Episode Summary:
In this eye-opening episode, we dive into the murky waters of manipulation and persuasion, exploring how the very tactics used to foster trust and connection can be weaponized for deception. We share a deeply personal story about someone we know closely, who fell victim to a sophisticated scam, losing an enormous amount of money.
Through this tale, we uncover the psychological triggers and manipulative techniques employed by scammers and discuss how entrepreneurs can use similar tactics ethically to build genuine relationships and successful businesses...
As well as the key differences between manipulation, and a persuasion superpower.
Key Topics:
- Understanding Manipulation vs. Persuasion
- Recognizing Red Flags: Identifying the signs of a scam and how seemingly legitimate interactions can be deceptive.
- How understanding human psychology can help avoid getting scammed.
- The importance of transparency and honesty in business practices.
- The value of using persuasion tactics ethically to benefit clients and build trust.
- How marketers and entrepreneurs can apply these lessons to enhance their own practices.
- The role of ethical persuasion in creating successful and trustworthy businesses.
Connect with Us:
- Website: WhyPeopleDoStuff.com
- YouTube: Why People Do Stuff
Thank you for tuning in, and we'll see you in the next episode!
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WHO ARE THESE PEOPLE anyway?
Serial entrepreneurs, quick-starters, researchers, nerds and goofballs. This show is for business owners who love interesting conversations about how minds work.
After many years of running several high-profit multi-6-figures/year businesses (with very little team and a super tiny audience), Molly & Jason are the brains behind WhyPeopleDoStuff.com - a place for entrepreneurs to learn more about how their audience's mind works... what people want, why they buy, how they think, and how to work out your OFFERS and sales skills around those core key psychological quirks and rules.
Molly is a self-proclaimed people nerd. Mildly extroverted, bubbly, empathetic and a "genius" according to her friends and kids. She collects coffee mugs and introverts.
Jason is a critical thinking analyzer... picking apart puzzles and proudly carrying an "Extreme Introvert" label.
Their kids (Kyle, Julia and Casey) are homeschooled, taken all over the world (thanks to the online business lifestyle!) and spend an inordinate amount of time talking about psychology. Occasionally the kids will make appearances on the show as well... talking about things that they themselves have become early experts in.
The show will also have other guests on, helping all of us entrepreneurs love & understand the wonderful world of... why people do stuff.
Interested in being a guest or having us on your show? Email us at podcast@whypeopledostuff.com.
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🔗 As always, there are cool things over at https://whypeopledostuff.com for you to check out.
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