In this episode of Waking Up With Melissa Ruiz, I explain why building a community is not the same as building an audience, and how to unlock your business’s fullest potential by doing both! A BREAKDOWN OF THIS EPISODE [03:06] The secret to building community [06:15] Building your audience [16:22] Ensuring your business thrives in the long-term [20:33] The power of collaboration [27:06] Mentorship as relationship-building Words to live by: “Building a community is important for your long-term success. Building an audience is the first step to doing that.” “Community care doesn’t mean you have the perfect feed. But when you speak, people listen.” “Just as collaboration can multiply your efforts exponentially, complementing what you know with what a mentor can teach can supercharge your growth to heights unimaginable!” Follow me on Instagram: @wakingupwithmelissa @iammelissaruiz