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The Flow: Episode 3 - The Ultimate Podcast Checklist
Episode 323rd August 2022 • The Flow • Ecamm Network
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Podcasting, especially video podcasting, can be a great way to share your message with the world. There are so many things to learn and do, but it's hard to know where to start if you've never done it before.

Producing a podcast can seem daunting at first; it's easy to feel overwhelmed when you're starting something new. Using a Video First approach with Ecamm Live will make it much easier and save you lots of time.

The Flow is here to help. We'll take you step-by-step through creating a video podcast, from planning and production to promotion and monetization. You'll learn how to build an efficient workflow that will make your content shine, leaving you to focus on creating great content.


In this episode, we discuss using a checklist to make sure you have all bases covered.


Welcome to The Flow. Created by Ecamm and hosted by Doc Rock and Katie Fawkes, this weekly video podcast will take you step-by-step through the process of video podcasting.

Want to see behind-the-scenes? Join the studio audience of our live recordings every Tuesday at 12 pm Eastern on YouTube.

This video podcast is powered by Ecamm. With Ecamm, you can plan, produce, and record your podcast, bring on co-hosts and interview guests, add graphics and animations, and much more. Ecamm makes podcasting easy. Try it today for free at https://ecamm.live


Watch Past Episodes: https://ecamm.tv/theflow

Episodes & Show Notes: https://flow.ecamm.com

Grab the Freebies: https://ecamm.tv/flowfreebies>

We record our podcast with Ecamm: https://www.ecamm.live

We edit with Descript: https://www.descript.com

Our Podcast Host is Captivate: https://captivate.fm

Speedify always saves the day! https://www.speedify.com

See the Flow Gear Guide at: https://ecamm.tv/flowgear

#videopodcasting #videopodcast #theflowecamm


Ecamm Network

The Flow website

Copyright 2024 Ecamm Network

Transcripts

Speaker:

Aloha and welcome to The Flow.

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I am one of your podcast hosts, Doc Rock, the community manager

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here at Ecamm, along with my awesome sauce cohost, Katie Fawkes.

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Hi Katie.

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Katie Fox.

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Hey Doc.

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Oh my goodness.

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I can't believe it.

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We made it so far.

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We are almost halfway there.

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Now, the reason why I say that it is statistically correct that most podcasts

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don't make it past seven episodes.

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So we're at episode three, right?

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But we're not most people, so I'm not too worried about it.

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After about say 15 minutes of this, we would be at the halfway point

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cause we would have three and a half episodes in, so it'll be good to go.

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So...

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Hey, we may not be overly helpful past episode six, but we're

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just gonna be here, hanging out.

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So, you know, you can stay with us.

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We have goals.

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It's kinda cool.

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Like again, you know, wake up today and last week's episode is there.

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Mr.

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Camera Junkie is the amazing editor.

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He got it all together and man, the Descript thing.

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I was, I actually watched it the first time from inside Descript and I was

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just looking at the way the edits work.

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It's so good.

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Like I did it myself the last time, but it's a trip to just see that.

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I think it should almost become a thing for certain movies that I would

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love to have the Descript on the side and the movie on the other side so

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you can like fully see the dialogue.

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It's gorgeous.

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It's just gorgeous.

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So thank you Kate for doing it.

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It is awesome.

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No problem.

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It made life super easy.

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All I had to do was throw it into Auphonic to give it a little sauce

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and then send it to Captivate.

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And I'm like, oh, this is just a smooth process.

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Having your flow together, people is sort of what we're talking about today

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because in the process of getting ready to do a podcast, I thought it

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would be helpful if I could make a checklist for you guys to be able to go

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down and make sure you do everything.

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And it's a trip I've never really did a checklist before.

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I just did it out of my head.

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But yeah, it was fun making a checklist.

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And I think it's nice.

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So hopefully you guys can get it.

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Again, we have it in the show notes.

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If you're listening to the audio version, people in the live studio audience,

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you already have the link, but it's Ecamm dot TV slash flow freebies.

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And Ecamm has two Ms, so if you're listening and you don't know us, you're

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not best friends with us yet, e C a M M.

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She said yet.

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It's coming.

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Oh yet?

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Yeah.

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I'm gonna win you over.

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We're gonna be friends.

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Just you wait, don't worry.

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Don't worry.

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We will get you.

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Okay.

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Let's go over the checklist real quick.

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One of the things before we dive into the actual list is we have some

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questions that were put together for us.

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And oh, yes.

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I wanted to give a shout out to, we did get our first review on iTunes and

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I meant to pull it down, but I forgot.

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So don't shoot me and it was from Gretchen.

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So thank you, Gretchen for putting in...

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Thanks, Gretchen!

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Our review.

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I'll remember to grab it and pull it down so that way we

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can have it for the next show.

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I'll grab all of them.

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If they're there, let's get 'em.

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Let's get those reviews in the iTunes people.

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Okay.

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Gretchen, we did.

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We screenshotted that review and we shared it with the whole team.

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That's the level of enthusiasm that we have for your reviews.

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So thank you for taking the time.

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Yes, it's super amazing.

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We're gonna be best friends forever.

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Let's go.

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Let's go to point number one.

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Why is it important to have a checklist when starting a new podcast?

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I tell you why, because if you're anything like me, you gonna forget something.

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So even as we're getting ready to pack for Podcast Movement coming up and a

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couple other things we're doing, I have several checklists just like hanging

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around, waited to be filled out because I hate it when I get to somewhere and

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I'm like, oh, snap, no gaffers tape.

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Especially if you're somewhere where there isn't a Home Depot, a

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Lowe's or a Piggly Wiggly, or some camera shop, you know, something

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where you can get access to things.

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So it's almost like that.

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It helps to make sure you have all of the right things in order.

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Yeah.

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And to see the big picture.

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I think sometimes it's really helpful.

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I think you're similar to me, Doc, where it's like, you get focused on, you're

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just doing your thing and getting it done, you know what you're doing, and sometimes

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it's hard to see, how big is this thing?

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How long is it gonna take?

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What's the full cost?

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What's the full budget that you wanna allot to it?

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Having a really good understanding of what that full picture is of

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starting and setting up a podcast is really helpful as well, you know?

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And similarly with your day to day workflow, it's just nice to kinda see

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what the entire process looks like, because you might wanna have team

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members or a co-host or a colleague helping you with a certain point.

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And so seeing like where that trade off is or what those steps are,

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I think makes it really easy and helpful to have a checklist with you.

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There you go.

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There you go.

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That makes a lot of sense.

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It's kind of funny because without the big picture, I think a lot of people get into.

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Okay, so this is something that I've been struggling with lately.

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Cause I like to say things are easy, cuz they are easy, but just

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because the easy doesn't mean it doesn't have a lot of steps.

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So for instance, that's true for a gentleman rocking a

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three piece suit, right?

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With your tie and your shoes and everything.

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It's easy to put one on you put clothes on all the time, but putting your three piece

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suit together, there are a lot of steps and you gotta do all of them properly,

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like on the outside with the jacket.

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It's always, sometimes, never, right?

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The three buttons.

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Never button the bottom button on the jacket, guys.

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So those are things that you learn as you get older and, you know, people

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teach you in the beginning when you're a kid, somebody put the suit on for you.

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Yeah, I put on clothes.

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It seems easy, but it's not as easy as you would think.

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So it's similar to that.

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It's a simple process, but you kind of need to pay attention.

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Or cooking a steak.

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Yeah, that's another good one.

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Simple process, but done wrong?

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Mm-hmm...

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tastes like you're eating a Converse.

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I think, too, the final reason is that this podcast in particular is

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completely focused on helping you the listener, the viewer, the reader,

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the fan, to be able to understand what it takes to get up and running.

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So, you know, having a ton of different resources and being able to visually

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see the entire process from start to finish is hugely helpful for all

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of you out there who are like, ah, I've been thinking about this podcast

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thing, but I'm not quite there yet.

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Or I've been thinking about adding video to my podcast, but I don't know.

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I think having the map on what it's going to take to get you there and what

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all the steps are, even if you're not gonna check all these boxes, you know,

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maybe some of them you're like, Nope, not doing that aspect of it, which is fine.

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At least, you know.

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Yeah, that's good.

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Exactly.

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Okay.

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I like that.

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All right, let's go to the second point, Kate.

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How much time does it take to complete this checklist?

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This one's for you, Doc, cuz I'm still the beginning of

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working my way through this one.

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You know, I guess it's somewhat depends.

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I think that there are portions of this that are never complete.

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You're gonna do them with every episode in general, just to get a podcast up and

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running, you can do it in less than a day.

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Honestly.

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Just depends on your level of...

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perfectionism?

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Yeah, there you go.

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I was trying to think of a nice way to not curse myself out.

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You're like your level of extremeness.

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Yeah.

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If you're not like me, you can get this done in the day.

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I tend to tweak out on things like, because I'm like, oh, I

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gotta make sure this is perfect.

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And honestly, when, especially anytime it comes to creating or

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podcasting in general, that is...

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That has been one of the flaws for me is me wanting to make it

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like it was when I was in radio.

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And I'm like this is a podcast, Fam.

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This is not a radio show.

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You don't have to do all those things.

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And I'm like, yeah, you do.

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It's like, if you know how to help someone change a tire and

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you drive past them on the side of the road, you feel kind of bad.

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Because you could actually go help them.

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Yeah.

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I think that's how I am about trying to make things perfect

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when they don't have to be.

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Luis and I were talking about this the other day, even about like putting

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out the edits and I'm like, you know, you don't have to make it perfect.

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Cuz we're trying to simulate to people that it's okay to

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start crusty and get better.

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And they're oh, he said, okay.

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And then I'm looking at the edit and I'm like, Luis, the

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edit's pretty flawless, dang it.

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What are you doing?

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Just rush it out.

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And he is like, no, I can't.

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I can't, I'm sorry.

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I can't.

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And I was like, all, I feel you.

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All right.

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I was over here talking spicy.

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Like I could do it.

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And I can't either.

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But for you, people that don't have this problem, don't start none.

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Won't be none.

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Hashtag James Brown.

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It's a fine line.

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It's a fine line to walk between getting it right and, you know,

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producing quality content.

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So you definitely wanna be able to have a mission and have a purpose and get the

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content out there that you want to create.

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But yeah, don't....

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try really, try really hard....

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and this is from two serious perfectionists coming at you, but

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try really, really hard to let it go.

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You know, if you're working through this checklist and each one of these

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steps is taking you days and days or weeks, you did something wrong.

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You're overthinking it.

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You need to take it back a level and consider whether or not there's something

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else that's getting in your way.

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Or, you know, maybe you're not prioritizing this properly.

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Maybe you're trying to do this in the middle of everything else.

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And it's in between a bunch of other things.

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Correct.

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It shouldn't.

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Yeah, it's the same thing too with, I think it was Ross that was asking a

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couple weeks ago about like how long it takes to edit a Descript transcript,

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which was a super awesome question.

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And again, like when I first started hours, you know, where I was like

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every little word and I was like, this needs to be capitalized.

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This needs to be capitalized.

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And then you kind of get again into The Flow of it or, you know, into the habit

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and the ritual of doing it over and over.

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And the tool is learning, so it gets faster each time.

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So some of these checklist things, if it's the first time doing it, or it's just a

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one and done checkbox on the checklist, it may take you a little bit more time

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than some of these recurring steps that will become part of your process

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and will become part of your workflow.

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They will get faster as you are doing them more often as

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you're more comfortable with it.

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This second week of us getting everything out audio wise, way faster

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than the first week, cuz you were like like here are my list items.

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Check.

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Got 'em out, you know, here are Doc's.

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I know he's got 'em out.

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So it, I think it goes faster the more that you do it as well.

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Yes, it does.

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It definitely does because even as I was posting the episode that came

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out this morning, again, it was easier because I've already done it.

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Even though I've used Captivate for over a year now for my own podcast,

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just going in and, you know, making sure the episode is titled properly and

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things like that, it was just easier because I can recognize it quicker.

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You know, your eye will see things faster as well.

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And again, I say you have about 10 episodes to do it as crusty as possible.

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And then from that, by the time you get to 10 it's automatically better.

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You know what I'm saying?

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Yeah, exactly.

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Don't worry about it.

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Don't freak out people.

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Don't freak out.

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Deep breath, everyone.

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Deep breath.

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What is that Ant's Life line?

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Don't worry.

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Don't worry.

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Please go around the leaf.

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Exactly.

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Oh my gosh.

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Now I need to re-watch.

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Oh my goodness.

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I love it.

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June and I watched that like every day for like four or five years, because it

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was a great demo for the TVs in the store.

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All right, let's get down to the next question and we're gonna

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dive into this PDF, people.

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If you can't do everything on this list, what are the top three

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absolutely no excuses, must do items?

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Okay, so now I gotta look at this real quick.

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The top three items.

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Very important of course, to come up with your podcast name and description,

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I'm gonna count those as item one and then choosing your platform.

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That's a must, you have no choice, right?

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You gotta choose your platform.

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And then from there, I would say it's record that trailer

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episode while that is processing.

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You can go start working on the other things, you know what I'm saying?

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But I think those are the ones you have to do right away.

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Maybe it's technically four cuz after you have your trailer episode

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recorded, you're gonna want to submit to the podcast directories.

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And the reason why I like to do this in its earliest possible is because it

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takes a while for it to sort of work its way through all the different ones.

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And, like I said, some of them will not let you submit unless you have a trailer

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episode or a episode already done.

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You can start with episode one if you have it.

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But I like to do a trailer episode first and then put the regular episode.

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That's technically it, those would be the ones that I would choose.

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Yeah.

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That's that was a hard question because there are a bunch of them on here that

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are probably more on the mandatory side.

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Like you need to have a name, you need to have a niche, but I

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think that's a good top three.

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I would agree with that.

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We got a cool one in the comments about pod fade and yes, that is a real word.

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And I forget about it, but I myself have done it.

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Pod fade is definitely a thing.

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And I think it's before, before the platforms got as good as say,

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Captivate and Buzz Sprout and PodBean and all these guys are now.

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Yeah.

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The reason why you would get pod fade is a lot of the stuff that these

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platforms do for you now you used to have to do by hand and yeah, I can

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totally see where that became a thing.

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I say within the last two to three years, all the platforms got really, really well

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at covering a bunch of stuff for you.

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Before people didn't put episodic thumbnails.

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Right or they call it podcast artwork.

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People would use the same artwork for every show.

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Mm-hmm.

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You know, the platforms made it easier to go in and add those things.

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But in the MP3 file, if you remember correctly, back from the Napster lime

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wire days, some of them would have the album cover and some would not.

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Right.

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So one of the things in the MP3 format is this M three U data.

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It's a metadata that allows you to put things like a thumbnail, the album, title,

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track number, like all of those above.

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And before, you used to have to hand code all of that stuff with

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really badly programmed utilities or clearly write the XML file.

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And that attaches to the MP3 and whatever MP3 compressor you're.

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So now the applications that are out there, they all make this.

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So even Descript has a place to do this in Descript.

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It makes it so much easier.

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And it allows you to, well, I'm gonna stop saying that.

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It just keeps getting in my head.

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You can keep saying it.

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It's all good from our end.

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All right.

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So that said, what we wanna do real quick is go through some of

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these things on the checklist.

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Again, if you're listening to this at home, I highly suggest hit a pause

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real quick, download the checklist so you can see as we go through

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them, I will be presenting this on screen to the live studio audience.

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I like saying that like, you know, it's like a Norman Lear show recorded in front

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of a live studio audience here in Burbank.

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Exactly.

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Yeah.

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We're living the dream.

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We're living the dream here.

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Anyway.

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So we're gonna go through this checklist real quick, and I will

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highlight areas that I think require a little bit more explanation.

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If something comes up as we're going through chat members, throw

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your hands up real quick so we can explain it for the kid folks at home.

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You'll be doing your friends a favor.

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Yeah, that sounded right.

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Mm-hmm okay.

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So let me show you the checklist.

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This, my friends is the checklist.

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Visual people at home, um, there's a nice little logo at the

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top and a bunch of check boxes.

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So here we go.

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Create a niche.

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Very important to create a niche, pick a genre.

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And the reason why creating a niche and picking a genre is so

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important is most of your aggregators are gonna ask you that question.

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You can change them later, so don't get too nuts over it.

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Here's something else.

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I just remembered as we were talking about it, because Dean Reynolds came

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into the after question sting later, we had on the video that was posted

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on YouTube and he said, why did you pick Captivate, say over Anchor?

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Yeah.

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Anchor only allows you to get one niche.

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I mean, you know, one category.

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I'm just not a fan.

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And then the other thing that they do is you'll notice when you set your stuff

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up, especially with Apple Podcast, you have the ability to create sort of a

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network in case you become a multiple show type personality and, yeah, they

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make you put the podcast on their Apple network thing, not your own.

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Mm yeah.

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It's worth knowing all of this.

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When you're choosing one of these tools to help you, it's certainly worth

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knowing what the trade offs are, right?

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So like what are the things that are most valuable to you

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and what are those trade offs?

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You know, the number one reason I'm probably going to guess.

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The number one reason why people pick Anchor is because it's free, but

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there's nothing that's free, people.

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So I believe that when you do that, the podcast goes on their thing and the

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reason why is cuz then they get to use your information for their ad sales.

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And so, I mean, it's a trade off.

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You're right.

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Kate is correct.

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It's a trade off.

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Now we need to write a podcast name and description.

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Descriptions are very important because that's kind of the SEO.

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I don't think humans really read it.

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I don't think I've read too many descriptions myself, but

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it's very good for the SEO.

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Podcast art is very important.

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So we're gonna dive through this really quickly, but podcast art is important.

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Number one, try to avoid copyrighted words in images.

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A lot of people don't know this, but Apple doesn't like you to put

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Apple into the titles of things.

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Right.

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So even when we were at TUAW, The Unofficial Apple Weblog

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was the name of the blog.

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They didn't like it, but they let us slide because we did

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it before they got super big.

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So as they got super big, they were like, looking at us like, oh no,

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I really want you guys to change it, but they don't wanna bother us

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because we were one of the papers of record when it came to Apple news.

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So they were letting it slide for us, but anybody that would come after us,

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they were hammering them right away.

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Stop.

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Nope, can't do that.

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Can't do that.

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If someone else was to go out and create the official Ecamm blog, we might get mad.

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You know, back in the day that probably would've slid because

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the company was smaller and we had less of a brand to protect.

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As a company gets bigger, it becomes more important.

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So even for yourself, if you have a brand thing, like you make a product, like

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you make Gretchen's compression socks.

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You gotta be careful of the fan stuff that comes out.

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Just, you know, accept them because they're helping you, but think about

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how it could be conflated with you.

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Right?

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That's something that we all have to watch out for.

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Now that we're a bigger company we have to watch out for people

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using Ecamm just in any old thing.

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I think that there's a lot that goes into podcast artwork and graphics.

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More than probably meets the eye.

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I think a lot of us in who, you know, have been here in the kind of

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streaming and content creation space are very used to the idea of YouTube

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thumbnails or creating thumbnails or graphics or even video graphics.

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But I would challenge you.

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Even if you are, you know, doing a little bit of reading or research on what makes

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podcast artwork different is important.

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There is a lot that goes into it.

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I think that people don't totally understand it and I'm even learning

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myself as we're diving into this process.

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So in our upcoming Leap into Podcasting virtual conference, it's happening at

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the end of September, we're gonna do an entire session all about artwork and

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about how to use tools like Canva to make it yourself and to make it seem really,

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you know, professional and something that's gonna be really eye catching.

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But yeah, I think there's, I think there's a lot that goes into it and I

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love that you pointed out, you know, all of the different things that

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could, that could get you in trouble because it's not just sitting in one

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place or it's not just sitting like on your own social channels, you're

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putting it out onto Spotify and Apple podcasts and all these different spaces.

Speaker:

And so there's gonna be rules and regulations and potential blockers that

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could happen at any of those points.

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So you really need to be much more careful about explicit language or, you

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know, any kind of trademark or brand or copyright issues that you might run into.

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It's a lot bigger than if you have a video sitting on your own channel.

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That cease and desist letter will scare you.

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Yeah.

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Not fun, not fun.

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We don't want anyone to experience that.

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So much more severe than the copyright claim that YouTube might hit you

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up with here and there it's, uh, you definitely don't wanna mess with it.

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We got one of those from Miller High Life because we had a brand

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here in Hawaii called Hi-Life and they were like, you can't use that.

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And I was like, it's HI.

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There's no GH.

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It's just HI LIFE.

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What does that mean?

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I don't know, dude.

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We're just sending a letter to Hawaii, you dummy.

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Look up the thing.

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And they were not happy.

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And I was like, no one is gonna conflate that with beer.

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Like not even close, it's a holla tree.

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It's a, you know, a big Hawaii tree.

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You've seen them before.

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And we had all the little islands hanging off the trees as if they were branches.

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And like, no one was gonna look at that and conflated with beer, but

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they weren't having it because once we got popular, they were not having it.

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They're like, nope.

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So it's like, okay.

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Yeah, you have to be really forward thinking in some of this, too.

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Even some like catchy names that you might think, make sense, you know,

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do yourself a favor and double check.

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Google search and even if it's a similar sounding name, but it's in the same

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niche or same genre that you're in, you might wanna think about rethinking

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that choice, or maybe it's a similar sounding name, that's in a different

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genre, but you might bump up against it.

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And this goes just for names as well as for any kind of artwork that you're doing.

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But once you've started building momentum and you have an audience

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it's much, much harder to make those changes later and to deal with any of

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the ramifications that come from it.

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So in this early stage, while you're still checking off these boxes, it's a really

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good time to just spend a little bit of time doing some research to make sure

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that doesn't come back to bite you later.

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There you go.

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Try to avoid offensive words.

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That's kind of obvious.

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And it's only because in your podcast art, it's gonna be seen

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on gigantic TVs nowadays, right?

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Or the car screen.

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Keep the design simple.

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This is hard for people.

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I know you try to get cute, but you gotta remember it's gonna get tiny, right?

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So don't use more than two fonts again, because the image is gonna get tiny.

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Then use really high resolution images again, because the

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image is gonna be seen tiny.

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A lot of people you're gonna see this, look at your phone and go

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to podcast directory in your Apple Podcast app or your Android Play app.

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And you'll see a lot of them.

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You cannot read the thumbnails.

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You do not want to be that person.

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Right.

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Look at the people that have really nice, clean, easy to read thumbnails.

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That's what we're trying to copy off of.

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Make sure you use good contrasting colors, same reason, and

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yes, you can use your face.

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Unless your face looks like mine.

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Set up your social profiles.

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And don't use Doc's face.

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Aw yeah.

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Don't use my face.

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Um, this one was a challenge for us as a brand.

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Cause there's Ecamm the company, Ecamm the software, and Ecamm the brand.

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Ecamm Live is actually the software.

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Ecamm the company is a myriad things we have more than just Ecamm Live.

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A lot of people don't know that the boys have been at this for a long time.

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Mm-hmm.

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So we decided, and it could change later, that we were gonna run everything under

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the Ecamm moniker, because this is to highlight the functions of Ecamm Live.

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At some point in time if we get big enough, we might need a separate Twitter

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and Instagram account for The Flow.

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Think about that.

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Yeah.

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As you start, are you doing this to expand Images by Gretchen?

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And I only picked her name cuz I could see it in the corner of my eye.

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Or...

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Hey, Gretchen!

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If you are trying to do a very particular product, which is

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Gretchen's compression socks, she don't really make compression socks.

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I just keep saying that, cuz I'm looking at my list of

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things to put in the travel bag.

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The old people problems.

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Make sure you do that.

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Go ahead.

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Yeah.

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And I mean, rule of thumb anyway, for years of working in the

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social media marketing space that only open accounts that you can

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consistently update and manage.

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So if you already have an amazing online presence, and you're launching

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this new podcast or video podcast.

Speaker:

It might not be a bad idea to start by just leveraging what you have

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and start talking about it on those platforms before you make the decision

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to actually open up its own platforms, because you will be splitting your time.

Speaker:

So if you're the kind of person that's like all of a sudden you're

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gonna have two Twitter accounts, two Instagram accounts, two Facebook pages.

Speaker:

And unless you have the bandwidth to be able to populate those

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with unique and relevant content, it's not going to be worth it.

Speaker:

The worst thing you could do is open up all those accounts, spend all that time,

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spend all that money and effort, get it up and running, and then have it end up

Speaker:

in a deserted island space because you don't have enough content or you ran of

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time to be able to properly manage them.

Speaker:

So only do what you can take on only do what you know, you can do well.

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I'm saying this again for the people in the back, do not create accounts that

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you cannot consistently keep up with.

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That is a nail in the coffin.

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That one will Jack it up really, really quickly.

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Okay.

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Let me go some further.

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We have create a coming soon webpage or email landing page.

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Most of the podcast creating places now, like Captivate, they have this

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built in, so it's not like you're generating a full HTML template.

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Most of them have this built in.

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If you got the smallest plan, it may not be part of the smallest

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plan, you might have to step up.

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This is one of those ones you can sort of skip, but I think

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it's important if possible.

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Knock it out.

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Okay.

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This is going to save you a lot of time.

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Make yourself a podcast equipment checklist.

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Okay.

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These are the things that you're gonna need.

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You're gonna need a computer.

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You're gonna need headphones, microphone, microphone stand, some sort of mixer

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and or interface, a pop filter, and recording and editing software.

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So let me explain these real, real quick.

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Computer doesn't take a lot of power.

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As a matter of fact, nowadays your computer can be an iPhone or an iPad.

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I know a whole bunch of people that do their entire productions just on iPad.

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It's just that when I put this in my head, I wrote computer.

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I should have actually put computer or mobile device because a lot of mobile

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devices can do all of this stuff.

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Now there's some great podcast specific apps in your iPhone and your iPad.

Speaker:

Also for the most part, computer doesn't need to have a lot of

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craziness in order to record a podcast.

Speaker:

When you go to the editing, you're gonna wish you had a little bit

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of base, but you can record one with pretty basic computer, right?

Speaker:

So don't freak out.

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Don't go buy a Mac Pro just to do that.

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Headphones are very important.

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You do not have to get the podcaster can headphones that cover your whole head.

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Yeah.

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Both of us use in ear monitors.

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I love these cuz it allows you to get a little, you know, flow with

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your head and you don't look like Mickey Mouse, for those of you who

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are conscious about that thing.

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I just like them because they sound great.

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They're inexpensive.

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And I tend to buy expensive over the ear headphones because I like listening to,

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you know, music at a level of enjoyment and I overusing them for podcasts.

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It eventually breaks them and it sucks.

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So I like my headphones to be my headphones and these to be for this.

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Right.

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These are 20 bucks.

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So good way to do.

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Microphone can be anything starting from something as simple as a Samsung

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Q2U, which is a $50 mic, all the way up to something fancy like a

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U 87, which is not 50 bucks or a C 800, which is like eight grand.

Speaker:

So it could be anything you want.

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I've recorded podcasts on the Sony C 800, which was really stupid, but it

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was fun because it was a video for the people to see like where the heck did

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you get a Michael Jackson microphone?

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And I'm like told you people.

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I like microphones.

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It's a crazy thing.

Speaker:

So yeah, anything...

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your phone.

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You can record on your phone nowadays.

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It's going to get better if you use a dedicated microphone, but

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don't stop yourself because you think you need to come out SM7B.

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It's not necessary.

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You should always have a future goal anyway, and you'll work your way up there.

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So yeah, start with something simpler, cheaper.

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Focus on the content first.

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And, you know, and as you get better and more popular, than treat yourself.

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Start working up towards what you want.

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I like that started with a goal in mind.

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I really like that.

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And a microphone stand just allows you to have your hands free.

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Also, you kind of don't want to be touching the mic.

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Now this mic doesn't make noise when you touch it.

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Cuz that's the reason why you buy an SM7B.

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But a lot of mics, every time you touch the mic, if you've been in church

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and you go to move the mic and then to say something, it go or you're

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testifying at a hearing and every time you touch the mic, it makes a noise.

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That's a joke.

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I thought we were like testifying.

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Don't testify.

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They didn't wanna testify.

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Ah, just reach this guy.

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See, stop giving me music tourettes, Katie.

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Sorry.

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I'm sorry.

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The pop filter is important.

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For the folks at home, I'm holding up a gigantic piece of foam that

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you've all seen on top of mics.

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This is the one that came with the Shure SM7B.

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Pop filters are nice.

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They really help you from protecting your microphone from the plosives.

Speaker:

So when you Peter picked a Paul Duncan like that, it doesn't go...

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pop filter is good.

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If you don't have a pop filter, there's some really nice

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ones you can just clamp on.

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They're like 10, 15 bucks on Amazon.

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It looks like a circle with a gooseneck and just put it right there.

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That'll help out a lot.

Speaker:

And then recording and editing software, man, the list is massive.

Speaker:

I like Audition and Logic, but you can edit in so many things and Audacity, which

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in this case is free and actually good.

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You can just do it in Audacity.

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Every mat comes with Garage Band.

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So you can go to town and Garage Band for free.

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Also you can use Ecamm Live.

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Oh, that's for the recording part, but we don't edit.

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Yes.

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But yes, for recording, I'm gonna definitely say, start with a video.

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Like we covered that already.

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Start with a video, record it inside Ecamm because it will make your life easier.

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It just does.

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It's so simple.

Speaker:

It's funny as a person who just made an entire video that I recorded in Ecamm

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and chopped it up in Final Cut Pro.

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And you watched it at the beginning of this episode, I'm gonna

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tell you recording in Ecamm and editing in something like Final

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Cut Pro or Premiere, just so fast.

Speaker:

It's just really, really quick.

Speaker:

Probably the greatest thing since slice bread, because you don't have

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to insert a SD card and copy the files over and then wait for them to convert.

Speaker:

And yeah, none of that.

Speaker:

I'm on three cups of coffee by that time.

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All right.

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Let's see.

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What else do we have on the list?

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Da, this is so much fun.

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All right.

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You wanna pick a hosting platform?

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We kind of covered that in the first two episodes.

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Again, if you don't hear why I picked Captivate, it was in last week's

Speaker:

episode, go back and check that out and then publish a pre-launch episode.

Speaker:

This is what I mean by getting yourself set up so that these

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directories will take your show.

Speaker:

A lot of them will not take your show unless it has an episode in place,

Speaker:

but you don't wanna wait until you start, cuz you wanna talk about in

Speaker:

your episode where to get the episodes.

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You see what I mean?

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So this is why you post a trailer episode.

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It's like a cart before the horse.

Speaker:

My favorite directories are as follow and there are more.

Speaker:

Now each platform might have difference, but these should primarily

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be on every platform that you go to.

Speaker:

And being the weirdo that I am, I had them in alphabetical order, and then

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we added iHeartRadio and it's not.

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Pocket Cast, Podchaser.

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Love me some Podchaser.

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I'll explain that in detail, in a second.

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Spotify, Stitcher, TuneIn, and iHeartRadio messing up my alphabetical order list.

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Oh, I'm gonna have to redo it and send it back out to everyone.

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It's not in all there.

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OCD is strong up in here.

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Okay.

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I hear you.

Speaker:

So the reason why Podchaser is amazing is that it is like IM DB for podcasts.

Speaker:

For instance, I get to go add an entry into Podchaser this week.

Speaker:

If it didn't automatically pick it.

Speaker:

I was a guest host on TWiT, which is a massive podcast.

Speaker:

One of the oldest running podcasts in the business.

Speaker:

Been out for a little over 18 years.

Speaker:

That's awesome.

Speaker:

In theory, if I keep showing up there, which I, luckily I've been there average

Speaker:

about four or five times a year, it will automatically stick me on that list.

Speaker:

So when people come to look for The Flow and they're like, Hey, I wonder

Speaker:

if this show's any good and they go, oh, that guy's also on TWiT.

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Oh, it must be good.

Speaker:

Let's go listen.

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Right.

Speaker:

So this is the reason super valuable do it.

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I mean, we do with IMDB.

Speaker:

Where do I know that face?

Speaker:

This show from, right?

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Ah, it was, it was, uh, Golden Girls, you know, or something.

Speaker:

So that's me, every single TV show that I watch, I have like it open and I'm like,

Speaker:

who's that person in the background?

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I think I've seen them before...

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yeah.

Speaker:

I spent all the time doing that.

Speaker:

So yeah, I think it's super worthwhile.

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I even made a login for IMDB.

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This is how bad it is.

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Okay, so there you go.

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That's it's important thing.

Speaker:

So yes.

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Make sure that you go ahead and submit it now in Captivate was really simple.

Speaker:

They have a grid out on the page and you just go by and check all the things.

Speaker:

Some of them there's actually submit to one and because they all use

Speaker:

the same sort of aggregate format.

Speaker:

It's submitted to like 10 places automatically by itself, the

Speaker:

big ones, Apple and Google, they require you to do some things.

Speaker:

And Amazon was part of that automated checklist.

Speaker:

So that was really cool because that was one of the first ones we got done

Speaker:

was Amazon because it was part of the Captivate automated checklist thing.

Speaker:

Super, super handy people.

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Okay.

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Let's dive in now.

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We're going on page two, page two.

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All right.

Speaker:

These are the things that are gonna save you a lot of time

Speaker:

as you process your show.

Speaker:

Because these are very reoccurring.

Speaker:

So create a show note template, which means things like a full

Speaker:

transcript, links to sources, keep sort of a consistent format with

Speaker:

your show notes as you post them.

Speaker:

Again, most of the places like Captivate and Buzz Sprout, Podbean,

Speaker:

all of these guys, they have a spot to put in your show notes right there.

Speaker:

It makes it easier.

Speaker:

Captivate, to me, is the easiest one in the industry.

Speaker:

So I pretty enjoy that.

Speaker:

Make sure you create a catchy SEO blurb.

Speaker:

And the reason for that is when someone's looking for your episode, it

Speaker:

will show up in the regular Google box as if it were a webpage, because you

Speaker:

end up with a webpage for every show.

Speaker:

So creating a catchy SEO blurb is there.

Speaker:

And it's really just simple.

Speaker:

It's not difficult.

Speaker:

Don't worry about it.

Speaker:

If you have to skip it, skip it, but it helps if you leave it there, make sure

Speaker:

that the notes and your transcripts are easily skim through and then have a

Speaker:

good finishing paragraph with the call to actions, which I can demonstrate

Speaker:

for you in a second and highlight any quotes and stuff that you may have

Speaker:

and include graphics on your show note, if your host provider allows it.

Speaker:

I do wanna polish ours up a little bit, but an ending podcast goes as follows.

Speaker:

The Flow is a production of Ecamm Network.

Speaker:

You can try out a 14 day trial of Ecamm by going to Ecamm dot com.

Speaker:

Stick in your affiliate link, people.

Speaker:

If you're Ecamm affiliate, which you should be, stick that affiliate link

Speaker:

right there, actually, instead of me doing this, I should have pulled Jared's one.

Speaker:

Cause Jared's is...

Speaker:

mmm...

Speaker:

Gorgeous.

Speaker:

And you can remember, if you didn't get a chance to already please follow up

Speaker:

and leave us a review on the old iTunes.

Speaker:

And this podcast is available at Apple, Google, Stitcher, Amazon,

Speaker:

Spotify, TuneIn, iHeartRadio and wherever the podcast getting is got.

Speaker:

Copyright 2022 Ecamm Network.

Speaker:

That's a good finishing paragraph.

Speaker:

I mean, you can make it as fancy as you want.

Speaker:

That's important to have, and we still need to polish ours cuz

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I've just been doing it, but it should be way more fancy than that.

Speaker:

It just, it gives people the vibe that this is like, again, an NPR

Speaker:

show, listen to the endings of NPR shows or Freakanomics Network.

Speaker:

Right?

Speaker:

Like that's why it's there like, like yeah.

Speaker:

Listen to the endings of good shows and build your show off of theirs.

Speaker:

It doesn't have to be perfect in the beginning, but you want to

Speaker:

get it there as soon as possible.

Speaker:

Any thoughts, Kate?

Speaker:

No, I, this is great.

Speaker:

This is beyond the steps that I've gotten to so I'm learning in co-host mode.

Speaker:

I'm like, yep.

Speaker:

That makes sense.

Speaker:

Now this was incredible.

Speaker:

And luckily, Katie and I did this early on, and you should.

Speaker:

Get yourself a list of topics that you're going to cover, put them

Speaker:

somewhere, build yourself an idea bank.

Speaker:

I've put in here Apple Notes, Asana, ClickUp, Drafts, Google notes, Notion,

Speaker:

record small videos for yourself.

Speaker:

I'll explain that in a second...

Speaker:

at spreadsheets and Trello.

Speaker:

You want to build yourself a good recording spot so that if you sit down

Speaker:

to an episode, what should I record?

Speaker:

You can go.

Speaker:

Okay.

Speaker:

Ah, I'll take number seven for a hundred, Alex.

Speaker:

Do yourself a favor.

Speaker:

Trust me.

Speaker:

This also allowed our graphics team to make the thumbnails for

Speaker:

like the first 10 episodes already.

Speaker:

They're just ready to go.

Speaker:

So all they have to do is record them and that's part of your flow.

Speaker:

You see, you're taking a step away from yourself.

Speaker:

So while you're forced to watch something on TV that you didn't want

Speaker:

to watch, that you end up kind of liking can't believe I didn't wanna

Speaker:

watch Severance at first, I was wrong.

Speaker:

That show's wicked.

Speaker:

You could be building thumbnails on the fly.

Speaker:

So now I said, record small videos for yourself.

Speaker:

Let me explain this real quick.

Speaker:

A lot of times I would write these little notes on these little note cards.

Speaker:

I got note cards everywhere, right?

Speaker:

I got field notes, pocket, Moleskine in the pocket.

Speaker:

Like all these things.

Speaker:

When I go to read it later, I have no context.

Speaker:

So recently what I've been doing is just taking the phone,

Speaker:

pressing the camera icon.

Speaker:

While the phone is asleep, you can just hold a camera icon and wake it up and

Speaker:

they'd be like, okay, this is a reminder to me that the next time I decide, I

Speaker:

want to do an episode, I kind of wanna talk about picking good XLR cables.

Speaker:

That's something nobody ever really talks about.

Speaker:

Stop.

Speaker:

Now, when I go to look at those, I can actually know what I was talking about.

Speaker:

So record yourself a voice memo or video memo.

Speaker:

I pick video memo because all of our people are live producers.

Speaker:

The thing that we always hear, I don't feel good on camera yet.

Speaker:

Do a bunch of those.

Speaker:

You'll get good just by yourself.

Speaker:

Now we want to record a first episode.

Speaker:

We did that edit the first episode.

Speaker:

Boom, did that recording intro and outro.

Speaker:

That's kind of the paragraph type of thing, or, Hey

Speaker:

everybody, welcome to The Flow.

Speaker:

If you want to have the same intro and outro every time that can be done,

Speaker:

ours is a little organic right now, so we don't really have this box check.

Speaker:

So I would say that is optional upload to the hosting platform.

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Again, we use Captivate.

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I have two episodes that Katie just recently published that shows you how

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I went through the Captivate process.

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Most of that stuff should translate to whatever you're using, but I

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think Captivate is the answer.

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And create an email list.

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We already have that and then create a community space.

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We already have that and then press the launch button.

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Yeah, that's the best part.

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Now this is also part of your reoccurring situation is you wanna promote your show.

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So remember to ask for reviews.

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Remember to create avenues for your potential listeners to connect with you.

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In our case, that's through our direct email flow at Ecamm dot com.

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That's through our social channels, that's through our Discord and

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that is through our Facebook.

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So we have a bunch of that stuff.

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Create intriguing teasers.

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Well, we're doing Leap Into Podcasting.

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And we have an ad that we can play right in the middle of our stuff.

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That's a good teaser.

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Also at the end of the show, Katie likes to tell us what's coming up next week.

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You can say that in the previous episode, that's a teaser that

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brings you to the next episode.

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If you are the type of person that batch records, like my friend, Sally.

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She batch records, she can actually play a little snippet of the

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next show on the current show.

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You see this all the time in television.

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So there is that people.

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And you wanna generate your subscribers from your mailing list, which Katie does.

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She sends out the mailing list involve these services of the social media

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influencers, asking people that are in your network that are very

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powerful to help you promote the show.

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Come on the show, be a guest.

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So like, as we get into this, so we'll bring in somebody like Nicky.

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and Nicky will be able to help us add a little, what is the word I'm looking for?

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Je ne sais quoi.

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There we go.

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Which means, I don't know.

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it just, it adds a little cred.

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There you go.

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That's what I was looking for.

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Yeah.

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There you go.

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Network on social media and if you really get into how you want to get into run

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some paid ads, use your guest network, which is what I mean by bringing Nicky

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onto the show and then use your network.

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So that's all the different ways that you promote and it ain't the whole thing.

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There's so much more to promoting.

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It's a never ending process.

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Right?

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The promoting side.

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Yeah.

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Is I think where most people stop and how come nobody coming to my show?

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Yeah, no, one's gonna listen if you're not focused on the content.

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So, you know, again, like all of these, all of these things on the checklist.

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There's no point in bringing on influential guests, if they're not the

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right guests that relate to the content that you're trying to create and the

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audience that you're trying to serve and, you know, no one is going to come

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if you don't consistently give them the information that they need and post

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it at a consistent time and show up.

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You know, we send out an email every Monday morning to our Ecamm show network

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that lists all of our upcoming live shows and information on this podcast.

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Every single week, we always have links to each thing we have, what the episodes are.

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We do that a week out.

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People know consistently when each show is, but also can get that

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reminder, that email that says, Hey, it's coming up on this day and time.

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And they can click through and get an RSVP through YouTube or add it into their

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calendar so that they remember to come.

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I think it, it all works together.

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If you're not checking those boxes and being really consistent with how you're

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creating content and what your workflow is, the promotion isn't gonna matter.

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It's not.

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People are not, you know, you'll just be screaming into the void.

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It's gonna take time and you're gonna need to be really consistent, really

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purposeful with how you're sharing, where you're sharing and the value of

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the content that you're bringing out.

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It's funny, cuz you're right.

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The two things, the consistency part of just showing up being there.

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And then I think another thing that everyone always wants is

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like, oh man, I wish I could get so and so on my show because they're

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gonna get me a million views.

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You might get 'em that single episode, but it doesn't mean they're going to do

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anything or listen, so it doesn't help.

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But if it's not relevant to your existing 50 people that

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are listening, so, okay, great.

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You have, you know, thousands of people for that one episode, but

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then you've antagonized the 50 people who show up week after week.

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So, you know, you really, you need to be really strategic with who you have on the

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show, the value that they're bringing.

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If it's the right person and they're bringing thousands of people, you win.

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If it's the wrong person and they're bringing thousands of people,

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you likely have created an issue for yourself and for your regular

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followers, your regular viewers.

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That's very brilliant.

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I'm just getting ready to just remind you guys that the most important thing

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you can do is like pull our checklist.

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It's a template.

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You can take that guy and rearrange it and adjust it, how it matches your style.

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You can create it in Canva or Adobe Express or something of that nature.

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Pages on your computer.

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Keynote, even, uh, Illustrator.

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Yep.

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Make yourself a checklist.

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Have that sucker ready to go.

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It will make your life so, so, so much easier.

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That's that's how workflows exist.

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It's cuz you know, to go down and have the little check boxes, right?

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Yeah.

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It's funny.

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I used to get irritated when we first started working and I was

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working at this pizza shop and they used to give us this checklist.

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We had to do every day to make sure that the do are in the right place.

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All the little veggies is cut.

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The tomato sauce bins are filled.

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The mozz, we called it mozzarellas things were filled and blah, blah, blah.

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And I hated those checklists.

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I'm like, man, we come.

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Here we make pizzas eight hours a day, six days a week.

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We know this inside, outside backwards, whatever.

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Like, why do we gotta do this checklist all the time?

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Always thought it was irritating.

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And that was high school.

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And I go to the military where everything lives on checklist and

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always thought that was irritating.

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And one of my jumps pulled the parachute cord and it opened

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what's called the closed canopy.

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And then, oh, no.

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Uh, oh, I'm just thinking, oh, I should've been nicer to Ms.

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Rosen.

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Going like two hundred and 10 feet per second.

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You know, you're coming to the planet faster than you wish.

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All of a sudden what pops into your head in a situation like that is

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your training due to checklist.

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Okay.

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Dah, da, try to untwist the risers.

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It doesn't untwist immediately go down the chain disconnect, pull your

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reserve land on the ground safely.

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Call your mom.

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Right.

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right.

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Yeah.

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So after a situation like that, or being a paramedic in the military,

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when we go to certain total rescue situations, you follow a SOP or

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standard operating procedure or protocol, you go right down a checklist.

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I get, I got it.

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And now I'm a checklist phenom because of things like that.

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Yeah.

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You don't really realize it when you watch your airplane guy walk

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around and touch everything and do all of the hand motions or whatever.

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There's a reason for that.

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And so that you can sh easily and just argue with TSA.

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They're never the problem.

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That's the checklist.

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So it's very important.

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Don't laugh at it.

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Don't overlook at it.

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It probably will stop you from doing something crazy.

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Even if you're, you know, after a couple times of printing it out and

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actually checking off the boxes, stick it somewhere on a wall, or have it on

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your phone or iPad in front of you or tap to your desk next to you, wherever

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it is, because you are gonna have days, Doc and I are having lots of these

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days this week, but you're gonna have days where you're gonna be overtired.

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Everything is gonna be going wrong.

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You're gonna be running later than you want to record, there's gonna be

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things that are gonna cause distractions and being able to visually have it

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in front of you is gonna give you that moment where you say, oh shoot.

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You know, I didn't send the audio file out or, oh, you know, oh, I did these

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things, but I forgot to post about it on Facebook, whatever that thing is that

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you inevitably are going to forget, even though you've done it a million times.

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Having it in front of you is gonna give you that visual cue and that reminder

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for the days where you need it, because everything else is coming at you,

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whether you're physically checking those boxes or you're going through

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the process in your head, that's fine.

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But having it in some way, as, you know, a little cue card or something visual to

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just give you that level of confidence and be that parachute that backup underneath

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you, I think is gonna be hugely important.

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Yeah.

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Paul says , Paul says it's only Tuesday, it's only Tuesday and

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we are all hanging in there.

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We need these visual reminders.

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All right, gang, every Tuesday you could come here and be part

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of the live taping like the Mr.

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Moderator, Paul, and DJ Strick just showed up.

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And so a lot of our family is here and info just was here earlier.

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And my buddy, Leah Little, we got to be there at Social Media Marketing World.

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She is just ball of energy.

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Absolutely love her to death.

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She's amazing.

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But you can come and be part of the studio audience, hang out

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with us, ask questions live.

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Or if you have to continue to just be subscribed to the podcast, like you did.

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And you can listen to it in your car while you try to refrain

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from yelling at the kids.

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That is, that's what we're here for.

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We're just a distraction.

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So you don't get on the news.

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We're here to help.

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That would be my mom.

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Would you be quiet back there?

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Huh?

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So guys, every Tuesday you can come here for recording.

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And again, the episode comes out next week.

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Thank you, Katie, for helping us get through this checklist.

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Yeah.

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You covered the ending.

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So I don't have to redo anything else in the ending.

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Download the checklist people it is available in the show notes.

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If you're listening to the audio version in the studio audience,

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the checklist link has been posted.

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It also will be attached to the video that gets posted right here to.

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We'll be back next Tuesday and we're live.

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We'll be live, live, live like recording at Podcast Movement.

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We'll be live on locations.

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I love the live on location.

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I just said the bananas part to drive Rich crazy.

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Gang.

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So thank you so much for being part of The Flow.

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Now, at this point in time, we are gonna dive in and answer some

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questions with our studio audience.

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So we really do invite you to come and check us live.

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It's way more fun.

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This has been The Flow of production of Ecamm Network.

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You can find out more by sending emails to us at The Flow at Ecamm dot com.

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You can also find this at flow at Ecamm dot com and anywhere all