Strategic partnerships can be a great way to grow your business. But how do you go about forming them? Elizabeth Rees shares her expertise in this area. She discusses the steps you need to take to form successful partnerships. Rees discuss the importance of identifying potential partners. She notes that it's important to find organizations that share your values and goals. Once you've identified potential partners, you need to reach out to them. If you're looking to expand your business, listen in to learn more about how strategic partnerships can be a great way to grow your business.
03:58 The first couple of years were really just like learning mostly by making lots of mistakes, everything from pricing to just saying yes to the wrong things and spinning my wheels and there was just a lot of that.
07:38 You’re always like, how are you going to get this to a million dollars? That was like, always the thing that I had in my mind the first year.
08:30 I kind of had that lightbulb moment of, okay, this could really be something. This could be bigger than I had sort of initially imagined.
10:54 I think that the partnership is really interesting because now, collaboration is ubiquitous and every company does it.
11:29 It just made common sense to leverage to audiences versus one audience.
Apple Podcasts - Spotify - Google Podcasts - YouTube
Elizabeth Rees is the founder of Chasing Paper, a stylish, innovative wallpaper
company, which got its start by creating high quality removable wallpaper. As third generation in her family’s printing company, with the belief that printing is not only a family tradition, but also a craft, Elizabeth carved out her own path in paper by developing a line of design-conscious wallpaper. Today, Chasing Paper has collaborated with numerous designers, artists and brands, including Max Humphrey, Shadé Akanbi, Yelp and many more. The brand is sold at retailers including West Elm, Pottery Barn Kids and Crate + Kids.