In this episode...
I sit down with Rob Ripp, founder of Fintelligent and author of the game-changing book Finance for Founders. Rob pulls back the curtain on what great finance really looks like for growth-stage businesses—and how you can build a financial function that fuels scale, not stress.
Rob Ripp knows what it means to build from scratch. As the founder of Fintelligent, he helps founders transform financial confusion into control. With roots in corporate giants like Colgate-Palmolive and Lehman Brothers, Rob’s true passion lies in helping entrepreneurs grow with confidence. He’s worked alongside hundreds of founders, guiding them from chaos to clarity—and now he’s packaged that wisdom into a must-read guide. If you’re a founder running a business between $2M–$10M in revenue and the financial side still feels like a black box, this conversation—and Rob’s book—is your roadmap to clarity.
Welcome to the Power
of Authority Spotlight.
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:I'm your host, Michelle Prince,
founder and CEO of Performance
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:Publishing Group, making a Difference.
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:One story at a time, we'll be
shining the light on successful
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:founders, entrepreneurs, business
owners, and leaders that are getting
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:results and making a difference.
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:We'll talk about how they built
their businesses are creating
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:movements and leveraging the
power of authority in their.
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:Own lives.
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:Be sure to stick around to the
end of the show and we'll reveal
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:how you can be our next guest.
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:Let's get started.
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:Hey everybody, and welcome to the Power
of Authority Spotlight, where we shine
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:the light on entrepreneurs, leaders,
founders, people that are doing amazing
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:things are making a difference in the
world through business and personal life.
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:So I can't wait to tell
you about my guest today.
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:He's doing some pretty
extraordinary things.
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:But first, this episode is brought to
you by Performance Publishing Group.
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:Have you ever thought
about writing a book?
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:Has ever anyone ever told
you you should write a book?
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:Well, everyone has a story, and
especially if you're a business
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:owner, you need to be telling your
story to build your authority, your
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:credibility, and make it easy for your
prospects to learn more or to discover.
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:If you even have a story to share, go
to performance publishing group.com.
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:Grab a free strategy call.
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:That's performance publishing group.com.
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:Well, let me introduce
you to my guest today.
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:Rob Rip knows the ups and downs of
building something from scratch.
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:As the founder of Intelligent, he spent
years helping fellow founders turn
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:their financial chaos into clarity.
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:Rob's no stranger to sleepless
nights over cash flow or the
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:rush of landing a new client.
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:I.
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:He's been in the trenches with
entrepreneurs who dream big,
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:but sometimes struggle to see
how the numbers fit the vision.
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:After working with corporate giants
like Colgate, Palm Olive, and
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:Lehman Brothers, Rob realized his
passion wasn't in corporate America.
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:It was in helping small businesses thrive.
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:Since launching Thin Inte, he's
dedicated himself to guiding growth
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:stage companies through the complex
world of finance, giving founders the
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:tools to unlock their companies wealth.
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:Outside of work, Rob identifies
most as father, cherishing time
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:with his family, a true explorer.
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:He's traveled to all 50 states,
always eager to discover something
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:new, whether by the beach or in
his favorite corner of the world.
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:Rob finds inspiration in the journey,
Rob's goal to help you see your
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:business the way he does full of
potential brimming with opportunity
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:and absolutely worth the effort.
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:Welcome to the show, Rob.
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:Oh, thank you so much
for having me, Michelle.
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:I'm excited to be here.
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:I am so excited because we've gone through
a journey together over the last couple of
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:months, the journey to becoming an author.
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:And so we're definitely gonna be talking
about your book Finance for Founders.
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:But before we do, give a little bit of
your background how, how did, , yes, you
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:worked for some huge giants, but what
made you even wanna go into finance?
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:, well, I knew from when I was a kid,
I had this long cutting business,
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:, you know, just going out and, and
back when kids used to do that
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:and I kind of had the sense for, I
wanted to kind of make my own way.
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:, but I grew up in a family
that had corporate people that
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:would work for big companies.
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:And so I kind of went that route
thinking that sort I should
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:do, and I went very quickly.
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:That wasn't for me.
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:And so, , I got into
finance because I just.
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:Like numbers, I like spreadsheets and
technology and things that we do with it.
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:And so when I started with intelligent,
, I realized that there was this market of
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:people, founders that were underserved.
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:They had smaller companies, maybe
couldn't afford big fees for some of
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:the larger accounting firms, but really
struggled with knowing their numbers.
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:And I had some firsthand experiences
knowing how important that is.
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:, because, , when I left corporate, I
was actually a chief financial officer
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:for a smaller company full time.
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:So I, I had done that and I saw what
was available to me in that role.
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:I said, well, maybe there's
a way where I can offer these
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:types of things to other people.
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:And I did it initially as an
independent CFO and then a few
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:years ago, and we decided to scale,
hired some staff, brought in some
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:technology, did some other kinds of
things, and, , and took it from there.
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:Yeah.
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:You know, it's, it's a topic that, , all
as speaking for myself as a founder.
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:It's a topic we all know we're supposed
to give more attention to, but yet it
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:is the one thing I'll, again, speaking
for myself, the one thing that it
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:probably gets the least attention
or the, the least passion, right?
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:Because we got into business for
the, the passion of what we do.
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:So for sure.
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:I love that that's what you
identified, that that founders
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:are, are struggling with this.
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:What are some of the things you've
seen out there with companies,
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:small businesses, so any.
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:Business, the founders, typically
finance is something they get around to.
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:Mm-hmm.
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:And they know it.
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:Yep.
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:And by the time they come to us,
they say, Rob, my books are a mess.
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:I, I work too hard to get just
basic financial information.
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:I'm catching mistakes that I'm
paying other people to find.
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:I'm kind of the last to know.
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:I know there's a better way,
but I don't have time for that.
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:Founders are salespeople,
they're inventors, so they
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:know their products very well.
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:They know how to bring in new business
and they know it's important 'cause
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:they see it in their cash flow.
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:And I'd say the two things I
hear most when we first start
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:meeting with prospects, , the
first is the business is good.
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:Like it's, we're growing, but
I'm just not making enough money.
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:Like the economics just really
aren't working out for me.
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:, and, and the other thing.
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:Is they feel some shame
around not knowing this stuff.
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:Like I know what good businesses do, like
I see people that really have this thing
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:nailed and I don't know how they do it.
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:I, I, I, I feel ashamed that I'm,
I'm embarrassed to tell you about how
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:bad things are in terms of our books.
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:, and I tell 'em, well, I'm
actually grateful for that
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:because if they were good.
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:People like us wouldn't exist, right?
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:I wouldn't have a business.
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:And because we focus on founders of
companies, typically between 2 million
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:and 10 million of annual revenue,
they've got something established.
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:There's demand for their product.
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:The market has said we will buy.
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:And our job is to help them get
to that next stage of growth.
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:Because all these founders are
capitalizing their companies
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:with internal cash flow.
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:They need profit.
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:And so what we try to do is say,
stick with the key three objectives.
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:We're gonna help you grow sales.
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:We help you grow profit, help you
grow cash flow, but we're gonna
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:do that on an outsourced basis.
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:'cause you can't afford a full-time team.
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:So true.
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:And, you know, speaking from, for myself
again, you know what you said about the
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:shame actually, not just for myself.
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:I've talked to so many other business
owners and we all feel that shame of
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:like, oh my gosh, my books are a mess.
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:Or, or I, I should know more or mm-hmm.
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:I'm not quite.
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:We don't really have that
expertise to know what's wrong.
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:We just know something's wrong.
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:Mm-hmm.
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:Mm-hmm.
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:So, I, I totally see what you're
doing and, and the need for it.
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:And, and definitely we're gonna
be giving out your information at
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:the end because those of you who
are listening, you, you already
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:know you need to be talking to Rob.
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:Thank you.
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:Thank you.
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:I mean, we, we, we do sell financial
services, but I think we're really in
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:the business of selling confidence.
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:We want founders to know that
there's a resource there that's
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:getting the numbers right.
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:That's delivering accurate financials,
but also communicating in a
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:language that founders understand.
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:, I'm a founder, so I understand that
language, but also within our staff
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:and within our culture, we're really
trying to drive home the point that our
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:role is to be a coach and, and coaches
find ways to, to help, to advise and
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:to mentor, not to let your or dictate.
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:I've heard too many stories with people
that work with financial people that
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:were too much about the numbers, too
rigid, and we really kind of have
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:a, a different approach when we work
with, , the founders that we work with.
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:Awesome.
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:So good.
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:So you and I met a couple months back.
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:It's been almost a year
maybe, but , we met through an
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:organization called Collective 54.
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:We did, which we are both
members of and very happy to be.
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:Absolutely.
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:And I remember hearing this after
this happened, , I, I believe I
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:was doing a webinar for them and it
was about writing a book, building
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:authority, and I think you made a
comment to the CEO Greg Alexander.
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:About, , you writing a book or
something along those lines.
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:Do you remember what that was?
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:I do, I remember that, , that program
vividly, , 'cause I asked a question
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:and I said, , I work in finance and
accounting and I don't know anybody
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:who would willingly read a book about
that, but I think I'm gonna try anyway.
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:And Greg said, I'm gonna
stop you right there.
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:He said, if you wrote a book, a good book.
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:About finance and accounting.
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:Everybody on this call would read
it because it's that important
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:to founders and he's very
encouraging and very supportive.
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:And that's where the idea came from and
what confirmed that was in the chat.
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:A number of different founders on
that call reached out to me, , saying,
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:you know, we need this suggesting
names of titles, things like that.
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:And I.
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:Reached out to some of them and
talked about my ideas about writing
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:the book, and it was pretty clear
that there was some hunger for it.
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:And then I knew I had
to write a good book.
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:Yeah.
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:And there was only one person that was
gonna be helping me write a good book.
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:And that was you.
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:And so we connected right
away and we got things going.
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:I.
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:Yeah.
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:Well, and I just love that because if I
have a nickel for every time I heard Yeah.
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:But nobody wants to read a book
about this or who, who cares
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:about, you know what I do.
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:But that's not the point.
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:The point is, what you do is,
so it's, first of all, it's
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:so needed by every founder.
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:We've already established that.
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:Mm-hmm.
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:But we take for granted a lot
of times the information that we
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:know, and you are literally not
just managing people's accounting.
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:You are helping them to scale their
business, to sell their business, to, we
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:are to really profit from their business.
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:And I know you have so many stories of how
you've worked with , companies to do that.
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:Could you share some of those?
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:Sure.
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:I, I mean ultimately I think a
lot of people choose this journey
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:of being a founder because
of the freedom it gives us.
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:And we work a lot of hours and a
lot of people that see founders
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:on this journey who be like, that
doesn't seem very free to me.
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:'cause it seems like you're always
working, but when you're passionate
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:about something and you have purpose,
you're okay putting in the work.
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:And so.
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:The way we help unlock that
value is through two things.
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:How do we help the founder generate
more income when they own the business?
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:And then we help them maximize
their value when they sell it.
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:We wanna work with founders
to get a premium valuation at
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:exit, as well as good terms.
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:And so, for example, , a couple years
ago I was working with a, a, a person
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:that had a consulting company, , who
knew that her books were a mess.
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:In fact, , in my book, she wrote the, the
Forward and she knew she had to do more.
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:But again, she didn't quite know how I.
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:And so we went through
the journey with her.
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:It took about 18 months of everything
from cleaning up the books to putting
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:in a roadmap to success and, and all
the analytical tools that we have,
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:as well as advising her on, on how
to get to where she wanted to be.
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:And eventually she did identify a buyer.
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:We helped her close the transaction,
and she got, you know, that freedom.
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:She had enough money for that kind of
freedom that she wanted, and this is the
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:culmination of 20 years worth of effort.
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:And so the financial function activates.
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:You know, certain things to
enable that freedom to occur.
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:And you know, they say money can't buy
happiness, but it, it can't buy freedom.
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:And freedom makes people happy.
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:And I think that's why a lot of
people are on this journey and
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:that's kind of our role in it.
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:My mentor and, and employer, , Zig Ziglar
years ago I worked with him, used to
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:always say, money's not that important,
but it is right up there with oxygen.
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:You just gotta have it.
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:I love it.
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:Right.
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:I love it.
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:That's great.
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:I hadn't heard that before.
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:Yeah.
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:Yeah.
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:That's awesome.
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:Yeah.
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:Yeah.
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:Good.
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:So, and I love that, and, and
that's the whole point of the, the
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:why, the book, but, but also just
to encourage others listening.
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:Whatever you do, you are
the expert at it, right?
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:Yes.
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:So.
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:Don't over, , you know,
don't overthink it.
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:Just putting it out there and, and
ultimately it's to help more people.
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:And even someone reads your books and
they the book and they never do business
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:with you, you're still helping them.
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:I have a personal goal.
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:, I I wanna help one founder
a day just in something.
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:It could be a, it could be a, a
referral, it could be a sales call,
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:it could be, you know, I have an
idea or, or something about it.
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:There's just something about
founders that resonates with me.
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:Yeah.
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:Somebody that's willing to kind of
take that risk, , and, and work hard.
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:They're smart, they're
innovative, they're funny.
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:They're a little kooky.
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:I mean, yeah.
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:You know the type and you
kind of know how it is.
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:And so it's a community.
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:That I love being a part of,
and I couldn't see myself
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:doing anything differently.
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:So to the extent I could contribute to
that journey in a meaningful way where
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:people can actually kind of monetize this.
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:'cause I do think a lot of
founders, in fact, pretty much
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:every founder that I've worked with
does not get into it for the money.
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:They get into it to pursue a purpose.
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:They want to do X, Y, Z.
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:They want to, they want
to help other people.
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:But like you said, money is
like oxygen and we do need it.
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:And the fact is we want to help.
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:More people in our businesses.
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:We need to make more money so
we can expand and scale and
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:be able to do those things.
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:And, and that's where we help.
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:That's my mission.
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:Absolute.
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:For sure, for sure.
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:Well, let's talk about the book because
Yes, , I'm super excited about it.
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:And, , I, I don't wanna take
your, your, your steam here.
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:So tell us what the book is, what
it's called, and what it's about.
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:So the book is called Finance for
Founders, and it's the journey to
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:unlocking your company's wealth.
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:And, , what it does is it tells the
story of, of a business owner who tried
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:to sell her company and failed due
diligence and was really shaken by that
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:and, and, and her confidence shaken.
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:This is a, a sharp person that thought
she had a great business and was rejected.
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:And so she vows.
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:Never to go through that process again
by taking a hard look at our financial
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:operations and engaging a team to
help show her the path to a very
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:different outcome next time around.
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:And so the book actually, , leans
on people I've worked with,
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:situations I've been in.
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:So there's a lot of truth in
it, but of course it's a story.
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:So, you know, we took.
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:Made it into a story that was interesting.
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:But the things that happen in the
book are things that actually happen,
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:and the approach that we adopt is the
proven approach that we've seen work.
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:I mean, I have had people, , exit, you
know, with eight figure valuations.
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:I mean, life changing types of stuff.
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:I've been at the table.
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:I've prepared the payment statements
with, you know, the wire transfers and
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:the, and the zeros on it and everything.
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:So I know what it's like and I know
where it's from beginning to end.
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:And I'd say the message is.
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:It's actually not that hard.
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:I think we make it harder than it needs
to be, but it does require expertise
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:and it does require an investment.
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:And it's not a journey that a
founder should go on on their own.
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:I think they need help for sure they do.
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:What would be, obviously we
want people to read the book.
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:Yes.
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:, but just give us.
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:A snippet of what, what are some lessons
that, or what are some things actually
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:that founders might not be thinking
about that they should be thinking
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:about, , as they're running their
business and preparing their works?
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:Sure.
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:When it comes to finance and accounting,
there's just so much out there
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:and what we need to do is filter.
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:And the first thing we wanna filter
on, what are the three objectives?
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:And in the book we talk about the
key three objectives, and it's
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:more sales, more profit, more cash.
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:Now more.
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:Is not an objective.
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:We have to quantify those objectives
by using something called a smart goal.
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:And, and that's an acronym for, , you
know, , , me measurable, achievable, time
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:bound, you know, all that kind of stuff.
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:So we have to, we have to be
very specific about what that is.
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:And then, , what we do is in our
approach is we look at finance and
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:accounting according to four pillars.
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:, and the pillars are accounting.
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:That's just getting your, find
your, the four pillars are
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:accounting, , that's getting your
foundational financial data correct.
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:And people get tripped up in
accounting because it's relentless.
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:It, it's always happening.
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:What we try to do is adopt a mindset
of your accounting is your data.
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:It's a data flow and a lot of
founders love data, so let's talk
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:about it from a data perspective.
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:Let's get it clean and
let's get it accurate.
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:From that, we can report on it
and not just financial statements.
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:There's more to reporting to that.
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:There's, there's charts and graphs and
other ways of presenting data so we
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:can relate it, make it understandable.
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:Then we get to analytics.
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:Analysis is important.
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:It's a roadmap.
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:Here is a monthly plan
of your smart goals.
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:The key three objectives, how we're gonna
grow, sales, profit, cashflow expressed
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:in what your financial statements.
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:Could look like a year from
now, and we kind of roll it.
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:And finally there's advice.
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:What are we gonna do strategically to
help you get to where you need to be?
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:What are the things now that we're
armed with this data and this
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:reporting and, and these analytics
to help you achieve your goals?
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:So we have to have a conversation
around what is it you wanna do?
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:What do you see yourself
in three or five years?
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:What do you want to get out of
this experience that you're having?
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:, and I've had conversations with
people from anywhere to, I wanna
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:set up a charitable foundation
to, you know, I wanna sail around
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:the world, whatever it might be.
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:But if those are your personal goals,
and we of course talk about the
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:business goals, we do spend some time
trying to marry the two and again,
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:activate it with the sound financial
plan, a corporate financial plan to
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:help them achieve their ambitions.
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:So good, so needed and, and, and
simple to people like you, but not
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:necessarily to the rest of us, right.
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:Who, who have different passions and
have pursued different, , businesses.
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:But, , I, I have to let the cat out of
the bag because I know this is, the book
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:hasn't even officially launched yet.
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:The, we are, we're in, in, in gear to
launch it very, very shortly, but Word
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:has already gotten out about this book and
it's already hit number one, new release.
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:Which is extraordinary.
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:Congratulations.
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:Well, I, I, I have you to thank for that.
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:I know that the things that we had worked
on very hard to promote the book and, and
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:to make it a good book in the first place.
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:I think it had something to do with that.
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:, but yeah, we were, we were thrilled.
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:We just found out about it.
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:And, , we will, we will take it
for as long as we can get it.
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:, but, , yeah, very, very excited.
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:Well, and I think it's because too,
there's just not a lot of information
396
:out there that is founder friendly.
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:You know, there's a lot of accounting
books and things like that.
398
:There is that we don't wanna read.
399
:You made this so simple and
what I really love about the
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:book is, is the storytelling.
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:Yes.
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:Because it's not just, here's what you
need to do, you need to have analytics
403
:and reporting and all of those things.
404
:It's, it's the weaving of
the story throughout it.
405
:The story is key to the book and, and
key to helping the reader understand
406
:because there is an emotional aspect
that many people have with money,
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:and we wanted to talk about that.
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:And, and so through the characters we
were trying to express some things around
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:fear and anxiety and making big decisions
and, and risk and what that impact is.
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:But also with a view towards
what it could mean for you when
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:you make the right decisions.
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:And my hope is that when somebody reads
the book, a couple things will happen.
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:One is they'll say, I know exactly
what I need to get from my financial
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:operation, and two is I'm inspired.
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:I can do this.
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:Like I can see a path where I can
maybe finally tackle this thing,
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:this anxiety, whatever it is.
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:This things have been nagging me for
so long because I just didn't know.
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:Even what to ask.
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:I'm hopeful that this book
will at least equip people with
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:the right questions to ask.
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:So when they figure out how they're
gonna improve their financial
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:operations, they at least have a
guide, a manual, a book, or something
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:that they can refer to and say, Hey,
it looks like it worked here because
425
:the book does have an outcome in it.
426
:Mm-hmm.
427
:Maybe that can work for me as well, and
I would hope that everybody who read
428
:the book can have the same outcome.
429
:That happens in the book.
430
:Oh, me too.
431
:Absolutely.
432
:And just real quick, the, the book
is called Finance for Founders, the
433
:Journey to Unlocking Your Company's
Wealth, and where can they get the book?
434
:, Rob.
435
:Well, certainly right now
on your, on your website.
436
:Yes.
437
:So we have a website, , fin
for founders.com.
438
:So if you just go to fin for founders.com,
439
:, we have a, a launch team.
440
:Now we're inviting people
to come in and participate.
441
:The book is available on Amazon, , so
you get kindle paperback and hard cover,
442
:and we're planning on releasing an
audio book price some time in late June.
443
:Yes.
444
:Super exciting.
445
:So one last question is, somebody
reads this book or they listen to this,
446
:, podcast episode and they, they wanna know
more and they, they wanna think, yeah, I
447
:don't wanna just read about this though.
448
:I need help.
449
:Sure.
450
:What are, how do you engage with
founders and other and companies?
451
:We do.
452
:So my company Intelligent, , does that.
453
:And so typically when a founder wants
to learn more about us, we have a
454
:discovery call and we just kind of get
top line what it is they're looking for.
455
:, but then what we do is when we agree
that there's a good fit, we offer
456
:something called a finsight analysis.
457
:And, , my team operates
with a great tech stack.
458
:We do everything in the cloud.
459
:We use QuickBooks online as our
general ledger, and so we will take
460
:the, the, the, the prospect's data,
the person that we're talking to,
461
:and we'll plug it into that system.
462
:And then based on what we've identified
as their criteria for satisfaction, you
463
:know, what's a good outcome for them.
464
:We'll kind of walk them through.
465
:Here's how we see things unfolding.
466
:These are the analytics we can
do for you using your data.
467
:Here's how your financial
statements will look.
468
:These are the cleanup types of
things that we'll do, and it also
469
:gives them a taste for them to see
what it's like to work with us.
470
:And so it's kind of a sample I.
471
:, and, and it's a way for them to
get comfortable that whether they
472
:choose to work with us or not, maybe
they've gotten just a little bit
473
:smarter on something that they've
been struggling to get smarter about
474
:and we were able to help in that way.
475
:Which kinda gets back to my
comment earlier about just
476
:trying to help one founder a day.
477
:I.
478
:Oh, I, I, I, and I see you doing that.
479
:You're such a Go-Giver, which, you
know, it just speaks who you are.
480
:Thank you.
481
:Thank you.
482
:But for those listening, definitely
go to fin intelligent.com.
483
:And is that the
correct, , place to do that?
484
:That's intelligent.com,
485
:correct.
486
:Yep.
487
:And, and get that finsight
analysis, , which I love the plan
488
:on words on that, by the way.
489
:Yeah.
490
:Thank you.
491
:And, , because that's priceless.
492
:That is priceless.
493
:Just, just to start the conversations.
494
:Mm-hmm.
495
:And, , well go ahead.
496
:Well, what I'd also say too, so the term
finsight we actually use in the book,
497
:we actually have some call outs where we
talk about, you know, something specific
498
:that the reader should learn, but also
within the book there are resources that
499
:they can download and use on their own.
500
:For example, , some companies.
501
:Struggle with their chart of accounts.
502
:It's a mess.
503
:They don't know what
a good one looks like.
504
:Well, we have those.
505
:So if you have a printed book, scan
the QR code or just click a link in
506
:Kindle and it'll take you to a website.
507
:You can download a chart of
accounts and, and maybe use
508
:it in your, in your practice.
509
:We have due diligence checklists.
510
:We have, , how to calculate
various analytical measures like,
511
:you know, , cost to acquire a
customer or things of that nature.
512
:So there's a lot of.
513
:Tools in the book that are available
that you can just take to your
514
:company right now and use today
if you like, and they're free.
515
:Wow.
516
:I mean, that really is helping
an entrepreneur founder one
517
:at a time, one a day at least,
because there's so much in there.
518
:So definitely take advantage of that.
519
:, is there anything else thing you wanna
say to founders that are listening
520
:who know they need to do something
with their, their books, they're
521
:not really sure where to start or
any encouragement you wanna leave?
522
:Well, I, I would say if you feel
like you're ready, talk to somebody.
523
:, I would say be prepared
to make an investment.
524
:It's gonna be an investment of time.
525
:It's gonna be an pre,
an investment of money.
526
:And be clear on what
you want, get out of it.
527
:Because I think a lot
of times people just.
528
:Don't know what they want.
529
:, and by example, there's some people
that we work with that maybe had a, a
530
:controller or an account or somebody
in their office with them and they
531
:got very used to being able to kind
of go down the hall or whatever and,
532
:and talk with them and have them
available to work on their schedule.
533
:, we're outsourcers so we're
part of the team, but we are
534
:part-time and we are remote.
535
:And so one of the things a founder
should ask themselves is, how do I
536
:actually wanna work with this team?
537
:'cause if I'm used to having
somebody nearby something like what
538
:we do wouldn't necessarily work.
539
:So I, I'd say get clear on that.
540
:The next thing I would say for
readers who are thinking about
541
:, reading the book, , more than
once, is to buy more than one copy.
542
:That way you have a copy available
anywhere that you wanna read.
543
:Yes.
544
:Which is just my way of
just saying buy more books.
545
:'cause you can read the same
cop book again, but you know,
546
:and I support you on that, Rob.
547
:Yes, exactly.
548
:So you know, if you can read
more than once, buy a bunch of
549
:copies, keep it in your car, you
know, your office, your bathroom.
550
:So we always have it available
whenever you need it.
551
:So fun.
552
:I love it.
553
:Well, Rob, thank you so
much for being on the show.
554
:I'm, I'm super excited.
555
:Congratulations on the book and
everything you all you're doing.
556
:It's, , it's really exciting.
557
:Well, thank you for having me.
558
:Michelle, , would not be here without you.
559
:So thank you for your efforts and
your team's efforts, and we're super
560
:excited about what's next for us.
561
:Awesome.
562
:Thanks.
563
:All right, listeners, you need to
get out there and get this book.
564
:It is.
565
:It's an incredible book.
566
:It really is.
567
:It's an easy read.
568
:If I can, if I can learn from it
and grow from it, you can too.
569
:So go to fin for founders.com
570
:and make sure to really learn all
these, the three key objectives.
571
:You know, Rob made it super, super simple.
572
:It's, it's sales, it's
profit, it's cash flow, right?
573
:We all know that.
574
:But how do we do that?
575
:That's, that's all in the book.
576
:And learning those four
pillars, you know, accounting.
577
:Reporting analytics advice.
578
:Those are all the, the four
components and, and again, all
579
:laid out for you in the book.
580
:Finance for Founders,
get it@finforfounders.com
581
:and that is it for the Power
of Authority Spotlight.
582
:We'll see you next time.
583
:Thank you.
584
:Thanks so much for listening to
the Power of Authority Spotlight.
585
:If you are a successful founder,
entrepreneur, business owner, or
586
:leader that's getting results and
making a difference, and you'd like
587
:to be on this program, please visit
performance publishing group.com/podcast
588
:to apply.
589
:That's performance
publishing group.com/podcast.
590
:Also, if you got something else.
591
:Of this interview, please
share this episode.
592
:Just do a quick screenshot with
your phone and text it to a
593
:friend or post it on the socials.
594
:If you know someone that would be a great
guest, tag them on social media to let
595
:them know about the show and include the
hashtag, the Power of Authority Spotlight.
596
:I love seeing your posts
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597
:We are regularly putting out new
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598
:sure you don't miss any episodes
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599
:Ratings and reviews go a
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600
:The show and mean a lot to me and my team.
601
:Wanna know more?
602
:Go to our websites performance
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603
:or michelle prince.com
604
:and follow me on LinkedIn,
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605
:Thanks so much for listening,
and we'll see you next time.