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🧠 Sleight of Pen: Advanced persuasion training for copywriters

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💡 The original infographic tweeted by Elon Musk

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Elon Musk just made news for sharing an infographic about cognitive biases…

These are little mental shortcuts we use…

To help us understand and move through the world.

And in that infographic, I spotted a cognitive bias I’ve been wanting to talk to you about for a long time…

Because this is one of the most PROFITABLE cognitive biases we have…

Mastered by great copywriters…

AND it’s one of the most DANGEROUS, too.

Today I share the most profitable and dangerous mental shortcut that guides the way we think…

Yours for bigger breakthroughs,

Roy Furr

PS — Warning: please ONLY use this lesson ethically, as described in the episode.