Shownotes
In this focused episode, we'll dive into strategies designed to help real estate professionals attract high-quality leads through social media. We'll tackle some of the challenges facing the current real estate market and explore effective ways to navigate them.
How to get more real estate leads with social media: Key Takeaways
- Social media is a powerful tool for generating high-quality leads, not just in real estate, but in any online coaching or transformational service-based business.
- It’s essential to have a structured social media strategy rather than just showing up randomly. Consistency and clarity are key to success.
- Social media algorithms can be your ally in targeting potential leads, even those you might reach through other channels like cold calling.
- Niching down and becoming known for a specific specialty in your industry will help you stand out and attract the right clients.
- Overcoming the fear of creating video content is crucial for building a strong online presence and establishing authority in your niche.
- Consistency and repetition are key to mastering social media skills, and they play a huge role in scaling your business.
- Posting with a business owner mindset, not just like an influencer, will attract clients who are serious about working with you.
- The VEMS model (Vibe, Expertise, Market knowledge, Sales process) is a versatile framework that real estate professionals, online coaches, and anyone looking to scale their business can use to build a strong, impactful brand.
Social Media Strategy for Real Estate Professionals
- Vibe: Showcase your personality and brand vibe to connect with potential clients on a personal level. This applies not just to real estate professionals but to all entrepreneurs looking to create a relatable and authentic online presence.
- Expertise: Highlight your knowledge and skills within your niche to establish yourself as the go-to expert. Whether you're in real estate, transformational coaching, or online coaching, showcasing your expertise is essential.
- Market Knowledge: Share valuable insights and updates about your industry to keep your audience informed and engaged. This builds trust and positions you as an authority in your field.
- Sales Process: Demonstrate your unique approach to sales by sharing success stories and client testimonials. This not only builds credibility but also shows potential clients what they can expect when working with you.
Common Mistakes Professionals Make on Social Media
- Underestimating the potential of social media for lead generation. Social media isn't just a platform for engagement—it's a vital tool for scaling your business and transforming your client base.
- Avoiding video content due to fear of looking unprofessional. In today’s digital age, video content is essential for building trust and connecting with your audience.
- Posting like an influencer rather than focusing on business-driven content, which can lead to missed client opportunities. It's important to remember that as a business owner, your content should be aimed at driving results, not just engagement.
Key Quotes
- "There is no better way to attract high-quality leads in the real estate industry—or in any industry—than through a strategic social media presence."
- "If you show up on social media with a strategy that works, it actually helps you get in front of the people you're already trying to reach."
- "You need 300 reps on social media to get good enough to tune in to what your message really is."
- "When you post on social media like a business owner, people will turn to you when they need a real estate professional, a coach, or any other expert."
Resources Mentioned
Conclusion
Real estate professionals and online business owners must embrace social media as a key tool for lead generation and business scaling. Building a consistent social media presence with a clear, targeted strategy is essential for success. Take control of your lead sources, transform your approach to business, and stand out in the competitive market.
