How do you organise your content if you do more than one thing?

In this episode of 'Not Another Business Podcast with Toby Goodman’, Texas legend Dayna Steele shares how she manages her diverse personal brand encompassing roles such as a Hall of Fame DJ, author, playwright, Alzheimer's advocate, and podcaster.

We explore strategies for consolidating content and directing followers to a single platform, to streamline communication and enhance engagement.

You’ll hear about the results Dayna sees from working with me, and more practical tips for content management across various mediums.

Time-stamps:

00:00 Introduction and Overview

00:22 Meet Dayna Steele: A Multifaceted Professional

00:39 Streamlining Content and Building Assets

01:30 Navigating Social Media and Email Lists

02:40 Effective Promotion Strategies

04:27 The Importance of Mailing Lists

05:24 Daily Prioritization and Organization

07:16 Connecting with Your Audience

08:33 Dayna's Diner: A Labor of Love

09:38 The Evolution of Radio to Social Media

11:51 Personal Branding and Consistency

16:47 Surviving Alzheimer's: A Personal Mission

17:47 Off Their Rockers: Celebrating Women Over 50

19:27 Unifying Diverse Content Under One Brand

20:53 Building Your Website and Email List

21:12 Dayna's Diner and Personal Insights

21:47 Newsletter Sign-Up and Content Strategy

21:59 Promoting Events and Engaging Your Audience

22:30 Effective Email Sign-Offs and Calls to Action

31:19 Using AI for Content Creation

34:56 Archiving and Repurposing Content

Guest Deets:

Find Dayna at: https://www.daynasteele.com/

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AI TRANSCRIPT:

Toby Goodman: How do you run your content when you do more than one thing? Welcome to 'Not Another Business Podcast with me, Toby Goodman. If your professional achievements, activities, and offerings have built a personal brand over the years, you could end up overwhelmed wondering what to publish and where while ensuring there are useful levers and clear signposts between your projects.

Dana Steele is a Texas legend, a rock and roll radio Hall of fame dj, a two-time congressional candidate, an author of 17 books a playwright, an Alzheimer's advocate, a fact finder, an emailer, a podcaster. She lives to serve. In this conversation, she recaps how I've helped her streamline her processes and tech to make sure the right message is connecting, whether it be via the medium of podcasting, social media, blog posts, or email, or while keeping an eye on building her assets where she maintains full control.

Toby Goodman: If you are in business and identify as pod curious, or your podcast isn't working out the way you'd hoped, I've got more for you, including episodes, my bestselling book, narrow Podcasting and Profitable-Pod Method Skill Sessions. For all that and more about how I can support your business, head over to narrow podcasting.com.

Toby Goodman: Dayna, you called me the other day and you had loads of questions about your podcast and your podcasts and your content life and what was going on. So I thought it'd be good to recap

DAYNA: The question I asked you is, I've got I've got very successful and active platforms. Facebook, Instagram,

DAYNA: LinkedIn,TikTok, blue Sky, and I are not sure if we're dating or not. We're discussing a relationship.

But,

started another one that's got about 5,500 people that have been with me off and on over the years through, through rock and roll, through politics, through various and assorted podcasts and jobs and books, et cetera. So my question for you was, with all of these pla Oh, I know YouTube with all these places, I can put content and I have audio and I have video, and I have promos and I have shorts and. I'm moving to an island with no electricity. That's what I'm gonna do, and I'm never gonna post again someday.

My open rate yesterday was 43%. So I know I'm getting eyeballs and it's all thanks to you how do you do all this? You have to be extremely organized

and That's not what people wanna hear, but you have to be as I make a list of things I need to do today and I keep I have a notebook.

Make sure when people do subscribe it, it says, right now it just says, thank you.

But I've gotta dig through that sometime this week and figure out how to add. Thank you. If you'd like to listen to surviving Alzheimer's, click here. If you'd like to listen to Dayna's Diner, click here. So it's just a matter of, connecting the dots and you so did that for me. And that is a really long, frigging answer to the but.

Toby Goodman: I love it. Thank you.

Toby Goodman I love that. What a lovely thing to hear.

Toby Goodman So there's a couple of things for context. You have got so many facets to who you are. I've known you for a while now, and there's so much. There's a, there's so many interviews you've given. So many different things that people can discover about you and you are amazing and people should absolutely do that.

Toby Goodman: more, than most, certainly, even probably before you were quite well known.

Toby Goodman: You have a sense of responsibility to help, I've been a benefactor of that and so that's why I know you're doing that. So there's the Alzheimer's thing, there's the facts thing. There's your own personal creativity that comes into that. And there's the Dayna's Diner, which is about, your past life dealing with rock stars and all of that.

Toby Goodman: And

Listening to me on the radio and now is the CEO of Pioneer Coach that does all the, the transports and the big fancy double decker buses and all of that. So that podcast is just a labor of love and when I have time to do it, or I run into a rockstar friend that I haven't seen in a long time, like Wally Verson.

Wally was tour manager for REO Speedwagon and just, he is been a tour manager for everybody, but he started out as a bodyguard for Freddie Mercury when he was a football player at Northwestern in Chicago. And it's, they're great stories,

Toby Goodman: They are great stories. There's a third podcast as well, but let's be also really clear. Your first profession is radio dj

: It's great, now where am I supposed to go?

Toby Goodman: You can, and the thing that is different from you to so many of my other clients is that you have no problem talking into a microphone at all. You are not short of things to say. You're a great communicator. You're a great interviewer as well. So there's been all of these other things that you've learned about the slight differences and the nuances between live radio and podcasting, and obviously social media as well.

DAYNA: I was taught by some incredible radio people

Toby Goodman: But for you personally, what you just described at the beginning of this conversation was I just told you to tie everything back to one place, which is DaynaSteelee.com.

DAYNA: Because everybody that's listening to you, whether they're in a live audience or they're listening to your podcast or they're reading your post, everybody has one heart and one soul, and one brain and one set of ear ears. And if they think you're talking to them,

It's gonna be cold How would you tell your best friend to prepare for a hurricane? How would you tell your best friend how to get tickets to Motley Crue on Friday?

So how would you tell your friends? And that's what the best podcasts are. The ones where I feel like they're talking to me.

Toby Goodman: Yeah. Audience of many ones, right?.

DAYNA: Many ones.

: many.

Toby Goodman: And just to prove your point even further, I can remember being in a taxi

Dayna Steele, he goes with you. I was like, no shit. That was five years ago, so maybe less. Couple of things that I want to give you as well today, because only thing, it sounds like the only thing you need to do, it's like you are remembering what you were taught before, which is everything comes back to Dayna Steelee and

DAYNA: as it should in the

Toby Goodman: As it should, everything should come back to you. And so it's easy to just say.com at the end of it, and then that's the new version, right? DaynaSteelee.com. The other thing you are doing when you are saying Van Halen with Dayna Steelee, you are not saying that you're not taking credit for writing the songs, but you are showing people, you are

DAYNA: Doug Pennick from King's Ex, he said it's one of the interviews on Dayna Diner. He lived in Houston and listened to me and he said, anytime we came home from tour or whatever, if we needed.

I needed to know what the newest records were. I knew I could turn on Dayna Steelee. And it wasn't Dayna Steelee making these decisions.

It was KLOL and the program director and the music director and the record companies and whatever. But yeah, I, because I constantly said my name in the same breath with the. You become tied to that, which now I say, know, I'm Dayna Steelee. This is hashtag surviving Alzheimer's, my love letter to caregivers.

You can't do this alone. It's why I do this.

That, hashtag surviving Alzheimer's.

That is what Dayna Steelee's gonna do now because nothing's changed. There's no cure, there's no cause. There's no help for caregivers. There's no financial help for caregivers. So why do I do it? Because I learned so much

and I love passing on information. It is just what I've done since I was 17. I don't know how to

shut up.

Toby Goodman: Okay, but the challenge, here's the challenge. You've got Dayna's Diner, you've got the Alzheimer's thing, which is so many things. It's a play, it's a bestselling book. It's all of this stuff. And you've got your new podcast called.

DAYNA AUDIO: You know what I'm talking about.

Toby Goodman: I love that.

DAYNA: Where's going? I don't know, but I'm having fun.

Toby Goodman: I love that for you. So the challenge from a, what the hell's going on over at DaynaSteelee.com? Is it, rather than setting up, a separate thing for this and that because when someone comes for advice about their mother who has dementia and they end up on a podcast about women in their sixties having sex. That's confusing. How do we do that? The only thing you really need to do, okay, yeah, you could set up three different if you like, but I've met

DAYNA AUDIO: I've tried doing that

DAYNA: and there's three

Facebook accounts and there's three different

Instagram.

Toby Goodman We wanna take it right. You are Dayna Steele,

DAYNA AUDIO: and these are the things I do, and you can go listen to them or read them or watch them or whatever.

Toby Goodman: So at the front of your website, and I haven't looked recently, but at the front of your website, it is literally,

I'm Dayna Steele if you are looking for. X click here. Y click here, Z or Z as I would say, click here and then you are choosing your own adventure. Do you remember those books, the Choose Your Own Adventure books from back in the eighties?

Dayna's Diner.

DAYNA AUDIO: Here's what I did. You told me to put something on that newsletter sign up

Toby Goodman: Mm. that was an umbrella.

DAYNA AUDIO: Or at least brought people in for one thing and maybe they check out another thing. So it says, I got a lot from my mom. Her energy ability to find a good deal, belief in the truth always, and a strong desire to help others to name just a few things. I will always stand up for what is right for my Steeleworkers. A much appreciated legion of friends you. There's also still a better rocker left in my soul as a rock radio hall of Famer. Sign up for my newsletter and I'll bring you daily facts. The latest podcast episode where the play is now and more.

Toby Goodman: Love it.

DAYNA: That's what I do, and if you don't want it, then don't sign up for it.

Whereas if they're at the other side of the world, probably not related. So you still wanna make sure at some point where you can, you are sending people content that they signed up for. But I love that. The email also in the footer of every single email. You've got your Daily Facts email that you're sending out at the moment.

What's your sign off?

Call to action though was, we are the Beatles. That's his new kid's book.

And so I put a link to that because I think that's frigging amazing. He does books like I Am Abraham Lincoln.

I am Billie Jean King. I am Rosa Parks, where he teaches little kids about history.

So sometimes I use that call to action to promote me probably three quarters of the time. But then we go back to what you said at the beginning of this interview. I love to help people. I love to connect. So if I can tell you about a friend's new book or I can tell you about a friend's new TV show.

So you can play with it, but the version is pretty simple. Whenever you are ready here's how I can help you.

One. Support your loved one who has Alzheimer's. Click. Then it goes to that stuff Read a, read an awesome book for children, or share this awesome book for children. Click goes to that thing. Listen to a very honest podcast with me and my friends talking about what it's really like to be

in our sixties and still sexually active.

Click, right? All of those things, so they're just bullet summaries of that are framed in as benefits rather than.

DAYNA: I am taking notes.

Are you a caregiver in Arizona? Come and see.

Come and see this ticket's still available. Click here. So you are. So if the question is the caregiver, the answer is the woman in the mirror, rather than I'm promoting my play and this is who it's for because the woman in the mirror is highlighted and doesn't necessarily mean anything the play, which I nd that goes back to me the audience of ones, I gonna say that are asked there that.

Toby Goodman: Yeah. Are you a caregiver? If if so here's how I can help you right now. Read a book that will help support you through caring with a loved one with dementia. Are you in Arizona?

Come and see the play. Or if you are not, click on, click here for tour dates. Maybe you can help us get it into a venue locally if it's not.

So again, doing the thing that you are used to doing on radio, which is including them

DAYNA: Power,

Toby Goodman: if you like, to be part of, to be a Steeleworker to participate. This is not me telling you how it is. This is me building a community and leading a community, but the community is nothing without you.

Dear reader, dear listener, right? You've done this all your life doing that in copy and on an email it's what's the order? What's If you are nowhere near Arizona, but, are you somebody who has witnessed someone's slow decline throughout Alzheimer's or are you a friend of somebody who is, who's caring for blah, blah, blah, blah.

This is a great way to help link to tax deductible donation

DAYNA AUDIO: Yeah.

I know you, so I know why you're doing it. And , I know all the reasons they don't necessarily when they join because they've not known you as long as I have. So everything is about what's in it for them and there's a really cool book called The Status Game by I think Will Storr that talks about.

Everyone's playing a status game at any given time. Number one, it is dominance. Sometimes that can be positive. Sometimes that can be negative. Think of leaders in history the present. Other times it can be virtue. And again, that's a big thing on social media. Here's how much I've donated to such and such, and aren't I great and all well done.

What you've got as part of their story that you are enabling people to help caregivers, even if they aren't So it's not just the caregiver, it's the friends of the caregiver that are super important. I was working with a client today in delivering home care, and the client obviously isn't the person who's being treated right?

Because if you can do that. "Are you watching a friend deal with their parent in decline? Here's how you can If you're in Arizona, you can take them to If you're not, you can donate to If you'd like to provide a bit of light relief, you can listen so you can still tie everything back because everything is Dayna Steele.

DAYNA: so

Toby Goodman: is that helpful?

DAYNA: It is

Toby Goodman: Awesome.

DAYNA: just reframing how I put that on on the facts. each day, usually by the time I've curated the facts and verified them for two hours, I'm so brain dead.

DAYNA AUDIO: It's like copy paste here.

Toby Goodman: You can use GPT and AI just to be like bullet point these Give me a bullet point. So in today's newsletter, how to see how to listen to a podcast about sex, how to help a caregiver who's going through some shit and how to make a real impact to people who are whatever, right? All of those things.

And then you could ask GPT to create a three line bullet point summary of your entire thing. Put it at the top so people can see it.

and then do some sort of callback at the bottom because you know what people are like with long emails, they don't read them .

DAYNA AUDIO: You do, every time I talk to you.

TG AUDIO: you could do a Friday wrap up email where you feed all of your emails for the week back into GPT and say, gimme a bullet point summary of this as an email.

Toby Goodman: Boom, send that. So you are doing one less email a week, but you are getting people 'cause

DAYNA AUDIO: see, I see where you're getting with that. But what with what I'm doing with the facts, the reason I'm doing it is because I read for two hours every morning,

whether I do a list for people or not, and most people don't.

And there's so much, we're being so inundated with, things are happening so fast in the world.

Toby Goodman: Yep.

DAYNA AUDIO: So I try to take the things that are the most, what are the things people are gonna talk about? Like we used to say, what are you gonna talk about around the water cooler

Toby Goodman: Yeah.

DAYNA AUDIO: So the facts are hard to summarize just because there are 20 different facts of things that are happening,

DAYNA AUDIO: in the States right now, every single morning.

Toby Goodman: and everywhere all the time. So how

DAYNA AUDIO: I like,

DAYNA AUDIO: that. I, but it's definitely good advice that that I need to put it more as a call of, are you are you trying to find a way to have more energy as a woman over 50? There's one simple thing you can be doing.

Toby Goodman: There's also.

DAYNA AUDIO: by the way, the answer's sleep for all of

Toby Goodman: To a page that you can hide so it's not in the menu, but it's like a hidden that's slash thanks or welcome and it, and as soon as they do it, it will redirect to, yo, you've just signed up for DaynaSteele.com.

Toby Goodman: Here's what you can expect.. Emails about this stuff, about Alzheimer's podcasts, about these things. Click here to get stuck in. And. By the way, when you send those emails out, you, I know you started these as posts on social.

DAYNA AUDIO: And then people started asking 'cause they were missing

DAYNA AUDIO: No.

VIDEO with DAYNA: No,

Toby Goodman: that it's one more, it's a tiny step, but if you pasted that into a

blog that just said facts may the first or whatever it was. Then people can go back to the archive. Dayna's fact archive, boom, you've done all the work for that. That's just a copy and paste .

TG AUDIO: That's more content. That's more content juice for the algorithms, right?

TG AUDIO: The whole strategy with many governments and certainly seemingly the administration where you are is you flood the zone. Like it's a strategy. So people are like, did that did it really say that? Or did it, or Did so and so really do

DAYNA AUDIO: that? Yeah, and they should be able to search with keywords on the blog.

DAYNA AUDIO: about the Pope will come up.

TG AUDIO: right? Everything you've written about the Pope will come up. And you've, you know what? You've done that work already, so why wouldn't you?

DAYNA AUDIO: I read, I curate, I verify, I write. I. I copy and paste in, in, you're right it's copied and I paste it into Facebook,

Instagram, TikTok, LinkedIn the newsletter, and it would be not that hard to just click over to the blog and paste it there as well.

Toby Goodman: And where were like, here's a really cool thing in a year's time, if you're still doing it in a year's time, you go back and say, this time last year, these were the facts. Today. these are the facts. And here's what's changed because

DAYNA: I'm gonna need a staff if you keep this up

TG AUDIO: yeah. That's plan.

DAYNA AUDIO: Do it all in one place. It does make it easier

to act.

DAYNA AUDIO: were gonna say before you were born and I

TG AUDIO: before I was born?

Toby Goodman: No way. But it backs up also the difference between when I grew up listening to the radio. In the uk there weren't the host read they were produced jingles music and production. And then people realized that they were cheaper to do when the host read the ad because of the transfer of trust from the host the list.

DAYNA AUDIO: trust. about trust. I don't.

Toby Goodman: What's super quick, what's been most useful about this conversation

DAYNA AUDIO: Flooding the zone

DAYNA AUDIO: taking

DAYNA AUDIO: what I've already worked on and utilizing it for something else. It would be very easy for me to start a blog on my website,

DAYNA AUDIO: that and taking your advice, which is the advice I give audience of ones and putting a call to

DAYNA AUDIO: action at the end of my facts.

DAYNA AUDIO: that

DAYNA AUDIO: doesn't benefit me. It benefits the person reading Thanks for keeping up with the facts. Thanks for staying informed, and if I can help you, in your caregiving journey. Click here, that sort of thing.

VIDEO with DAYNA: Love

TG AUDIO: it.

Toby Goodman: Love ya.

DAYNA AUDIO: Love you. All right. Peace out.

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