This week’s guest is Patrick Alcoke, marketing entrepreneur and co-founder of Find Your Steady. We chatted via SquadCast from his living room in Maryland and mine in London, UK.
Patrick’s career started out with him pursuing music after college. He moved to California and was touring the country in a band. Eventually though, he put that dream aside to pursue a different career path. We discuss his relationship with music today which is a lot different than it was from ages 15 - 27.
Patrick co-founded Find Your Steady, a mindful candle company, with his friend Brian. The two played in a band together at Virginia Tech. During the pandemic, while keeping their own respective mental health in check with their routines, they ended up combining Patrick’s meditation with Brian’s candle-making to produce their line of candle gifts complete with a web app of de-stressing tools and a journal.
Key points we hit:
Note from Rabiah (Host):
I have met with a few of my former classmates and colleagues and every time the chats are so rewarding. I find it a privilege to get to see what people have been up to years after we first met or even had contact in some cases and that’s how it was with Patrick. “Drink water” is something we say a few times during the chat and that has struck me. I have even formed a new, healthy habit since we chatted. It’s drinking more water!
I left the podcast light and didn’t do a spoken intro because when I tried it was a rant. I want to state very clearly here that I stand with my Jewish friends and and the Jewish people. Kanye West’s disgusting anti-semitism is only the tip of the iceberg of what hate is expressed and if my putting this in writing offends someone then I hope they get help, get knowledge and change. Adidas finally cut his contract but that won’t stop what is happening to people all over. I may do an intro next week but this week, it was important to put it in writing.
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Find Patrick
Find Your Steady site: https://findyoursteady.com/
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Mentioned in this episode:
Johann Hari, https://stolenfocusbook.com/
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More than Work Facebook, Instagram, Twitter: @morethanworkpod Please review and follow anywhere you get podcasts. Thank you for listening. Have feedback? Email morethanworkpod(at)gmail.com!
This is More Than Work, the podcast reminding you that your self worth
Rabiah (Host):is made up of more than your job title.
Rabiah (Host):Each week I'll talk to a guest about how they discovered that for themselves.
Rabiah (Host):You'll hear about what they did, what they're doing, and who they are.
Rabiah (Host):I'm your host, Rabiah.
Rabiah (Host):I work in IT, perform standup comedy, write, volunteer, and of course, podcast.
Rabiah (Host):Thank you for listening.
Rabiah (Host):Here we go.
Rabiah (Host):Hey everyone.
Rabiah (Host):So today I have a guest who I have known for 20 years because my first job
Rabiah (Host):outta college is where we met, which was yeah, back in San Diego at ProFlowers.
Rabiah (Host):We both moved on from there and we both moved on from that city as well.
Rabiah (Host):It's Patrick Alcoke.
Rabiah (Host):He's he's the co-founder at Find Your Steady.
Rabiah (Host):Thanks for being on Patrick.
Patrick Alcoke:Yeah.
Patrick Alcoke:Thanks for having me, Rabiah.
Rabiah (Host):So where am I talking to you
Patrick Alcoke:from?
Patrick Alcoke:Uh, Yeah.
Patrick Alcoke:So I am here in Maryland right outside of Baltimore.
Rabiah (Host):Nice.
Rabiah (Host):Nice.
Rabiah (Host):And so you've been in Maryland how long?
Patrick Alcoke:We moved here from San Diego about seven years ago
Patrick Alcoke:when our first daughter was born.
Rabiah (Host):And I've been outta San Diego and then I went back, so I guess
Rabiah (Host):I was there more recently, but it's a lot different on the East coast I guess.
Patrick Alcoke:It It is, it's, it's one of those things where we probably
Patrick Alcoke:talk about moving back to San Diego, my wife and I, 30 times a year, and
Patrick Alcoke:then we'll go out there ,and then once we come back for the next three
Patrick Alcoke:months, we're trying to plan it.
Patrick Alcoke:And then life kicks back in, and then we're still here in Maryland.
Rabiah (Host):Yeah, no, I get it.
Rabiah (Host):I I've faced that similar thing of like I went home last winter or for the holidays
Rabiah (Host):and I was like, Oh, I miss being home.
Rabiah (Host):But then I got back here and I'm like, miss my life here too.
Rabiah (Host):So, yeah, it's totally understandable.
Rabiah (Host):So let's just get right into Find Your Steady.
Rabiah (Host):So you wanna talk a little bit about what the company is and what you do there?
Patrick Alcoke:Yeah, yeah, absolutely.
Patrick Alcoke:So Find Your Steady was started by me and my business partner, Brian who
Patrick Alcoke:is another really long time friend.
Patrick Alcoke:I met him at college in Virginia Tech.
Patrick Alcoke:We actually played in a band together back then.
Patrick Alcoke:But it's, it's us.
Patrick Alcoke:He's here in Maryland too.
Patrick Alcoke:And we rekindled our friendship when I got back and have always
Patrick Alcoke:been throwing ideas around.
Patrick Alcoke:But when the pandemic hit, we were kind of approaching keeping our mental
Patrick Alcoke:health in check, trying to just stay ahead of everything in different ways.
Patrick Alcoke:And I've been.
Patrick Alcoke:Avid meditator and journaler for going on 10 years now.
Patrick Alcoke:And he actually makes candles and that's kind of his therapeutic activity.
Patrick Alcoke:And we were talking one day and he was showing me his candles and, you
Patrick Alcoke:know, I was like, These are legit.
Patrick Alcoke:You know, when he first told me about 'em, I thought he was gonna show me
Patrick Alcoke:like, you know, like a mason jar filled with like melted crowns or something.
Patrick Alcoke:But no, it
Rabiah (Host):Ha.
Patrick Alcoke:it was a really legit candle.
Patrick Alcoke:And we started hashing it out and I was like, Yeah, you
Patrick Alcoke:know, Businesses in the past.
Patrick Alcoke:I said, I'd love to help you bring it to market.
Patrick Alcoke:And we kind of started looking around and, you know, there's a ton of candle
Patrick Alcoke:companies out there and it, so it kind of got to how do we differentiate ourselves?
Patrick Alcoke:And something that I've always I'll say worked on, and, and sometimes
Patrick Alcoke:that means I'm working well, sometimes that means I'm struggling,
Patrick Alcoke:to keep my levels of stress down.
Patrick Alcoke:You know, I get pretty stressed out being a parent and entrepreneur and, you know,
Patrick Alcoke:person living through the past few years.
Patrick Alcoke:Candles have always to me been linked to like de-stress and you come in, you
Patrick Alcoke:light a candle, it kind of sets the mood, whatever mood you're going for.
Patrick Alcoke:I was like, what if we try to figure out a way to help people
Patrick Alcoke:reduce stress, but we tie it to a physical product being a candle.
Patrick Alcoke:And since then we've actually came out with the journal as well.
Patrick Alcoke:So that's really where all of this started.
Patrick Alcoke:We.
Patrick Alcoke:A web app built that has different tools people can use on a daily
Patrick Alcoke:basis or on a weekly basis to just kind of find their study.
Patrick Alcoke:That's the best way to describe it.
Patrick Alcoke:Like find that medium place where you're not totally stress free.
Patrick Alcoke:Cause I don't think that's possible, but you're going through your
Patrick Alcoke:day, you gotta smile on your face.
Patrick Alcoke:You can handle the challenges that come your way.
Patrick Alcoke:Yeah, that's, that's kind of what we're setting out to do.
Patrick Alcoke:We're setting out to help.
Patrick Alcoke:Do the things they need to do to better manage stress.
Patrick Alcoke:We just do it with a candle, as funky as that
Rabiah (Host):Yeah, well, and so just looking at your site and knowing a bit
Rabiah (Host):about your background with work, I mean, it's a very, the website's very clean and
Rabiah (Host):simple and you have basically, I guess two products bundled in different ways, right?
Rabiah (Host):Is that fair?
Rabiah (Host):Like you have candles and the journal and then the different candles.
Rabiah (Host):And so what I've noticed is a lot of people will say, Oh, I'm doing a
Rabiah (Host):company that does X and then they'll do Y, Z, A, B, C, D, E, F, G, And so
Rabiah (Host):how has that been for you to make the conscious decision to stay in your lane?
Rabiah (Host):So to speak.
Patrick Alcoke:It's really hard.
Patrick Alcoke:Like I, I totally get it when people start a company and then there's,
Patrick Alcoke:there's 15 things they're offering.
Patrick Alcoke:When you're starting, like when you're small and you're starting this company,
Patrick Alcoke:you get feedback from one person and that's a good amount of feedback.
Patrick Alcoke:So, you know, if one person says, Oh, I like this, but you should try
Patrick Alcoke:this, and you know, when we're first starting, we're not selling very much.
Patrick Alcoke:So like, oh my gosh, that's a great point.
Patrick Alcoke:You know, we should go do this and this and this.
Patrick Alcoke:So you're trying to appease everyone that gives you feedback.
Patrick Alcoke:And what we've really had to do is we set our mission and that
Patrick Alcoke:was we're gonna help people.
Patrick Alcoke:De-stress, right?
Patrick Alcoke:Reduce stress.
Patrick Alcoke:Manage stress.
Patrick Alcoke:And I don't know about you, but for me, when I am the most stressed out is what
Patrick Alcoke:I'm trying to manage a bunch of stuff.
Patrick Alcoke:There's just clutter.
Patrick Alcoke:I have 15 different things going on.
Patrick Alcoke:So our whole approach was, let's keep it as simple as possible.
Patrick Alcoke:It started off just the candle, right?
Patrick Alcoke:And a candle.
Patrick Alcoke:if you scan it with a QR code and it brings up our web app.
Patrick Alcoke:On our web app, there's a a three minute breathing exercise.
Patrick Alcoke:There's we call 'em a de-stress activity that's updated daily.
Patrick Alcoke:You know, go out, take a walk.
Patrick Alcoke:Drink enough water.
Patrick Alcoke:There's a journaling prompt that changes daily and then there's a playlist.
Patrick Alcoke:Started off just like that.
Patrick Alcoke:And what we found is people are using the journal prompts a lot.
Patrick Alcoke:So we actually came out with a journal to compliment the candle, but then we said,
Patrick Alcoke:you know, let's prove that this works.
Patrick Alcoke:And so we have all these different ideas and it really is just about saying, does
Patrick Alcoke:this help someone reduce their stress?
Patrick Alcoke:No.
Patrick Alcoke:Put it on the back burner.
Patrick Alcoke:You know, we have a big list.
Patrick Alcoke:I don't think things is audio, so a big one.
Patrick Alcoke:I'm, I'm using my hands to show really big um, of things we could do and we'd like
Patrick Alcoke:to do, but it's just not the right time.
Patrick Alcoke:So we really want to focus on what we know works from personal
Patrick Alcoke:experience, and from feedback we're getting and then build it from there.
Rabiah (Host):Awesome.
Rabiah (Host):And were the candles being sold somewhere before this or was
Rabiah (Host):it just like hobby slash gift?
Patrick Alcoke:Yep.
Patrick Alcoke:Exactly.
Patrick Alcoke:It was it was my partner Brian's hobby, Like, it was, it was, it was really,
Patrick Alcoke:it was his, his therapy, you know?
Patrick Alcoke:One of the things that I'm fortunate enough to have found out.
Patrick Alcoke:Brian is fortunate to found out you with comedy I'm sure have found this
Patrick Alcoke:out, is that if you find something you really love doing, a lot of times it
Patrick Alcoke:provides you that therapeutic outlet.
Patrick Alcoke:And it doesn't have to be anything crazy.
Patrick Alcoke:It could be something as simple as exercise, making candles.
Patrick Alcoke:I do a lot of woodworking.
Patrick Alcoke:This was Brian's therapeutic thing that helped him just clear his
Patrick Alcoke:head, Focus on one thing, let all the complicated parts of life kind
Patrick Alcoke:of fade away for an amount of time.
Patrick Alcoke:So, hadn't been launched.
Patrick Alcoke:That was kind of how we got it started.
Patrick Alcoke:But then it started to build into something a lot bigger where you know,
Patrick Alcoke:candles are great, but I think with what we're doing, we can actually
Patrick Alcoke:make an impact in people's lives.
Rabiah (Host):Yeah, it Well, and it's interesting with those,
Rabiah (Host):those hobbies that can, can help.
Rabiah (Host):And sometimes, I mean, and I was talking to you before we came on, like
Rabiah (Host):I canceled a gig this week because though being on stage is something that
Rabiah (Host):I really love doing if I'm not doing it.
Rabiah (Host):Maybe with the right people or for the right purpose, then it takes
Rabiah (Host):it away and I, I almost think like any hobby is like that, right?
Rabiah (Host):If it becomes too much of a burden, then it's like, forget it, basically.
Patrick Alcoke:And I think also we, we were talking about expectations earlier.
Patrick Alcoke:I think that that's a big player in that as well because I think when
Patrick Alcoke:you have something you love doing, you know, you hear a lot of people
Patrick Alcoke:say, "Find your passion and you'll never work another day in your life."
Patrick Alcoke:And I think people's expectations get wrapped around that.
Patrick Alcoke:And what they find is they, they have something they love, but the reason
Patrick Alcoke:they love it is because it's not work.
Patrick Alcoke:And then when they turn it into work, now it is work.
Patrick Alcoke:And so no matter what you're doing there, there are good parts and bad parts
Patrick Alcoke:and frustrating parts of everything.
Patrick Alcoke:So I definitely know what you mean because I've had things, I mean, I did
Patrick Alcoke:music for years and once I went after that and tried to make that an actual
Patrick Alcoke:profession, that's when stress came.
Patrick Alcoke:That's when, you know, you're on the road and you don't know how you're gonna get
Patrick Alcoke:to your next show and don't have enough money to eat and you're like, Ah, I really
Patrick Alcoke:like doing this, but is it worth it?
Patrick Alcoke:You know?
Rabiah (Host):Yeah.
Patrick Alcoke:you have those right expectations, I think, I
Patrick Alcoke:think you can get through anything.
Rabiah (Host):that's true.
Rabiah (Host):And what's your relationship with music now?
Rabiah (Host):And can you talk a little bit about how your music career went
Rabiah (Host):and then we'll go back to Find Your Steady a little bit more.
Patrick Alcoke:Yeah, absolutely.
Patrick Alcoke:I mean, honestly, my music, my relationship to music right now is I write
Patrick Alcoke:songs still and I play 'em for my kids.
Patrick Alcoke:That's about it.
Patrick Alcoke:Which is, and you know, completely a 180 from, from what it was.
Patrick Alcoke:I started playing guitar when I was 10.
Patrick Alcoke:I always thought it would cool to be, would be cool to be a rock star, you
Patrick Alcoke:know, That was, that was the dream.
Patrick Alcoke:Be a rock star.
Patrick Alcoke:And so that, that brought me out to California after college.
Patrick Alcoke:And I played in a band out there for I think seven years.
Patrick Alcoke:We didn't make it big or anything, you know, we went on
Patrick Alcoke:some tours around the country.
Patrick Alcoke:So that was cool.
Patrick Alcoke:That was, that was kind of the goal I'd set, you know, at least want to do that.
Patrick Alcoke:And then, like I talked about the the work side of it came in.
Patrick Alcoke:Like if you're an independent band and you're booking shows across the country
Patrick Alcoke:where absolutely nobody knows who you are it can get, it can get really stressful.
Patrick Alcoke:And, you know, the people that make it, you know, I, I
Patrick Alcoke:have so much respect for 'em.
Patrick Alcoke:Cause they're the, the ones who can just keep going and going and
Patrick Alcoke:going and they hold onto that goal.
Patrick Alcoke:I was going and going and going and realized that I didn't, I didn't
Patrick Alcoke:think it was what I thought it would be and kind of reevaluated
Patrick Alcoke:my priorities and stuff like that.
Patrick Alcoke:So still play, still love it.
Patrick Alcoke:You know, I, I write more than anything these days.
Patrick Alcoke:I was playing with a band and then the pandemic hit, so that
Patrick Alcoke:kind of, I took that as a sign.
Patrick Alcoke:So we're, we're not doing that anymore.
Patrick Alcoke:But yeah.
Patrick Alcoke:I think I played bands from the time I was 15 until I was 27.
Patrick Alcoke:So that was a big part of my life, and it helps, you know, when you're, when you're
Patrick Alcoke:starting a business, if you can convince someone to let your band come play a show
Patrick Alcoke:that maybe two people show up to and pay you a hundred dollars in gas money to do
Patrick Alcoke:that, i, I think you can sell anything.
Rabiah (Host):Yeah, that's true.
Rabiah (Host):Yeah, that's a good point.
Rabiah (Host):Well, and then looking at your other work experience, I mean,
Rabiah (Host):we worked together for a while.
Rabiah (Host):So we were at ProFlowers, so that was the e-commerce, early
Rabiah (Host):e-commerce, really, back then.
Rabiah (Host):And then you went into other businesses, into real estate and stuff.
Rabiah (Host):So how do you look at the career you've had up till now and how it
Rabiah (Host):prepared you to start your own business and kind of decisions you make now?
Patrick Alcoke:Yeah, absolutely.
Patrick Alcoke:I I've, I've started a handful of businesses.
Patrick Alcoke:I've got, I've got the weirdest work experience ever.
Patrick Alcoke:So I did, we were at ProFlowers.
Patrick Alcoke:I worked at a guitar shop before that.
Patrick Alcoke:I did a stint with Enterprise Rent-A-Car before that.
Patrick Alcoke:That was, that was fun.
Patrick Alcoke:And then I did music full time.
Patrick Alcoke:And then once I kind of hit that point I actually started a beer cheese business.
Patrick Alcoke:So my grandfather grew up in Kentucky, here in the United States.
Patrick Alcoke:And beer cheese is a big thing, so anyone from Kentucky will know what that is.
Patrick Alcoke:And I was out in California where there was like this big,
Patrick Alcoke:you know, microbrew scene.
Patrick Alcoke:So I asked my grandfather if I could use his recipe and I started
Patrick Alcoke:making it with craft beers.
Patrick Alcoke:And again, it was one of those things where I didn't know what I was doing.
Patrick Alcoke:I had to go to, I made it, I went to Farmer's Market.
Patrick Alcoke:I had to be in front of people.
Patrick Alcoke:So, that really taught me just being outta my comfort zone.
Patrick Alcoke:And if you want something, there are gonna be things you have to do.
Patrick Alcoke:Are not in your, your kind of existing tool belt, but you
Patrick Alcoke:gotta go figure it out anyways.
Patrick Alcoke:After that I started a business called Easily with a buddy of mine
Patrick Alcoke:from San Diego that was early drag and drop graphic design online.
Patrick Alcoke:So it was like all based around infographics.
Patrick Alcoke:And again, same thing, you know, we're pitching to VCs and trying to raise money
Patrick Alcoke:and building something from scratch, convincing people to go use it and that,
Patrick Alcoke:again, got me way outta my comfort zone.
Patrick Alcoke:I had no idea what I was doing, anything, you know, with online
Patrick Alcoke:or tech or anything like that.
Patrick Alcoke:And then went into a sales job and that led me into real estate.
Patrick Alcoke:And I had a real estate investing company for four years.
Patrick Alcoke:Where again, I had to learn on my feet.
Patrick Alcoke:And I think to, to kind of bring it full circle, it all prepared me to
Patrick Alcoke:get outta my comfort zone with what I'm doing now, because I do know how
Patrick Alcoke:to, you know, I know how to meditate.
Patrick Alcoke:I know how to journal, I know how to coach people through that stuff.
Patrick Alcoke:But there's a difference between knowing how to do something and
Patrick Alcoke:then convincing people to go try it.
Patrick Alcoke:And that is, you know, like, well outside of my comfort zone, like the whole,
Patrick Alcoke:you know, online marketing thing is not something I have a lot of experience with.
Patrick Alcoke:So that's, what my heavy focus is on right now is just convincing people
Patrick Alcoke:to give it a try and educate 'em and, you know, Who's gonna, who's gonna
Patrick Alcoke:automatically think, Oh, here's a candle.
Patrick Alcoke:I should go de-stress with it.
Patrick Alcoke:You know?
Patrick Alcoke:So I think realistically what, what all of that does it, it
Patrick Alcoke:taught me how to get uncomfortable.
Patrick Alcoke:It taught me how to be okay with failing as long as I learn something from it.
Patrick Alcoke:You know, you hear all the fail fast, but I don't think enough people say,
Patrick Alcoke:make sure you learn something from it.
Patrick Alcoke:And that kind of got me to where I am today and got me comfortable with being
Patrick Alcoke:uncomfortable and willing to take some risks, and, y ou know, a big part of
Patrick Alcoke:that also is understanding that even if it doesn't go well, I can figure
Patrick Alcoke:it out and I can land on my feet.
Patrick Alcoke:I think that's something that a lot of people who start businesses is one of
Patrick Alcoke:the things that they can be confident in is like, even if this goes completely
Patrick Alcoke:wrong, I've done it enough times to know I can get back up on my feet.
Rabiah (Host):Hmm.
Rabiah (Host):Yeah.
Rabiah (Host):It's that resilience and and belief that, yeah, that you can do that.
Rabiah (Host):It's not saying everything will work out in the end, though that's part
Rabiah (Host):of it, but it's also that you can be active in getting back on your feet.
Patrick Alcoke:Absolutely.
Patrick Alcoke:It's, it's, it's asking, it's asking yourself, "is there a
Patrick Alcoke:chance that this could work out?"
Patrick Alcoke:and "is that chance worth the work it takes to put in?"
Patrick Alcoke:If it is, go do it.
Patrick Alcoke:If it's not, don't.
Patrick Alcoke:There are plenty of great ideas that people didn't go after because they
Patrick Alcoke:would've, you know, wasted their time.
Patrick Alcoke:But as long as you, you truly feel like there is even the most minute
Patrick Alcoke:chance and you feel like it's worth it, if you can accomplish what you're
Patrick Alcoke:looking to accomplish to go out and put the work in, then go for it.
Patrick Alcoke:I mean, I look at what you're doing now.
Patrick Alcoke:I, I, I love watching your comedy and, you know, knowing from when we
Patrick Alcoke:first met, and I always thought you had one of the best senses of humor.
Patrick Alcoke:It's so dry and the fact that you're in England right now, I think's just perfect
Patrick Alcoke:because I think of like dry humor and the original Office and stuff like that.
Patrick Alcoke:I'm like, Oh God, she's gotta be killing it.
Patrick Alcoke:But like I look at that and if I was like, I wanna be a comedian, I
Patrick Alcoke:would immediately think, Is there a chance this could succeed for myself?
Patrick Alcoke:And the answer being no.
Patrick Alcoke:So that would answer that first question.
Patrick Alcoke:And then the second part would be, is it worth the work that I've seen you put in?
Patrick Alcoke:I'm like, No, that chance is so small for me and I'm not that funny.
Patrick Alcoke:So no, it wouldn't, but
Rabiah (Host):Yeah.
Patrick Alcoke:there is a chance I could help people better deal with stress,
Patrick Alcoke:especially right now, everyone's stressed.
Rabiah (Host):Yeah, well, and just listening to you talk about, and thank
Rabiah (Host):you by the way, and I appreciate that and I kind of recently have had that.
Rabiah (Host):I didn't ask myself that question of if I could possibly succeed until a while
Rabiah (Host):into it because I didn't have the belief in myself other than, I just had more,
Rabiah (Host):like this was my goal is to get on stage.
Rabiah (Host):It wasn't having a belief in myself.
Rabiah (Host):And recently that's changed a little bit, which has made it even more difficult
Rabiah (Host):in a way, but in a good way, right?
Rabiah (Host):It's just kind of like, Oh, I, there's a purpose to what I'm doing.
Rabiah (Host):And it's not the one I thought it was, you know.
Rabiah (Host):But, so for you with Find Your Steady and just in listening to you talk,
Rabiah (Host):I mean, one thing you touched on is that you do meditate and you do know
Rabiah (Host):how to journal and, and so you're writing all the blogs for this company
Rabiah (Host):and you're handling probably the text in the app and stuff like that.
Rabiah (Host):And so is that a shift for you in, in a different kind of purpose around
Rabiah (Host):what you're doing business wise, which is now he like seeking to help people
Rabiah (Host):versus maybe what you did before?
Patrick Alcoke:Yeah.
Patrick Alcoke:I've always tried to find some sense that everything I did help people.
Patrick Alcoke:You know, I, I worked for a company that that sold education product and
Patrick Alcoke:y ou could look at it either way.
Patrick Alcoke:You know, some people would look at it and say, that's a waste of money, and
Patrick Alcoke:you're, you know, it doesn't help anyone.
Patrick Alcoke:And then I saw plenty of people, like, I still keep in touch with someone that
Patrick Alcoke:bought something from me, who there's three guys and they went on and they built
Patrick Alcoke:a very successful business out of it.
Patrick Alcoke:So, you know, helping people and serving people in some ways has always been
Patrick Alcoke:kind of an underlying principle of mine.
Patrick Alcoke:Very principled, very idealistic, to a fault even.
Patrick Alcoke:With the writing with the journaling prompts, I've, I've always been into that.
Patrick Alcoke:I've always liked doing it.
Patrick Alcoke:I haven't necessarily done it in this capacity, but I do do some coaching.
Patrick Alcoke:I've done it for years on the side where you know, I work with people who are
Patrick Alcoke:looking to accomplish different goals.
Patrick Alcoke:It's never necessarily been anything I've done in this business.
Patrick Alcoke:I just love doing it.
Patrick Alcoke:And so what I found is that the experience I get from that coaching
Patrick Alcoke:side of things has helped write some of the articles has helped me come up
Patrick Alcoke:with, you know, the daily journaling prompts or things that I've asked myself
Patrick Alcoke:in the past questions that have helped me and that I really wanted to answer.
Patrick Alcoke:And you know, even like with, with our de-stress activities, it's things that
Patrick Alcoke:I constantly have to remind myself, like sometimes, you know, every now and then
Patrick Alcoke:it'll, it'll like, it'll legitimately.
Patrick Alcoke:The daily de-stress activity is go outside and go for a walk.
Patrick Alcoke:Like the simplest thing anyone can do, but there is so much research that is shown
Patrick Alcoke:by going for a walk for 10 or 15 minutes can drastically reduce your stress levels.
Patrick Alcoke:It's insane.
Patrick Alcoke:And so that, that is something that I've, I've really wanted to, to put out
Patrick Alcoke:there and communicate with people and help people better understand, and you
Patrick Alcoke:know, a lot of it comes from also habits.
Patrick Alcoke:You know, I, I've meditated for 10 years now, not because I want to, or
Patrick Alcoke:I'm trying to achieve, you know, Zen or Nirvana or anything like that.
Patrick Alcoke:It's just cause I'm literally stressed out.
Patrick Alcoke:I get anxiety and I have to do it.
Patrick Alcoke:But it didn't come easily at first, but now that I've done it for this
Patrick Alcoke:long, it, it, it's ingrained in me.
Patrick Alcoke:So, you know, part of what we're looking to do also is help people build
Patrick Alcoke:these habits of, you know, whether you wanna call it meditation or taking
Patrick Alcoke:a few moments to breathe every day.
Patrick Alcoke:Whether you wanna call it journaling or writing down some thoughts
Patrick Alcoke:in the morning or before you go to bed, like getting stuff outta
Patrick Alcoke:your head is an amazing medicine.
Patrick Alcoke:Things like drinking enough water every day, like I had to, I literally
Patrick Alcoke:had to build a habit to where now I drink about a hundred ounces of water
Patrick Alcoke:a day and I thought I was drinking.
Patrick Alcoke:In reality, I was drinking maybe half of that and I was always dehydrated.
Patrick Alcoke:That made me tired.
Patrick Alcoke:So, that was a very long way to answer your question.
Patrick Alcoke:But all of these things combined allow me to go write an article
Patrick Alcoke:on why you should drink water.
Patrick Alcoke:Or.
Patrick Alcoke:The most recent one, why you should just pause before you react to anything.
Patrick Alcoke:Or, why journaling or taking a walk or taking five minutes or
Patrick Alcoke:three minutes to breathe every day can drastically change your life.
Patrick Alcoke:All of that is kind of full circle on helping.
Patrick Alcoke:Understand that there are small things you can do to find that
Patrick Alcoke:equilibrium within stress.
Patrick Alcoke:Again, you're never gonna get rid of stress and you don't want to, You know,
Patrick Alcoke:there's good and bad stress, but if you can do little things one at a time,
Patrick Alcoke:build 'em into habits, then you really can go from say an eight to a six.
Patrick Alcoke:If you go from an eight to a six on a daily basis, your life is
Patrick Alcoke:gonna be drastically better, and that's what we wanna help people do.
Rabiah (Host):Hm.
Rabiah (Host):That's great.
Rabiah (Host):Yeah, and so just people can basically go on buy candle, they can buy the
Rabiah (Host):bundle with the journal if they wanna try the journaling, or they can just
Rabiah (Host):get the candle and do the app and
Rabiah (Host):and see what it does or send it to someone basically.
Patrick Alcoke:Yep.
Patrick Alcoke:I've, I've I've sent it to quite a few people just because, you know, this
Patrick Alcoke:isn't something especially, you know, like, I hate to say it, but there are
Patrick Alcoke:a lot of, a lot of guys that could benefit from something like this.
Patrick Alcoke:That I know won't you know, whatever, whether it's a machismo
Patrick Alcoke:thing or not into it or just the whole, you know, candles thing.
Patrick Alcoke:But it, it, if you're, if you're listening and you know, this isn't to sell a
Patrick Alcoke:product cuz there's a lot of other things you could get somebody to help 'em out.
Patrick Alcoke:There's, there's some amazing apps, There's, you know, programs
Patrick Alcoke:out, there's a lot of good stuff.
Patrick Alcoke:But if there's someone, you know, who, who is stressed out or, you
Patrick Alcoke:know, struggling for mental health issues or something, you know,
Patrick Alcoke:sending them something thoughtful by.
Patrick Alcoke:Helps immensely.
Patrick Alcoke:But making that thing something they can actually utilize to help in the
Patrick Alcoke:littlest way is, is a huge thing.
Patrick Alcoke:So we definitely, we always recommend people, even if you don't think
Patrick Alcoke:this is for you, if there's someone you think could benefit from it,
Patrick Alcoke:you know, definitely send it.
Rabiah (Host):Yeah.
Rabiah (Host):Well that's great.
Rabiah (Host):So as far as, I mean we've talked quite a bit and you talked about your
Rabiah (Host):practices and stuff, but is there any advice or mantra that you wanna
Rabiah (Host):share that just, you kind of think it's something that's important for
Rabiah (Host):everybody to remember than what you've
Patrick Alcoke:Yeah, absolutely.
Patrick Alcoke:And I'm gonna reiterate a couple things.
Patrick Alcoke:If, if, if you take nothing else from, from, you know, this interview or this
Patrick Alcoke:podcast, There are, there are a few little things if you do daily, you will, dr.
Patrick Alcoke:You'll see drastic difference.
Patrick Alcoke:One go to bed, just people go, go to sleep, get sleep.
Patrick Alcoke:Like everyone these days is, you know, I'll sleep and I'm dead.
Patrick Alcoke:Or five, five hours of sleep is not enough.
Patrick Alcoke:You know, try and get seven, eight hours a night.
Patrick Alcoke:I know I'm preaching here, but it's, it, it drastically changed my life.
Patrick Alcoke:Especially if you can, if you can get in a routine where most of the
Patrick Alcoke:time you're going to bed at the same time and you're getting up at
Patrick Alcoke:the same time, it's a life changer.
Patrick Alcoke:The other thing is try and find a few moments a day to breathe.
Patrick Alcoke:If you can just sit in a quiet space, breathe in, and just focus
Patrick Alcoke:on your breath and breathe out.
Patrick Alcoke:Breathe in for three, hold it for three seconds, Breathe out for three.
Patrick Alcoke:It's, it's a game changer.
Patrick Alcoke:Takes a minute, two minutes, five minutes, however long you wanna.
Patrick Alcoke:And then, like I said, drink more water.
Patrick Alcoke:It's, it's one of the things that I never would've thought would've
Patrick Alcoke:contributed to stress like it has for me.
Patrick Alcoke:But I found that when I drink enough water I am not as tired.
Patrick Alcoke:I'm not as worn out, I'm not as cranky.
Patrick Alcoke:And they say minimum you should be drinking about half your body weight and
Patrick Alcoke:ounces of water a day and up from there.
Patrick Alcoke:So that's, that's, if, that's what I want people to take away from this
Patrick Alcoke:call, if nothing else, and, and hope.
Rabiah (Host):Nice.
Rabiah (Host):Yeah, that's great.
Rabiah (Host):And it's funny, I've had this, I didn't do it this time, but every time you
Rabiah (Host):say "Drink water," I drink water.
Rabiah (Host):It's like a Pavlovian response.
Rabiah (Host):So we should just record your voice saying that every hour I should hear it and I'll
Patrick Alcoke:I'm gonna do that.
Patrick Alcoke:I'm going to do a, a drink water meditation where someone just sits
Patrick Alcoke:there for three minutes and it's just me saying drink water every five seconds.
Rabiah (Host):Perfect.
Rabiah (Host):And then, and then they'll be really mad at you about 25, 30 minutes from, from
Patrick Alcoke:True.
Patrick Alcoke:But then, you know, a day later they'd be like, Oh gosh, that
Patrick Alcoke:guy Patrick, he's so swell.
Rabiah (Host):Great.
Rabiah (Host):All right.
Rabiah (Host):So now I just have the last set of questions are called the Fun five, and
Rabiah (Host):they're questions I just ask everybody.
Rabiah (Host):So the first one what's the oldest T-shirt you have and still wear?
Patrick Alcoke:I have a t-shirt, so I'm 39 years old now, I have a t-shirt that
Patrick Alcoke:I got when I was 16 at a Goodwill store.
Patrick Alcoke:It's a DARE shirt.
Patrick Alcoke:I don't remember what it stands for.
Rabiah (Host):Yeah.
Patrick Alcoke:drug.
Rabiah (Host):Yeah, it was, Yeah, I know what you mean.
Rabiah (Host):It was the dare, like dare to keep kds off drugs
Patrick Alcoke:Yeah, exactly.
Patrick Alcoke:So it's like neon.
Patrick Alcoke:It's a black T-shirt
Patrick Alcoke:and it's neon.
Patrick Alcoke:When I bought it when I was 16, what was that, 23 years ago?
Patrick Alcoke:It was probably 20 years old at that point.
Patrick Alcoke:So it's like, it's one of those you like, you can tell when it came out
Patrick Alcoke:it was one of those like beefy tees, Incredibly uncomfortable, doesn't
Patrick Alcoke:fit well, but it literally just like the most comfortable shirt I own.
Patrick Alcoke:And I love people, everyone like every time I see it, people
Patrick Alcoke:are like, Oh, I remember dear.
Patrick Alcoke:It's cool.
Rabiah (Host):Yeah.
Rabiah (Host):Yeah.
Rabiah (Host):Nice.
Rabiah (Host):That's cool.
Rabiah (Host):And then if every day was really Groundhog's Day, like it used to feel
Rabiah (Host):like during the pandemic and sometimes now what song would you have your
Rabiah (Host):alarm clock set to play every morning?
Patrick Alcoke:Oh man.
Patrick Alcoke:There's a song that I don't, I don't know when it came out, but a buddy of mine from
Patrick Alcoke:high school sent it to me last summer.
Patrick Alcoke:It's by a band named Koala and it's called Ticket to Ride.
Patrick Alcoke:I call it my summer song, and it is one of these songs where you can't not
Patrick Alcoke:a, be in a better mood when during and after listening to it and start dancing.
Patrick Alcoke:So yeah, that, that would definitely be one of those,
Patrick Alcoke:I can't get tired of it songs
Rabiah (Host):Yeah.
Patrick Alcoke:drink water.
Rabiah (Host):I was, I thought you were gonna talk more, so I, I did.
Rabiah (Host):I drank water.
Rabiah (Host):All right.
Rabiah (Host):Coffee or tea or neither?
Patrick Alcoke:Uh, both.
Patrick Alcoke:So, coffee in the morning and then there's a tea.
Patrick Alcoke:I actually just drank some now and that's why I'm talking so fast too.
Patrick Alcoke:What is it called?
Patrick Alcoke:Goyo.
Patrick Alcoke:It's like a, they call it, they, they, I'm a total marketers dream.
Patrick Alcoke:They sold it as like Amazonian Warrior Tea that they've been drinking for centuries.
Patrick Alcoke:And I'm like, All right, sign me up.
Patrick Alcoke:So I do do coffee in the.
Patrick Alcoke:One, one and a half cups.
Patrick Alcoke:And then tea.
Patrick Alcoke:If I need to pick me up, I'll do tea, but nothing after 2:00 PM or I can't sleep.
Rabiah (Host):Yeah, that makes sense.
Rabiah (Host):I know, and I had coffee late, but I I just reheated it, you know, and
Rabiah (Host):it'll, if I have it late enough, it won't get me until later.
Rabiah (Host):So I, I get to sleep and then I wake up and edit podcasts in the
Rabiah (Host):middle of the night or something.
Patrick Alcoke:You should just drink water next time you wake up.
Patrick Alcoke:It'll help.
Rabiah (Host):I know I should drink wa I'll just have it in my head, drink water.
Rabiah (Host):All right.
Rabiah (Host):And can you think of something that just like cracks you up or like last
Rabiah (Host):time you like laughed so hard you cried?
Patrick Alcoke:So I have two, I have two daughters, one of them's seven, one
Patrick Alcoke:of them's three and a half, and they've gotten really into the the Sing 2.
Patrick Alcoke:There's a movie called Sing 2.
Patrick Alcoke:It's a kids movie.
Patrick Alcoke:Yep.
Patrick Alcoke:And Lately they've learned the songs.
Patrick Alcoke:But they don't know all the lyrics, but they keep singing 'em
Patrick Alcoke:and just make 'em up as they go.
Patrick Alcoke:So that, that I almost crashed our car cause I was laughing so hard.
Patrick Alcoke:Which is terrible to say, but I, I, I, it was, it was one of the
Patrick Alcoke:funniest things I'd ever heard.
Patrick Alcoke:The, I forget what song were we listening to?
Patrick Alcoke:I don't remember the song that was from, it was from the soundtrack, but the name
Patrick Alcoke:Steve was in it, the name Roger was in it.
Rabiah (Host):Mm-hmm.
Patrick Alcoke:It has nothing to do with the song, but it's one of those things
Patrick Alcoke:that, like my kids, kids are so funny.
Patrick Alcoke:Like that whole kids say the darnest things like when you have a kids
Patrick Alcoke:these age they can be like the most frustrating people in the world.
Patrick Alcoke:But the gold, like if we had a recording at all times, not at all times, but like
Patrick Alcoke:around them, I, we'd be millionaires.
Patrick Alcoke:They'd just say the funnies.
Rabiah (Host):Yeah, yeah, yeah.
Rabiah (Host):No, they're, they're great.
Rabiah (Host):And I mean, just the misunderstood song lyrics are funny anyway, but kids do
Rabiah (Host):come up with, with wild ones, you know?
Rabiah (Host):For sure.
Rabiah (Host):That's awesome.
Rabiah (Host):Okay.
Rabiah (Host):And then who inspires you right now?
Patrick Alcoke:You know, that was a, that was a journaling prompt the other day.
Patrick Alcoke:Man, you ever get those questions where, It's you, you,
Patrick Alcoke:it's hard to think about it.
Patrick Alcoke:And so it seems like you don't have anyone, but really you're trying to like
Patrick Alcoke:go through all these people in your head.
Rabiah (Host):Well, and I purposely did right now versus like ever
Rabiah (Host):cuz like sometimes, Yeah, it.
Rabiah (Host):But I'm inspired by someone today that maybe a month ago I didn't
Rabiah (Host):even know them or something.
Rabiah (Host):You know what I mean?
Rabiah (Host):It could be, yeah.
Rabiah (Host):person.
Rabiah (Host):You can say whatever you want.
Patrick Alcoke:So there's, I just read this book, it's called Stolen Focus.
Patrick Alcoke:And it's by a guy named, I hope I don't mispronounce his name.
Patrick Alcoke:Johann Hari.
Patrick Alcoke:Johann.
Patrick Alcoke:Or Johann Hari.
Patrick Alcoke:I just finished it and it talks about how how as a society, our
Patrick Alcoke:focus has really diminished.
Patrick Alcoke:And it starts off him taking this trip for three months to somewhere in Cape Cod.
Patrick Alcoke:And he leaves his phone and his internet, his computer that has internet behind,
Patrick Alcoke:and he only has a, he's a journalist.
Patrick Alcoke:He has this laptop, does this whole thing.
Patrick Alcoke:He starts to get his focus back and starts to notice things, stuff like that.
Patrick Alcoke:And so it sends him on this kind of journey.
Patrick Alcoke:Better understand what's causing our attention.
Patrick Alcoke:And, and it really comes back to the idea that we can only do so much as
Patrick Alcoke:individuals to get our attention back because there are kind of external forces
Patrick Alcoke:at play that have a lot of money and are very smart at taking our attention.
Patrick Alcoke:And then it started to talk about how kids are affected by that.
Patrick Alcoke:It, it kind of had me look at, you know, how my kids interact with
Patrick Alcoke:technology and stuff like that.
Patrick Alcoke:. I would say him because that book could have gone a completely different direction
Patrick Alcoke:and the stuff he was writing is not gonna be a popular id popular idea, but it
Patrick Alcoke:seems like he hit the nail on the head.
Patrick Alcoke:So I like, I'm always inspired by people who go out on a limb to do what's right.
Patrick Alcoke:And I think that's what he did with that book.
Patrick Alcoke:So if we're saying right now, say it's him.
Rabiah (Host):Amazing.
Rabiah (Host):Cool.
Rabiah (Host):Yeah, I'll have to check that out.
Rabiah (Host):I think it's, it's interesting when people kind of are looking at the impact
Rabiah (Host):of stuff on kids too, because I think from the pandemic and then technology
Rabiah (Host):and everything it's not gonna be really known for another 10 or 20 years.
Rabiah (Host):And then it's gonna be kind of, we would wish we would've done
Rabiah (Host):something, probably is my guess.
Patrick Alcoke:Yep.
Patrick Alcoke:He, he, he did a really cool job cuz he also presented like if
Patrick Alcoke:there was if there's contradictory evidence to the point he was
Patrick Alcoke:making, he, he was transparent.
Patrick Alcoke:He said, look, this is this, but there's also other people within
Patrick Alcoke:the body of science who disagree with this and here's what they say.
Patrick Alcoke:I, I thought that was really cool.
Patrick Alcoke:Cuz you know, most of these books you read, it's, it's very one sided and
Patrick Alcoke:they like give you these facts, but they don't tell you that there are 10
Patrick Alcoke:other facts along with this one that say something else and let you as the, the
Patrick Alcoke:reader, the consumer, make up your mind.
Rabiah (Host):No, that's great.
Rabiah (Host):Cool.
Rabiah (Host):And then if people wanna find you, Patrick, where should they go?
Patrick Alcoke:Honestly, Find Your Steady.
Patrick Alcoke:I, I'm completely off social media by choice for about three years now.
Patrick Alcoke:When it comes to stress, I um, I found that when I was on
Patrick Alcoke:Facebook, it got very divisive.
Patrick Alcoke:Instagram took all my time.
Patrick Alcoke:I just there and, you know, was, I mean, maybe I was
Patrick Alcoke:addicted to it, I have no idea.
Patrick Alcoke:But three years ago I made the choice to completely get off that.
Patrick Alcoke:So I mean, really, if they wanna find me, follow me through Find Your Steady.
Patrick Alcoke:You know, I'm writing all the articles.
Patrick Alcoke:I'm running a lot of the social media we do through those
Patrick Alcoke:sites, but that's, kind of it.
Patrick Alcoke:I want be able to know me for the work instead of me.
Rabiah (Host):Yeah.
Rabiah (Host):No, that's great.
Rabiah (Host):Cool.
Rabiah (Host):Thanks Patrick.
Rabiah (Host):I really appreciate you being on More Than Work and it's nice to catch up.
Patrick Alcoke:really appreciate you having me.
Rabiah (Host):Thanks for listening.
Rabiah (Host):You can learn more about the guest and what was talked about in the show notes.
Rabiah (Host):Joe Maffia created the music you're listening to.
Rabiah (Host):You can find him on Spotify at Joe M A F F I A.
Rabiah (Host):Rob Metke does all the design for which I am so grateful.
Rabiah (Host):You can find him online by.
Rabiah (Host):Searching Rob M E T K E.
Rabiah (Host):Please leave a review if you like to show and get in touch
Rabiah (Host):with feedback or guest ideas.
Rabiah (Host):The pod is on all the social channels at at More Than Work Pod
Rabiah (Host):(@morethanworkpod) or at Rabiah Comedy (@rabiahcomedy) on TikTok.
Rabiah (Host):And the website is more than work pod dot com (morethanworkpod.com).
Rabiah (Host):While being kind to others, don't forget to be kind to yourself.