Shownotes
I promise, this is the last episode about your company's ideology. I couldn't really conclude it without recommending this business book to you. When you can infuse your "why" into your marketing, sales, and operations, you can create customers for life.
Here's the transcript and video: https://defythestatusquo.com/2019/08/29/simon-sinek-start-with-why/
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