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Hello, hello, hello.
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And welcome to episode two of season
three of more than a brand podcast.
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Now this episode, let's
talk about social media.
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Now social media in the past was the easy.
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Way to generate business like back when
social media first popped off and I
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like to tell people that me and Mark
Zuckerberg were basically classmates
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because I've been in these Facebook
streets since the time Facebook started
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and you had to have an email address
just to have a Facebook account.
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So I am very well acquainted
with Facebook and we have a
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very long standing relationship.
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And, I don't know if you remember,
because it seems like so long ago, when
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Spill popped on the scene, and then
Threads popped up the same, , week, and
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then Twitter was like, forget it, I'm
about to be called X, maybe it's because
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they felt like they was everybody's
ex, , , social media platform, but
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the common theme that I saw when people
talked about Threads is that they finally
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felt like they could be authentic.
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They finally felt like they'd had a place
where they could be themselves and that
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they could Just talk about stuff that
doesn't have to be business related and
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they wasn't worried about the algorithm
rat race Because we all know That the
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algorithm across Facebook, across
Instagram, Across LinkedIn, across
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all these platforms Very few people
See the things that you're posting.
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I think it's only maybe 10 percent
of your followers see your post.
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So you have to hustle, hustle hard
on these social media streets to get
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people to know , what you're selling
and to be able to purchase from you.
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And then you know I like a stat, so I'm
about to pull up a good stat for you.
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Google, according to research by
Google, that the average consumer
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needs seven hours of interaction across
11 touch points in four different
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locations to purchase something.
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And you cannot put all your eggs
in the social media basket when you
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factor in how the algorithm is played.
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Your website gives you the
capacity to create different
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interactions in one place.
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So yes, you can post on your
social media, but leading them
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back to your website, rather than
leading them back to your podcast.
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Because if you know me, my
podcast is on my website.
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And once you get on a website, the
chances are you're going to see
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something else that you want to click
on and it's going to keep you engaged.
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Your blog posts, that's a way to get
people to interact on your website, your
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portfolio, just the pages in general,
, your courses, everything that you Need to
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have a successful business can be housed
on your website because your website is
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the nucleus of your business, although
it's the tip of the iceberg of your brand.
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Now how do you do that?
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How do you shift that thinking around it?
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Stop thinking of your
website as a brochure.
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And I've said it before, and I will
continuously say it, that your
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website is not a one and done.
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It ain't the , , field of dreams.
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If you build it, they
ain't gonna come, y'all.
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But, you have to navigate people to
your site, do the work to get people
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to your site, to gain that visibility.
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Because with it being the center,
the nucleus of your business, it
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has all the touch points they need.
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A website is a foundation,
a pillar in the business.
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I do believe every business needs one.
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However, having a pretty
website is not the end of it.
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What usually happens is you
hired that designer and they leave
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you with this beautiful website,
you don't have the strategy.
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To create those interactions,
to get people to the site.
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All you know is you got a pretty
ass site and nobody's going to it.
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But that's when you go back to
the foundations of your business.
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The foundations of what's
going to get you there.
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Yes, social media will help you
some, but you have to think of other
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ways to get people to your sites.
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Partnerships are a great way.
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SEO, an even better way.
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And ads is also a way to
get people to your site.
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So as you progress through these
episodes, as you lean into having that
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big girl or big boy business, you know,
I said I was going to tell you that
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if you need to hire out, hire out,
but you need to start thinking of your
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website as a marketing tool, as a
piece of your business that you are
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to strategize and you are to implement
strategy to make it work for you.
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All right, y'all, that's
all I have for this episode.
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I will see you in episode three.
