Rand is an author, co-founder and CEO of SparkToro, a company focused on allowing software that connects audience intelligence at every marketer's fingertips. Rand is a tech entrepreneur, blogger and leader in the field of Search Engine Optimisation. He is a frequent keynote speaker for events around the marketing and startup world as well as a best selling author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.
During this interview we cover:
00:00 - Intro
00:58: - Stepping down as Moz CEO, was the right decision?
03:14 - An Unusual $1.3M Round of Funding & Avoiding the Plague
10:00 - Why Raising Capital VS Bootstrapping
13:16 - Get Richer, die Trying & the Genetic Lottery
17:50 - An Unusual Time to Launch & Was it the Right Decision?
21:02 - Where to Focus your Marketing Efforts & Rand Best Practices
33:58 - Why Podcasting & Episodic Content are a Powerful Tool to Build Connections
39:08 - How to Leverage SEO in 2020
46:10 - What’s Rand a Lifer Of?
47:20 - A Question For Rand Fishkin from Eric Vardon