In this episode, Tara shares how to create your own Million Dollar Roadmap™ as you grow and scale your online business. She will also show you how to create a standardized curriculum AND provide a personalized experience at the same time.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:00

Hey, everybody, welcome to today's episode of

Tara Bryan: 00:00:03

the course building secrets podcast, I am thrilled that

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you're here. Hey, in this episode, I want to talk about

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one of the questions I get most often from our clients. So one

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of our core philosophies around how we help service providers,

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consultants and coaches package their one on one services so

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that they can make a big difference. And obviously start

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to have a little bit more time freedom is that we standardize

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the training curriculum, what that means is, is that you

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actually identify the steps that you are taking, or that you have

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your customers take from point A to point B, right. So they have

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a problem, they're, they're not able to do something, they need

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some help. That's point A, point B is the solution that they want

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that they're looking for. And you have a unique way in which

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you actually can help people get from point A to point B, we call

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that your million dollar framework, which is really just

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your signature methodology or your intellectual property,

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right? It's the unique way that you take someone step by step

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from point A to point B. So here's the problem that most

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people make is that they are trying to figure out out of the

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sort of mixed bag of tricks of the things that they do for

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their one on one clients, like, what is the flow? How do you

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help all of these, you know, kind of random people that you

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can take on? How do you consistently help them from, you

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know where they are today to where they want to be? And so

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there's a lot of different factors that go into that. But

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the one that I want to talk about today is this concept that

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we're going to standardize that process, right. So you're going

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to take the distance between A and B and create the bridge. And

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the bridge, again, is your unique way in which you help

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somebody get there, right. So think of it as a roadmap. Think

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of it as step by step, however, however it makes sense to you.

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That is the piece that you are going to want to lock and load,

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meaning you're not going to redo it every single time you get a

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new client or customer, you're not going to change it, right.

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So once you've done a beta, where you've sort of tested it

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in the wild and make sure that it's working, and you can

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actually get people from point A to point B, then it becomes your

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signature methodology, then it becomes something that you can

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package and people can can consume. That's how, when you go

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from one to one to one to many, it doesn't matter how many

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customers you add at the same time, your workload does not

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increase because you've identified that, that consistent

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path that helps somebody go from point A to point B. Okay, so

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that's the first thing. The second thing is is that like,

Tara Bryan: 00:03:02

Well, we talked about, like you have to personalize the

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experience. So someone feels like they're being supported all

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the way through. And most of the time, people say, Well, wait a

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minute, you're telling me to standardize my approach. But

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you're also telling me to personalize the experience for

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the customer? And if there's, there's a standard way that I'm

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helping them, then how do I personalize it, right? How does

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it become something that feels unique and in personalized for

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that particular customer that you have, without doing one on

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ones without changing the approach and without like

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picking up that random set of tricks that you have based on

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your skill ability, right? And the answer to that is the

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curriculum stays the same. So the way that somebody is

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learning how to get from point A to point B stays the same. The

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personalization comes in, as they are going through the

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journey. So you go from teacher to guide in that particular

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situation, right? So you're guiding somebody down the path

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that you've already created, and helping them actually take

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action and and start to get results right, you are helping

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them scooch to the milestones that you have created. So that

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they can get this the result that that you have promised

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them. So the personalization comes into being aware of where

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they're going to run into pitfalls, where they're going to

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run into hurdles and obstacles, and that they need you to come

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in and help them continue moving forward. Now the beauty of this

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is in your proprietary process, because you know it so well, you

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probably can can identify based on your experience or your

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customers experience as you've tested this, that most of the

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places where people aren't gonna start struggling. And so you can

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build in part of, you know, scaffolding or help for them,

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when you know that that's gonna happen. So nine out of 10 times

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you can kind of identify when somebody's gonna struggle that

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feels personalized to them. Because when they get to that,

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that hurdle, they're gonna go, okay, yep, she knows what to do.

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Now she's going to help me get moving forward. And so that's

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still built into the curriculum, and eliminates a lot of the

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stopping and starting and dropping out, and no engagement

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and all of that, because you're actually helping them where they

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are, right? So when you're putting together your standard,

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proprietary methodology, or your training curriculum, you are

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actually doing it in the order that they're going to learn it

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right. So it's not just a bunch of information in a training

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site that they can just go pick and choose whichever one they

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feel like they want to watch on that particular day. It is a

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stair stepped experience, in terms of like, you know, learn

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this, go do it, learn this, go do it, learn this, go do it,

Tara Bryan: 00:06:11

right. So they're actually on a journey to go from point A to

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point B, right? It's not like, here's point A, and here's point

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B. And then I'm gonna throw a bunch of stuff in the middle,

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and you go figure out what you want to do, right? Like, that's

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the old model. That's how teachers used to work as they

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were just like, teach a bunch of information. And you would go

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figure out how to apply it to whatever you needed to apply it

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to in the future. We don't learn that way anymore. And we

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certainly don't create programs that way. Ever, but but for sure

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anymore. So that's how you're gonna personalize experience is

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that they're going to feel completely supported all the way

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through, even if you're not doing one on ones, even if

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you're not showing up live at all, because you're going to

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create that level of experience of where are they in the

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journey? And what are they struggling with? And how do you

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help them get over those hurdles? Now, the best, the best

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experience that you can provide, is to give them an opportunity

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to get feedback on what they're doing. And be able to ask, ask

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real questions as they're going forward, right. So you can be

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there for support, you can do this virtually, you can do this

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as a phone call. You can do this during office hours, if you feel

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really passionate about doing one on ones, you can do a one on

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one, but the one on one is actually around the question

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that they have, that they're struggling with at that time.

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Nine out of 10 times you need some sort of mindset or mind

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trash kind of thing, that stopping them from moving

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forward, it has nothing to do with the actual skills that they

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need to learn, right. So that may be an opportunity for you to

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insert yourself in a one on one. If that is the work that you'd

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like to do. You don't have to, but that may be a place where

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you want to insert yourself, but it's not a place. Like if you're

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doing a one on one call is not to teach. If you're doing a one

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on one call, it's not to help them necessarily, like do the

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thing. It's to provide feedback, it's to help them continue

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moving forward. Same thing with a coaching call a coaching call,

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or a q&a call or an office hours call or whatever you want to

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call it is an ability for them to come to you to get insight

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and direction and, and some laser coaching. It's not for you

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to be pushing information at them, right. And so once you

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have the system in place, you can start to see how some of the

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firefighting and the randomness and the the sort of wackadoo

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questions will go away. Because there's a there's like a

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prescribed path that you're taking them down, you're just

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like, just follow the path. And and I can help you get from

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point A to point B. So that is one of the biggest questions I

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get is like, well, what's standardized? And what's

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personalized? Or like when do I need to show up? And what does

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that look like? So hopefully this serves you. This is one of

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the things that we work on with our, with our clients, both in

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learn Academy and, and our consulting that we do with

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various businesses because this is

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while it's it's something that once you get set up, it will set

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you free and allow you to focus on other areas of your business

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or enhancing what you already have. But you're not recreating

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the wheel every single time. But it's hard to do because

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sometimes you're just too close to it. Right. It's hard to get

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it out of your head. It's hard to see exactly how it is that

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you help people get from point A to point B because it's so

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natural to Do you it's so ingrained in how you work. Or if

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you're like me, you're so used to pulling out that mixed bag of

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tricks based on your experience, that it's really hard to think

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about, like, what does life look like when I am not just

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constantly solving problems for the people that I am working

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with, right and consulting for is how do you flip the switch

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provide that level of authority and confidence that you have a

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path that's gonna get them from point A to point B. And the bag

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of tricks comes into play when you're helping somebody overcome

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the hurdles that they have? Not in the process or the actual

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skill building itself. All right, there you go. I hope that

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this serves you. Again, if you are interested in talking with

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me about any of these things, or like this is intriguing to you

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in the shownotes is my contact information. So feel free to

Tara Bryan: 00:10:57

reach out I would love to connect with you personally. And

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in the meantime, if you love this episode, give it a thumbs

Tara Bryan: 00:11:06

up, give it a rating. And so we can get this podcast out to more

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people. All right. Enjoy your day.