Christian Rigg shares why there's never been a better time to bridge any gaps between SEO and brand marketing.

Talking points include:

What are some typical gaps between SEO and brand marketing in a strategy?

How do you prioritise what needs to be done?

Who should be responsible for this?

How does an SEO work more closely with brand?

How can these essential instruments, as you call them, work together in perfect harmony?

How do you measure the impact of this?