As President of the AAdvantage Program and Vice-President of Customer Loyalty and Insights at American Airlines, Bridget Blaise-Shamai leads a team of over 700 loyalty and customer service professionals running one of the world's most popular loyalty programs.

Founded in 1981, the American Airlines Advantage program boasts almost 40 years of expertise with a clear intention to continually delight customers - even during this current quarantine when so many of us cannot travel.

Bridget (who I am delighted has Irish heritage) shares how American Airlines is focusing on destination inspiration, exciting options to enjoy ground-based rewards as well as an innovative "lifetime status"  opportunities in order to keep customers engaged, and also some of the key lessons she and her team have learned along the way.

Show Notes: 

1) Bridget Blaise-Shamai 

2) AAdvantage Program 

3) Ted.com

4) Simon Sinek 

5) Shelly Palmer

Let's Talk Loyalty Webinar Details

If you'd like to register for our webinar on January 22nd 2025 to learn how to leverage world-class games to drive daily engagement and bottom-line revenue, simply sign up here:

https://us02web.zoom.us/webinar/register/6417364267736/WN_aHWt5hkbR6uPWc2SfzD6xg

Even if you can't join live, we'll share the recording with you.