Turning Happy Accidents Into A Podcast Audience [Episode 193]
For all of podcasting’s greatness, it’s really hard for podcast content to be “stumbled upon”. But if you’re willing to make the investment, you can buck the trend. Here’s how I do it:
I invest in Google-friendly content.
I publish where readers are looking for written content.
In case you missed my subtleness, I’m not talking about the audio files themselves. In this episode, I make the case where investing in high-quality written content -- content that was entirely based off your audio file -- makes your podcast episodes much more discoverable.