Artwork for podcast Lehigh University Business Thought Leadership
Mary Beth Deily and Oliver Yao on Paying More to Signal Status
21st June 2022 • Lehigh University Business Thought Leadership • Lehigh University
00:00:00 00:26:43

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Contrary to conventional wisdom, certain wealthy, knowledgeable consumers may be willing to pay more for luxury goods with a "quiet" brand logo, research suggests.

To see the Louis Vuitton bags used in the research, watch a short video featuring Deily talking about the study.

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