In today's episode, get ready to dive deep into the one strategy that's going to completely revolutionize the way you attract clients to your coaching business.

We're not just scratching the surface here; we're plunging into the heart of what really works. So, grab your favorite cozy drink, settle into your comfy chair, and let's explore how you can transform your coaching business and start attracting those dream clients like never before!

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everyone is always talking

about how they got clients.

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They did this to get clients, and

if you're not doing this, you're

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not gonna get any clients and

your business is going to fail.

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Have you heard that before?

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Oh my goodness.

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Being a new coach can be so frustrating,

overwhelming, and sometimes a real pain

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because so many people were in your

ears telling you, well, if you are not

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doing this, your business is gonna.

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They're wrong.

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I'm here to tell you they're wrong.

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So in this episode, we're gonna talk about

the secret sauce to getting clients . And

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trust me, when you hear what I have to

say, you could be like, you know what?

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You're right.

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Join me.

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Let's talk about this.

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Welcome to Queens Rise to CEO,

the podcast for women coaches and

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crafters on the journey to success.

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I'm your host, Talena Bacon, your go to

business strategy coach, supporting you

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on this adventure towards attracting

clients and skyrocketing your sales.

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Picture this podcast has your cozy corner

where I spilled tea on all things online

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business, From kickstarting your coaching

or crafting journey to mastering organic

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marketing, client attraction, social

media strategies, and so much more.

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Plus, I'll be talking about some

of my coaching programs designed

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to help you create a strategy

as unique as your business.

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With over three decades of experience,

you can bet I've got some juicy stories

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to tell and insider secrets to share.

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Don't forget to hit the subscribe

button or give me a follow because when

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it comes to chatting about business.

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They say I've got the gift of gab,

especially after a cup of coffee.

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So grab your favorite beverage,

a pen, and some paper, and get

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ready to unleash your inner CEO.

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Let's do this.

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So what's the secret

sauce to getting clients?

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What's my secret ingredient?

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, in all reality, there isn't one.

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You wanna know how to attract clients.

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, it's all in you.

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It's already in you.

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You can get clients.

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You don't have to listen to what

other people are telling you to get.

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Clients.

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Clients come to you because they know

who you are, what you can deliver.

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Now, of course, clients are not

gonna come to you right away from a

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content that you post in Facebook.

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No.

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You can post two posts in Facebook a week.

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They still don't know you, who you are.

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They're reading the words, and that's

actually a good thing in all reality.

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But when it comes to getting clients,

although they want the results,

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they're also attracted to your

personality to who you are as a person.

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That is the secret ingredient.

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The secret ingredient is

you no one else but you.

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No one else can tell you how you

can coach your clients, but you, all

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they can do is give you some tips and

some insight on how to get clients.

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It's up to you on how you want to get your

clients being a business strategy coach

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for new coaches, I would never tell a

client, okay, you have to do it this way,

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otherwise your business is gonna fail.

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Heck, No, you have to do what fits

you, what's comfortable for you,

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because if you're not happy on how

you present your business and you,

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you are not gonna get clients.

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And in all reality, it's the truth.

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If I was to walk around being, oh, I need

clients, and get on calls with people and

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they say, well, you need to work with me

because I can do this, and if you don't

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do this, your business is gonna fail.

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Imagine if I told my clients that, oh

my God, they would run to the hills.

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Imagine if I got on a call with a

coach that I wanted to work with,

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and he told me that I would be

pissed and I'd be like, okay, you're

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not the right coach for me being.

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and new coach and actually hiring a coach.

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You want to hire somebody who's

going to actually help you, but

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that's another total episode.

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Then we're going to later.

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Right now it's about you

getting clients, right?

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Okay.

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The secret sauce.

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Forgetting clients, like I said, is you,

you figure out how you want to attract

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them because I know you are watching

different webinars and the freebees.

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I know you have all that.

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Trust me, I had a folder full of all the

things that I wanted to be as a coach, but

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I was following everybody else's strategy.

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I didn't have one of my own until I came

up with a strategy that I felt good in.

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Because if I didn't feel

good in my business, I knew I

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wasn't gonna get any clients.

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So let's break it down a little bit.

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You're a new coach, you're brand

new to the industry, and you

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don't have clients yet, okay?

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Post on social media,

get the post out there.

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But let me share something

a little bit with you.

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Bear with me for a second.

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The post you create.

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Do a little behind the

scenes on who you are.

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Yes, you have your results

on what your programs can do,

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but talk about who you are.

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Tell your story.

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Tell how you started, tell

how you did this and the

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results you got by doing that.

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because people listen to stories,

things behind the scenes.

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I can come out and give you all the

results in the world, but my clients wanna

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know, Hey, have you been in my shoes?

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Do you know what I feel?

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That is what I get when I talk to

clients, when I get on calls with

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potential clients as well, because

I want them to get to know me.

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when you are out there looking for that

first client, how are you attracting them?

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How are you getting them in on that call?

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And that's something we're gonna go

into right after this brief intermission

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where I can get me another cup of coffee.

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Be right back.

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Are you feeling drained from

testing various marketing strategies

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with little to show for it?

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I've been there.

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At the start of my online journey, I

pinned my hopes on sharing posts across

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Facebook groups to flood my inbox with

orders and fill my client calendar.

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But reality hit hard when those

tactics failed to deliver.

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Rather than giving up,

I revisited my approach.

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On my strategy and experienced a

complete turnaround in my business.

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Now I'm so excited to share the insights

I've gained in no money, no problem.

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It's one of my favorite PDFs packed

with 10 marketing tips, tailored for

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coaches and creatives to amplify sales

all while being mindful of your budget.

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Don't let this opportunity

slip through your fingers.

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Snag your free copy on my website.

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That's spelled T A L E N A B A

C O N dot com and kickstart your

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journey to marketing success.

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Now let's get back to the show.

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Welcome back.

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Okay, so the secret sauce to getting

clients is, Drum wall, please.

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You . Okay.

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I think I've had too much coffee.

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, the secret is you clients work with

coaches that they feel comfortable

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with, that they have a connection,

and if they don't feel comfortable,

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they're not gonna work with you.

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You can post in groups, which

is fine, but share a little bit

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behind the scenes of you, your.

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How you got into the business or how

you've tried this before, and then

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when you tried this new strategy,

which you now have incorporated

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into your business, it works.

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You can even show some testimonials.

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But what if you don't have testimonials?

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Hmm.

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That's gonna be another episode too,

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But what I'm saying is let them

get to know you, who you are.

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When I hired my coach, I

love her to pieces I watched.

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. I listened to things she had

to say when she did her lives.

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When she did some of her

freebies, I joined in.

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I wanted to get to know who she was

as a person and how she represented

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her business because I wanted to make

sure she was the right fit for me.

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So put yourself in the client's shoes.

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Let's say you're not a coach,

now, you're a client and you're

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looking for that perfect coach.

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Okay?

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Has a client.

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. I sit back and I say, I want a

coach to understand what I'm doing.

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I want a coach to get me.

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I want a coach to be patient, not push me.

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I, I wanna be pushed a little bit, but

not to the point that I'm sitting there

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crying cuz I can't do it type thing.

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I want a coach who's not gonna

charge me a whole lot of money

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and don't give no results.

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Think of yourself as the client and

think of all the things a client would

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be thinking and then answer the questions

like, okay, the client is thinking this,

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so the client thinks that I can't give.

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Boom.

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But I can, here's all my results.

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You have to think of all the

things they're going to say

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for not working with you.

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Like I don't have the money.

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Okay.

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I get that.

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The client says I don't have

the money payment plans.

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That covers that.

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Another objection would be I

have to talk to my husband.

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Totally understand.

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Explain some of the benefits.

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If you like, when you put the husband

on the phone, I can talk with him or.

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. Sure, go ahead.

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I'll let you get back and I'll get back

to you, and so we'll set up another

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time within a week and set up that

time while you have them on the phone.

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. Don't wait and say, Hey, okay,

I talk to your husband again.

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Get back to me.

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No, why?

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They were on the phone.

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Say, okay, I totally understand that.

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You know, it comes to

family, family comes first.

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If you want, I can talk to your husband,

but if not, I'm gonna put you down for two

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weeks from now on this date at this time.

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How does that sound?

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And go from there.

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That way you have a follow up time.

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If you get them off the phone before

getting that follow up time built in,

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they're not gonna remember two weeks,

cuz do you remember anything from

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two weeks from now or two weeks ago?

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So do it that way.

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Now, if they say, well no, no, I don't

wanna set up another car right now.

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Okay.

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Now that is a little tricky.

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You can still say, Hey,

I totally understand.

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I'll still follow up with you and

send out an email, so on and so forth.

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You can do it that way.

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When it comes to getting clients,

let them know who you are as a

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person so they can feel comfortable.

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I'm never gonna get on a call

with a potential client and

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say, okay, here's my results.

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This is what I can do for you, and that's.

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and then say, okay, here's how

much it's gonna cost, and they

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try to get you to buy something.

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I'm not that type of coach, and

there's some coaches that do do

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it, and it probably works for them.

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Kudos.

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But you as a new coach, you might

wanna do things differently.

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It depends on you.

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Like I said, being a coach depends

on you and how you feel about your

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business and how you wanna be portrayed

or represented to get clients.

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For example, I would have a potential

client who comes in and she's in my dms.

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She's struggling or has a challenge

with content I would ask her, share

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a bit of your content with me and

what you have on a certain post that

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you've created, and then she would

share with me, and then I would say,

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what if we tweak it a little bit?

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What if we add a little bit

of this, a little bit of that?

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What do you think?

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How do you feel?

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That's one thing you ask any potential

person if you're on a call with them or

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if you're dm, how do you feel about this?

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Because it's how they

feel is what matters.

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because you're trying to help them.

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It's not about how you feel as a

coach, it's how they feel as a client.

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And then if they say, oh,

that sounds pretty good.

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I've given them a little

bit of information.

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And then from there I can say,

well, listen, if you want to get

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on a call with me, here's my time.

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We can talk a little bit more about

content creation and, and how I can

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help you a little bit more with this.

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Okay.

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She could say yes or she

could say no, and that's fine.

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. If she says no, if you have a group,

invite her to your Facebook group, because

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in your Facebook group, you can nurture

them a little bit more, get on a few

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of your freebies that you do offer any

type of challenge, and she gets to know

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a little bit about you has a person,

because that's what matters more you, how

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you perceive yourself, how you get your.

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out there is what matters most, not

what all the other coaches are doing.

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Every other coach has all their

kind of different ways of doing

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things, which works for them.

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You need to create a strategy

that works for you and makes

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you happy in your business.

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And one way of doing that

is by being who you are.

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I have clients that worked with me

in the past that now we're friends.

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I don't mind having clients as friends

cause they are the best in the world.

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They can DM me and ask them a.

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and I'll give an answer.

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You wanna know why?

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Because whenever I come up with something

else, they'll be happy to join in because

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they already know the results I give them.

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So they're already there.

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They're already in my Facebook group.

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They're already following my business

page, my personal page, because

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they know me and we are friends.

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I don't mind that.

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And friendship is gold.

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And trust me, my coach, the

coach, a Hatchie is amazing.

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and I still consider my coach, even

though she's not coaching me anymore.

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Every new coach has a coach.

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If they tell you they don't, nah.

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Every coach out there has had a coach who

coached them and the cycle goes on and on.

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But that's a totally different episode.

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So the secret ingredient, again, to get

in clients, you get out there, show a

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little bit behind the scenes of who you.

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So they feel comfortable with you.

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So they say, Hey, I like

how she does things.

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I like her personality.

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I wanna know a little bit more about her.

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I wanna follow her page.

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It doesn't hurt to do that because

I feel, and I don't know how you

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feel, . I want my clients to be

comfortable when they work with me.

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I want my clients to trust me because

like I say, if you don't have trust in

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your clients and they're not gonna work

with you, again, if they don't like who

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you are and the portray to who you are

as a coach, they're not the right client.

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Don't come out there chasing potential

clients that are not a good fit for you.

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You know who's a good fit?

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You can tell by people who comment

on some of your, your posts and

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groups, even on other groups,

even your personal Facebook group.

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You can tell who's your potential client,

but don't force them to be a client.

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Let them come at their own pace.

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because that's what

makes it all the better.

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Hey there lovely queens.

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Thanks for tuning into my podcast.

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Before you go, be sure to hit that

subscribe button on your podcast app.

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I'm dishing out loads of valuable

coaching and crafting tips and I

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wouldn't want you to miss a thing.

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Your thoughts mean the world to

me and having you as a part of my

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podcast family is truly special.

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Here's a little nugget of

wisdom I want to share.

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Love what you do and the money will flow.

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So go out there, pour your passion into

your craft, and watch the abundance flow.

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Until next time, take care,

and we'll chat again soon.