Ever dreamt of launching a multi-brand ecommerce store - but have no idea how to get started, especially when working with big-name fashion brands?
In this episode, I’m chatting with Carlene, founder of Kids Life Clothing, a luxury childrenswear platform stocking global premium brands like Juicy Couture, Calvin Klein, Hugo Boss, Tommy Hilfiger, and more.
Carlene first reached out to me via LinkedIn back in 2020 with the vision to bring together stylish, high-quality kidswear in one place. With no previous retail experience but a bold idea, she turned that vision into a thriving business — and in today’s conversation, she’s sharing exactly what it took to get there.
In this episode, we cover:
- What it’s really like to launch a multi-brand ecommerce platform
- How we approached outreach, onboarding, and buying from major global fashion houses
- The hurdles she faced (and pushed through) during setup
- Why Carlene invested in business support early — and where she’s focusing next to scale
Carlene’s story is a masterclass in resilience, ambition, and what’s possible when you back your vision - even without a traditional background in retail.
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The Freedom Method Podcast is for women on a journey to find freedom through online business. Whether you're in a 9-5 or you're already a female entrepreneur, but your business is feeling anything but free - this podcast helps you build an online business that works for you, not one you work for.
Hosted by Sophie Biggerstaff - online business coach, strategist, and founder of the Freedom Model Method.
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