In a world where consumers are obsessed with Temu and SHEIN, how can you attract customers to your high-end brand while staving off competition from cheaper alternatives? 

In this episode of All About Business, I speak with Billie-Jo Cronin, the founder of luxury accessories brand, Good Squish.   

Billie-Jo and her brother, Phoenix, bootstrapped the company, selling 1,900 units in under a year, while also gaining celebrity endorsements.

We discuss how they grew the company organically through Instagram, why community is central to their brand, and why local production and quality control go hand in hand. 

About Good Squish

Good Squish is an independent brand that specialises in hand-stitched accessories made from dead stock fabrics, which helps to reduce waste by repurposing materials that would otherwise go unused. Their products, which include scrunchies, hair pins, keychains and tote bags, feature whimsical and creative designs. 

Timestamps

01:26: The Concept of Dead Stock

02:22: The Organic Growth Journey

08:31: Maintaining Quality and Customer Satisfaction

14:56: Expanding Internationally

19:35: Working with Family

23:31 Decision-Making and Idea Curation

24:36: Challenges and Benefits of Collaborations

32:40: Celebrity Endorsements and Organic Growth

36:49 Future Plans

Links

Check out the Good Squish website

Follow Good Squish on Instagram

Follow James Reed on LinkedIn

All About Business is brought to you by Reed Global. Learn more at: www.reed.com

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk