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Unleash the Power of Strategic Influence Podcasts
Episode 511th April 2024 • PBP.fm • Richard Matthews
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In this episode of PBP.fm Show, we delve into the power of strategic influence podcasts. Join us as we explore how to generate awareness, capture attention, and build authority through the art of podcasting. 

Tune in to gain valuable insights and practical tips for leveraging the influence of podcasts in your strategic endeavors.

Transcripts

Richard Matthews: [:

it's a name that

I've given to

there's two types

of podcasts

and we've

already mentioned

a couple of them

like Joe Rogan

is a very particular

type of podcast

and so the way

I've separated podcasts

is you have media

podcasts on one side

and you have what

I call Strategic Influence

podcasts on the other

so the media podcasts

are the ones that like

when someone thinks

podcast in their head

it is the type of podcast

that is the media podcast

because those are

the big names right?

Your Joe Rogans

your Daily Wires

your Steven Crowders

and Fox News Business

those are all

in like the

political space

but there's a lot

of the podcasts

where the podcast exists

as a business unto itself

right

Where you have staff

and you have

the content creation

and all that is designed

to create an audience

and then with that

audience sell advertising

to pay for itself

so it's a business model

where the podcast

is the business

you by push button podcasts. [:

Whether you're an entrepreneur, podcaster, expert, or thought leader, you'll discover creative ways to leverage your digital content from blogs to video, from YouTube to Tik TOK and everything in between. We'll show you how to stand out from the noise so you can directly connect with potential customers, build strategic partnerships, and drive leads into your business.

Get ready for actionable tips and tangible takeaways on improving your digital presence across the board. With that, let's dive into this week's episode of pbp. fm.

Kevin Rundle. Kevin, are you [:

Kevin Rundle: I'm here. How are you today, Richard?

Richard Matthews: I'm doing really well. Despite some family circumstances, we lost our family dog yesterday, which sucks. But other than that, life is going good. Can't complain. What I wanted to get into and talk about today, though, is we're going to talk a little bit about Strategic Influence Podcasts, and how you can generate awareness, grab attention, build authority with them.

Sound like a good topic conversation for us.

Kevin Rundle: Sounds perfect. Sounds like exactly the kind of stuff we talk about far too often.

Richard Matthews: Yeah. Especially when you're working around me and that's what our whole company is about is helping people do that. So, what I want to start off with is what actually a Strategic Influence Podcast is? Because I know there's a bunch of words in there. We strung them together and intentionally.

It's not something everyone else knows. We get to define it. So I want to take a few minutes and define that with you and just talk about it. I think to start, let's start with podcast and how the word podcast has evolved over the last couple of years. What have you seen?

mine more as video podcasts [:

So like, I've got some favorites that sometimes the video is just so important to the message and I've got some that are just great for, like I said, listening to in a car. When I just want to hear somebody else's thoughts on a subject that I'm interested in.

sidential election, which was:

The coin, the term podcast is, has been put on top of those. Have you seen the same thing?

Kevin Rundle: Yeah, so I think as soon as Joe Rogan got big when he signed his Spotify deal and people started to really pay attention to it, he used the term podcast on some level I think, or somebody used it to describe what he does, probably because a lot of people did consume it as just audio. And at that moment, anything with video started to be included in that topic from my perspective. I think right around there's got to be about the time when I started thinking of everything as a podcast is that it just the audio portion.

Richard Matthews: Today, the term that we use at PushButtonPodcasts what we're referring to for podcasts is regularly created multimedia content that's being put into the marketplace. That is really where the term podcast sits now. It'll probably continue to evolve as technology evolves, but today, it's episodic multimedia content.

Kevin Rundle: Yeah, [:

Richard Matthews: Yeah.

Kevin Rundle: Like when I think about what I watch typically and think of as a podcast. I don't know that I always think of it as episodic. Because, the topic can vary significantly, just Joe Rogan's show, but it is episodic in that I'm waiting for the next session or whatever.

Richard Matthews: The next hit, right? The next hit of that show, whatever it is, but yeah, it's episodic. It doesn't necessarily have to be, I think the other term would be serial, right? Like serialized fiction.

Kevin Rundle: Yeah, so serialized is the word I would think about it.

Richard Matthews: Yeah, so they can be serialized, right? We'll do series like that on this show, we'll have like our series on the 10 commandments of podcasting, which is serialized, but the actual release of the content is episodic every week, something comes out and we move things forward with it.

So that's where we wanted to start is just what do we mean by podcast? The second question is, what is Strategic Influence?

Kevin Rundle: So yes episodic serial content. Do you want to talk about that again for a few seconds? They have some place to go back to?

Richard Matthews: I [:

So, the media podcasts are the ones that like, when someone thinks podcast in their head, it is the type of podcast that is the media podcast. Because those are the big names, right? Your Joe Rogans, your Daily Wires, your Steven Crowders and Fox News Business. Those are all in like the political space, but there's a lot of the podcasts where the podcast exists.

s a business model where the [:

Kevin Rundle: Yeah. 100% I think, I tend to think of podcast as educational or entertainment and often the educational ones fall somewhere in that category, that strategic category you're talking about for sure. Where it is a business onto itself and it exists as both a marketing tool and a tool for advertisement.

The entire thing exists, like you said, as a business onto itself. I think of things like Chris Williamson or Dave Farley Continuous Delivery. I listen to his podcast all the time. It's much more educational in nature and again, episodic and it exists as its own thing. Separate from Dave himself, really, or from anything else he's done career wise.

Richard Matthews: So it's, not really like the podcast is the business.

Kevin Rundle: Yeah.

the podcast is the business. [:

It's a separate business and that's where we needed to come up with a term to describe the type of podcast that we talk about and we work with at our company is this Strategic Influence podcast. And a Strategic Influence podcast, the biggest difference is it is the content and the serialized content, everything that you're doing.

whatnot in your marketplace [:

Kevin Rundle: Yeah, definitely it's designed to deliver awareness, it's designed to really push that omni presence on some level give you a place to be a thought leader for sure.

Richard Matthews: Yeah.

Kevin Rundle: I hate the term leader because I've worked with Sony like really big companies as a marketing automation person and as a technical person. And they love these really big lingo words that have no value.

I think it's the nature of being in business to like having your own lingo and stuff. But a lot of guys talk about digital experience marketing, and I think podcasting is a part of that digital experience marketing. But I think the term is so ambivalent relay or so broad that it doesn't really mean anything ever.

reness about the things that [:

I doubt you're going to talk about how to take care of elephants if you're running a real estate business.

Unless that's really your thing, but it probably won't that match and it'll become its own business for sure.

can take a lot of effort if [:

And so what we talked about with Strategic Influence podcast is how can you use one single leverage point? Like a video podcast to create the content for everything and use it as an omnipresence tool. I

Kevin Rundle: Yeah, 100% agree. I think the other thing, like you're talking about the audience. I think the other thing is that, I've done a lot of freelancing in the course of my life. One of the things that really threw my freelancing over the top was when I started creating free educational content for YouTube in a very podcasty way, even though at that point they weren't really probably going to ever call it a podcast.

But so I did just video instruction for marketing softwares. I think one of the things that happens when you create that content, and you can leverage it in that way. Is that you also show people you actually know what you're talking about. So it gives them a job interview for you before they ever become a customer.

ave now, especially with how [:

That's, and to be able to leverage that over and over again is powerful. You don't have to make 4, 000 cold calls to let somebody know.

Richard Matthews: Yeah, it's a value in advance play. There's a lot of things that are happening with the Strategic Influence podcast. And we can talk about all of them, but the thing that I want to get across is the Strategic Influence is not just, I have a podcast and it's on Apple podcasts.

It's I have a podcast that's creating helpful, unique, value and advanced style content that's being put and cut up and used on every major network and showing up where your audience is. Or where your potential customers are. Especially your younger generations your millennial and your Gen Z ,they do this thing that I have started terming a heartbeat check on businesses.

[:

If you haven't posted in two years. As far as they're concerned, you're a dead business, right? There's no heartbeat.

Kevin Rundle: I think that's really poignant because I've noticed that too. And I for sure do that. I've never thought of it about it quite now, those terms.

Richard Matthews: Yeah, I started calling it a heartbeat check, because really that's what it is, and you'll notice that, you start doing it, the younger generation, that's the baseline. That's where they start. Whereas like people like me who are a Gen X or in the next older generation, I can't remember what it is, baby boomer generation.

ey regularly posting content [:

And one of the best ways to create that trust is with that content, that value in advance and showing up in the places where they're already acting. So that's the purpose of a Strategic Influence podcast is you can build that trust and you can show up where they are.

And that's really what that means.

Kevin Rundle: Yeah, I agree with you completely. I think that's exactly true. Like I said, I think the trust thing, and that's where I was going with being able to leverage that fact, you can prove. Like value in advance is words that I think I hear people say value lots and I don't always know that it means anything again.

orks and I'm telling you the [:

Richard Matthews: Yeah and they have access to everything. They have access to all the world's information. So they have access to all the world's businesses. And with the borders going away with, because of the internet. Like you have to show up and you actually have to have that trust and that influence and just because 20 years ago, you dominated with the yellow pages or the last 10 years, you dominated on radio or TV doesn't mean that today your business is going to dominate unless you figure out how to show up and create that trust and create the content and the personal brand that goes along with it.

Kevin Rundle: Sure. Truthfully. I do reviews before, I do like, you said. If I was looking for a plumber, where would I end up going? I'd go looking for reviews before I did anything. And then I would go check to see if they were actually a living, breathing creature that, because the second thing is I don't actually believe any of the reviews either, because so many companies have gotten caught paying people to say they've got something great before they actually have something great.

iness side where if you have [:

When you're the person that is showing up regularly in their feed, talking about your business, talking about plumbing or talking about whatever. It's like my wife follows this lady on TikTok that does repair for dishwashers and such, and just every time she's out preparing dishwashers.

My wife watches her. And so anytime, if we ever needed a dishwasher fixed, and that person was in our local area, she would call her immediately, right?

Like that would be the only person

Kevin Rundle: in my, uh, Yeah,

That's hilarious because that's, that's awesome. In my early 20s, I used to be the guy who repaired appliances all the time and I used to use YouTube for it. Like I would go on Kijiji. I'd post an ad saying we'll repair appliances for X number and that's how I made spare cash in my early 20s.

he default is people who are [:

That's educational and empowering and funny and entertaining and any of those kind of things like, who's going to get the business?

Kevin Rundle: You know what? That's the same because I've absolutely, if I was going to hire a contractor and I knew there was a contractor who was showing me like. Here's what the bylaws say for permitting here in your region. Now I'm going to show you how to do it yourself. I'd probably hire him not because he didn't show me how to do it, but because I'm like, oh, he knows how to do it.

He showed me that he knows how to look up the laws regarding it. He knows it requires a permit. I'm a heck of a long ways further ahead by choosing him over just trying to choose somebody who says, we're great on the radio or says, we're great.

f that is, we talk about the [:

So, like, One of the examples that I give for our clients is, when you go through the process, go through the buyer's journey. In this case, hire a contractor, you start looking at all these things, you start getting to the point where you want to build something you start doing research.

You start looking at stuff and you start like doing things and you know, Google starts to notice that you're looking at contractor stuff. So they start showing the local contractors, putting up his YouTube videos in front of your feet all the time, right? You start seeing this guy pop up and he's showing up there.

He's showing up regularly. Let's say we go six months down the line, you never even watch maybe one of his videos, but you just saw him in your feet all the time, just saw his face. You can see the titles on the videos. It's here's how to permit, here's how to do whatever.

like, say the third person, [:

You're like, oh, I know that guy. That's the guy from TikTok. That's the guy from YouTube. Who are you clicking on?

Kevin Rundle: I'm not sure where I recognize him from. Because you saw him in your Facebook feed and you saw him in your YouTube feed. You didn't even consciously actually notice him until that moment when you're like, oh, I recognize that guy's face. He must be important. Okay. We also assign importance sometimes just to familiarity.

Richard Matthews: Yeah what's crazy to me is, I have our podcast which is called The Hero Show. And we're 220 episodes into that. So I've been doing it for years and we show up all over the place and I'll have new people that'll come on that show or people that have seen that show and they'll be like, oh, you're famous.

You're the guy who runs The Hero Show. And I'm like, cracks me up because we're not like Joe Rogan famous.

Kevin Rundle: You don't feel famous.

Richard Matthews: feel famous. And they're all excited to talk to me because they're like, you have this clout that comes with being a content creator. So there's, a lot of benefits to that for businesses.

tegic Influence? Is that you [:

Are you ready to amplify your influence and stand out from the noise? Join Richard Matthews on pbp. fm as he explores the power of podcasting, social media, and strategic content to boost your reach. You'll discover the latest trends in video, audio, and influencer marketing. Plus, unlock insider tips to create binge worthy content spotlighting you as a leader.

With upbeat energy and clear, empowering advice, Richard guides publishers, experts, and entrepreneurs on starting a podcast, improving social strategy, and connecting with your perfect audience. Visit pbp. fm and book a podcast strategy session to start spreading your message today

episode, because we're going [:

What you need to do with it is, I want to talk a little about, there's three different leverage points that you get from a Strategic Influence podcast. We've talked a little bit about, some of these now, but I want to touch on them really specifically and the first one is a time leverage.

And when people are talking about creating content, like in your head, you're thinking, wait, I have to create YouTube videos and I have to create TikTok videos and I have to create Facebook reels and Instagram reels and posts on Twitter and posts on LinkedIn and posts for Google my business, and you're talking about doing a podcast and all these things, like. What does it sound like? Right?

Kevin Rundle: Sounds like a ton of work.

Richard Matthews: Like a ton of work, right? It sounds like, how am I ever going to, like, I'm a contractor, I'm a lawyer, I run an agency, I do actual business, I run a restaurant, whatever it is you have shit to do.

Kevin Rundle: I think that's what makes the idea of it being a second business sounds so scary because you're like, I already run my own business and that's lots of work.

re thinking, I need to be in [:

So the question is, how do you play this game without starting a whole nother business that's in the content creation space? That's where we have this disconnect and that's where I want to talk about the time leverage.

that comes from

Kevin Rundle: And I've fought those exact feelings. Honestly, like, because a lot of the people that I've listened to for years now are like, you're a media company, but I don't know anything about being a media company.

Richard Matthews: Yeah. You hear that all the time now. It doesn't matter like, Ryan Dice from DigitalMarketer.com says, it doesn't matter what business you're in. The business you're in is the attention business. And Gary V, he's like, put content up everywhere, be a demonstrator, demonstrate what you do.

And so like, the highest paid businesses nowadays are the ones that are demonstrating their work in the public. They work out loud.

Kevin Rundle: yeah, we'll even look at

look at Alex Ramosi. He does the I tweet all my video ideas.

whatever business you're in [:

Kevin Rundle: Yeah, you'll force everybody else to follow you.

Richard Matthews: You'll force everyone else to follow you. So depending on your industry, you might have a much larger set of results from it sooner. But if you're in the digital agency space, everyone's doing it. You'll have to try harder to stand out. So depending on your industry, it might be a little bit more difficult, but you have to do this at some point. It's just the future, right?

years ago, like:

ness. And so we talk about a [:

You can do a video edit it for it when you put in an intro and an outro and a commercial, some lower thirds on it, and I have a YouTube video and you can strip the audio out of it and put in a audio intro and outro on it and you have a podcast that goes onto the podcast networks. You can take poignant things that we have said right through the thing and you can turn those into the TikTok shorts and you can take quotes that like you or I have said on the thing and turn those into instagram posts.

And if you have a process for that, you can take one two hour recording session where you record two or three episodes and have an entire month's worth of content in your business.

Kevin Rundle: Be absolutely prolific.

d teach you what it takes to [:

So that's the first leverage point is time leverage. The second one is access leverage and access leverage is actually my favorite. And so what access leverage is this idea that if you have a podcast, you can get anyone anywhere to say yes to you. They're the easiest yeses you'll ever get where you say, hey, I would like to get you to come on my podcast and talk to you.

So, the reason why this is important, especially for a lot of businesses is, the content game is not a start content today, get business tomorrow kind of game. It's not like direct response ads or like I put up a Google ad today and I pay for it and someone clicks on it, they become a lead. I have everything right.

esses need to like, how do I [:

And so one of the ways that you can do that is with this access leverage. I recommend most of our clients that you have between 50 and 75 percent of your content is you sharing your expert stuff. Then the other 25 to 50 percent is you inviting guests on either from your local community or from the businesses in town to do interviews, and you can do a couple of things with those and it's high value prospecting or high value referral partnerships, and you can use your podcast as a way to hack and build relationships. So, imagine you are a chiropractor in town and you can interview or invite on all of the massage therapists in town and all of the physical therapists in town and all of the other people who might be related. Who are serving clients that you would also serve and you can build relationships with all of them and you can build an incredible referral network very quickly. Because they'll all say yes to you come to coming on your show and then you promoting their business for them, right?

That's high value referral partners. Yeah.

Kevin Rundle: [:

Richard Matthews: Yeah, I've gotten on my podcast, I've had people like QVC sellers that sell $500,000 a year of jewelry come onto my podcast. I had billion dollar tech startups come onto my podcast and because they're like, oh, I see you do this consistently, you're here all the time. So that there's more benefits than just the access, right?

Because I build the relationships with those people. And if you're intentional about like, hey, I want to have you on the show. And I want to promote you and promote your business and do those things. You can you get their story. You get provide benefit to them and you create reciprocity. And so then they start sharing your podcast to their audience.

hem to send you customers as [:

And invite them onto our show where we will tell their story and talk about who they are and talk about their business and we do all those things. Part of that process because we're getting their story is we find out. Because they're telling us their story, what their problems are and what they're looking at.

So now we can actually have the sales conversations with them later on down the line. We built the first $250,000 worth of revenue a year in our business. Just off of that one thing alone, which is interviewing guests on our podcast. And so high value referrals, high value prospecting is a way that you can turn the effort that you're going to have to do anyways into earlier revenue in your business and so that's the second part.

number of times that what I [:

Richard Matthews: Yeah. very interesting way to build an intentional way to meet the prospects that you want and to build the referral partnerships that you want, which you should be doing those things in your business anyway. So when we're talking about what is a Strategic Influence podcast, it's one of the highest leverage activities you can do because you can leverage your time for the content.

You can leverage that same time to build referral partnerships. You can leverage that same time to build high value prospecting. And that's just like, those are just three types of levers.

We've got

Kevin Rundle: And Over the long arc, you also end up having that same conversation, essentially, with other people in the same industry or with the same business growth problems without ever actually meeting them, where they're just having the one way conversation consuming your content.

ome from doing this work. So [:

Because you can have it be part of your cold outreach method where you're reaching those people that you wanted to have on your show anyways. You can build. We call it halo marketing when, if you invite business a onto your show and you build them up and talk to them and you get their things, they might end up being a client of yours, they might end up being a referral of yours and they'll almost guaranteed take their episode that you built and produced and made look nice for them and share it with their whole audience.

So you get the leverage of their audience as well. They're putting you in front of all of their people. So, there's just so many benefits that come from doing that. That's why, we recommend almost all of our clients, you should have a mix of your content of here's me and my content and my expertise in my business.

And also here's the other businesses that are going to be helpful to my audience. The other people that are going to be helpful to my audience. So you can bring them in and you can use those again for those referrals and for those high value prospecting. So that's the second form of leverage is access leverage.

And the [:

I, I am very familiar and I

Kevin Rundle: do, essentially, when you talk about marketing automation, which I've done for six years. Almost exclusively as a, freelancer and consultant. My entire job is to create a buyer's journey and make the buyer's journey change to fit the customer's needs.

Richard Matthews: Yeah, exactly.

Kevin Rundle: Target needs.

Richard Matthews: So for those of you who don't know, Eugene Schwartz created this term buyer's journey, and it's this idea that you have people are mostly unaware of their problems. And then something happens where they become aware of their problems. And then once they become aware of their problems and they start looking for solutions, and then eventually they become solutions aware, and then they get to this point where they're very aware, because they're actually like, they're looking at specific people who have solutions to those problems.

then if you move closer and [:

And so the fewer number of people are on this side over at the buyer's journey, direct response marketing, which is what most people are familiar with is, I have an ad and I put an ad in front of people and then they take action on that and they become a client or a customer, right?

That's what a direct response ad is. Those ads are almost always 99.9% of the time they're directed towards people who are at the end of their buyer's journey, right? Where they're looking for, they're going to Google or they're going to, in the old days, they're going to yellow pages flipping through who's the lawyer I'm going to call, right?

They're looking to respond directly to an ad to say, I need to do something. I need to take care of this problem. So there's a couple of things to that. One, you should absolutely be doing that because if you're not, you're going to get destroyed by your customers, your competitors who are. But you're talking to the smallest group of people possible.

rney and help them along the [:

And that person would be you, right? Because you've put the content in there for them and you've actually helped them through this. So, the, one of the ways I like to describe this I use a, I think it's called a metaphor called the crocodile infested river. So if you think of the world and river's in the middle, one side is where your buyers are, and the other side is them having their problem solved, right?

We talk about the construction thing again. They got their house built, they're living in it. That's the promised land. The actual crack island infested river is the, I've hired someone to work on my property and we're going to build the house. That's the river and then we've got all the problems and everything to go along with that.

But before that, before they get to the river, they have this journey they go through. They're like, I think maybe I'm going to buy, you know, to hire a contractor and build a guest house on my property. And so they're going to start looking and researching things. And they're going to like, how do I solve this?

hat buyer's journey is where [:

Now what the buyer's journey leverages all this content that we've created is showing up in all their feeds. And we mentioned this before, right? They're going to start seeing their face on TikTok, seeing their face on Facebook, seeing them all over the place where they're like, oh, there's one of the things I'm looking at.

This guy knows what he's talking about. You start seeing that content and you're helping someone through the buyer's journey. So when they get to the point that they're ready to make a buying decision and they go and they see all the people who are sitting along the edge of the river saying, hey, I can help you build a house.

I can help you build a house. And then there's, Kevin Rundle, who's there, who's got his solution to help you build the house. But you got a relationship with Kevin. You know who Kevin is. You've seen his work. You've seen him talk through all these things. Even if you haven't watched all this stuff, you've seen him scroll past your feed every other day.

And all the other people, they might as well just be blank faces, right?

Yeah.

Kevin Rundle: Yeah.

Richard Matthews: And

seconds on [:

Richard Matthews: So, that's the third piece is that of leverage is the buyer's journey leverage. And my favorite part about that is, it's not creating today's leads and it's not creating tomorrow's leads, but it's creating your leads for six months and it's creating your leads two years from now and if you are doing this now, you can get to the point where you're creating such a windfall of people who are going to know you and like you and trust you. That you can really grow your business a lot with that over the course of time and it only gets more powerful the longer you do it. And so you get time leverage, which is great for you.

You get the early benefits of the access leverage and you get the long term benefits of the buyers for any leverage. And that's really what we mean when we talk about a Strategic Influence podcast and why you might want to have one.

he reason you basically need [:

Richard Matthews: But for now, it's definitely something that if you're in business, you should be considering this. Now, we've already gotten 45 minutes talking about all this. But I want to do the next couple of things we're going to talk about in this series is how you actually put all these pieces together.

So we're going to talk about how you build a Strategic Influence podcast, we're gonna talk about some things like, how to build a mini studio, right? So you can see mine, I've got a couple of lights little microphone that you can see and backdrop. We're going to show you how to build a mini studio and maybe you'll even be a be lucky, we'll show you how Kevin's going to set his up and you'll see it get better over the next couple of weeks with his. We're going to talk about knowing what to say, right?

One of the things that, if you've done this before, people are like I don't know what to say in a podcast. How do I say things? So we're going to talk about how you do content planning. We're going to talk a little bit about how to do content outlining so you can have topics you want for your podcast, what to actually say after you hit start record.

a cover graphic that goes on [:

Kevin and I are recording in an app called Squadcast. What state are you in right now, Kevin?

Kevin Rundle: I'm actually in Canada. I'm in Alberta, Canada. so

Richard Matthews: We're in two different countries, right? I'm in Florida. You're in Alberta, Canada. And yet we can have really high quality recordings. We can show you how to do that. What apps you need to make that happen. Then we're going to show you what to do after you hit the stop record button, right? Because now you have something recorded. You need to do the work with it. So we'll show you what those steps are and how you promote it and how you run all this and build the systems in your business.

So that's what we're gonna be doing over the course of these episodes. So you have any other thoughts for our people who are listening and following along with this series?

Kevin Rundle: So we are in the midst of also building some stuff for you guys to download, and as soon as it's available, it will be for sure in the show notes and anywhere we post, so that you guys can find that stuff to help you figure out if you're following along the way we expect. I think there's going to be some great stuff.

t just blow our minds and we [:

So we'll, this will be everywhere on all of our podcast stuff, our groups, where we can post this content. We're drinking our own Kool Aid and showing you exactly what a Strategic Influence podcast can do for your business by doing it ourselves.

So thank you for joining us on this episode. Kevin, thanks for coming on and having this conversation with me. Look forward to building this whole series together. I think it's going to be really valuable for people.

Kevin Rundle: I think so too, Richard. I'm excited to be here and I'm excited to continue to creating these podcasts for a long time to come. And I'm excited to pull the camera outwards a little bit and start working on my own podcast and share all that with our audience also.

Richard Matthews: Awesome. Well, that's it for this,

episode then.

Thanks for joining us this week on pbp. fm. Make sure to visit our website pbp. fm where you can subscribe to the show on Apple Podcasts, Spotify, or via RSS so you'll never miss a show. While you're at it, if you found value in the show, we'd appreciate a rating on Apple Podcasts. Or if you'd simply tell a friend about the show, that would help us out too.

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