if I can do a share screen right now.
Speaker:But you graduated from and you're not even on
Speaker:a tra I mean it . I know.
Speaker:So it's anyway.
Speaker:So here, I think I figured it out.
Speaker:Look at this and I have to add it to the stream.
Speaker:Okay.
Speaker:So it's called.
Speaker:Yep.
Speaker:As you can see, it's in beta.
Speaker:So what that means is they're still testing it out, doing all different
Speaker:kinds of fancy things with it.
Speaker:What I like about this is that it is done.
Speaker:Oh, wow.
Speaker:They've even updated the page since yesterday.
Speaker:so what they do, that's different is that 90% of the ad revenue
Speaker:is gonna go to content creators.
Speaker:. So that means that if you search on yep.
Speaker:Click on an ad, things like that.
Speaker:Instead of all of it going to the ad tech machine or whoever , then the revenues
Speaker:are actually going to go to the content creators and they feel like it's an
Speaker:unfair search model that's being used.
Speaker:And so this is very exciting because.
Speaker:This is a whole different way of doing things.
Speaker:The other thing that's pretty exciting about the search engine is they are
Speaker:also doing everything they can for it to be unbiased and then also private.
Speaker:So that means it's not like you're just feeding, like right now, if
Speaker:you go, as we do into Google and search you're feeding that monster.
Speaker:You're telling Google or Amazon or apple, those are the three big
Speaker:places, where people go to search.
Speaker:You're telling them more information about you so there's not a lot of
Speaker:privacy when you do search that way.
Speaker:So with, yep.
Speaker:It's more private search.
Speaker:They're doing everything they can to kind of change it.
Speaker:There are articles and things out there that are talking about this.
Speaker:There's a kind of a reality check on some of this, which is that.
Speaker:Everybody goes to Google.
Speaker:Like even people who've made some inroads, like duck dot go or
Speaker:Bing some of these other places.
Speaker:They've only ever gotten like a tiny slice of the search pie.
Speaker:So even if Y gets 1% , that's like something that is big, it
Speaker:could go into, the pockets of creators and be a really big deal.
Speaker:So that is out there.
Speaker:I think it's pretty big news, but we'll have to wait and see, like
Speaker:we don't know it's still in beta.
Speaker:I did test what I could find.
Speaker:I, it worked for me it's just like a search engine, just like anything else.
Speaker:I think that's a cool development.
Speaker:Do you have any breaking news?
Speaker:I do not.
Speaker:I was too excited about your news.
Speaker:oh, Kathy Turner.
Speaker:I can't believe you're watching.
Speaker:This is so fun.
Speaker:This is my parents' best friends and gosh, I have known the Turner since
Speaker:I was probably in like sixth grade.
Speaker:So thank you, Kathy.
Speaker:And my cute little headphones.
Speaker:I know they're so big and funny.
Speaker:Thank you for watching
Speaker:I use headphones because it's a podcaster thing and I'm a
Speaker:podcaster seeing podcaster.
Speaker:There.
Speaker:It is a podcaster thing.
Speaker:I know it's part of what makes us part of what makes us cool.
Speaker:That's right.
Speaker:Professional podcaster.
Speaker:So
Speaker:so do you have any breaking news?
Speaker:I'm a professional podcaster know other than the, that I'm working on the
Speaker:course and it's coming out in June.
Speaker:That's my big deal.
Speaker:That's my big for the week.
Speaker:I guess we'll
Speaker:Charge
Speaker:into the training.
Speaker:Oh, I think that's a different sound than we originally had, but it's fun.
Speaker:It's about, that's fun.
Speaker:I love it into something else.
Speaker:And that's what we're gonna talk about today.
Speaker:So the topic is how to create a successful blog for your
Speaker:business in 2022 in the intro.
Speaker:One of the things that I talked about.
Speaker:Is that many people maybe don't think that blogs are still relevant in 2022?
Speaker:I will say, , I don't know if I should bring up.
Speaker:I, it takes me too long to figure out how to share a screen.
Speaker:The thing about, yep.
Speaker:Did you notice, you entered words into the search engine?
Speaker:We're still using words in search blogs are still relevant because search engines
Speaker:still like words, the most words are the most popular part of any search engine.
Speaker:I have all the
Speaker:best words.
Speaker:I have all the best words I had, all the best words, so there's that and for
Speaker:all the people who are saying, yeah, but they're getting better at video,
Speaker:they're getting better with audio.
Speaker:You still add a transcript to your webpage after for a podcast, you do that for
Speaker:people of low vision, you do that, so cuz some people like to read, there are
Speaker:a lot of accessibility reasons, different types of reasons, but it's also because
Speaker:search engines are better at words they just are same thing with video.
Speaker:So blogs aren't really going anywhere.
Speaker:What has changed about blogging?
Speaker:And this is why a lot of people, poo it is not a, it is not quick.
Speaker:it's not an easy way to make money anymore.
Speaker:There used to be a time where you could be like, I'm just going to blog and
Speaker:then you would immediately make money.
Speaker:You could monetize it, you could sell ads, you could have
Speaker:all different kinds of things.
Speaker:And it was an instant success.
Speaker:It was something people could do to make a viable side income within.
Speaker:I don't know, months probably.
Speaker:And now if you want to go into blogging as what you are doing, it
Speaker:could take years , it could be you to really niche down into something.
Speaker:And so it's not the same as it was years ago.
Speaker:So that's that's of the difference of what we're talking about here.
Speaker:It's also not what we're talking about today.
Speaker:We're not talking about becoming a professional blogger, talking
Speaker:about blogging for your business.
Speaker:of Like when we talk about live streaming or podcasting, we are not talking about we
Speaker:try to make it as professional as possible and do everything that we can, but we
Speaker:are not professional live streamers.
Speaker:It's part of what we do to promote our businesses.
Speaker:And we aren't teaching you to be, a professional live streamer either.
Speaker:Like you, we know that you still have a business to run.
Speaker:We know that you still have other things that you're doing.
Speaker:Hence, we're not really covering the whole, how do
Speaker:you make money with your blog?
Speaker:We're gonna cover, how do you promote your business with your blog?
Speaker:How a blog can really help you achieve some of your marketing goals.
Speaker:That's right.
Speaker:And the fastest way to make money is to have a business and then
Speaker:to have these things that bring people into the business, right?
Speaker:Yeah.
Speaker:So that you can sell them your digital products, your coaching,
Speaker:whatever it is that you're offering.
Speaker:Absolutely.
Speaker:Yeah, we're never losing sight of the fact that blogs podcast live streams
Speaker:are a support system for the business.
Speaker:They help people learn about you, find out about you and then engage with you.
Speaker:Now so what else do you have to say about blogging in 2022?
Speaker:It's an important part of a healthy breakfast.
Speaker:No, it's, important part of a content entrepreneur's calling card.
Speaker:It's a way to say here's what I think.
Speaker:Know to be, to gain visibility and credibility in the marketplace for
Speaker:people to come there and see all that you have to offer all of your ideas,
Speaker:all the help that you can give them.
Speaker:And it's excellent for people who love to read rather than watch
Speaker:videos or listen to podcasts.
Speaker:And it's another avenue to bring in new new people into your realm, right?
Speaker:I'm always getting people who are brand new, who are finding my
Speaker:blog and liking it and following it and reading it every week.
Speaker:And there are certain topics that they like.
Speaker:And then you can also look at your statistics.
Speaker:What articles are the most prevalent who's looking at, what the most, and
Speaker:then you've doubled down on that content.
Speaker:So it informs you where you can go with this.
Speaker:If you're not blogging, what's wrong.
Speaker:What's wrong here.
Speaker:what's wrong with this
Speaker:picture?
Speaker:Something you mentioned.
Speaker:made me realize something else.
Speaker:So there are ways to decide, you need to ask your audience, you need to
Speaker:ask your customers what they prefer.
Speaker:Like you said, there are some people who prefer reading.
Speaker:I am old school.
Speaker:I love to read.
Speaker:I want to go through things.
Speaker:Sometimes I use those as how tos, like it's like a DIY and I
Speaker:could look at it like, oh, okay.
Speaker:I think I can figure this out.
Speaker:Like this morning when I was trying to get the sound board to work.
Speaker:I really just wanted somebody to give me an instruction list that I could
Speaker:go through and check and it's that I had to go through six different
Speaker:videos before I finally got it to work.
Speaker:Yeah.
Speaker:And it's frustrating.
Speaker:It's not something that I wanted to do.
Speaker:Mm-hmm Understand your audience, ask them how they engage with content.
Speaker:Do they like videos?
Speaker:Do they like audio?
Speaker:Do they like to read?
Speaker:I've had people thank me for including a transcript on my podcast.
Speaker:Cause people like to read like it, it it just depends on what it is.
Speaker:You're covering.
Speaker:I think if they wanna
Speaker:go back and listen or read or pay attention to a particular thing
Speaker:that you said, it's so much easier when it's written down and they
Speaker:can go, okay, it was right here.
Speaker:Let me study it.
Speaker:Let me go look up what she said here.
Speaker:And it's just easier to study when you have a video.
Speaker:It's great.
Speaker:If it's a visual thing that you're teaching somebody, like here's
Speaker:how you build a wheelchair ramp.
Speaker:That would be good as a visual, but it's also great to have,
Speaker:here's why I had to build it.
Speaker:And here's how long it took me.
Speaker:And, and you put all that into written content and it just adds,
Speaker:it adds richness to your content.
Speaker:It really does.
Speaker:And I think that, people Don.
Speaker:Necessarily think about that.
Speaker:You, if you read all of these posts, you have to remember
Speaker:what people are using it for.
Speaker:What are these posts really about?
Speaker:What are these posts, really what are they trying to attract?
Speaker:Who are they trying to be for a lot of times, they're for people
Speaker:who want to make money from a blog.
Speaker:So I think I think we know that people read them.
Speaker:We know that search engines follow them and we have a lot of evidence.
Speaker:So hopefully we've convinced you that blogging is still a thing.
Speaker:, it's still an important thing.
Speaker:So then the next thing is where do we put our blog?
Speaker:What is, what do we do with this?
Speaker:So there's a couple of different ways.
Speaker:We're gonna start with the ways that you can do it.
Speaker:If you don't have a website or you just wanna see if you even like
Speaker:writing, or if you even wanna just.
Speaker:Practice your writing.
Speaker:It's a good place for that.
Speaker:And so there are a few different ways that you can do this.
Speaker:And I think it's important for some people, if you don't have a big audience,
Speaker:you can use something like medium, all of the things we're gonna talk about.
Speaker:You can use that to build an audience.
Speaker:You can use that to test out things like headlines and different things like that.
Speaker:So don't feel like you have to have all this pressure to, to start a website
Speaker:and add a blog and do all this stuff.
Speaker:There are some things that you can do to get started with blogging
Speaker:that I think are really helpful in learning how to write articles.
Speaker:And if your topics that you're going through really resonate with
Speaker:people and that's to have a blog on an, on somebody else's platform.
Speaker:And I have three different options here that people can possibly use one of which
Speaker:two of them I didn't really know about.
Speaker:So the first one is medium.
Speaker:I think a lot of people have heard of medium.
Speaker:It's medium.com and it's medium.com/creators.
Speaker:If you're interested in that, I can put that in the chat and this would
Speaker:be a place to start if you don't have a website, medium is a place
Speaker:that most people have heard of.
Speaker:It's also a place where you can monetize.
Speaker:And I have had a lot of articles published on medium.
Speaker:They get picked up by large publications, things like the startup, which has I
Speaker:think about half a million readers.
Speaker:So if , you strike gold, if you write about something and you
Speaker:submit it to a large publication on medium, then it might get picked up.
Speaker:It, they also they're monetized.
Speaker:I think I've made a few bucks off a different articles that
Speaker:I've written because they.
Speaker:If it gets picked up in the startup and people read it, then you get money
Speaker:cuz they require you to monetize it.
Speaker:Everybody gets a certain amount of free articles on all of these platforms.
Speaker:So it's not like you're locking everybody out.
Speaker:If you write on medium or news break or vocal, you're not doing that at all.
Speaker:So the second one here is called news break.
Speaker:And what this is, I found, I keep coming up against these blog posts.
Speaker:This is another one where you can write blogs, you can share them
Speaker:and connect with other people.
Speaker:And it's another place where you can also monetize if you want to.
Speaker:So this will be another place.
Speaker:They really seem to focus on local, which is something that's neat.
Speaker:So if you have a local blog or something like that, and you just wanna see if
Speaker:you can hook people in and get people to read, you can use news break for that.
Speaker:And it's fundamentally the same as It's fundamentally the same as medium.
Speaker:The third option is called vocal vocal dot medium media and they
Speaker:are they do the same thing where you can just add your stories.
Speaker:You can monetize it, you can do all kinds of things.
Speaker:So I will say that with these, people tend to think that if you put your blog
Speaker:on medium or on news break or vocal, something like that, that the readers will
Speaker:just automatically come blogs are not.
Speaker:If you build it, they will come.
Speaker:None of the stuff that we talk about week after week, or if
Speaker:you build it, they will come.
Speaker:You have to, which I watched field of dreams recently
Speaker:again, and it's delightful.
Speaker:But unfortunately it's not like building that field.
Speaker:people are just gonna come and participate.
Speaker:You still have a responsibility to promote your articles, do
Speaker:all of that kind of thing.
Speaker:So it's not like it's a free, cheap and easy way of just making a lot of
Speaker:money, but it is a way to test some things out and get things out there.
Speaker:Have you tried anything with these?
Speaker:I used medium last year, sometimes I would use it and then I just fell off with it.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Yeah.
Speaker:It's fun.
Speaker:It's a good way to test.
Speaker:And when we talk about, coming up, we're gonna talk about the, like what I call
Speaker:it, like the anatomy of a good blog post . It's a good way to practice that.
Speaker:You can practice all of that on medium, if you already if you really want a
Speaker:website or you already have a website there are three different platforms that
Speaker:I think are the best blogging platforms.
Speaker:And one, this is probably not gonna surprise anybody.
Speaker:And the other two might.
Speaker:It just depends on where you're at.
Speaker:Truly you can blog on just about any platform.
Speaker:It's a matter of how much traction you're gonna get by blogging on that platform.
Speaker:So if you have a Wix website, you can absolutely blog on there.
Speaker:You will just have to work much harder to get eyeballs on it.
Speaker:Because that platform is still not as good with SEO, which is getting found in
Speaker:search as some of the other platforms.
Speaker:So if I don't mention the platform, your website is on,
Speaker:please don't be discouraged.
Speaker:And then there are other platforms that are great for SEO that generally just
Speaker:aren't used for blogs Shopify, great for SEO, but it's a product based site.
Speaker:And typically people who are starting a blog, they aren't just starting with
Speaker:Shopify, but if you have a Shopify site, you can absolutely out a blog there.
Speaker:And get a lot of traction because it's got SEO baked in meaning you
Speaker:can find a topic, you put it in the URL and you talk about it.
Speaker:Just if you have a product on your Shopify website, you will get seen on Google.
Speaker:So the three best blogging platforms are WordPress, which surprises nobody.
Speaker:It's like the most widely used website platform out there in the world.
Speaker:And every, everybody automatically, when you think blog, just about everybody
Speaker:thinks automatically about WordPress.
Speaker:Am I right?
Speaker:Shelly?
Speaker:Yeah.
Speaker:I'm on WordPress.
Speaker:you
Speaker:betcha?
Speaker:Yeah.
Speaker:I was on WordPress for years until very recently.
Speaker:And I've been talking about it for a while.
Speaker:WordPress is built for content.
Speaker:So when you go to find your website or do some blogging, you, you might not.
Speaker:You might just automatically go to WordPress, which is fine.
Speaker:It would be great.
Speaker:It's built for that.
Speaker:You have to add some plugins to get SEO to work.
Speaker:If you have a wordpress.org website so it's great built
Speaker:for content works really well.
Speaker:The second option is the platform that I'm on now is called ghost.
Speaker:And as you can tell, it is entirely about turning an audience into a business.
Speaker:It's part of the reason why I added it.
Speaker:They do everything from From being a publisher to a membership, they
Speaker:have this nifty dashboard in here.
Speaker:I wish this was my dashboard with 13,000 members . But it is a way
Speaker:for creators to publish, share and grow business around their content.
Speaker:It is so much easier to add content to once it's set up, it's just a delight.
Speaker:It's a delight to write articles and create things.
Speaker:You can see some of it in here.
Speaker:I've had a really great time using.
Speaker:Ghost as a way to build out a blog.
Speaker:And I really really recommend that as a second option.
Speaker:It also has SEO baked in it has been much easier to create and
Speaker:do things on a blog with ghost.
Speaker:The third option.
Speaker:Let me share my screen again.
Speaker:Boy, look at me look at me, do the, doing this.
Speaker:It's like crazy how much I can share a screen if I'm being forced to.
Speaker:So the third one the third option.
Speaker:Believe it or not is square space.
Speaker:So it used to be that Squarespace was crummy when it came to having a blog.
Speaker:It used to be that it was not as well thought of or well
Speaker:regarded when it came to blogging.
Speaker:The Squarespace has really done a lot to help you in terms of creating a
Speaker:beautiful blog in terms of helping you get it found out on Google Bing or yep.
Speaker:The one we just talked about and it also now has a membership platform as well.
Speaker:So if you wanted to create content that was only available to people who are
Speaker:paying you for exclusive content, you can also do that on Squarespace now.
Speaker:I will say that these are in order.
Speaker:WordPress is probably the best for SEO.
Speaker:However, it is very difficult to set up the SEO and get it to work.
Speaker:And a lot of people don't find it fun to work with.
Speaker:And then there's a lot of bells and whistles.
Speaker:If you wanna do extra stuff, you can do just about anything with WordPress.
Speaker:But it is highly technical.
Speaker:Ghost, you might need some help setting it up, but then once
Speaker:it's set up, it's really easy.
Speaker:And then square spaces for non-technical non-technical
Speaker:people who want to set up a blog.
Speaker:Awesome.
Speaker:You still awake over there?
Speaker:Shelly
Speaker:I put my blog on WordPress and then I have an RSS feed of course with that.
Speaker:And then I share the blog on our pod page, which is our kind of, it's an
Speaker:automatic kind of a website for podcasters that brings in all of your content.
Speaker:So it brings in our podcast, our videos, and I place our blog on there after
Speaker:I've put it up on WordPress first.
Speaker:That's what I do.
Speaker:And then my LinkedIn article is really more of a blog because I
Speaker:talk a lot about personal stuff and then I tie in the business.
Speaker:That's my favorite place is LinkedIn.
Speaker:But it's different from my blog too.
Speaker:So I write two different things during the week.
Speaker:yeah.
Speaker:And you can absolutely use LinkedIn.
Speaker:I thought about including that on the list.
Speaker:And then I didn't, so there are a couple of things that you can do if you want
Speaker:to write on LinkedIn, medium news break vocal and say you have your own blog.
Speaker:So Shelly has her own blog.
Speaker:So what you can do is you can actually republish in both places, but you have
Speaker:to set up the page, like on your website and it's called the canonical link.
Speaker:So you have to say this one is the authority.
Speaker:So typically that's the place where it's published first.
Speaker:You can actually have content in two places, but then you just
Speaker:have to set it up so that you're telling Google and everybody.
Speaker:Yeah, no, this is in two places, but the authority is here.
Speaker:So you can totally do that.
Speaker:And you don't have to write two different things or you could even share it.
Speaker:if you know that you have people who aren't on LinkedIn, but they're on
Speaker:your they're in your podcast audience.
Speaker:For example, you can have it in two places.
Speaker:It's a little bit technical, but there are ways that you can satisfy
Speaker:both audiences with the same content.
Speaker:If you want to.
Speaker:I think LinkedIn is probably, you, I don't know, Facebook
Speaker:used to do articles for a while.
Speaker:It failed.
Speaker:There are other places on social media.
Speaker:LinkedIn is probably the best place for articles.
Speaker:If you want to do that, they also have that newsletter feature.
Speaker:Shelly, you've talked about that a lot.
Speaker:Are you still experiencing a lot of growth with the newsletter?
Speaker:Not a lot.
Speaker:I'm at three 50 and I'm, I started off with zero in January and took
Speaker:me this long to get to three 50.
Speaker:So I don't know if that's a lot or, and I don't know if it's going to someday get
Speaker:to a point where it's being shared and.
Speaker:People have excitement about it.
Speaker:But I do share, like I said, it's a tie my last week show into my next
Speaker:week's show on my LinkedIn article blog newsletter, whatever you wanna call it.
Speaker:And it's great because people will see it there who don't normally see
Speaker:my other content and it'll direct them back and forth to that other content.
Speaker:No, that's awesome.
Speaker:Yeah.
Speaker:Oh, and if you have any questions about blogging, please let us know
Speaker:if you're watching or listening in another tab, you can click over,
Speaker:please give us your questions.
Speaker:We think we know what it takes to make a successful blog, but if we are
Speaker:not answering your question, Please.
Speaker:And if you're listening to the show, please know that every week at Thursday
Speaker:at 10:00 AM Pacific time, that's LA time we are going live on Facebook, YouTube.
Speaker:And then my LinkedIn.
Speaker:Oh, and I I guess on Twitter too, but I don't think we have a lot of people who
Speaker:are watching our Twitter feed and you can leave us comments and come on with
Speaker:any questions that you have at that time.
Speaker:That's
Speaker:right.
Speaker:So what that's right.
Speaker:That's right.
Speaker:That's right.
Speaker:Jen
Speaker:so I'm like ed McMan, right?
Speaker:That's right.
Speaker:Oh my God.
Speaker:That's so funny.
Speaker:I haven't thought about ed McMan in a Gillian years.
Speaker:I know, right
Speaker:next I'll be coming in with a big giant
Speaker:check . I will accept checks, giant, small whatever size check you have.
Speaker:I will take it.
Speaker:If I had a check, would you take it.
Speaker:I sure why not?
Speaker:it's got my name on it or cash
Speaker:cash dollar bills.
Speaker:I take your money anytime.
Speaker:So the next thing, and this is usually where people start to get nervous when
Speaker:we talk about blogging is finding topics.
Speaker:Yeah, it's funny.
Speaker:But Jen had been, has talked about how your first hundred
Speaker:blog posts are practice.
Speaker:And it's true because once you've done that many you're like, what do you mean?
Speaker:It's hard to find topics that is right about what happened that morning.
Speaker:You become more aware of everything going on around you and you have
Speaker:an event happening in your life.
Speaker:Oh, that would make a good blog post.
Speaker:I'm gonna write that tomorrow, so you're more aware when
Speaker:you're doing it consistently of.
Speaker:Things that you can pull in and you see something, breaking
Speaker:news, this is happening.
Speaker:Oh, I'm gonna write about that.
Speaker:It's, it becomes a part of your life.
Speaker:It becomes a part of you that you are a writer and you write a weekly
Speaker:blog when you do it consistently.
Speaker:It's not a problem coming up with content.
Speaker:Give you that as a place to aim.
Speaker:But when you're first getting started, all you have to do is
Speaker:ask a question and answer it.
Speaker:Go to Google and ask a question and if, and Google will say, people also
Speaker:ask this question and you go, oh I like that question even better.
Speaker:Let me add that to my blog.
Speaker:, there's so much prompt material out there for us to find and to use.
Speaker:So what do you think,
Speaker:Jen?
Speaker:I agree.
Speaker:As a matter of fact, I pulled it up.
Speaker:Yeah, so people can see exactly what we're talking about, because
Speaker:sometimes I've talked about this before, but you wanna see it.
Speaker:So I have a Google search up here.
Speaker:That's just blogs.
Speaker:So I went to google.com typed in blogs.
Speaker:Actually if we wanted to, we could go into yet, but I don't think
Speaker:that they have questions yet.
Speaker:So let's go into Google and there's this first section here, like what is a blog?
Speaker:And it's giving, it gives you answers or prompts about what it is
Speaker:that it thinks people are asking.
Speaker:This is really important because it's something I've talked about
Speaker:before, which is people go to search because they have a question and
Speaker:don't
Speaker:be afraid that, oh, somebody's already answered that question.
Speaker:You have a unique viewpoint and yours is brand new.
Speaker:So people are always looking for the latest and greatest.
Speaker:So don't be afraid to write about stuff that people have already written about.
Speaker:I absolutely a hundred percent agree.
Speaker:Yeah.
Speaker:This is, and this is the thing there's a ton of questions here, cuz people
Speaker:are asking about this all the time.
Speaker:Then you see, as you go through Google, there's a lot of articles that they're
Speaker:suggesting that you can look at.
Speaker:There are also images for blogs and we can, let's go back and
Speaker:we'll talk about this in a minute.
Speaker:And like how you show up in four images for blogs.
Speaker:So that's important too.
Speaker:Then you see some related searches where you can see like popular places where
Speaker:people have blogs and so that's important.
Speaker:And then down here at the very bottom.
Speaker:. This is also another place where Google is trying to guess what it
Speaker:is that you were searching for.
Speaker:And these are also blog topics down here at the bottom where it's
Speaker:giving you alternative searches.
Speaker:So these are like related keywords to what it is that you're searching for.
Speaker:So for example, it says popular blogs, read blogs, blog, examples.
Speaker:These are all different things that you could be writing about if you wanted to.
Speaker:And Google is trying to help you out.
Speaker:in giving you additional information, cuz they want you to get to that
Speaker:answer that you are looking for.
Speaker:Yeah.
Speaker:So in the related searches here, these are our.
Speaker:Tend to be platforms where you can have a blog hosted.
Speaker:Then we have the, of course the Google ad sense and Google search console.
Speaker:They're throwing in their own products here.
Speaker:And there's all different kinds of ways that you can have a blog.
Speaker:We've given you the best ones for business right now, then there are the images.
Speaker:So one of the things that people forget about a lot when it comes to
Speaker:blogging in general or their website in particular is that the names that you
Speaker:give photos and the photos that you add that all ties together, it all matters.
Speaker:So what you're seeing here are not only images that have
Speaker:blog in the article title.
Speaker:These are also images that are named.
Speaker:With the word blog in them.
Speaker:So even if you see things that don't really have a blog on them, , those are
Speaker:probably misnamed, but Google is going through and looking for things, images
Speaker:that have so instead of all of your images on your blog being IMG one, two
Speaker:through three, four dot four JPEG , you wanna rename images that you put in
Speaker:to match the title of the article.
Speaker:Describe what's in the photo.
Speaker:You wanna give your images a caption, if you can, all of these further
Speaker:describe and they communicate to Google that these are ways that
Speaker:this is what you're trying to teach.
Speaker:These are the keywords that you were using and then, oh, by the
Speaker:way, they show up in image search.
Speaker:You can do this a lot of different ways.
Speaker:So if I look up like my own name, you're gonna see my picture and anybody else
Speaker:named Jen McFarland and there are all these different pictures in here.
Speaker:You wanted use all of the factors, all of the signals that Google is giving you to
Speaker:help you further your blog to help you get your blog moving in the right direction.
Speaker:And don't get overwhelmed because there's so much information out there.
Speaker:Just pick the one that feels exciting that day and do that because yeah, if
Speaker:you don't write it down, it gets started and it just swirls around in your brain
Speaker:and makes you like analysis paralysis kind of a thing like that is too much.
Speaker:I can't do it.
Speaker:Just pick the one that feels good and do it.
Speaker:Yeah.
Speaker:So what I say before you even go to the Google machine cuz
Speaker:that can be really overwhelming.
Speaker:What we just went through, make a list of your expertise.
Speaker:What is it that you're good at?
Speaker:What is it that you like to do?
Speaker:And you make a list of your expertise in granular detail.
Speaker:Like it can't just be like.
Speaker:Like for me, it couldn't be like, I do the marketing
Speaker:I does marketing.
Speaker:I
Speaker:does, I do marketing.
Speaker:I am into the marketing.
Speaker:So no, it has to be what types of marketing who do I help?
Speaker:What, every aspect of that.
Speaker:So it could be, if you are, a handyman woman person, if you're a handy person,
Speaker:you can write down, do you fix roofs?
Speaker:Do you work on down spouts?
Speaker:Do you resurface driveways?
Speaker:Do you do electrical?
Speaker:Like you go through all of the different things that you
Speaker:do and how you help people.
Speaker:And these are all excellent topics because you always know more than your customers.
Speaker:Otherwise they wouldn't hire you.
Speaker:that's right.
Speaker:So you go through that in granular detail and guess what?
Speaker:These are all things that you can write about.
Speaker:These are things that you can make videos.
Speaker:There's certain things that all of us could just talk all day about, I could
Speaker:talk all day about live streaming.
Speaker:Jen can talk all day about apps and marketing and stuff.
Speaker:So that's the best place to start because that's your, that's what gives
Speaker:you joy and just bubbles up out of you.
Speaker:So do that.
Speaker:Yeah.
Speaker:What Kelly said.
Speaker:Yeah.
Speaker:. That's it right there.
Speaker:Yes.
Speaker:So write all of that down.
Speaker:Think about all of that.
Speaker:Then you can go into all of the other stuff.
Speaker:You can go into Google, you can go to answer the public, which is
Speaker:another thing that we talked about yesterday or last week seems yes.
Speaker:Seems oh my God.
Speaker:I know.
Speaker:So answer the public.
Speaker:You can look at testimonials.
Speaker:You can think about all of the customer questions that you're
Speaker:getting, all of that kind of stuff.
Speaker:And then you can research it.
Speaker:What is it?
Speaker:That people am I using the right words?
Speaker:There's so many different things you can do to help you find the right topics.
Speaker:But again, like Shelley said, don't overwhelm yourself too much.
Speaker:You have a lot within you that you can use automatically.
Speaker:You don't have to go externally.
Speaker:That's
Speaker:right.
Speaker:Start on the inside.
Speaker:cause then it's more fun.
Speaker:And it's you cuz that's the most important thing about a blog post?
Speaker:Is that it's you it's unique.
Speaker:It's what you can bring to.
Speaker:The world, rather than just regurgitating something, somebody else said
Speaker:a hundred percent and I've shared it before.
Speaker:That's how the magic happens.
Speaker:Like I wasn't asked to be in a documentary because I wrote the same old ClickFunnels
Speaker:review that everybody else wrote.
Speaker:I was asked to do it because I wrote something different.
Speaker:It was a little cheeky.
Speaker:It was a little bit different.
Speaker:It was a whole different take on it than the thousands of click
Speaker:funnels, reviews that are out there.
Speaker:, bring
Speaker:a new perspective.
Speaker:Yeah, absolutely.
Speaker:And don't be afraid to take risk yeah, try it.
Speaker:what's the worst that can happen.
Speaker:no, really?
Speaker:What is the worst that could.
Speaker:Nobody reads it.
Speaker:That's the worst.
Speaker:That's the worst it could happen.
Speaker:Yeah.
Speaker:So yeah.
Speaker:Make it original, make these, make it original, make it about
Speaker:what your expertise tells you.
Speaker:Things just start to flow when you go that way.
Speaker:And then you might find you have so many ideas.
Speaker:You have so much content that you'll never run out of ideas.
Speaker:That's right.
Speaker:That's right.
Speaker:And then come up with themes and you go, okay my next 10 blog posts are
Speaker:gonna be about this thing and all the different parts of this thing.
Speaker:And then I can turn that into a book.
Speaker:So
Speaker:purpose still trying to get me, look at me.
Speaker:I'm just sharing screens.
Speaker:So that's okay.
Speaker:I really think that we're getting there.
Speaker:We are getting there.
Speaker:So we talked about finding top oh
Speaker:testimonials.
Speaker:Yeah.
Speaker:I covered all of that.
Speaker:I'm looking for something specific to share.
Speaker:So then let's talk a little bit.
Speaker:Blog post essentials.
Speaker:So this would be what I would consider to be the anatomy of a good blog post cool.
Speaker:So the first thing that I have on this list are headlines and hooks.
Speaker:And the secret that you maybe don't know is I will spend almost an insane amount of
Speaker:time writing a headline for a blog post.
Speaker:I research the keywords, I think about how, if I would click on it.
Speaker:I look at other headlines about something similar and think
Speaker:about which one I would click on.
Speaker:Do you do anything like that, Shelly?
Speaker:Very
Speaker:often I'll take a look at if I'm doing something for YouTube, especially.
Speaker:I'll check.
Speaker:I'll do keyword with two buddy.
Speaker:Cause I have two buddy, so I'll check the keywords and try to get as close
Speaker:to the a hundred percent mark as I can.
Speaker:And, just interchange a few things and see what works and
Speaker:see what people are looking for.
Speaker:But doesn't have too much traffic.
Speaker:Yeah I do.
Speaker:I do it, but I probably don't do it as much as you do.
Speaker:But I'm a word nerd.
Speaker:So it's okay.
Speaker:But what tools
Speaker:do you use for your keyword research?
Speaker:A matter of fact, I'm gonna share a tool.
Speaker:I knew it.
Speaker:Jen has a tool for everything.
Speaker:I have a tool
Speaker:for everything.
Speaker:So the key to writing a good headline is to use something called power words and
Speaker:power words are different types of words that elicit different emotions around.
Speaker:Taking action, doing different things.
Speaker:When you're writing a blog post, you really just want somebody to
Speaker:click on it, so that, and read it.
Speaker:That's the most important thing.
Speaker:So that's why you focus a little bit more on writing headlines that people
Speaker:are gonna, people are gonna click on.
Speaker:So there are all different types of words.
Speaker:So there's seductive emotional, sensory all of these different words.
Speaker:And so I really like this blog post about it.
Speaker:I usually end up going here.
Speaker:And then within this article on rank math rank, math is a
Speaker:S an SEO tool for WordPress.
Speaker:It's an excellent SEO tool for WordPress that I used right
Speaker:up until I left WordPress.
Speaker:And so let me put this, we'll put this in the show notes for sure.
Speaker:But it's a guideline that you can go through.
Speaker:I also use a service to test out my headlines and it's a really, it's another
Speaker:way of like writing headlines co schedule has a thing called headlines studio.
Speaker:It used to be free but it's not anymore.
Speaker:Unfortunately then you can see why, because it's like super duper useful.
Speaker:So this is a recent blog post that was written by my colleague
Speaker:Nedra seven easy ways LinkedIn increases leads and referrals.
Speaker:And you can tell, I wrote it like several different ways.
Speaker:so I have a lot of different ways of doing it.
Speaker:I believe this is the one that won because as the highest headline
Speaker:score seven ways to leverage LinkedIn to increased leads and referrals.
Speaker:So what you see here is the keyword balance.
Speaker:So common words versus emotional words.
Speaker:Versus power words.
Speaker:This tool actually does have a way that you can go into the word
Speaker:banks and you can see here you can look at different emotional words.
Speaker:So that's why you see a lot of blog posts that have the absolutely
Speaker:best tools for blah, blah, blah.
Speaker:And it's because there are certain words that get you to take action.
Speaker:I tend to always with the exception of one or two, I'm always going for
Speaker:some sort of positive sentiment.
Speaker:Sometimes people are writing rants or different types of posts and
Speaker:they want like a negative sentiment or different things like that.
Speaker:This tool will tell you if it's too long, what the character count
Speaker:is, and then the reading levels.
Speaker:So you have to realize that even if you are super smart, like I know
Speaker:everybody is who listens to this show and watches this show, most
Speaker:people who are out there reading.
Speaker:It's about a sixth grade reading level.
Speaker:So you wanna really write in a way that everybody can read it
Speaker:and understand what's going on.
Speaker:Sometimes I struggle with this cuz I write about a lot of technical things so
Speaker:it takes me a while to get to different ways of looking at a headline so that it
Speaker:is gonna appeal to a broader audience.
Speaker:So the next tab in here is about the SEO score.
Speaker:So this is headline studio pro on coschedule.com.
Speaker:And what this tool does then is it takes a look at that headline and it compares
Speaker:it to other people who wrote similar articles and tells you whether or not
Speaker:your headline is likely to get clicked on.
Speaker:And it goes through different.
Speaker:These are different articles about LinkedIn and about getting
Speaker:leads on LinkedIn and how your headline stacks up against that.
Speaker:I have used this for years.
Speaker:I was super bummed when it stopped being free and I had to pay for it,
Speaker:but it was worth it for me to pay for it and get the most out of my headlines
Speaker:because I, when I first started, all of my headlines would score like 30 or 40%.
Speaker:And then I realized people weren't clicking on the blog posts because
Speaker:they didn't understand what was going on or they didn't know
Speaker:what the blog post was about.
Speaker:So I'll put, this will be in the show notes as well.
Speaker:So if anybody wants help with writing headline.
Speaker:, it's a really good tool.
Speaker:And it's headlines.coschedule.com.
Speaker:And that's the secret sauce.
Speaker:Have you ever seen that before?
Speaker:Shelly?
Speaker:Have you ever heard of that?
Speaker:I have.
Speaker:I have.
Speaker:And I have to say those types of tools.
Speaker:If you use them frequently, they will train you to yeah.
Speaker:Do better at writing headlines and to think more about what's going
Speaker:to work well for being clickable.
Speaker:I just want to remind everybody that if you promise something in your headline,
Speaker:then you must deliver it and your article or people will not read from you anymore.
Speaker:If you say seven ways, you better have seven ways in there.
Speaker:You might even throw in a bonus, but make sure you have at least those
Speaker:seven things, anything that you promise in your headline, make sure
Speaker:you come through in your article.
Speaker:And that's what yeah.
Speaker:And we do that here too.
Speaker:So if you go through, we'll talk about how to create a
Speaker:successful blog for your business.
Speaker:That's what we're talking about today, including finding the right blog
Speaker:service, which we've already talked about or hosting on your own website,
Speaker:which we've already talked about, how to find topics that appeal to your
Speaker:customers, and then essential as you need to include in your blog post.
Speaker:This is about delivering on that promise.
Speaker:And doing it.
Speaker:So you'll notice that we're going through step by step on every
Speaker:single thing and with the hope that people like it and they come back.
Speaker:I wanted to break and talk about that because it's important for
Speaker:people to get that, like we are walking or talk here, in a very
Speaker:that's right way.
Speaker:That's yeah.
Speaker:And very often you'll even have written the article first with a dummy headline.
Speaker:And then after it's all done, you'll look at it and go, okay, what am I saying here?
Speaker:What am I writing about then?
Speaker:You'll.
Speaker:Refine your headline at that point.
Speaker:Oh yeah.
Speaker:No, I don't write the headline first.
Speaker:Yeah.
Speaker:I'll wait until the end.
Speaker:cause I do want it to resonate.
Speaker:I wanna know what I wrote about I have a general topic and then I headline it
Speaker:here.
Speaker:Yeah.
Speaker:Yeah.
Speaker:And you could always change it later if it's not hitting for you.
Speaker:If people aren't clicking on it, you could go in and change it.
Speaker:Yeah.
Speaker:Yeah.
Speaker:It's your
Speaker:blog.
Speaker:Yeah.
Speaker:so keep practicing and keep tweaking and make sure that, you don't just
Speaker:write it off because nobody learned it.
Speaker:Maybe you can do something with it and tweak it and make some adjustments
Speaker:and then people will read it.
Speaker:Exactly.
Speaker:Yeah.
Speaker:All, yeah.
Speaker:All of these things are.
Speaker:Yeah.
Speaker:That's the great thing about marketing.
Speaker:You can change it.
Speaker:, that's the great thing about writing.
Speaker:You can change it and again, it's about practice.
Speaker:Like when you do any of these things, you wanna practice, you wanna get in
Speaker:there and, and test it out and practice.
Speaker:I talked a little bit about images.
Speaker:I haven't really talked about hooks, so there's headlines and then there's hooks.
Speaker:So you have a good headline, but it's also important to have a good hook.
Speaker:Sometimes this is like usually the first couple first paragraph,
Speaker:maybe the first two paragraphs.
Speaker:You want people to understand why they're there, them that high level of
Speaker:why they're there, make it something fun to read and descriptive and useful.
Speaker:And they're more likely to continue with you.
Speaker:Yeah, absolutely.
Speaker:And sometimes you wanna tease a little bit.
Speaker:You're like, okay what are you doing wrong?
Speaker:And, little bit of a negative oh my God, what am I doing wrong?
Speaker:So that you wanna read ahead and check it out.
Speaker:You can throw that into your hook or your title.
Speaker:And that, yeah, as long as your article itself is uplifting and
Speaker:positive, the scary parts can be in the title and the hook.
Speaker:That's right.
Speaker:That's right.
Speaker:So let me give you a little bit of an example.
Speaker:Let's go back to the same article that I talked about a minute ago about leveraging
Speaker:LinkedIn to increased leads and referrals.
Speaker:We talked about that headline.
Speaker:So what you'll find here is then the hook.
Speaker:So the title is seven ways to leverage LinkedIn, to increase leads and referrals.
Speaker:And then it says LinkedIn is a powerful networking platform.
Speaker:Here's how to learn the art of connection boost leads and
Speaker:capture referrals using LinkedIn.
Speaker:So that's telling you very clearly, what you're gonna get from this article.
Speaker:Hopefully it's also helping you say, okay.
Speaker:Yeah, I wanna continue.
Speaker:And then Nedra does a great job here of if you're an entrepreneur,
Speaker:especially one with a service based business landing, a new client can be
Speaker:very costly, learn seven easy ways to leverage LinkedIn to increased leads
Speaker:and referrals without breaking the bank.
Speaker:And then guess what?
Speaker:There's seven, seven simple ways to leverage LinkedIn for your business.
Speaker:So these are all hooks that are being used to get people to read.
Speaker:Its they're very descriptive and it really helps people get a better understanding
Speaker:of what to expect from your writing.
Speaker:That also really helps people engage with it.
Speaker:You'll notice that there are a few other things in here.
Speaker:You don't have to have a table of contents.
Speaker:It just makes it easier for people to go down to the sections that they like.
Speaker:You'll notice that there are subheads in here that are also very
Speaker:descriptive about actions you can take or what it is that you can do.
Speaker:And then you'll notice, look, we have some links in here that are easy for people.
Speaker:There are also images in here.
Speaker:You don't want it to be entirely gray and there are also some
Speaker:call out text, different types of quote boxes and things like that.
Speaker:So you wanna find, and I'm not even, you wanna find ways that
Speaker:you can keep people on the page.
Speaker:You also want to have links that are high quality that send people to other places
Speaker:where it's going to really help them deepen their knowledge and further things.
Speaker:Also, you wanna have links to things that are highly regarded,
Speaker:high authority websites.
Speaker:Because that helps you position yourself as an authority.
Speaker:And it also signals to Google that you're not scammy, you're writing
Speaker:things that are of high quality that you think people should use.
Speaker:Yeah.
Speaker:You're really good at this.
Speaker:You do a lot of research and you always include links to high quality re research.
Speaker:I
Speaker:try to, and of course I link my own things too, because I want
Speaker:people to be able to find my video.
Speaker:If if you're writing something and it's visual, you can say, go watch the
Speaker:demonstration on this video and you can embed that in there so they can just
Speaker:click and go, or you can embed your podcast if that's what you're doing.
Speaker:And then the images can be, things.
Speaker:Like maybe if you're Jen, did, she did a blog post about her office and she
Speaker:included a picture of how she set it up.
Speaker:That was extremely helpful to people who are trying to set up their own office
Speaker:with a streaming or a podcasting setup.
Speaker:It gives them ideas.
Speaker:Oh I, I have that.
Speaker:I can do that.
Speaker:Yeah.
Speaker:So things of that nature that are your own, that you're, offering as well, so
Speaker:helpful.
Speaker:Incredibly helpful.
Speaker:And don't forget that call to action.
Speaker:So you would definitely want to.
Speaker:Tell people what that next step is, share something with them about how
Speaker:they can continue the relationship with you, whether it's, buying a service
Speaker:from you, whether it's a newsletter, I'm a big fan of the newsletter,
Speaker:because then that's free and they can continue to engage with you.
Speaker:That's right.
Speaker:But you can also if you're promoting like a specific service, you can also use that.
Speaker:And it's a highly effective thing to do.
Speaker:A lot of times people forget that part and you want to get people to stay with
Speaker:you for as long as possible and come back.
Speaker:Yeah.
Speaker:We learned that from the, all the platforms that, that want you to,
Speaker:stay the longer you stay on my YouTube channel, the more YouTube loves me.
Speaker:The longer you stay on my website, reading my blog, the more you're gonna love me.
Speaker:So that's right.
Speaker:Yeah.
Speaker:So we are out of time.
Speaker:Really?
Speaker:We I love blogging.
Speaker:So I talked about me too.
Speaker:I love it.
Speaker:But make sure you share your blog a big platform.
Speaker:I love for sharing your blog.
Speaker:It's not like you just write it and people will come.
Speaker:I really enjoy missing letter.
Speaker:I really like lately, these are both places where they will take all of
Speaker:the writing that you have done and autogenerate social media posts and help
Speaker:you schedule them out over the long term.
Speaker:You want to share it, you wanna share it in your newsletter.
Speaker:You wanna share it on social media.
Speaker:You wanna encourage other people to share it.
Speaker:If they find value from it.
Speaker:All of these things will help you get more people reading your blog and then, On your
Speaker:website, which is really what you want is that place where you own the space.
Speaker:. Anyway, that is that's wrapping up the blogging.
Speaker:I would like to invite you to, to subscribe to the women conquer business
Speaker:newsletter if you found this useful every week and I it's every week and
Speaker:I love to write, and that's a place where you can see my writing on display.
Speaker:Yeah.
Speaker:Also, if you'd like to learn more about how we blog and get a free worksheet
Speaker:that you can go through we have a workbook download@guidedotlivecast.life,
Speaker:and that will get you started on all the just bringing your ideas
Speaker:together into one cohesive package.
Speaker:That's.
Speaker:So do that, do both, make sure you subscribe to Jen's newsletter, cuz
Speaker:it's always fun and interesting.
Speaker:And it comes out on Sundays when you're not doing too much anyways.
Speaker:Or it's
Speaker:the first thing on Monday morning?
Speaker:That's right.
Speaker:Those are like, I love it.
Speaker:The two ideas is
Speaker:I love it
Speaker:after that.
Speaker:Okay.
Speaker:I guess we have to go really quick on tweaks of the week tweaks of the week.
Speaker:I know we're not used to having music.
Speaker:It's so fun.
Speaker:It's fun.
Speaker:So last week in my newsletter, I wrote about repurposed.io.
Speaker:I forgot how much I loved it.
Speaker:I've gone back to using it.
Speaker:Fabulous.
Speaker:Absolutely fabulous.
Speaker:I've pulled in videos from the last few shows and created awesome little video
Speaker:clips, shared them with Shelly and if we want, we can put them on social.
Speaker:It was all automated.
Speaker:For my other side project 3 0 2 marketing, redirect, we now have
Speaker:it set to automatically publish the episode on captivate, straight from.
Speaker:Nice.
Speaker:Very
Speaker:good.
Speaker:Talk about you.
Speaker:And I sure if you want, and then what have you got?
Speaker:You see something
Speaker:here about Google slides.
Speaker:I've been putting together slides for my course.
Speaker:And there's this cool thing where you just highlight the text box.
Speaker:So if you've got bullet points one after another, and you got three or
Speaker:four of them, you highlight that box.
Speaker:And there's a thing at the top that.
Speaker:Animate, I click on that and it can, and you can have it pop, one
Speaker:at a time you click by paragraph.
Speaker:It appears by paragraph and it's super fun.
Speaker:And I just haven't I been using this all my life.
Speaker:It's so cool and easy.
Speaker:You don't have to make 10 different slides of the same thing, which
Speaker:is what I had done in the past.
Speaker:And I was just like, what does this do?
Speaker:love this.
Speaker:So definitely check that out.
Speaker:It also with, if you have, and I've been using my bit emojis, so if you
Speaker:wanna add bit emojis to your slide and then you can animate those two
Speaker:where they can zoom in from the side and then they can zoom out at the end.
Speaker:It's really cool.
Speaker:So play with that and Google slides.
Speaker:Yeah.
Speaker:And I think it's just great to have fun with your.
Speaker:Yeah,
Speaker:I love it.
Speaker:I love my little bit emojis.
Speaker:They're so fun and they could change their clothes.
Speaker:So they're wearing a different outfit in every slide set.
Speaker:It's so
Speaker:cool.
Speaker:I know you send me bit emojis all the time.
Speaker:I need to, I should probably put it back on my phone.
Speaker:I love your bit emoji.
Speaker:It's been years.
Speaker:Oh, that's just from, within my iPhone.
Speaker:I have that.
Speaker:That's cool.
Speaker:Yeah.
Speaker:Are you ready for the inspirational nugget?
Speaker:Let's do it.
Speaker:It's magic.
Speaker:Today's inspirational nugget from the daily.
Speaker:My daily stoic is Marcus aureus meditations and he said, don't
Speaker:be ashamed of needing help.
Speaker:You have a duty to fulfill just like a soldier on the wall of battle.
Speaker:So what if you are injured and can't climb up without another, soldier's help.
Speaker:You're still a valuable member of of that group because you contribute.
Speaker:And when you ask for help, the other person who's helping you
Speaker:feels really good that they could do something to help another person.
Speaker:So you're giving them a gift by asking for that help.
Speaker:And as a newborn baby, we need a lot of help and that we learn
Speaker:to ask for that help by crying.
Speaker:And our needs are met by our parents, our mom, our caregiver, our
Speaker:grandma, whoever that we're with.
Speaker:And we learn that it's okay to ask for help.
Speaker:And it just means we're loved.
Speaker:So we are loved.
Speaker:We can ask for help and people who get to help.
Speaker:We get to bond with them.
Speaker:We get to have that love relationship.
Speaker:So I personally have needed a lot of help recently because getting
Speaker:my mom home from the nursing home, we had to go today to the Sheriff's
Speaker:posse in sun lakes and ask for help.
Speaker:They offer equipment that you can borrow medical equipment like a wheelchair
Speaker:and canes and things of that nature.
Speaker:And they give them to you for 90 days and there's no charge.
Speaker:And we're like, this is just exactly the help that we needed.
Speaker:And they were there.
Speaker:And how wonderful is that?
Speaker:And they felt good that they could help us to bring mom home and
Speaker:that she would have these things.
Speaker:So don't be afraid to ask for help.
Speaker:We're here for you.
Speaker:If you need any kind of help with anything to do with your business
Speaker:on making content using apps.
Speaker:That's what we're here for and we would love to help you.
Speaker:So please do reach out to Jen and I, and all of our information
Speaker:scrolls across the bottom.
Speaker:It's in our show notes.
Speaker:All you have to do is reach out and we're here to help.
Speaker:Absolutely.
Speaker:And I just hope everybody has a great week.
Speaker:Thank you so much for being here and listening or watching,
Speaker:and we will talk to you next
Speaker:week.
Speaker:That's right.
Speaker:Thank you for joining the women conquer business podcast posted by
Speaker:Shelly Carney and Jen McFarland.
Speaker:Please subscribe and leave a comment or question regarding your most challenging
Speaker:content creation or business problem.
Speaker:Then share this podcast with family and friends so they can find the support.
Speaker:They need to expand their brand and share their message with the world.
Speaker:Check the show notes for links to valuable resources and come back again next week.
