We’ve all been on a cringy first date. That boy you just met off Hinge won’t be going on any second dates any time soon, but what if there was something to learn from him? That’s right, Joe Schmo is the perfect example of everything you’re doing wrong when it comes to marketing.

Today, Sam and Rach explain what works and what doesn’t work when it comes to marketing to your audience online. Their four pronged framework, creating clarity, adding value, building anticipation and establishing scarcity will allow you to find, market and sell your target client.

Key Takeaways:

Examples of captivating content that actually converts

The principles behind magnetic marketing

How to sell out your next event

Four marketing tactics: Clarity, Value, Anticipation and Scarcity

The three types of buyers and how to target each of them

How to effectively show up to your audience on social media

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