Lindsey Laurain from ezpz turned the toddler feeding space upside down with a  tip-proof all-in-one placemat and plate that suctions to the surface. In this episode, we learn how she’s created a mission-driven company that leads with innovation and input from pediatric experts, how an onslaught of copies and counterfeits of her products almost derailed her focus, how defending her intellectual property almost killed her business, and how she’s built a value-based business by focusing on the tiniest of bottom lines - meeting the developmental milestones of her customers.

If you want to learn more about Lindsey and her developmentally-focused products that make mealtime less about mess and more about fun visit ezpzfun.com. Have a little one in the home? The ezpz blog has a tonne of tips and strategies to help little one meet mealtime milestones. You can follow along with Lindsey on her mission to revolutionize how we feed children on Facebook or Instagram @ezpzfun.

Links from this episode

Cost Of Goods Sold e04 An Introduction: Rebuilding a Purposeful Business Based on Values with Hip Mommies’ Jennifer Myers Chua

The video that started it all: Introduction to ezpz Happy Mat

Fake baby products are everywhere—here's how to spot the difference in Today’s Parent.

Beware: Dangerous Counterfeit Toys for Your Baby Are Being Sold on Amazon. Inc Magazine

Ezpz’s Rebuy Program, Relove & Recycling Program in Canada

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