The key to a good marketing campaign is content that your audience can relate to and identify with. But what are some of the best strategies to help you achieve this connection?  

In this episode, host Amy Woods teams up with Content 10x Marketing Manager, Jason Morton, to chat about how you can create content with (rather than just for) your audience. They discuss how you can empower your audience to become the source of the content you create, instead of guessing what they care about and are challenged by.  

Market research is the part of the marketing budget that gets cut first, and the impact of this isn’t seen until the campaign doesn’t connect the way it was meant to. So, Amy and Jason break down how to put your audience at the center of your content marketing and the benefits of this approach.  

Find out:  

• What it means to create content with vs for your audience 
• The benefits of creating content for your audience 
• Examples of how B2B businesses can do this 

Important links & mentions: 

• 8 Ways to Find out What your Audience Wants https://www.content10x.com/8-ways-to-find-out-what-your-audience-wants/ 
• Content Distribution & Avoiding Assumptions About your Audience https://www.content10x.com/content-distribution/ 
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) 

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. 

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