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Aspirational Change...Is it Realistic???
Episode 328th February 2024 • Gnaw On This... • Ben Baker & Syya Yasotornrat
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Where there is change there is opportunity! Right?!!?!?

RIGHT??????

Well, there is change and then there is aspirational change.

What's the difference? Join Ben Baker and Syya Yasotornrat for this conversation as they explore what is realistic when companies introduce sweeping and not so sweeping changes.

Gnaw On This is a weekly TUESDAY livestream at 11:00am EST for a short, less than 15 minute discussion on one topic of the day!

Learn More:

Gnaw On This LinkedIn: https://www.linkedin.com/company/gnaw-on-this-business-bytes-podcast/

Syya’s LinkedIn: https://www.linkedin.com/in/syyayasotornrat/

Syya’s Website: https://brilliantbeammedia.com/

Ben’s LinkedIn: https://www.linkedin.com/in/yourbrandmarketing/

Ben’s Website: https://yourbrandmarketing.com/

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Transcripts

0:00

[Music]

0:00

if there's one thing we've learned about

0:02

business in life is that people are the

0:04

X Factor they constantly surprise us

0:07

both in amazing ways and not so much

0:10

we're Ben Andia and welcome to n on this

0:13

business bites podcast this show is all

0:15

about real life things we all deal with

0:18

every day how they relate to business

0:20

and how to make some sense out of our

0:22

daily chaos welcome to the

0:26

[Music]

0:28

show

0:35

and welcome back to another episode of

0:37

non this business bites I'm Ben and this

0:40

is CA and today I want to talk about

0:43

aspirational change we need to have

0:47

aspirational change we need to inspire

0:50

As Leaders our people to sit there and

0:53

say this is where we're going and why

0:57

there's where the top of the mountain is

0:59

that's where we're heading and this is

1:01

what we're going to be able to achieve

1:03

then that we can't now it's giving

1:06

people a reason and a purpose giving

1:09

them a goal giving them giving them

1:11

Something to Believe In so they can sit

1:14

there and say all right this is why

1:17

we're going to make a big mess this is

1:19

why we're going to go through the chaos

1:21

this is why my feet are going to be

1:22

uncomfortable as I'm sitting there

1:24

walking but I know that at the end of

1:26

the game things are going to be better

1:30

you know when I I tell this story at the

1:33

beginning I grew up in the construction

1:35

industry my father had commercial

1:37

renovation company and he used to

1:39

renovate these 40 50,000 foot stores

1:43

with 500 600 700 employees and he would

1:47

bring people together the at the

1:48

beginning he says look we're gonna make

1:50

a great big mess we're gonna make it

1:53

chaotic we're going to make it so it's

1:56

it's things are going to get moved

1:57

around you're going to be working long

1:59

hour hours but in the end you're going

2:02

to have a beautiful new store and you're

2:05

going to be proud of it your customers

2:07

are going to love it and everything is

2:09

going to be better placed and and be

2:10

able to be shown off a lot better

2:12

because you're going to have brand new

2:14

fixtures brand new floor brand new

2:15

lighting and everything is going to be

2:18

better and it's

2:20

amazing how much alignment and how much

2:24

he got those people on board with him to

2:27

work midnight shifts to move move entire

2:31

you

2:31

know floors worth of stock around in

2:35

order to be able to do the construction

2:38

because these people said I'm working in

2:40

like this for a reason that's

2:42

aspirational change so seea let's know

2:47

this I gotta tell you uh when I think of

2:52

aspiration aspirational

2:54

change aspirational change uh I I cannot

2:58

help but go back to my my time at Disney

3:00

I I know I talk about Disney a lot uh

3:02

good bad ugly indifferent you know

3:05

happiest place on Earth until you work

3:06

there all the great stuff that you could

3:07

think of but uh I will say the thing

3:12

that Disney does extraordinarily well

3:14

that I've taken in my life and career is

3:17

the fact that you know when you have

3:20

something that's rooted in a purpose

3:23

that everyone can rally behind and

3:24

everyone understands what that purpose

3:27

is it is aspirational it's inspirational

3:30

it is everything that we want the end

3:33

result to be and that you get that

3:36

accountability mixed in with it you can

3:39

move mountains you literally can move

3:41

mountains think of the Hoover Dam man

3:43

like you know anything at Disney that

3:45

we've done and I say we collectively I

3:48

basically just you know served my way

3:51

through it but you know I like to say we

3:53

collectively because we were all cast

3:55

members Together part yeah because we

3:57

were because we were part of ensuring

3:59

that even during the construction I mean

4:01

I was there um you know I've said this

4:04

before we were the pilot to uh determine

4:07

if the dining with characters was going

4:09

to be a thing and so we were the

4:10

original Goofy's Kitchen right we were

4:12

the test pilot and during that time this

4:16

was also underway they were already

4:18

planning California Disney adventure and

4:21

like you know the downtown Disney and

4:24

I'm talking about or Orange County

4:25

California Disney by the way so they

4:27

ended up tearing down our building so

4:30

while we were doing test case of this

4:32

New Concept they were already planning

4:34

on tearing us down we didn't know it at

4:36

the time but what they did though was

4:39

while we were doing the test case they

4:42

redid and renovated our our space so we

4:45

were gone one weekend and came back

4:47

closed down for a weekend and then all

4:48

of a sudden we walked in it was a

4:50

completely different restaurant even

4:51

though we knew exactly what it was you

4:53

know we still called it everything but

4:54

it was a different restaurant it was

4:56

amazing to see and because we knew what

4:58

we were doing

5:00

everyone was on board everyone was

5:02

definitely in that cheerful Disney yay

5:04

we went from being like the restaurant

5:06

that no one wanted to work at to um

5:08

people were trying to pull rank into

5:10

seniority and say no we should be

5:11

getting those shifts um and luckily you

5:14

know in this context you know we we had

5:17

definitely good representation to ensure

5:19

that none of us lost our jobs in this

5:21

transition so yeah crazy man once you

5:25

get people on board and accountable it's

5:27

amazing what you can do and now the

5:28

whole Disney com concept of eating and

5:30

dining yeah that that's like everywhere

5:34

everywhere within Disney absolutely and

5:37

it's about to change again I mean I

5:38

think a and and the Gang are looking to

5:42

spend $65 billion or something some

5:44

ridiculous amount of money over the next

5:47

10 years crazy renovating the park I

5:50

mean they're talking about taking from

5:51

what I remember talking about taking the

5:54

Indiana Jones ride and moving it in

5:56

Florida to uh um uh to the Animal

6:00

Kingdom think what that's going to do I

6:03

mean but if if if people within Disney

6:08

are excited about this if people about

6:11

Disney understand what what the end

6:13

result is where we're going what the and

6:15

they have the alignment behind

6:17

it they're going to be excited and that

6:20

excitement will will rub off on on the

6:22

on the patrons you know it will it will

6:25

rub off on people because they say yeah

6:27

yeah yeah look at all this hoy yeah okay

6:30

but you can't believe the cool stuff

6:32

that's going to be coming down the pipe

6:33

I mean I've looked behind the curtains

6:35

it's going to be really cool I can't

6:37

tell you exactly what it is but trust me

6:40

I've seen the plans of this that the

6:42

everything you are G to love this with

6:45

really plan to come back in eight months

6:48

you're GNA want to plan to because

6:49

you're going to want to be one of the

6:50

first people to see this and when you

6:52

get cast members that are that

6:57

excited about it to sit there and say

6:59

hey look we're constantly changing we're

7:01

constantly evolving we're constantly

7:02

moving forward you know we're not just

7:05

status quo Disney you know the Disney is

7:07

the is the never finished Park I mean

7:10

that's the beautiful thing about Disney

7:12

I mean I'm I'm a Disney fanatic I truly

7:14

am it's and I've gone to through all the

7:16

back you know the back scene you know in

7:19

the tunnels and I've done all the all

7:21

those type of Tours to me it's the fact

7:23

that it's never finished yeah and the

7:26

fact that you're dealing with something

7:27

that is always want to move forward and

7:31

that's the aspiration that has to be

7:34

part of the culture and part of the

7:35

purpose of an organization now when

7:38

you're dealing with Disney you're you're

7:40

talking about hundreds of millions and

7:41

billions of dollars when you're talking

7:43

about a company that's five people it's

7:46

still about sitting there going look

7:48

what are the new things we can do you

7:51

know you've been doing this for a while

7:52

you've been here for a year what are the

7:55

things that you see that what that we're

7:57

doing that we could do be better

8:00

okay well we don't have a half million

8:02

dollars to invest in that but what if we

8:04

gave you $110,000 to try

8:07

it

8:08

okay and you own that

8:11

project how excited is that person when

8:15

all of a sudden they've been given a

8:16

budget and a purpose and a goal that's

8:19

an idea that they came up with to sit

8:22

there and test to see whether this is

8:23

actually going to work or not you know

8:25

even if their job is only to do the re

8:27

$10,000 to do the research

8:30

they may not actually implemented on

8:32

that 10 grand but they say okay here's

8:34

10 grand for you to go out there and

8:36

research whether this is actually doable

8:38

or not come back to us with a plan all

8:40

right that's doable tell me what tell

8:42

you what we're g to give you

8:44

$50,000 to to do a test market and

8:46

you're in charge all of a sudden you've

8:49

got somebody bought in you got somebody

8:51

excited you got somebody that that is

8:53

passionate and they're not going

8:55

anywhere but if all of a sudden people

8:59

are are given a job and just told to you

9:01

know be quiet and do your job and that's

9:04

it there's no aspiration there's no

9:08

there's no reason for them to go the

9:09

extra mile there's no reason for them to

9:11

say hey wait a second but what if or or

9:14

how about and if we don't give people

9:17

the re the ability to say how about what

9:20

if or you know have you thought of and

9:24

at least be able to listen and sit there

9:26

and say you know what prove me wrong

9:31

then we're not giving our people reason

9:33

to stick

9:35

around look everyone wants to feel like

9:37

they're contributing to some way I mean

9:39

think about it's a rudimentary I don't

9:42

want to say it's a human thing because

9:43

I've seen dogs want to be useful but

9:45

people want to feel useful right

9:47

like it may not be a rocket science job

9:50

that you're doing but at least you want

9:52

to feel like you're actually

9:53

contributing to something and and and

9:55

and that it matters right that there's

9:57

value behind anyone on your team and

10:00

what they're doing uh it doesn't

10:03

cost you anything to

10:06

listen I've I've told people over and

10:09

over and over again at all levels people

10:11

want to be listened to understood and

10:13

valued yes it's really that

10:16

simple what you know if somebody sits

10:18

there and say listen I listened to you I

10:21

understood what you have to say

10:24

unfortunately we've just gone ahead and

10:26

we've done this we don't have the

10:27

economic bandwidth or we don't have the

10:29

people bandwidth to do this right now

10:30

but we'd like to talk about look

10:32

addressing this maybe in:

10:35

come back to us in six months and let's

10:36

talk about it and at least be open in

10:39

six months to actually talk about and

10:41

don't just push them off again right

10:43

because if you push them off again

10:45

you've lost them but if you sit there

10:47

and say look okay let's do a test Market

10:50

let's let's you know prove me wrong show

10:53

me the data show me the you know give me

10:55

a case study get show me how somebody

10:57

else is doing this effectively

10:59

and at least be willing to sit there and

11:01

listen to sit there go okay maybe this

11:03

person has

11:04

something and you may go ahead with it

11:07

you may not go ahead with it but at

11:09

least what you've done is you've given

11:10

them the ability to sit there and say

11:13

hey you know what I gave it the best

11:15

shot that I could and if if they are

11:17

going to put it out it's for a reason

11:19

that is outside of my control but at

11:22

least I was listen to I was understood

11:23

and I was

11:25

valued and the thing about listening

11:29

is that feedback it's not just listening

11:32

to say okay listen to you thank you

11:34

Deuces you know peace out it's it's

11:38

maybe taking a point sometimes it's that

11:40

take a little small nugget and they know

11:43

they got input into that like yeah it is

11:47

invaluable how good you can make someone

11:49

feel even if you don't like the 99.9% of

11:52

their idea take that 0.9 that you can

11:55

apply to mix it in so they feel like

11:58

yeah they contributed it's like help

12:00

having a two-year-old help you cook

12:03

right pour the sugar in all right not

12:06

the salt not the salt yeah yeah one

12:09

hundo you know what I'm saying like so

12:11

yeah I think it's and it's not to be

12:12

little us and be like Oh Pat you on the

12:15

head I'm not I'm not saying you know

12:17

patronize people but sometimes I don't I

12:20

I don't I'm a firm

12:21

believer every idea has its merits if

12:25

there's like just a small percentage you

12:27

can take the of that into incorporate it

12:32

it matters it's so much it's so much

12:34

like more than you realize the return uh

12:37

that you'll get from those individuals

12:39

right um yeah now again don't patronize

12:44

people be like oh that's a genius idea

12:46

we're going to implement this in six

12:47

months and you never do that's BS it

12:50

could also be maybe hey I can't do that

12:52

now maybe and and and this is maybe my

12:55

suggestion for the way my brain would

12:56

work put it in my calendar for three

12:58

months from now to say hey so and so's

13:01

idea is it still not good is it any good

13:03

maybe say thank you for that idea that

13:05

you brought up three months ago little

13:07

gestures like that seriously make people

13:10

feel listened uh especially if they're

13:13

like me where I throw out ideas and

13:14

someone says thank you three months

13:15

later I'm like for what but you know

13:17

that's that's just

13:18

me I think majority of people would

13:20

would appreciate if their opinion is is

13:22

shared three months later so yeah I

13:25

don't know man I mean I look at it and

13:27

sit there when I when I had

13:29

staff that that reported to me on a

13:30

regular basis there is there is one rule

13:34

the rule is if you came into my office

13:36

with a problem you had to have two

13:39

solutions and nine out of 10

13:42

times I would sit there and say which

13:44

which solution do you think is better

13:46

which solution is going to be better for

13:47

the company and the and the person that

13:49

it's for well this one then go ahead do

13:52

it and you're empowering them and you're

13:54

giving them you're giving them the

13:56

ability to be aspirational for giving

13:58

them to sit there and say what if what

14:00

could we do that would be the best thing

14:02

for not only the company but also for

14:05

you know the customer the vendor

14:07

whatever it was if you just sit there

14:10

and and tell people no I need you to do

14:12

this here's the problem do

14:15

that yeah you know what all you're not

14:18

giving any empowerment to these people

14:20

and you're not giving them any

14:22

reason to to think bigger and to be

14:25

bigger and and and to push themselves

14:28

and I think that we need as

14:30

Leaders to give people the ability to

14:34

push themselves and to sit there and say

14:37

how can I be better how can I you know

14:42

Take Lessons Learned and and be able to

14:44

be a better person and a and a better

14:46

leader myself because of

14:52

it you you remind me of another

14:55

conversation I had the other day about

14:56

how do I be a better leader like this

15:00

conversation right here is it's not end

15:02

all of course not it's just a thing to

15:05

consider in your conversations to get

15:08

input to feel give the team that sense

15:11

of accomplishment accountability

15:13

empowerment all that good stuff still

15:15

goes back down to listening I'm still

15:17

gonna go back to that yes okay what was

15:19

our original premise again well it was

15:22

all about aspirational change

15:24

aspirational change yeah yeah you get

15:28

that you can affect that uh if you

15:31

really listen to your team along the way

15:34

because they'll give you the feedback

15:36

you need to keep them

15:38

inspired to

15:40

Aspire and I think that that's a great

15:43

place to leave that that was very

15:46

inspirational why thank you oh thank you

15:49

I'm Ben and I'm CA and we'll see you

15:55

soon hey hey hey thanks for listening to

15:58

another episode of not on this business

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