In the third edition of Project EDWARD Goes Global, host Harrison Keasey speaks with Thomas Edelmann, founder of Road Safety UAE, a platform dedicated to raising awareness and accountability on the nation’s roads.

With over a decade of impact, Thomas shares how evidence-based research, media collaboration, and partnerships with government and industry have helped drive major progress, including the introduction of the UAE’s holistic seatbelt law.

The discussion explores the power of data, corporate responsibility, and education in building a lasting safety culture in a diverse, fast-growing country. From tackling distracted driving to shaping safer habits among young motorists, this episode highlights how passion, persistence, and collaboration can truly save lives.

Road Safety UAE | The first Road Safety Portal in the UAE

Find out more about Project EDWARD here.

Welcome to the Project EDWARD Podcast, where we explore data-driven actions for safe mobility.

Join the EDWARD team and our key partners as we facilitate events, symposiums, webinars, discussions, and podcast episodes. Our mission is to share evidence-led good practices that support the Safe System. Tune in to stay informed and inspired by the latest in road safety and mobility innovations.

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