When I was thinking about my ideal client avatar or ICA I was stuck creating one, two, even three ICA's. When I was thinking about this I had no sales yet, I had no customers or clients and I was told that after truly honing in on an ICA my messaging and positioning would be easier.

That was not the case. However, I did hone in on an ICA after I tried the strategies that I share with you in this episode for how to reframe the concept of ICA.

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