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The Real Writing Process of Gemma Amor
Episode 10231st October 2021 • The Real Writing Process • Tom Pepperdine
00:00:00 01:07:59

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Tom Pepperdine interviews author Gemma Amor on her day-to-day writing process. Gemma discusses creative burnout, the difference between writing for herself versus writing on commission, and the time she had to throw away 20,000 words of a novel and start again.

You can find all of Gemma's books on the following link: https://amzn.to/3bf0bTl

You can find her on Twitter on the following link: https://twitter.com/manylittlewords

You can read her essay on creative burnout here: https://jerichowriters.com/writing-and-burnout/

And you can find more information on our upcoming guests on the following links:

https://twitter.com/Therealwriting1

https://www.instagram.com/realwritingpro

https://www.facebook.com/therealwritingprocesspodcast

Transcripts

Tom:

Hello, and welcome to the real writing process.

Tom:

I'm your host, Tom Pepperdine, and on this episode, my guest is Gemma Amor.

Tom:

Gemma is a Bram Stoker award nominated horror author, as well as an

Tom:

illustrator, voice actor, and podcaster.

Tom:

This interview took place in early October, 2021.

Tom:

Shortly after the release of her book, Six Rooms and the audio

Tom:

adaptation of her story, Dear Laura, for the NoSleep podcast.

Tom:

So the episode begins and I'm very pleased to say I'm joined by Gemma Amor.

Tom:

Hello, Gemma.

Gemma:

Hi Tom.

Tom:

Hi.

Tom:

And my first question to you is what are we drinking?

Gemma:

Uh, We are drinking strong black coffee from my Scrabble letter G mug.

Gemma:

G is worth two points on the old scrabble board.

Gemma:

Should be worth way more.

Tom:

Yeah.

Tom:

And is this something that you drink whilst writing or is

Tom:

this your just get up and go?

Gemma:

Yeah, this is my, "stick my coffee pot on the stove, give me

Gemma:

something to actually function and get going," drink that I make at home.

Gemma:

And then if I'm out and about, I'm a flat white coffee lover.

Gemma:

I like a good artisinal hipster coffee with a little fluffy

Gemma:

heart in the milk on the top.

Tom:

Lovely, and where I'm speaking to you now, this is your home office.

Tom:

Is this where you do the majority of your writing?

Gemma:

Yeah, so I have a study in my my house upstairs.

Gemma:

And it's just a small space with a custom desk, which my husband's just

Gemma:

built actually, which is lovely.

Gemma:

And all of my books and my framed things on the wall, my artwork

Gemma:

and some certificates and things.

Gemma:

Just stuff that helps inspire me and keep me going when I'm having a slump.

Gemma:

And this, it's got a little couch for me to sit and do research and it looks

Gemma:

out over a nice park, lots of trees.

Gemma:

So it's a nice space.

Gemma:

It's a tiny little writer's hole.

Gemma:

Yeah, it is nice.

Gemma:

It can get a bit confining sometimes but on the whole,

Gemma:

it's a nice place to retreat to.

Tom:

And has this always been your writing space from when you began writing or is

Tom:

this something that's developed over time?

Gemma:

So when I first started writing seriously and I guess writing full

Gemma:

time, it wasn't really through choice.

Gemma:

It was through the fact that I'd been made redundant from two jobs in a row

Gemma:

because I wasn't very well and I wasn't performing very well in those jobs.

Gemma:

Although that's a very reductionist view of what actually happened.

Gemma:

But the point was is that it coincided with my son who he started school.

Gemma:

And I realized that from nine o'clock, until two or three o'clock in the

Gemma:

afternoon, every day, I had a big chunk of time that I needed to use for myself,

Gemma:

which was as a kind of newish parent.

Gemma:

The idea of having time to myself after four years was a bit frightening.

Gemma:

And I was also, I wasn't particularly well, I had a lot of mental health issues

Gemma:

and considerations, so I needed a way to use my time that was good for me.

Gemma:

And that actually helped me explore some of my feelings, but

Gemma:

also I've always wanted to take the writing thing seriously.

Gemma:

I've been a writer since I was a child and I never had the time or

Gemma:

the energy because when you work, you don't have a lot of energy

Gemma:

leftover at the end of a working day.

Gemma:

Particularly if you've got kids as well.

Gemma:

So I, um, I remember wandering up and down the Gloucester road, which is a, for

Gemma:

non Bristolians, it's a long lovely road.

Gemma:

Full of independent cafes and charity shops and electronic stores and stuff.

Gemma:

And I walked in and bought myself a secondhand laptop for,

Gemma:

I think about a hundred quid.

Gemma:

And then I developed this really healthy routine, which I do miss ever so slightly,

Gemma:

where I would drop my kid off at school and go straight to a coffee shop and

Gemma:

sit down and I'd write from maybe nine until one or two, straight through, and

Gemma:

then I'd have a break do a little bit more and then back on the school run.

Gemma:

So I didn't work as much from home to begin with.

Gemma:

And it wasn't really, I didn't really have the set up here for things I

Gemma:

needed, like my podcasting equipment.

Gemma:

I've got a Wacom tablet cause I do book cover designs and things now.

Gemma:

Like I've got all the things set up now, but it takes time to

Gemma:

get all that equipment together.

Gemma:

Like you don't need all those things to be a successful

Gemma:

creative, but the tools do help.

Gemma:

If you're, like being a photographer, you need the right equipment.

Gemma:

If you're going to make money out of it for a living.

Gemma:

I have found through necessity and through habit and through the pandemic

Gemma:

that this has become my main place of work because it didn't have a

Gemma:

choice and everything else was shut.

Gemma:

But now things are open again.

Gemma:

I'm definitely roaming a bit more with my laptop again, and that's quite

Gemma:

freeing and I'm finding that I'm writing better stuff with just my laptop than

Gemma:

at my desk with all the fancy tools and equipment, which is interesting.

Tom:

Yeah, I think a bit of freedom can always help, and

Tom:

just a uh, change of space.

Gemma:

Definitely.

Gemma:

I think a lot of writers feel quite anchored to their space as well.

Gemma:

And actually.

Gemma:

Oh I wrote an article for a website last week about creative burnout.

Gemma:

And as I was writing this article, giving other people advice and asking

Gemma:

myself lots of questions, a lot of light bulbs went off in my own head about the

Gemma:

fact that I am horrendously burned out.

Gemma:

And one of the tips in there that I very sagely wrote for other people

Gemma:

that I didn't follow myself was that a change of scene is as good as a rest.

Gemma:

And it really, really is.

Gemma:

And I, if I'm editing a book, I'm in the final stages of a book.

Gemma:

Apologies to the environment, but I will still print it all out.

Gemma:

And I'll physically take myself out of my study and going to sit

Gemma:

somewhere else to read it and review it with pen, red pen and stuff.

Gemma:

Cause I find that helps I can focus better.

Gemma:

I love going to coffee shops to work because I think there's

Gemma:

something about the background noise that I find quite soothing.

Gemma:

Although not always particularly if you've got someone on a really loud business call

Gemma:

right next to you or screaming baby or some incredibly loud people, but on the

Gemma:

whole there's something about being in that buzzing environment that relaxes me.

Gemma:

And I think it makes me feel a bit less alone because writing has to

Gemma:

be a very insular job, very insular.

Gemma:

And you on your own, in your own head space, in your house

Gemma:

alone, thankfully alone.

Gemma:

Because last year I shared my house with two very loud

Gemma:

boys and I wasn't ever alone.

Gemma:

And that was a completely different set of problems.

Gemma:

But it can make you a bit nuts, I think.

Gemma:

So, forcing yourself out of your house, if you can, and working somewhere

Gemma:

else is definitely recommended.

Tom:

Good.

Tom:

And with your stories, are you someone who starts with a

Tom:

character or a world setting?

Tom:

How do your ideas tend to expand and germinate?

Gemma:

My process isn't particularly structured.

Gemma:

I am not one of those people or one of those writers who will sit

Gemma:

down and meticulously plan a story, a character a novel, anything.

Gemma:

I probably should because it might make the writing process easier.

Gemma:

But I have this thing where if I know where a story's going, I immediately

Gemma:

get bored with it and don't want to do this anymore, which is a problem with

Gemma:

my brain and how my brain operates.

Gemma:

I have very short attention span in general, so I combat that by working

Gemma:

on multiple projects at a time.

Gemma:

And so with stories and with short stories or any creative project, really, whether

Gemma:

it's a script, a painting, whatever.

Gemma:

I tend to, I tend to let my brain fix on something that's made a

Gemma:

very strong impression on me.

Tom:

Okay.

Gemma:

So it could be anything, I could be watching a movie and a particular

Gemma:

scene could strike me and really stick.

Gemma:

I could be listening to piece of music and feel suddenly, "Wow,

Gemma:

okay, that makes me feel a certain way and I need to explore that."

Gemma:

I could be out for a walk and I could spot something.

Gemma:

I might have a memory of somewhere I've traveled to.

Gemma:

I've done kind of a fair bit of traveling and globe trotting.

Gemma:

And those memories are quite anchored in, in my brain.

Gemma:

So sometimes I find myself reminiscing and I want to write about that.

Gemma:

Sometimes characters will pop into my head or not character

Gemma:

so much, but conversations will suddenly pop into my head.

Gemma:

So a snippet of conversation, like a sentence or a phrase will

Gemma:

stick its head up over the parapet and go, "Hi, I need attention."

Gemma:

And then I might take that.

Gemma:

And then I will just organically, let it run and see how the

Gemma:

conversation plays out.

Gemma:

And then I find that if I do that, if I want to write about certain setting

Gemma:

or a certain conversation between two people or a certain feeling or emotion,

Gemma:

or just something I want to explore.

Gemma:

And if I start letting my fingers do the work sooner or later out of

Gemma:

that, a scene will evolve and then a chapter or section or a paragraph.

Gemma:

And then I look at what I've written.

Gemma:

And then I start thinking about the mechanics, like the hows,

Gemma:

the whys, the wherefores, the what are the character dynamics?

Gemma:

Are they facing any particular challenges?

Gemma:

Where are they?

Gemma:

What are they doing?

Gemma:

What are they going to do?

Gemma:

Where have they been?

Gemma:

All of those sorts of things come as a secondary thing for me.

Gemma:

Like often, I guess I'm what you call an intuitive writer, or I just listen to my

Gemma:

brain and what my brain needs to explore.

Gemma:

And I just bash out whatever comes to my mind.

Gemma:

And then I find that I have the kernel of a good story or a good novel.

Gemma:

So what I'm currently working on at the moment is something that I'm not

Gemma:

being commissioned to work on at all.

Gemma:

All my commissions have taken a bit of a backseat.

Gemma:

But it's an idea that came to mind that I just couldn't shake.

Gemma:

And suddenly I'm 11,000 words in and it looks like it might

Gemma:

be a novella or a novel.

Gemma:

So who knows where it'll go, but it feels right.

Gemma:

And that organic writing, I think is really important.

Gemma:

Particularly, if as a writer, you suddenly take your hobby and turn

Gemma:

it into a career, and then you find yourself writing for other people a lot.

Gemma:

You get commissions, you get contracts, you have obligations to fulfill and

Gemma:

you stop being able to do that organic writing as much as you are able to.

Gemma:

And I think some of the fire goes out of you, when you are so deadline-driven.

Gemma:

So at the moment because I am very much experiencing burnout, I'm

Gemma:

listening to myself and allowing my brain to play again a little bit

Gemma:

and that's the kind of writing that I enjoy, more than anything else.

Tom:

I have quite a few questions off the back of that.

Tom:

The first one that sprung to mind is, how long when organic writing, does it

Tom:

take you to formulate a first draft?

Tom:

Do you find yourself stopping going back or is it just your

Tom:

your writing seems to evolve.

Tom:

You get a first draft and then you go back and you try and tidy it up?

Gemma:

No, I am a terrible self editor who constantly revises as

Gemma:

I'm writing, which often means that with a novel or a long short story.

Gemma:

Short stories are not quite so much of an issue here, but anything longer form.

Gemma:

It usually means that the first quarter of it is fucking amazing.

Gemma:

And then the rest of it, I've run out of energy a little bit and you can tell, and

Gemma:

I don't put as much energy into revising those because I'm usually then pushing

Gemma:

deadline, which is something that a more structured writer would probably allow

Gemma:

themselves a bigger chunk of time for.

Gemma:

And so interestingly, because I'm self published up until now and worked

Gemma:

with small indie presses, a book that I have coming out next year is my

Gemma:

first traditionally published novel.

Gemma:

And I'm working with an editor and at some point over the next month or

Gemma:

two, she's going to send me an edit letter with a big chunk of suggestions

Gemma:

for how to make that book better.

Gemma:

And I very much anticipate that she's going to look at the first

Gemma:

quarter of the book and go wey!

Gemma:

And then look at the rest of the book and go, here's where

Gemma:

the majority of the work is.

Gemma:

So my brain is quite a messy place, it's quite a tangled place, and it makes

Gemma:

drafting things difficult sometimes.

Gemma:

Because I run with the momentum of the idea and I do the organic thing

Gemma:

up into a point where I hit a block.

Gemma:

And with novel writing, that's normally around the 40,000 word mark,

Gemma:

where I start to run out of juice.

Gemma:

And that's because I haven't really thought about the

Gemma:

plot as much as I needed to.

Gemma:

What I find myself doing at that point is assessing what I've written so far.

Gemma:

Going, ah, okay, how do I drive this forward to the conclusion?

Gemma:

Because I normally have a fairly good idea of a final scene.

Gemma:

It's like when you're walking up a hill and you're halfway up and you're like, oh

Gemma:

my God, I've got so much further to go.

Gemma:

And you don't have that adrenaline to push you because you're near

Gemma:

the end and you're not near the beginning, so you run out of energy.

Gemma:

And then find myself stepping back and I, I print off the book as it stands,

Gemma:

which is normally an absolute mess.

Gemma:

Because first drafts are messy, doesn't matter if you're the best writer

Gemma:

in the world, they're still messy.

Gemma:

And I then get a big white board and I start plotting down all the

Gemma:

questions that I probably should have thought at the beginning.

Gemma:

How do these characters relate to each other?

Gemma:

What are their individual struggles?

Gemma:

What are we trying to say with this novel?

Gemma:

Where do we want it to go and how, and what are the stressors and

Gemma:

challenges and environmental factors and all these different things.

Gemma:

I then fudge it by reading and rereading what I've written and making

Gemma:

lots of notes on the physical copy.

Gemma:

And what I find that helps me with is if I have an idea in the middle section

Gemma:

of a novel, I then understand that I need to go back and write it in the

Gemma:

earlier stages for some foreshadowing or to work that narrative thread through.

Gemma:

You can't just introduce a brand new idea, halfway through

Gemma:

a book and expect it to stick.

Gemma:

In answer to your question, I have a very untidy process.

Gemma:

Because I am a very impulsive organic person.

Gemma:

So maybe that's why I sometimes find short stories easier to write, but there

Gemma:

is a running joke between a lot of the people that I work with who publish my

Gemma:

short stories, like the no sleep podcast.

Gemma:

The editor that has a running joke that my short stories are a minimum

Gemma:

of 80,000 words long because I just cannot write a short story anymore.

Gemma:

Because everything in my head wants to be a novel, I think,

Gemma:

and wants to be a big idea.

Gemma:

I have big ideas.

Gemma:

One of the things that I know I need to work on next year, and I'm really

Gemma:

looking forward to, is working with a traditional editor who can rein me

Gemma:

in a little bit and guide me through the process of structure and planning.

Gemma:

Because I, I guess I'm self-taught, as much as you can be as a writer.

Gemma:

I studied English literature at university, but I've not done any

Gemma:

creative writing courses or had access to other authors on a regular basis

Gemma:

to talk me through these things.

Gemma:

So I'm feeling my way very much through this entire thing.

Gemma:

It's done me well so far, but I think there's another level of my writing

Gemma:

that I can get to, if I'm able to get my brain to cooperate, which is

Gemma:

difficult sometimes because of my brain.

Tom:

I think some of your story is absolutely fantastic and my favorite

Tom:

being White Pines, and that does not come across as an organic writing project.

Gemma:

Yeah, but it was an absolute bitch to write that novel.

Gemma:

I ditched the first 20,000 words I wrote of that book and completely rewrote it.

Tom:

That kind of answers the question I was about to ask, which is to say, do

Tom:

you find in the organic writing process that you're having to kill your darlings?

Tom:

And I think killing 20,000 words!

Gemma:

So yeah, so that book was an interesting one.

Gemma:

So White Pines is my genre fluid, supernatural Celtish, cult, horror,

Gemma:

alternate reality novel thing.

Gemma:

That doesn't really fit into any genre particularly nicely,

Gemma:

but I'm okay with that.

Gemma:

And it started with a scene that popped into my head and

Gemma:

the scene was the prologue.

Gemma:

And the prologue is a woman on a barren island who experiences

Gemma:

things materializing and disappearing in front of her.

Gemma:

Just little flickers here and there.

Gemma:

And I was so taken with that imagery I decided I wanted to

Gemma:

write something bigger about it.

Gemma:

And I had not written anything longer than Dear Laura, which was only 28,000 words,

Gemma:

which was my novella that I'd published.

Gemma:

So I wanted to challenge myself and write a novel.

Gemma:

And the only way I could think to do that was to make myself accountable.

Gemma:

So I actually started a Kickstarter and to get the book funded so that I

Gemma:

could afford a decent cover design and some editors and all the rest of it.

Gemma:

As I wildly and grossly underestimated how much money I needed to raise

Gemma:

to cover the cost of postage, but we won't talk about that.

Gemma:

So I suddenly found I had a year in which to write a novel and so I started writing.

Gemma:

And the original idea was that the protagonist would be a journalist

Gemma:

who was exploring the disappearance of an entire town and entire

Gemma:

community, who one day just vanished.

Gemma:

And it was set in some like generic forest in America.

Gemma:

And it had a very generic opening scene where it's a team of bored

Gemma:

local regional journalists and let's go and investigate this mystery.

Gemma:

And I got 20,000 words in and I found that not only did it not feel very authentic

Gemma:

because I had no idea what the place was like that I was actually writing about.

Gemma:

Didn't understand enough about American culture.

Gemma:

It felt very tired to me, but also it just didn't feel right.

Gemma:

Like in my gut, I ran out of steam because I just didn't like it.

Gemma:

I didn't like where it was going.

Gemma:

I didn't, things started to raise themselves as questions to me.

Gemma:

Like it was set in the nineties, which the novel I ended up writing still

Gemma:

is, but it was a part of America that wasn't remote enough for people to

Gemma:

not suddenly go, what the fuck, 33 or 3000 people have just gone missing.

Gemma:

We need to make some fuss about this.

Gemma:

And I couldn't think of a way in which to write the novel where there

Gemma:

wouldn't be the military and the police involved and all of these things.

Gemma:

As would happen if 3000 people suddenly disappeared in the middle of America.

Gemma:

So I then had a massive existential crisis, because I'd wasted

Gemma:

two months writing something that was totally unusable.

Gemma:

And I began to realize that the problem was not with the concept.

Gemma:

I still really wanted the concept of a town that disappeared, of

Gemma:

community people that disappeared.

Gemma:

But the setting and the setting needed to be remote enough that perhaps people

Gemma:

wouldn't notice if a large number of people disappeared, and why they wouldn't

Gemma:

notice is perhaps because those people wanted to disappear in the first place.

Gemma:

They wanted to live somewhere very remote and cut off from the world.

Gemma:

So I started to investigate islands and my husband actually pointed me in the

Gemma:

direction of a smaller island off the coast of the Scottish Highlands called

Gemma:

Anthrax Island, or um, it's a small island in a place called Gruinyard Bay.

Gemma:

And the island is actually called Gruinyard Island and it was sold to

Gemma:

the military in the second world war so that they could experiment with anthrax.

Gemma:

Which meant they bought a bunch of sheep and tied them to poles in the

Gemma:

middle of the island and dumped a shed load of anthrax on it and saw

Gemma:

how long it took them to die horribly.

Gemma:

But it fascinated me because the topography of the land around it,

Gemma:

the isolated feel of the island, the military history, all of these

Gemma:

things suddenly clicked in my head.

Gemma:

So I then threw away 20,000 words and I started from scratch.

Gemma:

And I started with a lot of research, a lot of Google earthing.

Gemma:

And then I took a research trip up there and I drove around the

Gemma:

Highlands for a couple of days on my own in a little rented car.

Gemma:

And I stayed in a hotel near the bay.

Gemma:

And I wandered along the beach and I looked at the island and I

Gemma:

thought about going to the island, but then I thought, no, it's

Gemma:

probably still covered in anthrax.

Gemma:

Um.

Gemma:

And I began to develop a sense that the book was actually not really a kind

Gemma:

of town in America disappears book.

Gemma:

It wanted to be a folklore book and it wanted to soak up the Scottish folklore

Gemma:

and the culture and the geography.

Gemma:

And it wanted to talk about bigger things as well, like alternate realities and myth

Gemma:

and all sorts of things, cult behavior.

Gemma:

Um, So then all of a sudden it started to write itself.

Gemma:

And I still hit the middle stodgy bit, but I wrote my way out of that

Gemma:

by just doing obsessive amounts of research into as many things as I could.

Gemma:

And then I found the ideas kept coming.

Gemma:

And eventually a year later, a bit later than I meant to deliver

Gemma:

it, but I finally finished it.

Gemma:

And I was actually happy with the end result, but it was a very

Gemma:

painful process writing that book, I learned a lot of lessons, it

Gemma:

was my first full length novel.

Gemma:

I did learn how to write through writer's block and to write

Gemma:

through the stodgy middle.

Gemma:

I hated it.

Gemma:

I hated that book by the time I'd finished it, but then slowly and surely

Gemma:

people have been feeding back that it's quite an unusual book, I think.

Gemma:

In that it doesn't really stick to one particular genre, and I think it works.

Gemma:

I think it works.

Gemma:

There's always going to be things that I want to fix, but yeah.

Tom:

I've read a lot of your work and I think the narrative is really strong.

Tom:

Even though the story behind it, it might sound very messy and

Tom:

like you say, it was quite an arduous journey to get to the end.

Tom:

I love that book.

Tom:

It's the one I always recommend because I think it's so

Tom:

different from a lot of things.

Gemma:

I feel like it's the book that wanted to be written as opposed

Gemma:

to the book I was trying to write.

Gemma:

And I think the power of a research trip as well, and immersing yourself in the

Gemma:

environment and being able to write about the small tiny details surrounding you.

Gemma:

And the taste of the salt in the air or the ivy on the headstone of the cemetery.

Gemma:

Those little details.

Gemma:

It's so much more authentic to me, that book, then it would have been had I

Gemma:

sat it in the Appalachian mountains or whatever, and it just wouldn't have worked

Gemma:

because I don't know enough about it.

Gemma:

In the future I'll probably take a research trip out to somewhere.

Tom:

Well, actually that was going to be my next question.

Tom:

It sounds like your attitude to research has fundamentally changed through

Tom:

the process of writing that book.

Tom:

Do you have a desire to research more for future projects?

Gemma:

Yes, I'm going to set it in The Bahamas or Bora Bora.

Gemma:

Um, yeah, I think if I look at the stories to me that have the most bite to

Gemma:

them, they're all stories that are set in places where I've been or visited.

Gemma:

So I've just finished writing a story about the ancient Ram Inn,

Gemma:

in Wotton-Under-Edge because that's somewhere that I've been to.

Gemma:

Even Dear Laura, which has got a very nondescript forest in it.

Gemma:

It's interesting, cause I've just adapted that for the No Sleep podcast

Gemma:

and I had to Americanize that.

Gemma:

Although there were still a lot of things I forgot to, like trousers and hopefully

Gemma:

they don't hate me too much for it.

Gemma:

I set that originally in the New Forest in Hampshire because it's,

Gemma:

it's a huge expense of woodland, but there's one particular scene

Gemma:

where Laura is sitting on a road she's been sent on a fool's mission.

Gemma:

And she's sitting on a road in the middle of this forest and I've been to that road.

Gemma:

And I remember standing there and just thinking how random is this bit

Gemma:

of tarmac in the middle of the woods?

Gemma:

With cattle grids and all the rest of it.

Gemma:

So I think for me, research comes in two forms.

Gemma:

Not everybody has the ability or mobility or funding to be able to just

Gemma:

fly off to the Highlands of Scotland and do their you know, research trip.

Gemma:

But the internet is a wonderful thing and there are many videos and so much audio

Gemma:

and a lot of things, you can still soak up the environment quite well, I think.

Gemma:

Cause White Pines started out that way for me with a lot of Google earthing.

Gemma:

That's how I knew I wanted to set it there.

Gemma:

Cause I basically walked along the road virtually that went

Gemma:

around the bay for hours.

Gemma:

I just zoomed in and out and I got a real feel for it that way.

Gemma:

So research comes in two forms for me, physically going somewhere, if I can, or

Gemma:

using somewhere that I've traveled to.

Gemma:

I'm quite a physical person, I love to travel and explore, but then also doing

Gemma:

the reading around it and the online stuff and just immersing myself in it.

Gemma:

And I generally find that if I've got writer's block and I'm really

Gemma:

stuck then if I plop myself into an hour or two of solid research around

Gemma:

some tiny little thing in the novel.

Gemma:

It kick-starts me again and there's a detail that I might pick out.

Gemma:

So let's say I'm really stuck, and I can't think of a way to move forward

Gemma:

with the story, but I just want to learn more about Scottish myths or whatever.

Gemma:

So then I end up looking at Pictish stones and symbols, and then I realize I really

Gemma:

liked the idea of symbols and geometry.

Gemma:

And then I start thinking about sacred geometry.

Gemma:

And then I start thinking maybe I can use that as a plot device to drive

Gemma:

this forward because sacred geometry could be something by which the local

Gemma:

people communicate with a series of triangles and circles and squares.

Gemma:

And then maybe I look at the, do you know what I mean?

Gemma:

It just from one small thing that you read, big things

Gemma:

develop and flower, I think.

Tom:

And another thing I wanted to go into, cause you mentioned very early on

Tom:

with the organic writing, we discussed that, but also you're commissioned for

Tom:

a lot of stories and I'm just wondering with your organic beginnings of stories

Tom:

but also the amount of research that you're willing to do for your stories,

Tom:

how you approach a story on commission, and how do you structure those stories?

Gemma:

So interestingly, I think the biggest example of a commission

Gemma:

that I've just delivered on a big scale was the newest novel I

Gemma:

have out, it's called Six Rooms.

Gemma:

And it's a haunted house novel.

Gemma:

And that was as a result of Cemetery Gates Media, who came to me with

Gemma:

an idea that they already had.

Gemma:

And I think originally they wanted it to be an anthology and they wanted a series

Gemma:

of writers to write around a theme, which is a very common thing with anthologies.

Gemma:

And the theme was, here is a house, everybody pick a room and write a

Gemma:

kind of spooky story based in that room, and around a certain character.

Gemma:

And it doesn't matter when it's set or who the character is, and we'll compile it.

Gemma:

And then actually think they rethought that and decided that

Gemma:

might be a good basis for a novel.

Gemma:

And then they brought me on and said, can you do this in novel form?

Gemma:

And I'm not one to say no to anything.

Gemma:

So I was like, yeah, of course I can.

Gemma:

Yeah.

Gemma:

But it was actually quite intimidating because there was a lot of uh, lore

Gemma:

that they already put in place.

Gemma:

So the novel is set in Sunshire, which is a fictional region in America

Gemma:

where previous anthologies from Cemetary Gates Media have been set.

Gemma:

So there was already some backstory that I had to incorporate.

Gemma:

There was a cast of characters, some of whom I wrote about some of whom I

Gemma:

didn't, and then there was the house itself that I had to do all the research

Gemma:

on, and I had to make sure it was a house that could realistically have been

Gemma:

built in that period and in that area.

Gemma:

So again, that was an interesting book in which I started to write around each room.

Gemma:

I knew I wanted to structure the novel around six individual sections and each

Gemma:

section was set in a room of the house.

Gemma:

And the only way I could think of to make that an interesting experience

Gemma:

for the reader was to think about a tour through a haunted house or an

Gemma:

old estate like a normal tour that you'd have around a stately home here.

Gemma:

And I liked the idea of you moved as the tour group moved through the house.

Gemma:

But what I found as I was writing that is that it didn't really come to life.

Gemma:

There wasn't anything particularly special about it.

Gemma:

It was a series of characters moving around inside a house.

Gemma:

There was nothing special about it.

Gemma:

And I realized that actually some of the history needed to be present.

Gemma:

Some of the reasons why the house was haunted needed to be explored.

Gemma:

And the only way you can really do that in the way in which I'd written,

Gemma:

it was through a series of flashbacks.

Gemma:

Again, that's a very kind of tired, old concept.

Gemma:

So I tied the flashbacks to a series of objects that are around the house.

Gemma:

So if one of the people in the tour group happened to touch one of

Gemma:

these objects, they were immediately taken back to a period of the

Gemma:

past, to a particular character.

Gemma:

And as I found these flashbacks unfolding and this particular character

Gemma:

was being more and more explored, he started to take center stage.

Gemma:

And I realized that the story was really about him.

Gemma:

And he was the previous owner of the house and he was an absolute

Gemma:

shitbag and he really wanted to just take front and center.

Gemma:

And so the book then suddenly started to kick into gear when I gave in and let him

Gemma:

do what he wanted to do, which was rule.

Gemma:

And it was a difficult way of shoehorning my organic process into a commission where

Gemma:

a lot of the things were predetermined.

Gemma:

If that makes sense.

Gemma:

But it worked quite well in the end and Cemetery Gate were really happy with it.

Gemma:

And the feedback so far, it's not been out very long, but the feedback so far has

Gemma:

been good so I was happy that it worked.

Gemma:

I enjoyed writing a more traditional genre book.

Gemma:

In terms of other commissions I've had, most of them tend to be audio.

Gemma:

So again, there are certain considerations and requirements you have to have

Gemma:

in mind as you're writing for audio.

Gemma:

So for one of the scripts I'm writing, it's a two act thing.

Gemma:

So what I'm doing is I'm taking a short story I'd already written

Gemma:

and I'm readapting it for audio.

Gemma:

And that means basically rewriting it because it's it's not first

Gemma:

person perspective, for a start.

Gemma:

So it needs to be redone in that sense.

Gemma:

Exposition is a big thing with audio.

Gemma:

Most audio drama scripts would be very dull if it was one person's internal

Gemma:

monologue talking about the sunrise.

Gemma:

So there are ways that you have to write in the sunrise in a convincing way, which

Gemma:

gives the audience an idea that the sun is rising without boring them to tears.

Gemma:

That's quite challenging.

Gemma:

I find the commission projects I work on much more challenging than the things I

Gemma:

write for myself organically, but they're an important part of the writing process.

Gemma:

And I guess it would be the same if you're a TV writer or a screenwriter,

Gemma:

there are certain beats you have to hit.

Gemma:

Things you have to include, considerations.

Gemma:

It's not the same as I'm going to sit in the cafe at nine o'clock in

Gemma:

the morning and see what happens.

Gemma:

It's very different.

Gemma:

I am grateful for all of my commissioned work.

Gemma:

I do find it more difficult, but it also teaches me a lot and I find that audio

Gemma:

requirements are by far the most specific out of the commission stuff that I get.

Gemma:

Yeah.

Tom:

And when writing on a day-to-day basis sometimes at the cafe, sometimes

Tom:

at home in the study, are you very disciplined in the hours you put in or do

Tom:

you work for a set period of time and have a set writing session or is it a certain

Tom:

word limit or is it just instinctive?

Gemma:

There are several things, there's several parts to that question.

Gemma:

I want to touch on word count and setting yourself a word count target

Gemma:

a day, because I think that's actually quite a toxic thing to do to yourself.

Gemma:

To set yourself an expectation of 2000 words a day where you don't have any

Gemma:

idea of what frame of mind you're going to wake up in, what external factors

Gemma:

are going on, whether you're going to have an argument with your kid first

Gemma:

thing in the morning, whether the builders are going to be digging up the

Gemma:

road over your house, whether somebody calls you and adds stress to your life.

Gemma:

Like 101 million things can happen to you, that can interfere

Gemma:

with that word count target.

Gemma:

And you get to the end of the day, and you haven't written your 2000 words, you

Gemma:

generally feel a bit shit about yourself.

Gemma:

Particularly if you are a self-employed writer who struggles with imposter

Gemma:

syndrome and your quite critically hard upon yourself, because a lot of us authors

Gemma:

are, we're not very nice to ourselves,.

Gemma:

So I don't have strict word count targets.

Gemma:

I count any words on the paper as a positive at the end of the day.

Gemma:

And even if I haven't done words on the page at the end of the

Gemma:

day, I am trying to get better at not being too hard on myself.

Gemma:

Because some days you just can't write.

Gemma:

And at the moment, which I've touched on before, I am actually creatively,

Gemma:

almost burned out completely.

Gemma:

There are things that I am working on slowly and surely.

Gemma:

I'm finding artwork a lot easier to get into because it doesn't require a huge

Gemma:

amount of brain power, but it's still creating and helping move me forward.

Gemma:

But writing has suddenly become extremely difficult for me because the well has

Gemma:

burned dry a little bit, has run dry.

Gemma:

So setting myself unrealistic targets and word count targets and things every

Gemma:

day, isn't working for me at the moment.

Gemma:

Because I'm just getting my knickers in a twist and tearing

Gemma:

my hair out over the fact that I'm not doing what I should be doing.

Gemma:

And it's it's really heartbreaking as well, not do the thing that you love

Gemma:

doing, but it is part of the process.

Gemma:

You just have to accept and realize, okay, and you adjust

Gemma:

your boundaries and your output.

Gemma:

And if you've got very understanding publishers or whatever, people

Gemma:

that are waiting on you, you just go to them and say, look, I'm

Gemma:

struggling and I need more time.

Gemma:

So that's the first part of that question.

Gemma:

In terms of a daily routine and how disciplined I am, before the

Gemma:

pandemic, I was insanely disciplined.

Gemma:

I was nine o'clock to one o'clock every single day without fail writing.

Gemma:

Then the pandemic hit and, as I touched upon before, suddenly my work environment

Gemma:

at home became entangled with my husband being here and working from home and my

Gemma:

child being here and schooling from home.

Gemma:

And that whole thing being so stressful and chaotic that it absolutely

Gemma:

undermined my productivity on a daily basis for about a year, I would say.

Gemma:

It just ruined my routine, everything.

Gemma:

Because our lives became structured around Zoom calls and schooling

Gemma:

and do you know what I mean?

Gemma:

It was just, there was no certainty on a day-to-day basis.

Gemma:

So not only were we all stuck at home, but we were all just on top of each other

Gemma:

the whole time and this a small house.

Gemma:

So if somebody has a tantrum or an argument or heated phone call,

Gemma:

everybody hears it, or the TV is on.

Gemma:

It just wasn't conducive to working at all, which is why I was so horrendously

Gemma:

late with all my projects last year.

Gemma:

Productivity went down the toilet and I still am clawing my

Gemma:

way out of that, quite slowly.

Gemma:

This year has been tough for me too, personally, the first half of

Gemma:

the year was particularly grueling.

Gemma:

And then I went on a very long summer holiday.

Gemma:

And ever since then, I've been really struggling to get that discipline back,

Gemma:

but it is slowly returning as the world goes back to normality a little bit more.

Gemma:

I think my brain hasn't quite accepted.

Gemma:

That things are getting better.

Gemma:

Not yet, like I'm still into denial mode and I'm still processing everything

Gemma:

that's happened over the last 18 months, which was a lot for me.

Gemma:

And I think my brain's in a bit of shock, so it's interfering with my ability to

Gemma:

get back into my old life and my old routine, but slowly and surely, I am.

Gemma:

I have days where I can't work at all.

Gemma:

Again, I have to just accept that that's just how that day's going to be.

Gemma:

And I will find other ways to use my brain, like I'll paint or I'll try and

Gemma:

be creative in any way that I can be.

Gemma:

But I'm not back to where I want to be in terms of my routine

Gemma:

and productivity and discipline.

Gemma:

Before the pandemic I was Mrs.

Gemma:

Discipline, which is why I managed to write as many books as I did

Gemma:

in such a short period of time.

Gemma:

And I'll get there.

Gemma:

I think it's just about being realistic and being kind to myself in that respect.

Gemma:

Like, we've all been through a lot.

Gemma:

And it will take time to recover from all of that.

Tom:

Actually one of the questions I generally ask people is do

Tom:

they feel imposter syndrome?

Tom:

And clearly as we're discussing, that is something that you're

Tom:

very in tune with yourself.

Tom:

As you said earlier, about 40,000 words is where you dip in novel writing.

Tom:

And you can be quite self critical.

Tom:

But you recognize that.

Tom:

And you mentioned earlier that you wrote a article where you've

Tom:

been open about your burnout.

Tom:

There were warning signs, there were alarm bells, when you're putting

Tom:

down the advice, you're recognizing things in yourself and clearly one of

Tom:

those is the daily discipline going.

Tom:

But I was just wondering were there other alarm bells where you realized,

Tom:

wait a second, I need to step away.

Tom:

Because imposter syndrome is so common.

Tom:

And if we discuss a few of those, it might really help listeners who are

Tom:

going through something like that.

Gemma:

Yeah.

Gemma:

I think it's important to make the distinction.

Gemma:

I think imposter syndrome can be a symptom of burnout.

Gemma:

It's not quite the same as burnout.

Gemma:

So the definition of burnout for me, it's not writer's block.

Gemma:

It's not, when you sit down and suddenly you can't write.

Gemma:

Writers burnout is so extreme that it's a point where you start to question your

Gemma:

entire existence as a creative person.

Gemma:

Where even the very thought of writing exhausts you to the

Gemma:

point where you just avoid it.

Gemma:

Where everything in your life is affected, like your mood,

Gemma:

your sleep, your anxiety levels.

Gemma:

You're probably more depressed than normal.

Gemma:

You might be drinking a bit more than normal.

Gemma:

It's a fine line between creative burnout and emotional burnout.

Gemma:

And I think just, let's just call it burnout for the sake of ease.

Gemma:

There are lots of warning signs and some of those that I've just spoken about.

Gemma:

Your productivity and your output slowing down, and the

Gemma:

quality of your work decreasing.

Gemma:

The same things that you would associate with depression, perhaps.

Gemma:

Burnout is that level of extreme.

Gemma:

So, imposter syndrome is a slightly different kettle of fish.

Gemma:

Where you are questioning, not your identity as a writer, but

Gemma:

you're questioning your place at the table, which is different.

Gemma:

So you spend a lot of time comparing yourself to others and you spend a lot

Gemma:

of time looking at their success stories and wondering why yours aren't the same.

Gemma:

For me personally, again, being a self-published author,

Gemma:

came with a lot of issues.

Gemma:

In that people didn't really take me very seriously for awhile.

Gemma:

I wasn't invited to the podcasts or the panels, or do you know what I mean?

Gemma:

Until the magical Stoker award nomination, when suddenly people

Gemma:

then began to open doors for me.

Gemma:

Doors that weren't available before as a self-published writer, because there

Gemma:

is a perception that's an inferior quality item, I guess, a self-published

Gemma:

book, which is ridiculous and very old fashioned, but this industry

Gemma:

in general takes a long time to catch up with the rest of the world.

Gemma:

So imposter syndrome is more about you don't stop writing, you keep going,

Gemma:

but you're questioning whether or not you should be doing it based on how

Gemma:

good everybody else is around you.

Gemma:

And there are lots of ways that you can combat that.

Gemma:

That I found particularly useful.

Gemma:

There are lots of basic things.

Gemma:

So if there's a particular author or creative that you follow online,

Gemma:

for example, on Twitter and their success is starting to trigger you

Gemma:

and trigger nasty feelings of jealousy or lack of self-belief because their

Gemma:

success is not equal to your success.

Gemma:

Then you're perfectly within your rights to mute that person for awhile,

Gemma:

until it stops becoming something that triggers you on a daily basis.

Gemma:

Like, you can curate your online experience in a way that invites a better

Gemma:

mental state, if you're really struggling.

Gemma:

So rather than constantly comparing yourself to other people get off

Gemma:

your socials or mute everybody that challenges you in that sense, so

Gemma:

that you feel more comfortable.

Gemma:

Taking a break from writing for a while, until you can readjust

Gemma:

your perspectives a little bit.

Gemma:

Building up a network of people around you who support you and

Gemma:

hold you up is absolutely vital.

Gemma:

And I'm very lucky.

Gemma:

I have, I would say 5 to 10 people in an inner circle that I trust,

Gemma:

of other creatives, writers, composers, artists, whatever.

Gemma:

And every time I'm having an impostor syndrome wobble, I just reach out and

Gemma:

go, oh God, I'm really shit at this.

Gemma:

And they just always bitch slap me and go, shut up Gemma and get on with it.

Gemma:

And you learn to cognitively retrain your brain sometimes the more support

Gemma:

around you have, in that sense.

Gemma:

And then I'm at the point now, where if I find I'm having an unkind

Gemma:

thought about another author, which does happen, or I'm finding my own

Gemma:

self-worth, I'm questioning it.

Gemma:

I sit down and I look at the stats.

Gemma:

Okay, I've sold this number of books.

Gemma:

I might not be Stephen King, but this number of people bought my books and read

Gemma:

them, that's got to count for something.

Gemma:

I have a readership.

Gemma:

I have an award nomination.

Gemma:

I didn't win, but I still have an award nomination.

Gemma:

That was recognition.

Gemma:

People are paying me to do my job.

Gemma:

And so gradually you get to a point where you realize that if you let

Gemma:

in imposter syndrome, you're making your own life much more difficult.

Gemma:

And I know it's not very British, but you have to just put that

Gemma:

self-critique away for a little bit.

Gemma:

You can bring it back out again at the end of your novel to make the novel better.

Gemma:

Okay, what can I do better here?

Gemma:

And this isn't very good and that's fine.

Gemma:

But if you want to produce stuff, you have to get out of your own way.

Gemma:

And sometimes you can be your own worst enemy, but as soon as you recognize that

Gemma:

you are being your own worst enemy and you put that in a little tin and just store it

Gemma:

on a shelf for later, the easier it gets.

Gemma:

And I still struggle with it.

Gemma:

Most of last year I questioned my entire identity as a human being.

Gemma:

But then so did everybody, cause we were going through this global thing, right?

Gemma:

This traumatic event.

Gemma:

So it's something that I've seen interestingly online.

Gemma:

Cause I hang out a lot with writers online.

Gemma:

Again, going back to the idea that we're all kind of processing a lot of stuff and

Gemma:

we're all struggling a bit at the moment.

Gemma:

It's like we've got this trauma hangover.

Gemma:

I'm suddenly seeing the levels of people saying, I'm so burned out.

Gemma:

I've got imposter syndrome.

Gemma:

I can't do this anymore.

Gemma:

I can't read.

Gemma:

I can't write.

Gemma:

I feel like it's just endemic.

Gemma:

It makes me sad because I feel like we are all struggling a little bit, but

Gemma:

the only way through that is to just be as nice to yourself as you can.

Gemma:

And to try not to obsess over it too much, because it's a

Gemma:

self-fulfilling cycle, sometimes.

Gemma:

It's like when you see a writer trying to market themselves

Gemma:

online, just one of my pet hates.

Gemma:

And it's again, a very British thing to be self-effacing and

Gemma:

a bit sarcastic about yourself.

Gemma:

And authors don't like promoting themselves because it's sneered

Gemma:

on a bit, but they drop a picture of their book and they go, "Hey.

Gemma:

Yeah.

Gemma:

So I wrote this book is probably a bit shit, but yeah, maybe

Gemma:

you should try it sometime."

Gemma:

And it's like, no, no, no, no.

Gemma:

Like, if you don't say nice things about your own stuff.

Gemma:

There's a fine line between being arrogant and being someone who's

Gemma:

just confident that actually, maybe somebody might want to read this.

Gemma:

Here it is, read it and believe in yourself a little bit.

Gemma:

And so, it's all right to actually believe in yourself, but it can be difficult.

Tom:

I think you're absolutely right.

Tom:

That with British writers, uh, we find it very difficult to promote ourselves.

Tom:

And as a self-published writer and someone who's done a Kickstarter,

Tom:

have you got more comfortable promoting your work or is it still a

Tom:

real challenge to promote yourself?

Gemma:

Maybe I'm coming at it from a perspective of having worked in

Gemma:

marketing and sales for 10 years.

Gemma:

Where I know that if you don't shout about something, then people

Gemma:

aren't going to know it exists and they're not gonna want to buy it.

Gemma:

It's like a basic principle to me.

Gemma:

If you're writing a book, unless you're writing it solely for

Gemma:

yourself, in which case that's fine.

Gemma:

But if you're writing a book and you're writing it for other people to read.

Gemma:

It stands to reason that those people might want to hear about it.

Gemma:

Once you get over that as a basic truth, stop worrying about the idea

Gemma:

that people are gonna think you're tooting your own horn all the time.

Gemma:

Or if people do have a problem with you promoting yourself, then they

Gemma:

can fuck off, you know, just surround yourself by the people that don't mind.

Gemma:

I think it's like a basic psychology rewiring where you have

Gemma:

to get comfortable like an actor.

Gemma:

You have to get comfortable putting yourself out there on stage.

Gemma:

If you're a photographer, you have to get comfortable occasionally

Gemma:

having your own picture taken.

Gemma:

I'm deeply uncomfortable having my photograph taken, but it's

Gemma:

something that I have to work on.

Gemma:

If you want to take this seriously, you don't really have a choice and

Gemma:

we're not in a fortunate enough position, I'm certainly not, to have

Gemma:

a marketing team working for me.

Gemma:

To be able to coast off of previous successes so that I don't have

Gemma:

to perhaps do as much self promo.

Gemma:

Even the successful authors out there still have to do their due

Gemma:

diligence on promoting themselves.

Gemma:

I obviously had to work really hard assomebody that probably

Gemma:

still, most people have never even really heard of, to get the kind of

Gemma:

readership that I have got going.

Gemma:

And that, that was hours of work a day, promoting myself on social media.

Gemma:

I would say, as a writer, 50% of my time is spent on self promotion, whether

Gemma:

it's an Instagram post or doing podcasts and interviews or articles or yeah,

Gemma:

most of it's on Twitter, I'll admit.

Gemma:

Like, building up a follower basis.

Gemma:

When I first started out in 2018, I think I had 200 followers.

Gemma:

I've grown to 11,000 on Twitter and that makes difference because with

Gemma:

Twitter in particular, you become part of somebody's daily timeline.

Gemma:

You, sort of, are in their front of mind and in their consciousness.

Gemma:

So the chances are that if they interact with you on a daily

Gemma:

basis, when you do publish a book.

Gemma:

They might be more likely to read it and then recommend it to people and

Gemma:

be part of a conversation about it.

Gemma:

So it's very important that you get over any squeamishness you have

Gemma:

about pushing yourself forward.

Gemma:

There are ways and means of pushing yourself forward without being obnoxious.

Gemma:

It is a very fine line.

Gemma:

For example, turning up unannounced and uninvited in a conversation people are

Gemma:

already having to plug your book, when it's not relevant to the context of

Gemma:

that conversation, is a bit of a no-no.

Gemma:

And I still find people doing that now.

Gemma:

It's a fine line, but it's something you just have to learn and do.

Gemma:

And again, the successful writers out there have got it figured out.

Gemma:

They get the whole balance between promoting themselves, but not being

Gemma:

awful about it to their online followers.

Tom:

And you mentioned Twitter and podcasts and how you've built your

Tom:

audience, but also is that where you built your network of creative peers?

Tom:

What you said earlier about imposter syndrome and having that inner circle

Tom:

of creatives that help reassure you, was that something that developed in person

Tom:

conventions or was it all social media?

Gemma:

So I'm in the unique position of, since I started my

Gemma:

writing career, I haven't been to a single writer's convention because

Gemma:

the pandemic fucked it all up.

Gemma:

I haven't been to a single Stoker con or Bristol con or anything.

Gemma:

There just hasn't been any.

Gemma:

Next year, I'm going to finally get to go and meet all these people that

Gemma:

I've met online, which will be amazing and probably absolutely overwhelming.

Gemma:

So I've built up the majority of my, I would say, online community and support

Gemma:

network on Twitter and Instagram as well.

Gemma:

And it has been invaluable to me.

Gemma:

There are a lot of people are quite sniffy about the writers community.

Gemma:

I see a lot of people making fun of writing community hashtags

Gemma:

and people's desire to reach out and meet like minded people.

Gemma:

I never really understood that because for me it has kept me going.

Gemma:

So I met my developmental editor, Dan Hanks for White Pines on Twitter.

Gemma:

And he was the main reason that book got finished and is as good as it is.

Gemma:

I've met people like Laurel Hightower and Cynthia Pelayo on Twitter.

Gemma:

And those are two ladies that I then put together an anthology of short

Gemma:

stories to raise money for charity.

Gemma:

I have met filmmakers and actors and narrators and artists and writers, and

Gemma:

just a world of people I would never have access to in real life, without the

Gemma:

convention circuit being an operation.

Gemma:

People like Gareth Powell who you know very well, I met on Instagram, I think.

Gemma:

It's an astonishing resource.

Gemma:

If you know how to use it in a way that compliments your mental

Gemma:

health rather than detracts from it.

Gemma:

There are always going to be people that come along that interfere with your

Gemma:

mojo, sort of energy vampires, but on the whole, I have made so many friends

Gemma:

online through Twitter and Instagram and Facebook probably as well, that

Gemma:

have added to my life and to my career.

Gemma:

I can't wait to get into the convention circuit and go to physical

Gemma:

events and give these people a hug.

Gemma:

People that I speak to every week, and imagine seeing them in real life.

Gemma:

If I'm having a bad day, I know there are people who will understand.

Gemma:

And the thing I always, it always makes me chuckle is particularly with social media.

Gemma:

If I have a personal work achievement to announce.

Gemma:

Oh my, I sold 5,000 copies of my book, wow, that's a big milestone.

Gemma:

I could pop that onto Facebook and I might get a like from auntie Flo, but

Gemma:

generally it's tumbleweed from your family and friends because they don't really

Gemma:

appreciate the struggles that go into it.

Gemma:

You could do the same thing on Twitter and your community

Gemma:

of friends and the engagement.

Gemma:

You could get a thousand people going, "Well done!"

Gemma:

And that means something.

Gemma:

Like I said, writing is a lonely thing.

Gemma:

It's an isolating career.

Gemma:

So having people around you who understand imposter syndrome, who

Gemma:

understand the struggles, who understand burnout and all these trials and

Gemma:

tribulations is absolutely invaluable.

Gemma:

Again, I see people who complain a bit about, " oh, I

Gemma:

don't want to play the game.

Gemma:

I don't want to be popular online.

Gemma:

I just want to write books."

Gemma:

That's fine.

Gemma:

That's absolutely fine.

Gemma:

If that's what you want your writing career to be about, then embrace that.

Gemma:

Stop moaning about it.

Gemma:

But for me, I thrive off of other creatives, and I'm inspired by

Gemma:

other creatives's journeys and other people's ideas and successes.

Gemma:

And I need that around me.

Gemma:

It's like a comfort blanket around me.

Gemma:

It sometimes can be problematic.

Gemma:

And the community online, the writers community online has been

Gemma:

known to implode, especially in the horror space on frequent basis.

Gemma:

But then we've all been through a lot of stuff lately, like I said.

Gemma:

In any group of people, there are always stressful times.

Gemma:

Yeah.

Gemma:

I strongly recommend, writers who are first starting out, reaching out to

Gemma:

like minded people on Twitter and making those friendships because they can

Gemma:

make the absolute difference in your career between finishing something or

Gemma:

not finishing something or believing in yourself and not believing in yourself.

Tom:

And with that, have you utilized any people as beta readers?

Tom:

What's that experience like?

Tom:

And what in your mind makes a good beta reader?

Gemma:

I'm slightly wary about beta readers now than I was naively back in the

Gemma:

day, because I am aware that your IP is something that you should treat carefully.

Gemma:

And ideas can end up in the pockets of other people, but that being

Gemma:

said, this is why we build up a network of people you trust.

Gemma:

I have probably about three people who have beta read for

Gemma:

me or would beta read for me.

Gemma:

And that experience has generally been very positive.

Gemma:

So for example, Six Rooms, the book I was struggling with, I sent to my good friend,

Gemma:

Laurel Hightower, who's also an author.

Gemma:

She's a very good author.

Gemma:

She wrote an amazing book called Crossroads, and she's got a

Gemma:

lot of good stuff ahead of her.

Gemma:

She writes quite similar stuff to me.

Gemma:

She writes very emotionally, she writes very raw personal content.

Gemma:

We both know what it's like to exsanguinate upon the page

Gemma:

because we have a lot of things that we work through together.

Gemma:

So we're quite like-minded in that respect.

Gemma:

And it's funny, I sent that book to three people.

Gemma:

I sent it to Ross.

Gemma:

He is a Bristol author.

Gemma:

Ross Jeffrey's a really solid writer, also Bram Stoker nominated this recent

Gemma:

year for Tome, which is a cracking novel.

Gemma:

And he read it and he was like, this is amazing, it's brilliant.

Gemma:

I was like, oh, okay.

Gemma:

My other friend who is a composer called Brandon Boone, he read it.

Gemma:

And he was like, nah, what is this?

Gemma:

I don't even know what this is trying to be.

Gemma:

And I think he got two pages in and was like, nah.

Gemma:

And then Laurel read it.

Gemma:

And Laurel's feedback was the most useful constructive.

Gemma:

Okay, here are what I think the issues are.

Gemma:

This isn't really resonating with me.

Gemma:

This voice doesn't really belong here.

Gemma:

There's some issues with this structurally and have you thought about this.

Gemma:

And I was like, hallelujah, thank you.

Gemma:

Cause she had pinpointed what I couldn't figure out what was wrong with the book.

Gemma:

I knew it was falling flat.

Gemma:

I said that before.

Gemma:

I just didn't know why.

Gemma:

And she was like, have you thought about that?

Gemma:

Ah, okay.

Gemma:

Light bulb moment.

Gemma:

Then I went away, like I said, I added in the flashbacks with the character

Gemma:

front and center and suddenly the book had a personality and I knew

Gemma:

what it was going to be as well.

Gemma:

Whereas before it was very meandering and just didn't really mean much.

Gemma:

So beta readers are extremely useful.

Gemma:

If you're in a slump, you've got writer's block, or you are convinced

Gemma:

that everything you've written a shit.

Gemma:

But you need to get good beta readers who are not afraid to give you objective

Gemma:

criticism and feedback without being overly harsh, because nobody needs that.

Gemma:

Cause we're all fragile little people.

Gemma:

Once you find them, when they've got capacity to take on your work,

Gemma:

they are worth their weight in gold.

Gemma:

And Dan Hanks is another one who read White Pines and very much did the same.

Gemma:

He did like a full report on what worked, what didn't, what needed

Gemma:

to be teased out, what didn't.

Gemma:

Like just a proper editor would do.

Gemma:

So to a certain extent, when you go to that traditional model, I think

Gemma:

your editor becomes a beta reader of sorts, but you want to get the

Gemma:

book in a good enough state for a traditional publisher to accept it.

Gemma:

And that often means for me taking my first draft and giving it to

Gemma:

someone for them to point out what the hell is wrong with it.

Gemma:

There's another author called Aiden Merchant, who has been very

Gemma:

supportive of my work over the years.

Gemma:

And he's a self-published writer who has been very useful in terms of

Gemma:

just confidence boosting, I think.

Gemma:

But yeah I think going forward, the amount of times I will use beta readers

Gemma:

will probably diminish as I get more protective of my ideas and my IP.

Gemma:

And as hopefully I work more in the traditional space, I know that I'm going

Gemma:

to be working with editors as well.

Gemma:

My husband also reads everything.

Gemma:

He tends to read it after it's been published and then give me his feedback.

Gemma:

But I think I might start utilizing his brain a bit more

Gemma:

because he's a huge reader.

Gemma:

He's read everything and he has a very, he has an engineer's brain,

Gemma:

which is extremely well-structured and the exact opposite of mine.

Gemma:

And he isn't afraid to point out the flaws in anything.

Gemma:

And that can be very useful as well.

Tom:

Now two more questions.

Tom:

It's my belief that writers grow and develop their writing with every

Tom:

story and project that they write.

Tom:

Looking back at your last one or two projects.

Tom:

Is there anything that you've learned recently that you feel

Tom:

is going to be a lesson that you apply on your next writing project?

Gemma:

Yes.

Gemma:

I think I need to stop fucking around with multiple narratives and timelines

Gemma:

and write something linear because everything, I think I've written that

Gemma:

isn't a short story collection has either had multiple narrative threads.

Gemma:

Girl On Fire was written from the first person perspective of four different

Gemma:

characters, multiple timelines, like Dear Laura, or Six Rooms, or White Pines.

Gemma:

I seem to be very averse to writing a beginning, a middle

Gemma:

and an end, from start to finish.

Gemma:

And I think I'm making my life a lot more difficult for myself because keeping up

Gemma:

with multiple narratives is hard work, keeping the authenticity of character

Gemma:

with multiple points of view is hard work.

Gemma:

Timelines are a pain in the arse to plot and then make sure you

Gemma:

don't have massive plot holes.

Gemma:

I think what I've been doing is exploring some really complex themes and complex

Gemma:

ideas, and I don't intend to stop doing that, but I do think I need to go back

Gemma:

to basics a little bit and maybe just try a linear beginning, a middle and an end.

Gemma:

And see where that takes me.

Gemma:

Perhaps I'm not meant to be writing those kind of books, I don't know.

Gemma:

I've learned a lot of lessons and I'm always learning.

Gemma:

I think the next phase of my career is going to be a huge learning curve for

Gemma:

me moving into the traditional space and seeing how the bigger publishers

Gemma:

work, because I've always been my own editor and I've always been my

Gemma:

own force driving myself forward.

Gemma:

And now slowly and surely, there are other people entering into that space

Gemma:

who are there to guide me, which was one of my main reasons for wanting to

Gemma:

explore the traditional publishing model.

Gemma:

I am a staunch supporter of the self publishing and indie space.

Gemma:

I think it's incredibly rock and roll and I love it.

Gemma:

And it's edgy and it's progressive and it's much more inclusive than

Gemma:

traditional publishing in a lot of ways.

Gemma:

But I'm also aware that I can't grow as a writer unless I have outside

Gemma:

external input from people in the business who know what they're

Gemma:

doing when I sometimes really don't.

Gemma:

Like, I'm fudging my way through this.

Gemma:

I am actually really excited to see how the next novel turns out with proper

Gemma:

input and a proper editor to go through things and make it better with me.

Gemma:

I think that collaborative thing is something that I really enjoy as well.

Tom:

Yeah.

Tom:

And I think I would love to have you as a guest again, in the future.

Tom:

In a few years, maybe once you've had that experience and had that

Tom:

growth and we'll see, what's changed from this interview to that one.

Tom:

One final question though, Gemma.

Tom:

Through all your self-published books, is there one piece of advice

Tom:

that you find yourself returning to consciously when you're writing?

Tom:

Is there one thing that's helped you through your writing career to this point?

Gemma:

Are we talking in terms of writing the book or once it's

Gemma:

published and the success of the book?

Tom:

Either, whichever you feel is most relevant to you.

Gemma:

Okay.

Gemma:

So two pieces of advice.

Gemma:

I think one is a practical thing and one is a more kind of conceptual type thing.

Gemma:

But if we're talking about the book in terms of once it's published and

Gemma:

out there and how visible you want it to be and how well you want it to

Gemma:

sell then cover design is everything.

Gemma:

Invest any money you can afford to invest.

Gemma:

And I'm not talking thousands of dollars because that's quite

Gemma:

exploitative when you're in a kind of self-publishing or indie space.

Gemma:

Invest as much money as you can afford in a decent cover design.

Gemma:

And by that I mean, think about how that will look on a thumbnail.

Gemma:

Can you read the title text?

Gemma:

Can you read your name?

Gemma:

Is it a gripping image?

Gemma:

Is there a high contrast look to it and feel to it?

Gemma:

Is it colourful?

Gemma:

Is it different to everything else that's being published?

Gemma:

Does it represent what you've actually written or does it completely misrepresent

Gemma:

the style of the book that you've written?

Gemma:

All sorts of things.

Gemma:

Is there a strong theme that comes out of from the cover?

Gemma:

These things all really need to be thought about because as much as we hate to admit

Gemma:

it, people judge a book by its cover.

Gemma:

And particularly in the age of Instagram, bookstagram, TikTok,

Gemma:

Facebook, Twitter as well.

Gemma:

Twitter's kind of re aligned itself to share full length pictures,

Gemma:

which is perfect for book covers.

Gemma:

I saw One of the most obvious concrete examples of this is an indie author

Gemma:

who probably won't be indie for much longer called Eric LaRocca.

Gemma:

He wrote a novella, novellas sell really well, by the way,

Gemma:

despite what a lot of people say.

Gemma:

Definitely think about writing a novella, if you're self published.

Gemma:

He wrote a novella called, Things Have Gotten Worse Since We Last Spoke,

Gemma:

and the publishing team behind him, the indie publishing team behind him

Gemma:

licensed a painting by an amazing, I think Dutch author, who paints these

Gemma:

wonderful portraits of people that are completely messed up, but the colors

Gemma:

are bright blues and ochres and reds.

Gemma:

And then there's this beautiful cover image with this cool title, Things

Gemma:

Have Gotten Worse Since We Last Spoke.

Gemma:

And when he revealed that cover image, it went viral.

Gemma:

And as a result, he sold, I think he sold 20,000 copies of that book now,

Gemma:

which is unheard of for an author, just entering the indie space.

Gemma:

I think he's been writing for a while, but this is his first big successful book.

Gemma:

So the power of cover design is everything.

Gemma:

And maybe it's because I also now paint book covers for indie authors, but I

Gemma:

am very aware that font placement and color and all those things are things

Gemma:

you really need to carefully think about if you want a book to do well.

Gemma:

So that's the most practical bit of advice I can think of for a self-published author

Gemma:

looking to get some traction when they publish a book is, think about your cover.

Gemma:

Also think about how well it's formatted and edited.

Gemma:

It is worth spending money again, or finding a friend, or just spending as

Gemma:

much extra time as you need learning how to format a book correctly.

Gemma:

So that it's a nice experience for a reader.

Gemma:

I've seen lots of books reviewed poorly because the readers are

Gemma:

frustrated with the typos or the layout or the look of the book.

Gemma:

Readers deserve a nice experience.

Gemma:

So those are some practical things, more practical things to think about

Gemma:

if you're publishing through Amazon.

Gemma:

If you're planning on sending books out to people, the smaller your

Gemma:

book is, the less it will cost in terms of postage and imprinting.

Gemma:

There are lots of practical considerations.

Gemma:

There are lots of other platforms other than Amazon to publish on as well.

Gemma:

So do your research and test the waters may be with a novella or a novelette.

Gemma:

See what works and what doesn't.

Gemma:

So those are the mechanics, that's my advice.

Gemma:

In terms of the actual writing, the most sage bit of advice, I hate giving out

Gemma:

advice because it makes me feel like I'm an authority figure and something

Gemma:

I'm really not, and I'm still learning.

Tom:

It's what piece of advice is good for you?

Gemma:

The thing that I've found that's worked for me more than anything else.

Gemma:

And it's something that I keep returning to, is if you write stuff based on

Gemma:

what you think people want to read, it won't be as good as if you write

Gemma:

something that is what you want to write.

Gemma:

If you get caught up in, oh, this particular genre is doing well at

Gemma:

the moment, or writers want likable characters, or they want this, or

Gemma:

they want that, then you're going to end up writing something which isn't

Gemma:

authentic to you and readers can tell.

Gemma:

They can absolutely tell when something isn't there.

Gemma:

Do you know what I mean?

Gemma:

The soul isn't quite there because you've got so hung up in what you thought

Gemma:

would perform well with readers that you forgot about yourself in the process.

Gemma:

If you write for yourself in terms of the things you want to explore and talk

Gemma:

about, and the things that are personal to you and relevant to you, you will

Gemma:

find it an enjoyable writing experience.

Gemma:

If you enjoy writing the book, the chances are people will enjoy reading it.

Gemma:

And that's the core piece of advice I keep coming back to is you have to have

Gemma:

some enjoyment in the process or people aren't going to enjoy reading it, I think.

Gemma:

So, just try and stay as true to yourself as you can with what you write,

Gemma:

which isn't always easy when you're on commission and you can't always indulge,

Gemma:

like we've spoken about, but on the whole you write what makes you happy.

Gemma:

Or fires you up or explore something you're struggling with.

Gemma:

And that authenticity, which is a word I keep using again and again,

Gemma:

but it's so important for people because it gives you a voice and

Gemma:

voices as a writer is everything.

Gemma:

You quite often hear reviewers pick up a book and they say, this is in

Gemma:

so-and-so's voice and it's clear and it's steady and that's because

Gemma:

you know what you're writing.

Gemma:

And it's real to you.

Gemma:

And I think that's really important.

Tom:

Yeah, that's perfect.

Tom:

I think enjoy what you write, something that you're passionate about

Tom:

and be authentic, is fundamental.

Tom:

And I think that's a great place to end the interview.

Tom:

So I'd just like to thank you, Gemma, so much for being my guest today.

Gemma:

Thank you for having me.

Gemma:

It was, it was a pleasure.

Tom:

And that was the real voting process of Gemma Amor.

Tom:

If you'd like to hear more about Gemma, you can find all of her details

Tom:

on her website, GemmaAmorAuthor.com.

Tom:

You can also find Gemma on Instagram and Twitter under

Tom:

the handle, @manylittlewords.

Tom:

And on Facebook under the handle @littlescarystories.

Tom:

And if you liked this episode, please consider leaving a review.

Tom:

I'm currently a team of one and the more positive reviews I get, the more

Tom:

authors are likely to want to come on the show and share that process with you.

Tom:

Thank you all for listening.

Tom:

Until next time.

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