Founding a SaaS company has never been easier, develop a solution to an existing problem, write a lean plan, validate, explore different pricing models, establish a brand, make it legal, finance and funding if needed, build your product, go to market strategy & establish the one metric that matters for success… easy enough right?, but even if you do these already hard things right, there’s as little as 8% of surviving the fierce competence of the market while trying to keep up with the massive growth of the industry.
That's why SaaS founders are constantly trying to improve their chances, to stand out and to get that one final thing that will help them succeed and cross the valley of the abandoned projects and dead SaaS businesses, many of the defining principles of the startup and SaaS business model come from books, like the hard things about hard things, Lean Startup and Crossing the Chasm.. But today we’re going to talk about the principles every SaaS founder should know.
During this interview we cover:
02:37 - Principle #1 ( How Much Capital Should you Raise )
05:14 - Principle #2 ( Stay Laser Focused )
06:47 - Principle #3 ( Follow Your Customers )
08:17 - Principle #4 ( Not All Investors Are the Same)
11:22 - Principle #5 (Look in the Mirror before Looking Out the Window)
13:09 - Principle #6 ( Believing Relentlessly in Your Business )