Today, we're gonna dive into the most powerful and the worst word in the world. 

And let me tell you, these words can make or break your journey towards greatness. 

But before we get into all that, we need to understand how our brain learns and encodes information. It's pretty fascinating stuff, actually. 

We've got billions and trillions of neurons in our brain that light up every time we have a thought or react to stimuli. These little guys create neuronal pathways that help us learn and remember things. 

And the more we have a particular thought…the more efficient and effective these pathways become. 

Think about it like this: the first time you meet someone named David, your brain creates a new pathway to remember his name. 

And the more you meet him or other people with the same name, the easier it becomes to recall that pathway. It's like going to a friend's house in a new neighborhood. 

The first time it might be a bit tricky…but the more you visit, the more efficient and automatic the route becomes. 

And that's why repetition is key when it comes to learning new things. 

The words we use when we speak to ourselves and others matter a lot, and understanding the neurobiology behind it can help us use these words to our advantage.

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