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How to harness the power of informational content for e-commerce sites - with Jack Chambers-Ward
Episode 205 • 12th March 2024 • SEO in 2025 • Majestic.com
00:00:00 00:16:52

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Jack Chambers-Ward shares how to harness the power of informational content for e-commerce sites.

Discussion points include:

Why is informational content so important for ecommerce sites?

Can Informational content help at every stage of the customer journey?

How do How-to articles help?

What about comparison articles - are they important for E-E-A-T?

How do you deal with landing pages for seasonal products?

How do you use FAQs?

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