Marketing advice often assumes you’re a robot with infinite energy, zero fear, and no nervous system.
Spoiler: you’re not.
In this episode of the Be More Business Podcast, I’m joined by Kelsey Webb, founder of Rayn Social, for a grounded, honest conversation about how your nervous system directly impacts your marketing habits, visibility, and consistency.
We explore why sending an email, posting on social media, or “just being consistent” can feel disproportionately hard, even when you know exactly what to say. We talk about overwhelm, freeze responses, hustle as a trauma pattern, and why so many business owners are trying to override their nervous systems instead of working with them.
This episode is for entrepreneurs who are tired of forcing themselves through marketing and ready to build systems, habits, and rhythms that actually support regulation, sustainability, and momentum.
If you’ve ever thought, “Why is this so hard when I know what to do?” this conversation will land.
Visit Kelsey's website at https://raynsocial.com
Visit this month's resource page at: https://bemorebusiness.com/episodes/building-positive-habits-for-momentum/
Mentioned in the episode:Alchemical Alignment: https://www.alchemicalalignment.com/
This is the Be More Business podcast, where wisdom and innovation merge to create a business that supports the life you want to live.
Speaker A:Here's your host, entrepreneurial, wise woman and cyber sorceress, Kimberly Beer.
Speaker A:I'm here today with Kelsey Webb of Rain Social, and we are here to have a interesting conversation around your marketing, your habits, and your nervous system, which I don't know if all of you out there have maybe considered that your nervous system impacts how you do marketing and your marketing impacts the response to your nervous system.
Speaker A:So, Kelsey, would you kick us off by introducing yourself and telling us a little bit about how you got into this subject?
Speaker A:Because it's a little bit of a left turn from a typical social media marketing person kind of perspective.
Speaker B:Yeah, Kim, thanks for having me.
Speaker B:It's such a joy to be in this space with you, and I'm just so excited to see what we create and here in this conversation.
Speaker A:Yeah.
Speaker B:So, yeah, my name is Kelsey Webb and I'm the founder and master connector at Rain Social.
Speaker B:And so Rain Social, I function as a fractional chief marketing officer for clients and then internal operations for Rain Social, our social media and podcasting.
Speaker B:So I am not used to being on this end of the podcast, but excited for it.
Speaker A:Yeah.
Speaker A:You're not used to being interviewed or you're used to being the one who does the interviewing?
Speaker B:Nope, not.
Speaker B:Yes, I am used to being on kind of the back end, whether it's social media or podcast.
Speaker B:So let's start by saying I'm aware that my nervous system is a little heightened right now because I'm doing something that I don't typically do.
Speaker A:Yeah, you know what?
Speaker A:And that's a.
Speaker A:That's a statement, right?
Speaker A:That is.
Speaker A:That's an understanding and an acknowledgement.
Speaker A:And in my work, where I work with folks that are oftentimes coming to things that they've experienced trauma around which your nervous system is keenly attuned to, and then they show up in their business.
Speaker A:Part of the awareness is realizing that, hey, I am in a heightened state right at the moment, and it is going to affect how I perform today, and I'm going to be okay with that.
Speaker A:I'm just going to experiment and go with the flow.
Speaker A:I have a super chill audience, Kelsey, and I'm try to be a super chill person.
Speaker A:I won't say I hit the hundred percent of the notes, but I try to be.
Speaker A:So just a real conversation is what we're going for here.
Speaker A:So when you talk about nervous system led marketing or your nervous system in a marketing State what does that actually mean in the terms of a day to day business?
Speaker A:Not just this concept.
Speaker A:I think we can look at the concept and go, ooh, yeah, that sounds cool.
Speaker A:But what does it actually turn out to be?
Speaker B:Yeah, I love that question.
Speaker B:And I realize that in my nervousness of kicking the podcast off, I probably didn't answer the second part of your initial question, which could be helpful for context of why we're having this conversation around nervous system and the connection to marketing.
Speaker B:I have personal experience in the personal development space.
Speaker B:For about 17 years I've been on a healing journey and I would say the most recent aspect of that or layer to the healing is around the nervous system.
Speaker B:So awareness around how our nervous system impacts the way that we show up in our day to day, our relationships in business, money, you name it.
Speaker B:And to me it just really clicked.
Speaker B:So I'm excited to be talking about this topic.
Speaker B:I think it's really important.
Speaker B:It, it, it impacts me and how I show up in the world and in business and it also impacts like the marketing and the work that I'm doing with clients as well.
Speaker B:So back to your question.
Speaker B:I mean, what is like the nervous system?
Speaker B:And I don't think you really asked that, but I feel like it's.
Speaker A:But that's a good place to start because like what does that actually entail?
Speaker B:Yep, yep.
Speaker B:And it's really a part of what we're like, our whole body that is connecting all of our organs, our tissues.
Speaker B:And I'm not a medical doctor, so I did google it ahead of time to see what the definition was, but I feel like organically that's what matters.
Speaker B:So the nervous system is what, what makes like what we're scanning for threat or safety in our environment all the time.
Speaker B:And so it's, you know, it really determines like whether we feel calm or we're feeling anxious, kind of our state, our emotional state.
Speaker B:But it can be so many more layers than that.
Speaker B:And then how does that connect to business or marketing?
Speaker B:To me it's like if your nervous system feels safe, like you're, you're better able to take action, you're better able to show up in the world.
Speaker B:And we know that marketing asks us to be visible constantly and so that can trigger our nervous system.
Speaker B:So I mean, it's different for everyone.
Speaker B:I do know that I show up in different ways that others do and all my clients show up in different ways too.
Speaker B:I think a lot of marketing is just because it works for others doesn't mean it works for you.
Speaker B:And if it doesn't yet work for you, then how can you create safety to where it can work for you?
Speaker B:So I feel like a lot of this relationship between the nervous system and just showing up in the world is we don't want to override the nervous system, but if we can create the awareness and then that allows us to have choice and create the safety that we're desiring, we are able to show up a little bit differently.
Speaker B:So not sure if that answered the question.
Speaker A:I think it did.
Speaker A:I think it did.
Speaker A:And okay, so one of the things, so, you know, I work with animals a lot, I work with horses.
Speaker A:And so many of the clients that I work with in business and in personal situations, I don't think they're really aware of how their nervous system is impacting their day to day.
Speaker A:Like they don't know how to, to regulate it or they don't even know when it's.
Speaker A:When it's like rearing up and saying, hey, I'm here and you need to pay attention.
Speaker A:And I have lots of clients that'll come to me and they'll say things like, I don't know why I can't do my marketing.
Speaker A:Like sending out an email once a week or once a month should not be a hard thing.
Speaker A:Right.
Speaker A:They've even gone to the extent of having like the AI tool help them write it, they've had their friends proofread it.
Speaker A:They are in perfect alignment with what it is.
Speaker A:But it's a difficulty in pressing that send button.
Speaker A:And, and I have battled that with my entrepreneurial clients since day one in my business, like that has always been something that's up for them, but I think it's not understanding what doesn't feel safe about that.
Speaker A:I think then that turns into retroflexion, right?
Speaker A:And then you blame yourself and then that heightens your nervous system state and it gets on and on and on.
Speaker A:Whereas for me, when I look outside my window here and just a few moments before we started recording, my horses were all zenning out.
Speaker A:That's what I call it.
Speaker A:They're, they stand in this like, lovely.
Speaker A:And they all point in one direction, which is always fascinating to me, but they're all pointing in one direction and they're basically just zensing out in that specific spot.
Speaker A:And it's them regulating their nervous systems.
Speaker A:It's them actually physically participating in that.
Speaker A:And I don't think human beings, I think our culture, our world, everything tells us you have to do this in a timely manner.
Speaker A:You have to press that send button, you have to put that post on social media, you have to record that reel.
Speaker A:You know, that's the way that marketing is done.
Speaker A:And then you beat yourself up for it because your nervous system says, hey, right now you just need to face a direction and breathe.
Speaker A:That's your, your whole goal.
Speaker A:And yeah, that can lead to a terrible spiral that can go on and on and on.
Speaker B:Yep, yep.
Speaker B:And.
Speaker B:And I feel like that's something that everyone is experiencing in the world.
Speaker B:Right.
Speaker B:As technology increases and as the demand and, and things are just changing all of the time, it's just very triggering.
Speaker B:It's very overwhelming, overstimulating.
Speaker B:And as a sensitive.
Speaker B:I am very sensitive.
Speaker B:I. Yeah.
Speaker B:You know, I think most of my day sometimes is spent in the awareness of okay, where am I at?
Speaker B:What am I feeling regulated?
Speaker B:Am I feeling dysregulated?
Speaker B:And just creating opportunities for me to make different choices that support how I'm showing up.
Speaker B:So there's a lot of examples I think that people would understand and the ones that you gave around needing to do a post on social media and get that out in a timely manner or oh, it's been all week and I haven't shared anything or I need to press send.
Speaker B:And I know that this is, this email is about to send to a few hundred people and there's just something that triggers our nervous system and creates that fight, flight or freeze.
Speaker B:Yeah, and pattern.
Speaker B:And the system that I've learned through and really developed a great understanding around is called alchemical alignment.
Speaker B:So they specialize in freeze, melting, freeze.
Speaker B:They have a wonderful book.
Speaker B:So putting a plug.
Speaker B:I have no affiliation with them but the map of the seven realms.
Speaker B:And that to me has been really impactful.
Speaker B:To better understand my own nervous system and how a lot of the time when I'm coming up against an edge of performing or of showing up in the world and I'm just feeling really like, oh wow, this is uncomfortable.
Speaker B:I am so overstimulated.
Speaker B:This meeting ran way too long.
Speaker B:So getting to identify where I'm at and then how do I get back to regulation and exactly going through those motions.
Speaker B:So it's a lot of self awareness.
Speaker B:Like I think once we can create the invitation and start thinking like, oh, okay, the.
Speaker B:Our nervous system does impact everything that we do, including like a responding email or yesterday I received a text and who it's from.
Speaker B:I instantly like felt my, my heart start racing.
Speaker B:And so it was just the, that simple awareness of okay, cool, just I'm not.
Speaker B:Nothing's of threat Take a few deep breaths and re regulate.
Speaker B:And I feel like that's something we could do in our day to day business and marketing.
Speaker A:It is.
Speaker A:You can write that permission slip for yourself and if you don't want to write it, I will write it for you.
Speaker A:I am certain Kelsey will sign off on it as well.
Speaker A:That you have the, you have the permission to, to take a moment.
Speaker A:I had one of those texts this morning right out of bed.
Speaker A:One of my business partners was having a struggle with our CRM which is in a beta mode, which is very dysregulating to her nervous system.
Speaker A:And I am very cognizant of the fact that it is difficult for her when things do not work exactly the way they're supposed to.
Speaker A:It does create this domino effect throughout her entire day.
Speaker A:And so it's not me, it's not even my situation.
Speaker A:And yet my nervous system woke up this morning, saw that email or saw the text actually and went like I need to fix this.
Speaker A:And then now I'm like on a mission and I actually has to stop and take a breath and say listen, shit happens.
Speaker A:Wow.
Speaker A:Take a breath.
Speaker A:You have permission.
Speaker A:You have lots of things on your plate today that you need to do.
Speaker A:Takes them permission.
Speaker A:So what are some other tips you have around helping us get our nervous system to feel safe enough and that it's willing to participate in marketing?
Speaker A:And especially the consistency.
Speaker A:Because this is one thing, marketing as you and I know from a business perspective and what I'm sure you teach your clients, I teach mine, is that consistency counts.
Speaker A:This is a realm where consistency is important and that is drilled into people's heads.
Speaker A:And I like to loosen the reins and say show up with the capacity of what you can do today.
Speaker A:But what are some tips you have to help people with that?
Speaker B:I wanna create the awareness first and foremost that to do anything, including showing up externally means that you have to show up internally.
Speaker B:I mean that self awareness is definitely the first step.
Speaker B:So when like what is your current state?
Speaker B:Is one of the questions I would be asking.
Speaker B:So doing a nervous system check, I do that often before meeting, after a meeting as I'm working.
Speaker B:And I just feel like that aspect of awareness is what's going to get us to showing up consistently.
Speaker B:Right.
Speaker B:Because if we're consistently showing up for ourselves, it's easier to show up externally for the people you serve, you know, through your business or in your own marketing day to day tactics.
Speaker B:So consistency I feel like is finding what works for you.
Speaker B:A lot of, you know, experimenting, I Still experiment too because you know, I might create a routine of okay, I'm going to be consistent this week and post every day on social or.
Speaker B:And but next week that might not work.
Speaker B:So I really do feel like going back to your comment and I'm, I'm doing a little bit of circling here, but I do wanted to follow up.
Speaker B:Like permission is probably the yummiest part for me on this nervous system journey and it makes me weep anytime I'm doing an alchemical alignment class because there it's just such a state of permission.
Speaker B:Like do this exercise if this feels right for you.
Speaker B:And just the way that they say it is such a.
Speaker B:We just, I think we've lost the ability sometimes to give ourselves permission to do it our way to show up how we want, how what's regulating for our systems.
Speaker B:Because we are, we, we hear so much externally and we let that depict our internal state way more than is probably healthy.
Speaker B:No judgment in any of that.
Speaker B:But I do feel like being self aware, getting really clear internally with what works for you and what will, what you can maybe layer to show up consistently would be really helpful and just know that that's gonna change too and because the world will tell you that it's changing, right?
Speaker B:Your friends or your family, they mean well and, but everyone has an opinion.
Speaker B:And so I think as much as we can get like centered and regulated and just grounded in our, our internal state, we're just able to show up differently.
Speaker B:So I don't know if it's so much about consistency externally as long as you've got that foundation and that groundedness, you know, and we're always, I'm always building that, always building that.
Speaker B:So I am consistent in showing up for myself and I am consistent in serving my clients well.
Speaker B:And that's all my capacity for that is always growing.
Speaker B:So I don't really have an answer other than it's.
Speaker B:I, I would deflect it back to the self awareness piece and like the internal consistency because that will, you will notice like that show that impacts every aspect of your day to day and everyone you talk to, everyone you work with, you love.
Speaker B:And so I don't know, did anything, did that spur anything else?
Speaker A:Yeah, absolutely.
Speaker A:So one thing I'm curious about with you and I will share my own nervous system check in, but what does your nervous system check in look like?
Speaker A:Like logistically, what does that look like?
Speaker A:And if it's proprietary information, let me know.
Speaker A:But I'm just curious.
Speaker B:Oh, I love that, I love that.
Speaker B:Well, it Depends on the time of day.
Speaker B:And it isn't.
Speaker B:I mean, it's groundbreaking in these.
Speaker B:In the sense that it's.
Speaker B:It is something so simple.
Speaker B:Like when I first have a coffee with someone and I'm bringing up like I'm so interested in the topic of marketing in the nervous system.
Speaker B:I mean, it is like you can just see the aha going off internally and they're like, I've never considered that.
Speaker B:So it is something so simple.
Speaker B:It's almost like that invitation to consider a different possibility.
Speaker B:So I've had a couple meetings this week that have gone really long.
Speaker B:And I've left feeling so overwhelmed, overstimulated.
Speaker B:So this week I've been going for a walk after my meetings.
Speaker B:Um, and it's not something I've done regularly.
Speaker B:I wouldn't say that it's something that I'll always do.
Speaker B:But right after the meetings and getting outside in the fresh air.
Speaker B:I'm in the basement right now.
Speaker B:So I get to see more sunlight is really helpful for re.
Speaker B:Like getting more grounded in body.
Speaker B:Because I feel sometimes that in my day to day, I'm always aware of everyone's thoughts, feelings, emotions.
Speaker B:That's what being sensitive or an empath means, right?
Speaker A:Yes.
Speaker B:And I have to have those tools or resources or things that I can do or be that get me back to me.
Speaker B:And so walking, breathing, I mean, I do feel like these are such simple things.
Speaker B:But in the morning, I start off with an aikido practice which is similar to Tai chi.
Speaker B:So just acknowledging parts of my body that we might not acknowledge normally through exercise.
Speaker B:Breath is a big thing for me.
Speaker B:Water.
Speaker B:Drinking water too, just like the act of.
Speaker B:For me, it's really the act of embodiment.
Speaker B:So I can get very heady.
Speaker B:And as I'm aware of everyone else and everyone else's needs and always like marketing, there's so much stimulation I have to like, whatever signals like, hey, I'm here.
Speaker B:Even tapping, you know.
Speaker A:Yeah.
Speaker B:So some of those I feel like journaling would be resources, things that people probably know about.
Speaker B:But I. I've begun to learn so much about myself that I.
Speaker B:My schedule.
Speaker B:I'm very picky with my schedule.
Speaker B:And when I can schedule things because I know that I'm going to be the best that I am during a certain time of day.
Speaker B:Um, and even when others.
Speaker B:That's like the only day that they can do.
Speaker B:And it's not a time that works for me.
Speaker B:I. I know I have to choose my.
Speaker B:Because I'm not gonna be able to show up in a way that's helpful for anyone.
Speaker B:So it really is like that permission piece.
Speaker A:Yeah.
Speaker A:And back to that permission slip.
Speaker A:It is an important part of this whole conversation.
Speaker B:Yep.
Speaker A:It's where it's.
Speaker B:And doing it different.
Speaker B:Yep.
Speaker A:And doing it different.
Speaker A:Yeah.
Speaker A:Yeah, for me.
Speaker B:How about you?
Speaker A:I think.
Speaker A:Yeah, I have a. I have an interesting practice that I do because to me, when my nervous system gets overcharged, it feels like static.
Speaker A:Right.
Speaker A:It feels like my whole body is in a state of static, and it's like all the cords get crossed, all the nerves are on fire, and there.
Speaker A:There's, like, everything is cross talking to each other, and that is discombobulating to me.
Speaker A:And so the way I combobulate is I go and I sit and I do what I call my recalibration ritual, which is I go and I listen to nucalm, which is this app that a client of mine who works with dentists, they.
Speaker A:They utilize it in dental offices to get people's nervous systems to calm down in the chair.
Speaker A:Right.
Speaker A:So nothing quite sets your nervous system on fire like a dentist.
Speaker A:And the drills and the noises and the smells and the.
Speaker A:And the whole experience tends to be very unnerving, so to speak.
Speaker A:So it's this interesting little app on your phone that you can play sounds and music, and it uses bilateral stimulation.
Speaker A:So it goes back and forth and back and forth and back and forth, which is something that calms your nervous system.
Speaker A:And I always think of it, like, sorting out the mess of the static and, like, tuning it into the specific channels that it needs to go to.
Speaker A:And then I do a hypnosis technique alongside of that, which is bilaterally, basically checking in with all of my body parts.
Speaker A:Like, I start with my toes on my right side, and I.
Speaker A:Then I feel my toes on my left side, and.
Speaker A:And I calibrate all of that, all of the way up into my head.
Speaker A:And the more staticky I feel, the more picky that gets.
Speaker A:Like, it'll go from little toe to little toe, the less static, and the more I.
Speaker A:The less time I have.
Speaker A:It'll go from foot to foot, so to speak.
Speaker A:So I'll take bigger chunks, but I turn back into my body and.
Speaker A:But that's all of the things that you mentioned.
Speaker A:Do the same thing.
Speaker A:Journaling, tunes you back into it.
Speaker A:Breathing, box breathing, you know, taking the time to mindfully count out your breaths.
Speaker A:All of those things are ways of recalibrating your nervous system so that you can handle the next thing.
Speaker A:The key is to take the time to do them.
Speaker A:And that's where the permission slip is so flipping important.
Speaker B:And sometimes, I mean, it does require having like a little sticky note as a reminder.
Speaker B:Because when you are in a heightened state of dysregulation regulation, you can't remember all of the tools and resources you have readily available that you've been doing for years.
Speaker B:It sometimes even requires me to phone a friend.
Speaker B:I'll often call my mom.
Speaker B:When I'm in such a state of dysregulation.
Speaker B:I'm like, I. I do need.
Speaker B:And reaching for someone externally that can just provide like, hey, what are my top five resources?
Speaker B:That's a great one.
Speaker B:Is if you have a partner or someone you live with and they kind of know when you get in a heightened state.
Speaker B:You know, if you.
Speaker B:If it's harder for you to get out of it, you can phone a friend or talk to that person and ask them, or just state like, I'm feeling really overwhelmed right now.
Speaker B:Overstimulated.
Speaker B:And my mom sometimes will reflect back to me, have you done this?
Speaker B:Have you done that?
Speaker B:Have you done that?
Speaker B:So we kind of go down the list so that I can re.
Speaker B:Regulate still internally.
Speaker B:But I do have like those resources when it goes a little bit too far even.
Speaker B:And I, I do have a note that I can refer to.
Speaker B:I do have sticky notes around too.
Speaker B:When it's just so overwhelming.
Speaker B:I. I just need that reminder to come back to center.
Speaker A:Yeah.
Speaker A:And it's an important thing, especially in our hustle and overproduction culture that we have.
Speaker A:And how do you feel that affects your nervous system?
Speaker A:Because it's not just you.
Speaker A:Right?
Speaker A:This is not just you.
Speaker A:It is all of this outside of you and all of this expectation that people have, and it just, it slams into us on occasion.
Speaker B:So hustle or a lot.
Speaker B:Yeah, yeah, no, I. I feel that as you're talking about it.
Speaker B:I'm like, oh, I feel the hustle.
Speaker B:So hustle is a nervous system response.
Speaker B:So I, I also consider it like, I, I'm can.
Speaker B:I can function very high.
Speaker B:Best of them.
Speaker B:I can hustle like the best of them.
Speaker B:I've won awards as the get shit done, girl.
Speaker A:I love it.
Speaker B:I do still have it, actually.
Speaker B:Maybe I should just part ways with it because we're.
Speaker B:We're evolving as we have more awareness around.
Speaker B:Like, okay, what does hustle mean?
Speaker B:So I do know.
Speaker B:Anytime I get into the hustle or am following the wave of the collective hustle, I will say the more that I learn about the nervous system and the More self aware I become, the harder it is to hustle it and the more dysregulating it is, which allows me to create better practices.
Speaker B:And I'm constantly tweaking that, even this week, with the awareness of three hour meetings don't work for me.
Speaker B:And I told them on my call, I'm like, I'm gonna have to leave in a couple minutes.
Speaker B:I'm overwhelmed, overstimulated, and I'm good.
Speaker B:Yeah.
Speaker B:And so, you know, the how the hustle is in the high functioning is, it's a trauma response.
Speaker A:It is 100% a trauma response.
Speaker B:So I, I feel like having that awareness, there's nothing wrong, but next time you find yourself getting into the hustle or the flow of it, you're starting to feel all of the overwhelm, overstimulation and, and so forth, just acknowledging, oh, okay, I'm in the hustle or I'm in, I'm functioning high.
Speaker B:What am I avoiding?
Speaker B:Like what am I fight flight or freezing from?
Speaker B:And, and then it's, it's the layers of all of that.
Speaker B:So what was the trigger if we can get to that, and if not, it's really just about state of regulation so that we can create more awareness to, you know, develop more safety in our nervous system.
Speaker B:Because even though I'm getting more sensitive, the more nervous system work that I do, I'm actually able to bounce back way quicker than I ever could.
Speaker A:Amen to that.
Speaker A:Amen to that.
Speaker A:And you can be more productive.
Speaker A:Like people will ask me sometimes, it's like, Kim, how do you get all of the things you get done?
Speaker A:You must not sleep like.
Speaker A:No, I sleep eight hours a day.
Speaker A:And what's more is I game a couple of hours a night.
Speaker A:Yeah, I love gaming and gaming is part of a nervous system release for me.
Speaker A:And.
Speaker A:But I don't work huge long hours.
Speaker A:But I'm incredibly productive and I'm much more productive now that I live more in a state of awareness around and also curiosity.
Speaker A:So to me, curiosity is one of the very first things you have to do if you find yourself in this state of like beating yourself up all of the time or being in a constant state of overwhelm.
Speaker A:Because when I, when I have polled entrepreneurs across the board, the number one thing they tell me that is a problem in themselves and their business is overwhelm.
Speaker A:It is overwhelmingly the response that they give me.
Speaker A:If you feel you are one of those people in a state of overwhelm, now is the time to get curious.
Speaker A:You get curious about how that formed, why it formed, what purpose is it serving and then how you can start to untangle all of the little knots in there so that you don't have to be in that overwhelm.
Speaker A:And that's where I guess the permission slip really comes in deeply.
Speaker B:Oh definitely.
Speaker B:And what also comes to mind as you were talking is not everything is yours.
Speaker B:I mean we are so we are very sensitive.
Speaker B:It doesn't really matter who you are and how aware you are of your sensitivities.
Speaker B:Like truly, we're all very sensitive beings.
Speaker B:And you know, I think one of the big questions for me too because I've historically taken on a lot of stuff externally as my own.
Speaker B:And so then I do start to question is this mine?
Speaker B:Who does this belong to?
Speaker B:So as I think certain things or feel certain things throughout my day to day life, I'm always questioning, wow, who does this belong to?
Speaker B:Like what am I aware of?
Speaker B:Like leaving a meeting and feeling different than I went than I did going into it?
Speaker B:Was that am I taking others things with me or is this truly me at at the core of it?
Speaker B:So we're all source energy.
Speaker B:We can get super woo with it of course too.
Speaker B:And everything that doesn't feel in alignment or regulation is likely not ours.
Speaker B:Doesn't mean we don't have to deal with it.
Speaker B:But yeah, yeah, it doesn't mean we.
Speaker A:Don'T have to deal with it.
Speaker A:And sometimes dealing with it is putting it down and saying that is not mine.
Speaker A:I return it to sender stamp to go back to where you belong.
Speaker A:Yeah, we just, I just had this conversation on another podcast that I co host with somebody about things that aren't yours.
Speaker A:And if I were to impart one piece of knowledge to people out into the world that I would really like to stick, it's start figuring out what belongs to you and what doesn't.
Speaker A:And what I think you will find is a massive amount of the stuff that causes dysregulation and overwhelm in your system isn't even yours to begin with.
Speaker A:And you've taken it on and you can't overfill the bucket and carry it.
Speaker A:It's going to spill out everywhere if you're not careful with that.
Speaker A:So I want to get to one last question for you because I know our time is coming up to ending here and a lot of what I've talked about on this podcast this month is habit building, but positive habit building.
Speaker A:So what are some marketing habits or systems that we can use to support our nervous System versus exhaust it.
Speaker A:Do you have any ideas around that?
Speaker B:You know, yes.
Speaker B:So for me, and I also deal with a lot of clients coming to me saying they feel overwhelmed, overstimulated.
Speaker B:And a lot of the nervous system that I'm building in business is actually like, what are the foundational pieces that will support how I am choosing to show up day to day?
Speaker B:So it is getting organized with business.
Speaker B:That's what I'm finding.
Speaker B:So I'm doing.
Speaker B:What I'm doing for a lot of clients right now is I'm creating like reporting spreadsheets or KPI spreadsheets.
Speaker B:I mean, a lot of what I'm seeing entrepreneurs or even business owners doing is they're handling everything right.
Speaker B:So no wonder when it gets to the point of you needing to do a post or feeling like, oh, it's been so long I haven't shown up for my business and put myself out there, that you're freezing or you're fighting to get through, or you're fleeing and not doing it at all.
Speaker B:So to me it's really about what systems and processes or foundational pieces will support you in your day to day showing up.
Speaker B:That could be creating a calendar, creating a content calendar.
Speaker B:It could be, like I said, if you want to, if you're kind of curious on what you're, if you're doing, what you're doing is impacting or how it's impacting your business, build that reporting spreadsheet.
Speaker B:So truly it's the nervous system aspect of the way that I see marketing or the way that I see business is sometimes it's just getting the foundation in order, right?
Speaker B:Like putting together, building the concrete, the step by step of like, okay, what will support me so that I have a landing and what does that look like in business and for marketing?
Speaker B:So I would peg everyone, you know, to question themselves.
Speaker B:What do I feel like I need the most support in?
Speaker B:Or what is my biggest pain point right now?
Speaker B:And it might be I just don't know what to post online or I don't know when to show up.
Speaker B:So these are great questions.
Speaker B:Write them down.
Speaker B:You can source information through AI or through, you know, Google search or phone a friend, but start to build that foundation so that again, you're just layering.
Speaker B:And then after a while, to me that's a habit.
Speaker B:Like that's your pillar.
Speaker B:And it does seem simple.
Speaker B:I mean, reporting spreadsheets are those checking off a box.
Speaker B:You know, it's not necessarily showing up in the world, but it can give you an idea of how you're doing and it can be like your business or your marketing way of doing a check in each month when you're looking at those numbers and what story does that tell and what do I want to create for this moving forward?
Speaker B:So it looks a little bit different for every client and.
Speaker B:But for me and Rain Social, I would definitely say just creating this sops.
Speaker B:I'm totally in like standard operating procedures stuff right now.
Speaker B:That's business 101 when I'm not a startup anymore.
Speaker B:But always creating SOPs and always creating like templates.
Speaker B:Um, right now I'm actually working with a new software and tool building dashboards and content hubs, content libraries.
Speaker B:So anything that kind of helps make my day to day easier.
Speaker A:Yeah, 100%.
Speaker A:And those systems are so important because just like you have to regulate your system by checking in with it and checking the boxes and making sure that things are all hitting their correct marks to get yourself regulated, your business is very much the same way.
Speaker A:So, yeah, I would even argue that our businesses have their own nervous system and that's a way of us being able to help them regulate.
Speaker A:And as we know, when the people around us and the systems around us are regulated, our nervous system can be a lot safer and quieter.
Speaker A:So yes.
Speaker A:Yay.
Speaker A:All of the things.
Speaker A:Yeah.
Speaker A:Kelsey, thank you for hanging out with me today.
Speaker A:I love you as a speaker and I know you are looking for more of those opportunities to help educate people.
Speaker A:And me personally, I think this is a message that more entrepreneurs need to receive because I'm a big proponent of creating a business that supports the life you want to live.
Speaker A:And I don't think any of us checked the box to live a life that is full of overwhelming static in our nervous system.
Speaker A:So I think we all want to be out there being productive and peaceful.
Speaker A:So I know they can find you on your website.
Speaker A:Rainsocial.com that's r a y n social dot com.
Speaker A:Where else can they get in touch with you?
Speaker A:Do you have some social hangouts that you go to?
Speaker A:Like where's the.
Speaker A:Where's a good place to get more of Kelsey?
Speaker B:Yeah, so if you're local to Kansas City, I love to be in person as much as possible.
Speaker B:Love a good coffee or a lunch date.
Speaker B:Um, and always looking for opportunities to travel the world, of course too.
Speaker B:But of course I'm on all the social channels as well at Reign Social.
Speaker B:R A Y N Social.
Speaker B:And I'd love for you to connect with me on LinkedIn too.
Speaker B:And thank you so much.
Speaker B:I'M I've worked through my own nervous system regulation through this conversation, so I appreciate you helping me like being that stability for me to show up in this way and it's practice, right?
Speaker B:I do desire to create more awareness in the world and that does also require me to show up.
Speaker B:And I have not always done that because behind the scenes I've been working on creating that safety so that I can show up and I can choose to show up right?
Speaker B:Give myself permission to show up in a way that works for me.
Speaker B:20:26 Goal.
Speaker B:You will see me showing up in different ways and supporting the nervous system as we go.
Speaker B:Go along.
Speaker A:I can't wait to get more Kelsey in my life.
Speaker A:So thanks again and thank you to everyone who hung out with us today.
Speaker A:We'll see you in another episode or may a coffee somewhere.
Speaker B:Thank you friend.
Speaker A:Thank you for listening to the Be More Business podcast where wisdom and innovation merge to create a business that supports the life you want to live.
Speaker A:For more resources, courses and inspiration, visit Be more business dot com.