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444: Understanding the Dynamics of Selling Businesses with Scott Bushkie
26th February 2024 • Journey To Mastery • Elzie D. Flenard III
00:00:00 00:41:04

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Elzie chats with Scott Bushkie, a 25-year veteran in business selling and the Founder and Managing Partner of Cornerstone Business Services. They unpack the often overlooked dynamics of selling businesses.

Scott compares running a business to training for a marathon and shares practical tips to enhance business value. He provides a sneak peek into the business selling process, from engagement to market entry, and highlights the crucial role of confidentiality. He also teases about the "three-legged stool" concept. The due diligence stage, buyer identification, and crafting compelling business narratives are also emphasized.

Scott delves into the unique mid-market segment, where Cornerstone specializes. This episode promises valuable insights for business owners, potential sellers, and anyone intrigued by business transactions! Tune in for an enlightening discussion.

Episode Highlights:

11:06 - With most business owners, it's almost like running a marathon where they start out really strong and they're excited, and then they kind of get into this rut and slow down, and it becomes more of a lifestyle business. And also now all the coaches go away, the mile markers go away, and you have no idea where you're in this process, and they don't know where that finish line is.

15:43 - The less important you are to the business ideally, hypothetically, the more valuable the company is. Because what I'm buying, there's a team there that's proven, no one's leaving, and I have a better chance of success moving forward. So, that's the first one. It's really building out your management team.

20:39 - Most business owners, unfortunately, they don't know what their business is worth. So, one day they wake up and say, "I"m burnt out. I'm going to call my CPA or my attorney. I'm going to call my competitor on the street and they'll help me put the deal together, and it'll be easy."

Let's Connect!

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🔗 Resources:

Flame Starter Book: Flame Starter is necessary literature for any high-achieving entrepreneur looking to elevate to the next level without combustion! Utilizing the EMIT Principle (education x motivation x inspiration = transformation), Flame Starter provides practical insights for those who use their "mix" of creativity, innovation, and talents to achieve peak performance and ignite their flames. Get the book.

Zoho One: Over 40 integrated apps that cover a wide range of business needs, such as CRM, accounting, project management, HR, marketing, and more. Learn more.

Podcast Town: A comprehensive platform that offers services and resources to help podcasters grow, monetize, and elevate their shows through production, coaching, strategy, and community support. Learn more.

Canva: A user-friendly online design platform that allows individuals and businesses to create professional-quality graphics, presentations, and other visual content with ease, using a wide variety of templates and tools.

Disclaimer: I am an affiliate of Zoho One and Podcast Town.

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