Today, I'm jamming with Amber Kindler about building relationships and leaning into your zone of genius with a copywriter. She has recently grown her services to include a director of marketing offer where she helps strategize and implement all your content marketing. We chat about everything hiring a copywriter from rates and packages, goals and expectations while working with a copywriter, her upcoming website: The Midwest Marketer, and connecting to the mission and vision and blending the business owner’s personality to generate eye-catching copy.
Also, Stay tuned for the end of the episode where I share an offer I’ve created for the month of November!
We talk about:
Her professional transition from teacher- to freelance copywriter- to director of marketing
Micala Quinn’s signature Overwhelmed to Overbooked podcast and course to help women take the leap into freelancing (check links section below)
Her process and packages to serve clients who need the written copy, content, and repurposing taken off their plate while they run their business
Identifying when it’s time for online business owners to hire out, and when a client will be better served by hiring a director of marketing.
Building a strong relationship between client and copywriter by owning your zone of genius.
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